Market Development Specialist Jobs
Market Development Specialist jobs are open across technology, healthcare, financial services, consumer goods, and manufacturing, at levels from entry to senior and director, with specializations in channel development, strategic partnerships, and new market entry. Find a role that fits from the openings below and apply directly.
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We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
- Build strong relationships with established key accounts and internal support teams to foster long-term business growth
- Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
- Build strong relationships with established key accounts and internal support teams to foster long-term business growth
- Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Market Development Specialist Jobs by Experience Level
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Find JobsMarket Development Specialist Job Market
Who's Hiring
- Thermo Fisher Scientific22
- W.B. Mason Company14
- Bank of America13
- Google8
- Sazerac8
Top Industries Hiring
- Science & Research
- Consulting & Professional Services
- Technology & Software
- Manufacturing
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in market development specialist jobs.
- Bachelor's degree in business, marketing, or a related field
- Experience developing and executing go-to-market or market entry strategies
- Proficiency with CRM platforms such as Salesforce or HubSpot
- Demonstrated ability to build and manage channel or strategic partnerships
- Strong analytical skills for market sizing, segmentation, and competitive research
- Excellent written and verbal communication skills for executive-level presentations
Tips for Your Market Development Specialist Job Search
Quantify pipeline and revenue outcomes
Market development specialists are evaluated on business impact, so your resume needs numbers tied to pipeline generated, accounts opened, or revenue influenced in new markets. Generic claims about relationship-building won't get you to an interview.
Tailor your resume to company growth stage
A startup wants a generalist who can build a market from scratch, while an enterprise role expects structured channel management and CRM discipline. Match the language on your resume to the stage of the company you're targeting.
Filter openings by go-to-market motion
Some market development roles focus on indirect channels and partner ecosystems, others on direct outbound to new verticals. Read postings carefully for whether the employer sells through resellers, distributors, or a direct sales team before applying.
Apply early to roles that fit
Migrate Mate lists market development specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a market entry case study
Interviewers often ask you to walk through how you would enter a new segment or geography. Come ready with a real example from your experience, covering how you identified the opportunity, built the plan, and measured early traction.
Negotiate scope before accepting an offer
Market development roles vary widely in authority over budget, headcount, and go-to-market decisions. In final-round conversations, confirm who owns pricing and whether you control channel partner selection, so you understand the real scope of the role before you accept.
Market Development Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most market development specialists?
The companies hiring the most market development specialists right now include Thermo Fisher Scientific, W.B. Mason Company, and Bank of America, with the largest share of openings in California, Texas, and Massachusetts, based on current listings on Migrate Mate as of September 2026. Technology, healthcare, and financial services companies consistently post the highest volume of these roles.
How many market development specialist jobs are remote?
About 72% of market development specialist openings are fully remote or hybrid as of September 2026, reflecting the role's heavy reliance on digital collaboration and CRM-based pipeline management. Sub-specializations focused on strategic partnerships and inside channel sales tend to have the highest share of remote and hybrid arrangements compared to field-based market development roles.
How do you become a market development specialist?
Most market development specialists start in sales, business development, or marketing analyst roles to build foundational skills in prospecting, market research, and go-to-market planning. From there, taking on a regional or vertical expansion project demonstrates the market-building ability employers look for. Building fluency in CRM tools and developing a portfolio of measurable market entry outcomes strengthens your candidacy at every step.
Can you get a market development specialist job with little experience?
Yes, entry-level market development specialist roles exist, and employers hiring at that level typically prioritize demonstrated commercial instincts over years of tenure. Internships, academic projects involving market research or competitive analysis, and any experience managing a territory or client segment can substitute for full-time experience. Targeting smaller companies or startup environments gives you the best chance of landing a first role with limited history.
What does the market development specialist interview process look like?
The process typically starts with a recruiter screen focused on your background and interest in the company's market, followed by a hiring manager conversation about your go-to-market experience. Final rounds often include a case study or presentation where you map out an approach to entering a new market or segment. Some companies also add a panel interview with cross-functional stakeholders from sales, product, or finance.
Where can I find and apply to market development specialist jobs?
You can find and apply to market development specialist jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and target market focus, then apply directly to each listing. All openings are sourced from employers actively hiring, so the roles you see reflect real, current demand.
See All 296+ Market Development Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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