Marketing Communications Specialist Jobs in Houston, TX
Marketing Communications Specialist jobs in Houston, Texas are concentrated in the Energy Corridor, Greenway Plaza, and Uptown Galleria district, where demand runs strong across energy, healthcare, and professional services. Employers actively hiring include DNV, HMH, and Axiom Space. Find a role that fits below and apply directly.
Find JobsOverview
Open roles68
Top employerDNV
Work type60% Hybrid
Top credentialBachelor's degree in communications
Companies hiring14
Showing 5 of 68+ Marketing Communications Specialist jobs
Enrollment Management Marketing and Communications Manager
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Added 3d ago
Texas Southern University
Enrollment Management Marketing and Communications Manager
Houston, Texas
Added 3d ago
Marketing Communications Manager
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Added 2w ago
Powell Industries
Marketing Communications Manager
Houston, Texas
Added 2w ago
H
Associate Vice Chancellor, Communications and Marketing
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H
Added 2w ago
Houston City College
Associate Vice Chancellor, Communications and Marketing
Houston, Texas
Added 2w ago
Communications & Marketing Intern (Summer 2027)
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Added 2w ago
Axiom Space
Communications & Marketing Intern (Summer 2027)
Houston, Texas
Added 2w ago
B
Marketing and Communications Coordinator
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B
Added 2w ago
Barbara Bush Houston Literacy Foundation
Marketing and Communications Coordinator
Houston, Texas
Added 2w ago
Added 3d ago
Enrollment Management Marketing and Communications Manager
Texas Southern University·Houston, Texas
Job functions:
$81k.19 - $103k.49/yr
Hybrid
Bachelor's degree in digital media
501-1,000 employees
Job Description
Security Sensitive Position?
Yes
Hours of Work
8:00 am - 5:00 pm M-F
Position Details
Position Information
Posting Number
TSU203836
Official TSU Title
Enrollment Management Marketing and Communications Manager
Grant Title
N/A
Job Description Summary / TWC Summary
JOB SUMMARY:
Texas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management. This position is responsible for developing, implementing, and managing the Division’s comprehensive marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility. The Enrollment Management Marketing and Communications Manager serves as the creative and strategic lead for all enrollment-related marketing activity, overseeing digital and print communications, prospective student outreach campaigns, social media presence, and the design and production of recruitment materials across the Division’s five offices: Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.
This position reports to the Vice President for Strategic Enrollment Management and works in close daily partnership with the Director of Recruitment to ensure marketing strategy and recruitment execution are aligned and data informed. The Enrollment Management Marketing and Communications Manager plays a central role in converting TSU’s strong admissions volume into enrolled students by building and managing a communications infrastructure that engages prospective students at every stage of the enrollment funnel — from initial inquiry through deposit confirmation and orientation. This position also interfaces with TSU’s central University Communications and Marketing office to ensure enrollment messaging is consistent with institutional brand standards.
ABOUT TEXAS SOUTHERN UNIVERSITY
Texas Southern University is a historically Black university (HBCU) located in Houston, Texas, committed to providing an excellent, student-centered education to a diverse population. TSU serves approximately 8,700 students across nine colleges and schools and is classified as a Doctoral/Professional University by the Carnegie Classification of Institutions of Higher Education. With a student population that is approximately 71% Pell-eligible and a significant percentage of first-generation college students, TSU’s enrollment management mission is rooted in equity, access, and the belief that every qualified student deserves a clear, supported pathway to higher education. TSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Essential Duties Summary
Marketing Strategy and Campaign Management
- Develop, implement, and continuously evaluate a comprehensive enrollment marketing and communications plan that supports recruitment, yield, and retention goals across all student segments, including first-time freshmen, transfer students, dual-credit students, adult learners, and military-affiliated students.
- Design and execute multi-channel, data-driven marketing campaigns that move prospective students through the enrollment funnel from inquiry to application, admission, enrollment deposit, and orientation registration.
- Conduct market research, competitive analysis, and prospective student audience segmentation to inform campaign strategy, messaging, and channel selection; use data insights to continuously refine and optimize marketing efforts.
- Develop and maintain an annual enrollment marketing calendar that coordinates campaign timing, content production deadlines, channel publishing schedules, and key enrollment milestones across the academic year.
- Partner with the Director of Recruitment to align marketing campaign strategy with territory-based recruitment goals, yield targets, and student pipeline priorities.
