Marketing Director Jobs in Fort Worth, TX
Marketing Director jobs in Fort Worth, Texas are open across the metro, with employers like Canyon Ranch, Alcon, and RS Americas hiring at every experience level. See the openings below and apply to the ones that match your experience.
Find Marketing Director JobsOverview
Open roles13
Top employerCanyon Ranch
Work type67% On-site
Top credentialBachelor's
Companies hiring11
Showing 5 of 13+ Marketing Director jobs
Director of Digital Marketing
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Added 1w ago
Bodybar Pilates
Director of Digital Marketing
Fort Worth, Texas
Added 1w ago
Director, Marketing
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Added 1w ago
Tarrant Area Food Bank
Director, Marketing
Fort Worth, Texas
Added 1w ago
Associate Director - Marketing Operations
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Added 2w ago
Canyon Ranch
Associate Director - Marketing Operations
Fort Worth, Texas
Added 2w ago
Associate Director - Marketing Operations
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Added 2w ago
Canyon Ranch
Associate Director - Marketing Operations
Fort Worth, Texas
Added 2w ago
Sr. Director of Brand Strategy & Marketing B2B
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Added 3w ago
RS Americas
Sr. Director of Brand Strategy & Marketing B2B
Fort Worth, Texas
Added 3w ago
Added 1w ago
Director of Digital Marketing
Bodybar Pilates·Fort Worth, Texas
Job functions:
$121k - $130k/yr
7+ yrs exp.
Remote (US)
Bachelor's
Full Time
Job Description
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Wellness resources
ABOUT THE ROLE
BODYBAR Pilates is a rapidly growing boutique Pilates franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a strategic, results-driven Director of Digital Marketing to lead the development, execution, and optimization of BODYBAR's digital marketing ecosystem while overseeing key marketing functions that support brand growth, franchisee success, and system-wide revenue objectives.
Reporting to the Vice President of Marketing, the Director of Digital Marketing serves as the organization's digital marketing leader. This role drives measurable business growth through paid media, social strategy, search visibility, digital engagement, website conversion optimization, and performance analytics. Additionally, the Director translates business objectives into scalable acquisition and engagement strategies, communicating results and opportunities clearly to internal stakeholders and franchise owners.
AREAS OF RESPONSIBILITIES
Digital Marketing Strategy and Performance Leadership
- Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels.
- Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.
- Partner with the Vice President of Marketing to establish digital performance goals, identify growth opportunities, and provide recommendations regarding media investment allocation across channels.
- Own the systemwide social media strategy, establishing channel objectives, content frameworks, platform best practices, and performance expectations while providing strategic oversight of social media execution across all channels.
- Oversee influencer and creator partnership strategy that expands brand visibility and manage high-level partnerships to drive brand visibility and audience growth.
- Oversee the strategic management of Google Business Profiles, Yext, and local search visibility initiatives to strengthen digital presence across all studio locations.
- Evaluate emerging digital platforms, technologies, and channel opportunities to ensure BODYBAR remains competitive in a rapidly evolving digital landscape.
Digital Channel Optimization & Growth
- Oversee paid media strategy and performance across Google Ads, Meta advertising platforms, and future digital acquisition channels.
- Lead website and digital performance optimization, establishing testing frameworks across landing pages, campaigns, and user journeys to improve conversion, user experience and engagement, and acquisition efficiency.
- Own the strategic direction of national email and SMS marketing initiatives, ensuring alignment with campaign objectives, engagement goals, and overall marketing priorities.
- Oversee digital engagement and loyalty-related marketing initiatives within customer engagement and point of sale platforms , including conversation tracking, customer engagement opportunities, and system integrations.
- Ensure seamless integration and performance across digital marketing platforms, customer data systems, reporting tools, and third-party technologies.
Performance Visibility and Accountability
- Establish and oversee digital marketing measurement frameworks that define clear objectives, success metrics, attribution models, and performance expectations across all digital channels.
- Own systemwide digital reporting and performance analytics, synthesizing data from internal platforms, agency partners, website analytics, paid media, CRM systems, and marketing technologies into executive-level insights and recommendations for leadership.
- Monitor and analyze website, search, social, email, SMS, and paid media performance to identify trends, opportunities, and areas for improvement.
- Develop forecasting models, performance projections, and channel recommendations to support strategic planning and business decision-making.
- Lead recurring performance reviews with internal stakeholders, agency partners, and franchisees (as necessary) to drive accountability, optimization, and continuous improvement.
Team Leadership and Cross-Functional Alignment
- Foster an energetic and positive culture of accountability, continuous improvement, and data-driven decision-making within assigned marketing functions.
- Oversee the Marketing Manager to align digital distribution strategies with campaign messaging, creative direction, and brand objectives.
- Collaborate with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure digital marketing initiatives support broader organizational goals.
