OPT Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager roles involve owning email, SMS, and retention programs across the full customer journey, making them a strong fit for OPT students with marketing degrees. Most positions qualify as specialty occupations under STEM-adjacent or business classifications, supporting CPT, OPT, and H-1B visa transition.
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Get Access To All JobsLifecycle Marketing Manager
Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.
The Big Picture
As our Lifecycle Marketing Manager, you'll help drive customer engagement and retention by developing and executing personalized lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels. You'll own the end-to-end execution of campaigns, leveraging customer insights, segmentation, and automation to create meaningful experiences that strengthen customer relationships and support business growth across brands.
Working closely with Marketing, Product, Analytics, Creative, and Technology teams, you'll optimize customer journeys, test new ideas, and use data-driven insights to continuously improve campaign performance and customer lifetime value.
Location: This position will work onsite from our Corporate Office in Sandy Springs, GA, Monday–Friday.
What That Looks Like Day to Day:
- Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
- Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
- Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
- Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
- Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
- Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
- Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
- Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
- Maintain strong data quality and troubleshoot campaign or platform issues as needed.
- Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
- Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.
What You Bring:
- 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
- Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting.
- Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.
- Working knowledge of CRM systems, customer data, and marketing technology integrations.
How You Work:
- You are highly organized and excel at managing multiple campaigns simultaneously.
- You enjoy using data to solve problems and identify opportunities for improvement.
- You collaborate effectively across teams and build strong working relationships.
- You are proactive, curious, and continuously look for ways to improve the customer experience.
- You balance creativity with analytical thinking to deliver measurable business results.
- You thrive in a fast-paced environment and adapt quickly to changing priorities.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.
Lifecycle Marketing Manager
Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.
Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.
The Big Picture
As our Lifecycle Marketing Manager, you'll help drive customer engagement and retention by developing and executing personalized lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels. You'll own the end-to-end execution of campaigns, leveraging customer insights, segmentation, and automation to create meaningful experiences that strengthen customer relationships and support business growth across brands.
Working closely with Marketing, Product, Analytics, Creative, and Technology teams, you'll optimize customer journeys, test new ideas, and use data-driven insights to continuously improve campaign performance and customer lifetime value.
Location: This position will work onsite from our Corporate Office in Sandy Springs, GA, Monday–Friday.
What That Looks Like Day to Day:
- Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
- Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
- Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
- Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
- Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
- Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
- Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
- Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
- Maintain strong data quality and troubleshoot campaign or platform issues as needed.
- Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
- Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.
What You Bring:
- 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
- Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting.
- Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.
- Working knowledge of CRM systems, customer data, and marketing technology integrations.
How You Work:
- You are highly organized and excel at managing multiple campaigns simultaneously.
- You enjoy using data to solve problems and identify opportunities for improvement.
- You collaborate effectively across teams and build strong working relationships.
- You are proactive, curious, and continuously look for ways to improve the customer experience.
- You balance creativity with analytical thinking to deliver measurable business results.
- You thrive in a fast-paced environment and adapt quickly to changing priorities.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.
See all 44+ OPT Lifecycle Marketing Manager Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Lifecycle Marketing Manager
Target companies with established CRM infrastructure
Employers running Braze, Klaviyo, or Salesforce Marketing Cloud are already investing in lifecycle programs. These teams hire regularly and are more likely to understand OPT authorization, making sponsorship conversations smoother once you've proven value.
Lead with measurable retention outcomes
Lifecycle roles are evaluated on open rates, conversion lifts, and churn reduction. Quantify your results from internships or academic projects. Concrete numbers shift the conversation from visa paperwork to ROI, which is what hiring managers care about most.
Understand your OPT clock before accepting offers
Standard OPT gives you 12 months. If your degree is STEM-eligible, a 24-month extension is available. Knowing your timeline lets you negotiate start dates and have honest H-1B visa conversations with employers before the offer stage.
Prioritize mid-size tech and e-commerce companies
Startups often lack HR infrastructure for sponsorship. Enterprise firms move slowly. Mid-size companies in growth mode typically have the budget, urgency, and flexibility to sponsor OPT students who demonstrate immediate impact in retention and engagement programs.
Frame your segmentation and automation skills clearly
Lifecycle roles require audience segmentation, A/B testing, and workflow automation. If you've built drip sequences or behavioral triggers, say so explicitly on your resume. These are the exact skills employers screen for before worrying about visa status.
Raise OPT status after demonstrating interest, not before
Wait until a recruiter signals genuine interest before disclosing your OPT status. Once they're engaged with your skills and background, visa conversations are far easier. Disclosing too early gives employers a reason to screen you out before reviewing your work.
Lifecycle Marketing Manager OPT: Frequently Asked Questions
Can F-1 OPT students work as Lifecycle Marketing Managers?
Yes. Lifecycle Marketing Manager roles typically qualify as specialty occupations because they require a bachelor's degree or higher in marketing, communications, business, or a related field. That makes them fully eligible for F-1 OPT work authorization. STEM OPT extension eligibility depends on whether your specific degree program appears on the DHS STEM designated degree list.
Is a Lifecycle Marketing Manager role STEM OPT eligible?
It depends on your degree, not the job title. If you graduated from a program classified under CIP codes like Management Information Systems, Marketing Research, or Applied Statistics, you may qualify for the 24-month STEM OPT extension. A pure Marketing or Communications degree typically does not qualify. Check your degree's CIP code on the DHS STEM list and confirm with your DSO before applying.
How do I find Lifecycle Marketing Manager jobs that sponsor OPT?
Migrate Mate is built specifically for F-1 OPT students and filters roles by sponsorship willingness, so you're not wasting applications on employers who won't hire international students. Searching there saves significant time compared to filtering general job boards manually. Focus on companies in e-commerce, SaaS, and consumer subscription, where lifecycle programs are a core business function and sponsorship is common.
What should I do if my OPT expires before I secure a Lifecycle Marketing Manager role?
If your OPT EAD expires without a new authorization in place, you must stop working immediately. If you're eligible for a STEM OPT extension, file the I-765 with USCIS at least 90 days before your current EAD expires. You have a 60-day grace period after OPT ends to prepare for departure or transition to another status, but you cannot work during that window.
Which industries hire Lifecycle Marketing Managers who are on OPT?
E-commerce, SaaS, fintech, and direct-to-consumer brands are the most active hirers for lifecycle roles. These companies depend on email and retention programs as primary revenue drivers, so they hire regularly and often have experience working with OPT students. Health tech and edtech companies are also growing in this area as they scale subscriber and patient engagement programs.