Digital Marketing and Social Media
- Manage and grow TSU Enrollment Management’s digital presence, including oversight of enrollment-specific web pages, landing pages, social media accounts (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, and YouTube), and email marketing platforms.
- Develop and publish engaging, on-brand digital content tailored to prospective students and their families at each stage of the enrollment journey, including videos, graphics, testimonials, program spotlights, financial aid information, and event promotions.
- Manage TSU Enrollment Management’s social media content calendar, posting cadence, and community engagement; monitor and respond to prospective student inquiries and comments across platforms in a timely and professional manner.
- Design, execute, and analyze targeted digital advertising campaigns (Google Ads, Meta Ads, and similar platforms) to generate prospective student inquiries and drive traffic to enrollment landing pages; manage campaign budgets and optimize for conversion.
- Monitor website analytics, email open and click-through rates, social media engagement metrics, and paid campaign performance; produce regular reports with actionable insights for the Vice President for Strategic Enrollment Management and Director of Recruitment.
Prospective Student Communications and CRM
- Build and manage the prospective student communication workflow within TSU’s Customer Relationship Management (CRM) system, including email drip campaigns, text message sequences, event invitations, and decision deadline reminders tailored by student type, stage in the funnel, and enrollment status.
- Develop and maintain a library of communication templates for all stages of the enrollment cycle — inquiry, application, admission, financial aid, deposit, and orientation — ensuring all communications are personalized, compelling, accurate, and on-brand.
- Coordinate with the Office of Financial Aid to ensure prospective students receive timely, accurate financial aid communications that support yield and reduce enrollment barriers, particularly for Pell-eligible and first-generation students.
- Work with the Director of Recruitment to develop targeted communication sequences for specific student populations, including transfer students, dual-credit completers, military-affiliated students, and students in key geographic markets.
- Ensure all CRM communication workflows are tested, maintained, and updated each enrollment cycle to reflect current deadlines, program information, and institutional messaging.
Content Creation and Brand Management
- Conceptualize, write, design, and produce enrollment marketing materials in both digital and print formats, including brochures, viewbooks, postcards, banners, fact sheets, email graphics, social media assets, digital ads, video scripts, and presentation decks.
- Ensure all Division of Enrollment Management marketing materials and communications reflect TSU’s institutional brand standards, visual identity, and messaging guidelines in close coordination with the University’s central Communications and Marketing office.
- Develop and manage content that authentically represents TSU’s campus life, academic programs, student success stories, and community — with particular attention to storytelling that resonates with prospective students and their families.
- Maintain a current, organized library of approved marketing assets, photography, video, copy, and brand resources for use by Admission Counselors, Transfer Recruiters, and other Division staff in outreach activities.
- Oversee the production and inventory of print recruitment materials, coordinating with vendors on design, print, and fulfillment timelines and budgets.
Event Marketing and Enrollment Promotion
- Develop and execute marketing and communications strategies for all Division enrollment events, including open houses, campus visit programs, admitted student days, scholarship receptions, transfer fairs, orientation registration campaigns, and virtual enrollment programs.
- Create event promotional content across digital and print channels and manage pre-event communication sequences to maximize registration, attendance, and post-event follow-up conversion.
- Collaborate with the Director of New Student Orientation on marketing and communications support for orientation programming, including communications to incoming students, families, and transfer students in the pre-enrollment period.
- Support Financial Aid, Transfer Services, and Military and Veteran Affairs offices with marketing and communications materials for office-specific programs, campaigns, and student-facing events as needed.
Analytics, Reporting, and Budget Management
- Track and analyze the performance of all marketing and communications initiatives using CRM data, web analytics (Google Analytics or equivalent), social media insights, and enrollment funnel data; prepare regular performance reports for the Vice President for Strategic Enrollment Management.
- Use data to evaluate ROI on marketing investments across channels and campaigns; make evidence-based recommendations for budget allocation, channel prioritization, and strategy adjustments.
- Manage the enrollment marketing budget, including vendor contracts, advertising spend, print production costs, and software subscriptions; track expenditures and ensure compliance with TSU financial policies and procurement procedures.
- Partner with the Enrollment Management Data Analyst to integrate enrollment funnel data with marketing analytics, enabling a clear view of how marketing activity drives prospective student movement through each stage of the pipeline.
Collaboration and Institutional Partnerships
- Serve as the primary enrollment marketing liaison to TSU’s central University Communications and Marketing office, ensuring enrollment campaigns are aligned with institutional brand standards and coordinated with university-wide marketing efforts.
- Collaborate with academic deans, department chairs, and program directors to develop program-specific recruitment marketing content that accurately represents TSU’s academic offerings and student outcomes.
- Work with the Office of Alumni Relations and Student Affairs on cross-promotional opportunities that showcase TSU’s student life, alumni success, and community engagement in support of enrollment goals.
- Participate in Division-wide planning, staff meetings, and strategic initiatives as assigned by the Vice President for Strategic Enrollment Management.
- Performs other job-related duties as assigned.
% FTE
1.0
Hiring Range
$80,870.19 - $103,109.49
Education
Bachelor’s degree is required from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field.
Master’s degree in marketing, Communications, Higher Education Administration, or a related field preferred.
Master’s degree in marketing, Communications, Higher Education Administration, or a related field preferred.
Required Licensing/Certification
N/A
Knowledge, Skills, and Abilities
Knowledge of:
- Comprehensive knowledge of digital and traditional marketing strategy, including multi-channel campaign planning, audience segmentation, content marketing, email marketing, paid digital advertising, and brand management.
- Strong creative skills, with the ability to conceptualize, write, and design compelling marketing content that engage prospective students and their families across multiple platforms and formats.
- Excellent written communication skills, with demonstrated ability to adapt voice, tone, and messaging for diverse audiences including prospective students, transfer students, adult learners, military-affiliated students, and their families.
- Strong analytical skills, with the ability to interpret marketing and enrollment data, identify trends, and use insights to optimize campaigns and communicate performance to senior leadership.
- Proficiency with CRM systems, email marketing platforms, social media management tools, graphic design software, and web analytics tools.
- Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously in a fast-paced enrollment environment.
- Demonstrated commitment to equity, access, and culturally responsive marketing that authentically represents and appeals to diverse, underrepresented student communities.
- Strong interpersonal and collaboration skills, with the ability to build effective working relationships across the Division and with university partners including central Communications and Marketing, Academic Affairs, and Student Affairs.
- Self-motivated, creative, and proactive work style, with the ability to take initiative and deliver high-quality work with minimal supervision.
Work Experience
- Minimum of three (3) years of professional experience in marketing, communications, or a related field, with demonstrated experience managing multi-channel marketing campaigns from strategy through execution.
- Demonstrated proficiency in digital marketing, including social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent).
- Experience with a Customer Relationship Management (CRM) platform for communication workflow management, audience segmentation, and campaign deployment; familiarity with higher education CRMs (Slate, Salesforce, Ellucian, or equivalent) preferred.
- Proficiency with graphic design tools (Adobe Creative Suite — Photoshop, Illustrator, InDesign; Canva; or equivalent) for creation of digital and print marketing materials.
- Demonstrated ability to write clear, compelling, and on-brand copy for a variety of audiences and channels, including email, social media, web, and print.
- Experience using web analytics tools (Google Analytics or equivalent) and social media analytics platforms to measure campaign performance and inform strategy.
- Ability to maintain the security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment or water treatment system.
Preferred:
- Experience in enrollment management marketing or student recruitment communications in a higher education setting, with demonstrated impact on yield, inquiry volume, or application rates.
- Experience at a minority-serving institution, or urban-serving university with a significant Pell-eligible and first-generation student population.
- Familiarity with TSU’s brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area.
- Experience managing paid digital advertising budgets of $25,000 or more annually, with demonstrated ability to optimize campaigns for enrollment-specific conversion goals.
- Video production and editing skills, including experience creating short-form social media video content and longer recruitment or brand videos.
- Experience with marketing automation platforms and A/B testing methodologies.
- Bilingual (English/Spanish) preferred but not required.
Working/Environmental Conditions
This position operates primarily in a professional office environment. The employee must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers. Some local travel may be required to support recruitment events, campus visits, photo/video productions, and community outreach activities.
Occasional evening and weekend work is expected to support enrollment events, open houses, and peak campaign periods. This is an on-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management.
Desired start date
Position End Date (if temporary)
Posting Detail Information
UA EEO Statement
It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act.
Close Date
11/04/2026
Open Until Filled (overrides close field)
No
Special Instructions to Applicants
Open to all applicants.
