Mid Level Marketing Director Jobs
Mid level marketing director jobs go to marketers ready to own campaigns end to end, guide junior team members, and make channel and budget decisions with limited day-to-day oversight. Openings run heavily remote and hybrid across Technology & Software, Education, and Healthcare & Medical Services, with employers like Jobot, Samba TV, and Clients Blackbox hiring at this level now.
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Job Summary:
The Director will develop and provide the AVP of Marketing with analytical input and support organizational growth by identifying, evaluating, and advancing business development opportunities. The Director will create metrics, recommend adjustments, and translate market, volume, referral, and performance data into actionable proposals. The position will collaborate with operational leaders, service-line leaders, physicians, and other key stakeholders to evaluate opportunities to grow existing services, develop new programs, strengthen referral relationships, and expand Cullman Regional’s market presence. The Director will also build dashboards reflecting campaign results, brand metrics, service-line volumes, market share, and other business indicators used to evaluate performance and guide decision-making. Neither creative nor public relations assignments are functions of this role.
Responsibilities are as follows:
25% – Business Development and Growth
- Analyzes market share, service-line utilization, referral patterns, demographic trends, competitor activity, and organizational performance to identify potential growth opportunities.
- Works with the AVP of Marketing, executive leadership, service-line leaders, physicians, and other stakeholders to evaluate opportunities to expand existing services or develop new programs.
- Develops preliminary business cases and recommendations for growth initiatives, including market need, projected demand, competitive considerations, operational requirements, and expected organizational impact.
- Supports the development and implementation of strategies designed to increase patient volumes, strengthen referral relationships, improve market position, and expand access to Cullman Regional services.
- Monitors approved business development initiatives and reports progress, outcomes, barriers, and recommended adjustments to the AVP of Marketing.
- Partners with operational leaders to confirm organizational readiness and address operational barriers before promoting new or expanded services.
- Maintains awareness of healthcare industry trends, emerging services, competitor developments, and community needs that may affect Cullman Regional’s strategic growth opportunities.
25% - Development of marketing analytic tools
- Measures, tracks and reports Marketing ROI by campaign projects to AVP
- Maintains activity reports and marketing metrics for sales team
- Measures established timelines to ensure projects progress in a timely manner
30% - Implementation of marketing plans and strategies
- Stays current on hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
- Works closely with the AVP of Marketing and key stakeholders to develop, execute and business development plans aligned with organizational and service-line priorities.
- Translates market intelligence and organizational data into targeted strategies supporting service-line growth, referral development, patient acquisition, and community awareness.
- Establishes measurable goals for assigned initiatives and evaluates results against volume, market-share, referral, revenue, and return-on-investment expectations.
20% - Oversee Digital Marketing
- Maintain media placements and coordinates media plan with AVP
- Ensure account billing for marketing placements
- Other duties as assigned
MBA or MHA required. Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and experience, required.
Experience:
5+ years of marketing and business development, strategic planning, service-line growth and market analysis experience in a Healthcare environment preferred.
Additional Skills/Abilities:
- ROI focused; strong measurement skills demonstrating the ability to identify and act on insights driving business results
- Excellent analytical skills and the ability to translate insights into actionable recommendation
- Partnering skills and experience working in highly collaborative environments
Job Summary:
The Director will develop and provide the AVP of Marketing with analytical input and support organizational growth by identifying, evaluating, and advancing business development opportunities. The Director will create metrics, recommend adjustments, and translate market, volume, referral, and performance data into actionable proposals. The position will collaborate with operational leaders, service-line leaders, physicians, and other key stakeholders to evaluate opportunities to grow existing services, develop new programs, strengthen referral relationships, and expand Cullman Regional’s market presence. The Director will also build dashboards reflecting campaign results, brand metrics, service-line volumes, market share, and other business indicators used to evaluate performance and guide decision-making. Neither creative nor public relations assignments are functions of this role.