- Serve as the primary internal resource for digital marketing performance insights, strategic recommendations, channel expertise, and performance analysis that inform broader marketing and business decisions.
Vendor and Agency Coordination
- Manage relationships with digital marketing agencies and external partners, including onboarding, offboarding, performance evaluation, and ongoing collaboration.
- Partner with agency teams to establish objectives, performance benchmarks, optimization priorities, and reporting expectations.
- Hold agency partners accountable for performance outcomes, quality standards, reporting accuracy, and continuous optimization efforts.
Additional Responsibilities
- Present digital marketing strategies, performance updates, and optimization recommendations to leadership as needed.
- Act as a professional, communicative representative of the marketing team when working with franchisees, vendors, and cross-functional stakeholders.
- Perform other duties as assigned.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field; Master’s degree preferred.
- 7+ years of experience in digital marketing, performance marketing, demand generation, or growth marketing leadership within a multi-location or franchise environment.
- Experience supporting marketing initiatives for franchise or multi-location consumer brands strongly preferred.
- Demonstrated success managing paid media, digital acquisition channels, marketing analytics, and performance optimization initiatives.
- Proven experience developing digital marketing strategies that drive measurable business growth and customer acquisition.
- Experience managing agency relationships and holding external partners accountable for performance outcomes.
- Strong understanding of website analytics, attribution modeling, conversion optimization, CRM marketing, and marketing technology ecosystems.
- Proficiency with Google Analytics, Google Ads, Meta Business Suite, Point-of-Sale and CRM platforms, AI and business intelligence tools required.
- Demonstrated ability to translate complex performance data into actionable business recommendations.
- Prior people management required.
CORE LEADERSHIP COMPETENCIES
- Analytically rigorous and strategically minded, with a strong grasp of digital marketing performance drivers, attribution modeling, and conversion optimization — and the ability to translate data into action.
- Ability to balance long-term strategic initiatives with day-to-day performance management and optimization.
- Confident decision-maker who can evaluate opportunities and recommend data-driven solutions.
- Collaborative leader who supports team development and performance.
- Comfortable navigating change and maintaining consistent brand voice across platforms and formats.
- Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.
WORK ENVIRONMENT
- Hybrid work structure, requiring in-office days at BODYBAR headquarters in Fort Worth, TX.
Flexible work from home options available.
BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.
Bodybar Pilates
Director of Digital Marketing
Fort Worth, Texas
Added 1w ago
Job functions:
$121k - $130k/yr
7+ yrs exp.
Remote (US)
Bachelor's
Full Time
Job Description
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Wellness resources
ABOUT THE ROLE
BODYBAR Pilates is a rapidly growing boutique Pilates franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a strategic, results-driven Director of Digital Marketing to lead the development, execution, and optimization of BODYBAR's digital marketing ecosystem while overseeing key marketing functions that support brand growth, franchisee success, and system-wide revenue objectives.
Reporting to the Vice President of Marketing, the Director of Digital Marketing serves as the organization's digital marketing leader. This role drives measurable business growth through paid media, social strategy, search visibility, digital engagement, website conversion optimization, and performance analytics. Additionally, the Director translates business objectives into scalable acquisition and engagement strategies, communicating results and opportunities clearly to internal stakeholders and franchise owners.
AREAS OF RESPONSIBILITIES
Digital Marketing Strategy and Performance Leadership
- Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels.
- Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.
- Partner with the Vice President of Marketing to establish digital performance goals, identify growth opportunities, and provide recommendations regarding media investment allocation across channels.
- Own the systemwide social media strategy, establishing channel objectives, content frameworks, platform best practices, and performance expectations while providing strategic oversight of social media execution across all channels.
- Oversee influencer and creator partnership strategy that expands brand visibility and manage high-level partnerships to drive brand visibility and audience growth.
- Oversee the strategic management of Google Business Profiles, Yext, and local search visibility initiatives to strengthen digital presence across all studio locations.
- Evaluate emerging digital platforms, technologies, and channel opportunities to ensure BODYBAR remains competitive in a rapidly evolving digital landscape.
Digital Channel Optimization & Growth
- Oversee paid media strategy and performance across Google Ads, Meta advertising platforms, and future digital acquisition channels.
- Lead website and digital performance optimization, establishing testing frameworks across landing pages, campaigns, and user journeys to improve conversion, user experience and engagement, and acquisition efficiency.
- Own the strategic direction of national email and SMS marketing initiatives, ensuring alignment with campaign objectives, engagement goals, and overall marketing priorities.
- Oversee digital engagement and loyalty-related marketing initiatives within customer engagement and point of sale platforms , including conversation tracking, customer engagement opportunities, and system integrations.
- Ensure seamless integration and performance across digital marketing platforms, customer data systems, reporting tools, and third-party technologies.
Performance Visibility and Accountability
- Establish and oversee digital marketing measurement frameworks that define clear objectives, success metrics, attribution models, and performance expectations across all digital channels.
- Own systemwide digital reporting and performance analytics, synthesizing data from internal platforms, agency partners, website analytics, paid media, CRM systems, and marketing technologies into executive-level insights and recommendations for leadership.
- Monitor and analyze website, search, social, email, SMS, and paid media performance to identify trends, opportunities, and areas for improvement.
- Develop forecasting models, performance projections, and channel recommendations to support strategic planning and business decision-making.
- Lead recurring performance reviews with internal stakeholders, agency partners, and franchisees (as necessary) to drive accountability, optimization, and continuous improvement.
Team Leadership and Cross-Functional Alignment
- Foster an energetic and positive culture of accountability, continuous improvement, and data-driven decision-making within assigned marketing functions.
- Oversee the Marketing Manager to align digital distribution strategies with campaign messaging, creative direction, and brand objectives.
- Collaborate with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure digital marketing initiatives support broader organizational goals.
- Serve as the primary internal resource for digital marketing performance insights, strategic recommendations, channel expertise, and performance analysis that inform broader marketing and business decisions.
Vendor and Agency Coordination
- Manage relationships with digital marketing agencies and external partners, including onboarding, offboarding, performance evaluation, and ongoing collaboration.
- Partner with agency teams to establish objectives, performance benchmarks, optimization priorities, and reporting expectations.
- Hold agency partners accountable for performance outcomes, quality standards, reporting accuracy, and continuous optimization efforts.
Additional Responsibilities
- Present digital marketing strategies, performance updates, and optimization recommendations to leadership as needed.
- Act as a professional, communicative representative of the marketing team when working with franchisees, vendors, and cross-functional stakeholders.
- Perform other duties as assigned.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field; Master’s degree preferred.
- 7+ years of experience in digital marketing, performance marketing, demand generation, or growth marketing leadership within a multi-location or franchise environment.
- Experience supporting marketing initiatives for franchise or multi-location consumer brands strongly preferred.
- Demonstrated success managing paid media, digital acquisition channels, marketing analytics, and performance optimization initiatives.
- Proven experience developing digital marketing strategies that drive measurable business growth and customer acquisition.
- Experience managing agency relationships and holding external partners accountable for performance outcomes.
- Strong understanding of website analytics, attribution modeling, conversion optimization, CRM marketing, and marketing technology ecosystems.
- Proficiency with Google Analytics, Google Ads, Meta Business Suite, Point-of-Sale and CRM platforms, AI and business intelligence tools required.
- Demonstrated ability to translate complex performance data into actionable business recommendations.
- Prior people management required.
CORE LEADERSHIP COMPETENCIES
- Analytically rigorous and strategically minded, with a strong grasp of digital marketing performance drivers, attribution modeling, and conversion optimization — and the ability to translate data into action.
- Ability to balance long-term strategic initiatives with day-to-day performance management and optimization.
- Confident decision-maker who can evaluate opportunities and recommend data-driven solutions.
- Collaborative leader who supports team development and performance.
- Comfortable navigating change and maintaining consistent brand voice across platforms and formats.
- Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.
WORK ENVIRONMENT
- Hybrid work structure, requiring in-office days at BODYBAR headquarters in Fort Worth, TX.
Flexible work from home options available.
BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.
See All 13 Marketing Director Jobs in Fort Worth
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Find Marketing Director JobsMarketing Director Job Market in Fort Worth
Who's Hiring
- Canyon Ranch2
- Alcon1
- RS Americas1
- BNSF Railway1
- Bodybar Pilates1
Top Industries Hiring
- Hospitality & Tourism3
- Education1
- Medical Devices1
- Transportation & Logistics1
- Biotechnology & Pharmaceuticals1
Marketing Director Jobs in Fort Worth: Frequently Asked Questions
How many marketing director jobs are there in Fort Worth?
There are 13+ marketing director openings in Fort Worth, Texas on Migrate Mate as of June 2026. New positions post regularly as Fort Worth employers hire.
Which companies hire marketing directors in Fort Worth?
Employers hiring marketing directors in Fort Worth include Canyon Ranch, Alcon, and RS Americas, based on current listings on Migrate Mate as of June 2026.
Are there remote marketing director jobs in Fort Worth?
Yes. About 33% of marketing director openings tied to Fort Worth are remote or hybrid as of June 2026. The rest are on-site roles based in and around Fort Worth.
Which industries hire the most marketing directors in Fort Worth?
Fort Worth marketing director roles concentrate in Hospitality & Tourism, Education, and Medical Devices, based on current listings on Migrate Mate as of June 2026.
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See All 13 Marketing Director Jobs in Fort Worth
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