Texas Southern University
Enrollment Management Marketing and Communications Manager
Houston, Texas
Added 3d ago501-1,000 employees
Job functions:
$81k.19 - $103k.49/yr
Hybrid
Bachelor's degree in digital media
Job Description
Security Sensitive Position?
Yes
Hours of Work
8:00 am - 5:00 pm M-F
Position Details
Position Information
Posting Number
TSU203836
Official TSU Title
Enrollment Management Marketing and Communications Manager
Grant Title
N/A
Job Description Summary / TWC Summary
JOB SUMMARY:
Texas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management. This position is responsible for developing, implementing, and managing the Division’s comprehensive marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility. The Enrollment Management Marketing and Communications Manager serves as the creative and strategic lead for all enrollment-related marketing activity, overseeing digital and print communications, prospective student outreach campaigns, social media presence, and the design and production of recruitment materials across the Division’s five offices: Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.
This position reports to the Vice President for Strategic Enrollment Management and works in close daily partnership with the Director of Recruitment to ensure marketing strategy and recruitment execution are aligned and data informed. The Enrollment Management Marketing and Communications Manager plays a central role in converting TSU’s strong admissions volume into enrolled students by building and managing a communications infrastructure that engages prospective students at every stage of the enrollment funnel — from initial inquiry through deposit confirmation and orientation. This position also interfaces with TSU’s central University Communications and Marketing office to ensure enrollment messaging is consistent with institutional brand standards.
ABOUT TEXAS SOUTHERN UNIVERSITY
Texas Southern University is a historically Black university (HBCU) located in Houston, Texas, committed to providing an excellent, student-centered education to a diverse population. TSU serves approximately 8,700 students across nine colleges and schools and is classified as a Doctoral/Professional University by the Carnegie Classification of Institutions of Higher Education. With a student population that is approximately 71% Pell-eligible and a significant percentage of first-generation college students, TSU’s enrollment management mission is rooted in equity, access, and the belief that every qualified student deserves a clear, supported pathway to higher education. TSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Essential Duties Summary
Marketing Strategy and Campaign Management
- Develop, implement, and continuously evaluate a comprehensive enrollment marketing and communications plan that supports recruitment, yield, and retention goals across all student segments, including first-time freshmen, transfer students, dual-credit students, adult learners, and military-affiliated students.
- Design and execute multi-channel, data-driven marketing campaigns that move prospective students through the enrollment funnel from inquiry to application, admission, enrollment deposit, and orientation registration.
- Conduct market research, competitive analysis, and prospective student audience segmentation to inform campaign strategy, messaging, and channel selection; use data insights to continuously refine and optimize marketing efforts.
- Develop and maintain an annual enrollment marketing calendar that coordinates campaign timing, content production deadlines, channel publishing schedules, and key enrollment milestones across the academic year.
- Partner with the Director of Recruitment to align marketing campaign strategy with territory-based recruitment goals, yield targets, and student pipeline priorities.
Digital Marketing and Social Media
- Manage and grow TSU Enrollment Management’s digital presence, including oversight of enrollment-specific web pages, landing pages, social media accounts (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, and YouTube), and email marketing platforms.
- Develop and publish engaging, on-brand digital content tailored to prospective students and their families at each stage of the enrollment journey, including videos, graphics, testimonials, program spotlights, financial aid information, and event promotions.
- Manage TSU Enrollment Management’s social media content calendar, posting cadence, and community engagement; monitor and respond to prospective student inquiries and comments across platforms in a timely and professional manner.
- Design, execute, and analyze targeted digital advertising campaigns (Google Ads, Meta Ads, and similar platforms) to generate prospective student inquiries and drive traffic to enrollment landing pages; manage campaign budgets and optimize for conversion.
- Monitor website analytics, email open and click-through rates, social media engagement metrics, and paid campaign performance; produce regular reports with actionable insights for the Vice President for Strategic Enrollment Management and Director of Recruitment.
Prospective Student Communications and CRM
- Build and manage the prospective student communication workflow within TSU’s Customer Relationship Management (CRM) system, including email drip campaigns, text message sequences, event invitations, and decision deadline reminders tailored by student type, stage in the funnel, and enrollment status.
- Develop and maintain a library of communication templates for all stages of the enrollment cycle — inquiry, application, admission, financial aid, deposit, and orientation — ensuring all communications are personalized, compelling, accurate, and on-brand.
- Coordinate with the Office of Financial Aid to ensure prospective students receive timely, accurate financial aid communications that support yield and reduce enrollment barriers, particularly for Pell-eligible and first-generation students.