Responsibilities are as follows:
25% – Business Development and Growth
- Analyzes market share, service-line utilization, referral patterns, demographic trends, competitor activity, and organizational performance to identify potential growth opportunities.
- Works with the AVP of Marketing, executive leadership, service-line leaders, physicians, and other stakeholders to evaluate opportunities to expand existing services or develop new programs.
- Develops preliminary business cases and recommendations for growth initiatives, including market need, projected demand, competitive considerations, operational requirements, and expected organizational impact.
- Supports the development and implementation of strategies designed to increase patient volumes, strengthen referral relationships, improve market position, and expand access to Cullman Regional services.
- Monitors approved business development initiatives and reports progress, outcomes, barriers, and recommended adjustments to the AVP of Marketing.
- Partners with operational leaders to confirm organizational readiness and address operational barriers before promoting new or expanded services.
- Maintains awareness of healthcare industry trends, emerging services, competitor developments, and community needs that may affect Cullman Regional’s strategic growth opportunities.
25% - Development of marketing analytic tools
- Measures, tracks and reports Marketing ROI by campaign projects to AVP
- Maintains activity reports and marketing metrics for sales team
- Measures established timelines to ensure projects progress in a timely manner
30% - Implementation of marketing plans and strategies
- Stays current on hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
- Works closely with the AVP of Marketing and key stakeholders to develop, execute and business development plans aligned with organizational and service-line priorities.
- Translates market intelligence and organizational data into targeted strategies supporting service-line growth, referral development, patient acquisition, and community awareness.
- Establishes measurable goals for assigned initiatives and evaluates results against volume, market-share, referral, revenue, and return-on-investment expectations.
20% - Oversee Digital Marketing
- Maintain media placements and coordinates media plan with AVP
- Ensure account billing for marketing placements
- Other duties as assigned
MBA or MHA required. Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and experience, required.
Experience:
5+ years of marketing and business development, strategic planning, service-line growth and market analysis experience in a Healthcare environment preferred.
Additional Skills/Abilities:
- ROI focused; strong measurement skills demonstrating the ability to identify and act on insights driving business results
- Excellent analytical skills and the ability to translate insights into actionable recommendation
- Partnering skills and experience working in highly collaborative environments
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Mid Level Marketing Director Jobs: Frequently Asked Questions
How do I get a mid level marketing director job?
Position your existing work as evidence of ownership, not just participation. Highlight campaigns you led from brief to results, decisions you made without heavy oversight, and any cross-functional collaboration you drove. Tailor your application to show measurable outcomes, such as audience growth, conversion lifts, or pipeline contribution, that match the scope mid level marketing director roles require.
Which companies hire mid level marketing directors?
Companies hiring mid level marketing directors right now include Jobot, Samba TV, and Clients Blackbox, based on current listings on Migrate Mate as of September 2026. Consumer brands, technology companies, and media organizations are among the most active, typically seeking marketers who can run a discipline independently while collaborating with a broader team.
Are there remote mid level marketing director jobs?
Yes, remote and hybrid arrangements are common at this level. About 36% of mid level marketing director openings are remote or hybrid as of September 2026, reflecting how many marketing functions translate cleanly to distributed work. Fully on-site roles still exist, particularly at companies building or scaling local teams.
How do I move up to a mid level marketing director role?
Growth from entry level to mid level happens by expanding the scope of what you own. Early in your career, focus on delivering reliable execution, then volunteer to lead projects, own a channel or segment, and produce results you can quantify. Demonstrating that you can work with less direction, coach peers, and think in terms of strategy, not just tasks, is what makes the transition credible.
Which industries hire the most mid level marketing directors?
Mid Level marketing director roles concentrate in Technology & Software, Education, and Healthcare & Medical Services, based on current listings on Migrate Mate as of September 2026. These sectors tend to invest heavily in brand building and demand generation at the mid level because they need marketers who can run programs independently, not just support senior leads.