Product Marketing Associate Jobs in New Hampshire
Product Marketing Associate jobs in New Hampshire are concentrated in Manchester, Nashua, and the Seacoast corridor around Portsmouth, where technology, healthcare, and financial services firms drive consistent demand. Employers like BAE Systems, Fidelity Investments, and Dartmouth Health have lasting footprints in the state and regularly bring on product marketing associates who specialize in go-to-market strategy, product positioning, and competitive analysis. Openings appear across both established enterprise teams and growth-stage software companies in the southern tier. Find a role that fits below and apply directly.
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Showing 5 of 45+ Product Marketing Associate jobs
What We Do
We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department.
Who We Are
Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.
Why You Should Join Us
Job Summary
Lead. Innovate. Make Your Mark on Public Sector Marketing.
In this pivotal role, you’ll own and lead the entire marketing strategy for our State & Local Government and Education (SLED) segment. You won’t just enable sales teams—you’ll architect and execute high-impact programs and campaigns that accelerate our growth and elevate our brand. Your insights and innovation will shape the way we connect with key audiences and drive measurable success across revenue, market share, and beyond.
You’ll collaborate closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement. If you’re energized by the opportunity to lead, innovate, and see your work move the needle, this is your moment.
- Take full ownership of marketing strategy for the SLED segment
- Design and launch breakthrough campaigns, programs, and enablement initiatives
- Partner with high-performing teams to turn business goals into real-world results
- See your vision directly impact company growth and industry leadership
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
- Manages the marketing relationship with the segment (SLED).
- Leads marketing relationship with segment leadership team, sales, etc.
- Leads monthly, quarterly and annual planning and reviews with segment.
- Ensures there is consistent, effective communication between marketing and the segment.
- Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
- Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
- Develops value proposition, positioning and key messages.
- Develops and executes thought leadership.
- Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate
- Creates, develops and executes campaigns and programs while helping to identify opportunities, providing customer and market insight, and providing messaging, speakers, content, etc.
- Understands key market and customer characteristics and trends and develops strategies to address.
- Reviews relevant market research reports, industry publications and participates in seminars that are specific to technology. Summarizes findings and makes recommendations for how to incorporate these findings into our go-to-market message and/or to suggest areas to test new methodologies into the current strategy.
- Maintains segment profile: market share, number of customers, customer segmentation (by size, industry, etc.), average deal size, customer share of wallet, top partners, etc.
- Defines and understands market segments, solution categories, etc. with the goal of identifying new opportunities.
- Captures competitive intelligence and factors into marketing strategy as appropriate.
- Designs and implements the “playbook” to facilitate strategies utilizing approved methodology and available market data to write probing questions that uncover customers’ needs.
- Manages collateral to support the needs of the segment.
- Partners with Creative Services to create new collateral across multiple mediums, including print, digital and others as required.
- Periodically reviews existing collateral and facilitate updates, engaging with all stakeholders to ensure accuracy of company branding, message and customer-facing messaging.
- Periodically reviews and updates core web content for the segment to ensure the content is remains current and is consistent with approved messaging and brand elements.
- Periodically reviews and updates customer and vendor presentations to ensure slides remain current, reflect information in consistent format with approved messaging and brand elements.
- Manages functional budget for SLED segment.
- Performs all other duties or special projects as assigned.
- Bachelor's degree in Marketing, Business or similar with 9-12 years relates experience.
- Translate leadership business strategies into comprehensive segment marketing plans
- Manage annual marketing budgets of $1M+
- Proficient in measuring, analyzing, adjusting and reporting on marketing performance
- