Advertising Jobs for OPT Students
Advertising roles in the U.S. span creative, strategy, media planning, and analytics functions, many of which qualify as specialty occupations for OPT work authorization. STEM OPT extension is available for data-driven tracks like programmatic advertising and marketing analytics, giving eligible students up to 36 months of authorized work.
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Get Access To All JobsAbout Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
ROLE AND RESPONSIBILITIES
The Ad Operations Specialist plays a key role in the execution and delivery of digital advertising campaigns. This position is responsible for setting up, trafficking, monitoring, and optimizing campaigns across multiple platforms to ensure flawless delivery and accurate reporting. The role requires strong attention to detail, technical proficiency, and collaboration with internal teams and external partners to maintain campaign integrity and performance. The role also involves supporting basic data quality practices to help ensure campaign data is consistent, complete, and reliable across reporting outputs.
- Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines.
- Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions.
- Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation.
- Ensure campaign accuracy: Verify that all campaign components — creatives, placements, click-through URLs, trackers, and measurement pixels — are accurate and aligned with trafficking sheets before launch.
- Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags.
- Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate.
- Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements.
- Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation.
BASIC QUALIFICATIONS
- 1–3 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles.
- Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools.
- Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools.
- Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued.
- Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns.
- Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance.
- Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy.
- Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment.
- Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners.
- Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations.
- Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have.
- Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
ROLE AND RESPONSIBILITIES
The Ad Operations Specialist plays a key role in the execution and delivery of digital advertising campaigns. This position is responsible for setting up, trafficking, monitoring, and optimizing campaigns across multiple platforms to ensure flawless delivery and accurate reporting. The role requires strong attention to detail, technical proficiency, and collaboration with internal teams and external partners to maintain campaign integrity and performance. The role also involves supporting basic data quality practices to help ensure campaign data is consistent, complete, and reliable across reporting outputs.
- Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines.
- Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions.
- Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation.
- Ensure campaign accuracy: Verify that all campaign components — creatives, placements, click-through URLs, trackers, and measurement pixels — are accurate and aligned with trafficking sheets before launch.
- Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags.
- Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate.
- Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements.
- Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation.
BASIC QUALIFICATIONS
- 1–3 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles.
- Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools.
- Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools.
- Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued.
- Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns.
- Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance.
- Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy.
- Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment.
- Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners.
- Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations.
- Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have.
- Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
How to Get Visa Sponsorship in Advertising
Target agencies with dedicated international hiring programs
Large holding companies like WPP, Omnicom, Publicis, and IPG have established processes for sponsoring OPT and H-1B workers. Smaller independent agencies often lack the infrastructure, so prioritize companies with documented sponsorship history.
Frame your role as a specialty occupation from day one
Advertising positions need to qualify as specialty occupations for visa sponsorship. Emphasize the specific degree requirement your role demands, whether that is marketing, communications, data science, or a closely related field, in all application materials.
Position yourself for STEM OPT if your track qualifies
Roles focused on programmatic advertising, marketing analytics, or ad technology often fall under STEM-designated CIP codes. Confirm your degree classification with your DSO early so you can pursue the 24-month STEM extension before your initial OPT expires.
Build a portfolio that demonstrates measurable business outcomes
Advertising employers sponsor candidates who show ROI, not just creative flair. Quantify campaign results, such as engagement lifts, conversion rates, or cost-per-acquisition improvements, to signal the specialized value that justifies sponsorship investment from a hiring manager.
Understand your OPT start date relative to your offer timeline
OPT authorization can take 90 or more days to process. Apply through your DSO as soon as you have a target start date, and communicate your authorized start date clearly to employers so offer timelines can be structured around your actual availability.
Ask directly about H-1B sponsorship before accepting an offer
Confirm the employer's willingness to sponsor H-1B status before you invest heavily in the interview process. Ask HR whether the company has sponsored international employees in your specific role or department, not just company-wide, to get an accurate answer.
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Get Access To All JobsFrequently Asked Questions
Do advertising jobs typically qualify for OPT work authorization?
Most advertising roles qualify for OPT as long as the position is directly related to your degree field. Account management, media planning, copywriting, and analytics roles commonly meet this standard when paired with a degree in marketing, communications, advertising, or data science. Your DSO must confirm the connection between your job and your degree before you begin work.
Can I get a STEM OPT extension working in advertising?
It depends on your specific role and degree. Positions focused on programmatic advertising, marketing analytics, or ad technology platforms can qualify for the 24-month STEM OPT extension if your degree falls under a STEM-designated CIP code. Creative roles like copywriting or art direction generally do not qualify. Check your degree's CIP code with your DSO to determine eligibility before accepting a role.
How do I find advertising employers willing to sponsor OPT and H-1B?
Migrate Mate is the most direct way to find advertising employers that actively sponsor international candidates. Larger agency holding companies and in-house brand teams at major corporations are more likely to have existing sponsorship processes than boutique agencies. Look for employers with a track record of H-1B filings in marketing and advertising job categories, which signals genuine familiarity with the sponsorship process.
What happens if my advertising job offer falls through while I'm on OPT?
If your employment ends, you enter a 60-day unemployment grace period during your initial OPT. You must find a new qualifying position within that window or risk falling out of status. Keep your DSO informed immediately and update your SEVIS record when you secure a new role. If you are on STEM OPT, your employer must report the termination to your DSO within five business days.
Do I need my advertising employer to file any paperwork for my OPT?
For standard OPT, your employer does not file any government paperwork. You work on the strength of your EAD card, and your DSO updates your SEVIS record to reflect your employment. For STEM OPT, your employer must enroll in E-Verify and sign a formal training plan before your extension is approved. Confirm E-Verify enrollment with your employer before applying for the STEM extension.
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