- Work with the Director of Recruitment to develop targeted communication sequences for specific student populations, including transfer students, dual-credit completers, military-affiliated students, and students in key geographic markets.
- Ensure all CRM communication workflows are tested, maintained, and updated each enrollment cycle to reflect current deadlines, program information, and institutional messaging.
Content Creation and Brand Management
- Conceptualize, write, design, and produce enrollment marketing materials in both digital and print formats, including brochures, viewbooks, postcards, banners, fact sheets, email graphics, social media assets, digital ads, video scripts, and presentation decks.
- Ensure all Division of Enrollment Management marketing materials and communications reflect TSU’s institutional brand standards, visual identity, and messaging guidelines in close coordination with the University’s central Communications and Marketing office.
- Develop and manage content that authentically represents TSU’s campus life, academic programs, student success stories, and community — with particular attention to storytelling that resonates with prospective students and their families.
- Maintain a current, organized library of approved marketing assets, photography, video, copy, and brand resources for use by Admission Counselors, Transfer Recruiters, and other Division staff in outreach activities.
- Oversee the production and inventory of print recruitment materials, coordinating with vendors on design, print, and fulfillment timelines and budgets.
Event Marketing and Enrollment Promotion
- Develop and execute marketing and communications strategies for all Division enrollment events, including open houses, campus visit programs, admitted student days, scholarship receptions, transfer fairs, orientation registration campaigns, and virtual enrollment programs.
- Create event promotional content across digital and print channels and manage pre-event communication sequences to maximize registration, attendance, and post-event follow-up conversion.
- Collaborate with the Director of New Student Orientation on marketing and communications support for orientation programming, including communications to incoming students, families, and transfer students in the pre-enrollment period.
- Support Financial Aid, Transfer Services, and Military and Veteran Affairs offices with marketing and communications materials for office-specific programs, campaigns, and student-facing events as needed.
Analytics, Reporting, and Budget Management
- Track and analyze the performance of all marketing and communications initiatives using CRM data, web analytics (Google Analytics or equivalent), social media insights, and enrollment funnel data; prepare regular performance reports for the Vice President for Strategic Enrollment Management.
- Use data to evaluate ROI on marketing investments across channels and campaigns; make evidence-based recommendations for budget allocation, channel prioritization, and strategy adjustments.
- Manage the enrollment marketing budget, including vendor contracts, advertising spend, print production costs, and software subscriptions; track expenditures and ensure compliance with TSU financial policies and procurement procedures.
- Partner with the Enrollment Management Data Analyst to integrate enrollment funnel data with marketing analytics, enabling a clear view of how marketing activity drives prospective student movement through each stage of the pipeline.
Collaboration and Institutional Partnerships
- Serve as the primary enrollment marketing liaison to TSU’s central University Communications and Marketing office, ensuring enrollment campaigns are aligned with institutional brand standards and coordinated with university-wide marketing efforts.
- Collaborate with academic deans, department chairs, and program directors to develop program-specific recruitment marketing content that accurately represents TSU’s academic offerings and student outcomes.
- Work with the Office of Alumni Relations and Student Affairs on cross-promotional opportunities that showcase TSU’s student life, alumni success, and community engagement in support of enrollment goals.
- Participate in Division-wide planning, staff meetings, and strategic initiatives as assigned by the Vice President for Strategic Enrollment Management.
- Performs other job-related duties as assigned.
% FTE
1.0
Hiring Range
$80,870.19 - $103,109.49
Education
Bachelor’s degree is required from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field.
Master’s degree in marketing, Communications, Higher Education Administration, or a related field preferred.
Master’s degree in marketing, Communications, Higher Education Administration, or a related field preferred.
Required Licensing/Certification
N/A
Knowledge, Skills, and Abilities
Knowledge of:
- Comprehensive knowledge of digital and traditional marketing strategy, including multi-channel campaign planning, audience segmentation, content marketing, email marketing, paid digital advertising, and brand management.
- Strong creative skills, with the ability to conceptualize, write, and design compelling marketing content that engage prospective students and their families across multiple platforms and formats.
- Excellent written communication skills, with demonstrated ability to adapt voice, tone, and messaging for diverse audiences including prospective students, transfer students, adult learners, military-affiliated students, and their families.
- Strong analytical skills, with the ability to interpret marketing and enrollment data, identify trends, and use insights to optimize campaigns and communicate performance to senior leadership.
- Proficiency with CRM systems, email marketing platforms, social media management tools, graphic design software, and web analytics tools.
- Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously in a fast-paced enrollment environment.
- Demonstrated commitment to equity, access, and culturally responsive marketing that authentically represents and appeals to diverse, underrepresented student communities.
- Strong interpersonal and collaboration skills, with the ability to build effective working relationships across the Division and with university partners including central Communications and Marketing, Academic Affairs, and Student Affairs.
- Self-motivated, creative, and proactive work style, with the ability to take initiative and deliver high-quality work with minimal supervision.
Work Experience
- Minimum of three (3) years of professional experience in marketing, communications, or a related field, with demonstrated experience managing multi-channel marketing campaigns from strategy through execution.
- Demonstrated proficiency in digital marketing, including social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent).
- Experience with a Customer Relationship Management (CRM) platform for communication workflow management, audience segmentation, and campaign deployment; familiarity with higher education CRMs (Slate, Salesforce, Ellucian, or equivalent) preferred.
- Proficiency with graphic design tools (Adobe Creative Suite — Photoshop, Illustrator, InDesign; Canva; or equivalent) for creation of digital and print marketing materials.
- Demonstrated ability to write clear, compelling, and on-brand copy for a variety of audiences and channels, including email, social media, web, and print.
- Experience using web analytics tools (Google Analytics or equivalent) and social media analytics platforms to measure campaign performance and inform strategy.
- Ability to maintain the security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment or water treatment system.
Preferred:
- Experience in enrollment management marketing or student recruitment communications in a higher education setting, with demonstrated impact on yield, inquiry volume, or application rates.
- Experience at a minority-serving institution, or urban-serving university with a significant Pell-eligible and first-generation student population.
- Familiarity with TSU’s brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area.
- Experience managing paid digital advertising budgets of $25,000 or more annually, with demonstrated ability to optimize campaigns for enrollment-specific conversion goals.
- Video production and editing skills, including experience creating short-form social media video content and longer recruitment or brand videos.
- Experience with marketing automation platforms and A/B testing methodologies.
- Bilingual (English/Spanish) preferred but not required.
Working/Environmental Conditions
This position operates primarily in a professional office environment. The employee must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers. Some local travel may be required to support recruitment events, campus visits, photo/video productions, and community outreach activities.
Occasional evening and weekend work is expected to support enrollment events, open houses, and peak campaign periods. This is an on-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management.
Desired start date
Position End Date (if temporary)
Posting Detail Information
UA EEO Statement
It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act.
Close Date
11/04/2026
Open Until Filled (overrides close field)
No
Special Instructions to Applicants
Open to all applicants.
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Marketing Communications Specialist Jobs in Houston: Frequently Asked Questions
How do I get a marketing communications specialist job in Houston?
The strongest entry points in Houston are energy companies, large hospital systems, and professional services firms, which maintain dedicated communications teams year-round. Concentrating your search in the Energy Corridor, Greenway Plaza, and the Texas Medical Center area puts you closest to the highest volume of openings. Candidates who combine content strategy experience with familiarity in regulated industries like oil and gas or healthcare stand out in this market.
Which companies hire marketing communications specialists in Houston?
Employers hiring marketing communications specialists in Houston right now include DNV, HMH, and Axiom Space, based on current listings on Migrate Mate as of November 2026. Houston's hiring base is broad, from Fortune 500 energy and industrial firms to major health systems and regional professional services agencies.
Are there remote marketing communications specialist jobs in Houston?
Yes, marketing communications specialist work is moderately remote-friendly, particularly for content, digital, and PR-focused roles that require no on-site production. About 60% of marketing communications specialist openings tied to Houston are remote or hybrid as of November 2026, with hybrid arrangements most common at large corporate employers. Event coordination and internal communications roles tied to Houston headquarters tend to require more in-office presence.
How can I get a marketing communications specialist job in Houston with little or no experience?
The most realistic entry path in Houston is through coordinator or communications assistant roles at energy companies or hospital systems, both of which regularly hire early-career candidates. Internships with Houston-area marketing agencies or corporate communications departments in the Texas Medical Center and Greenway Plaza corridor build the client-facing and industry-specific experience local employers value. A portfolio of writing samples and demonstrated familiarity with regulated industry messaging gives entry-level candidates a clear edge.
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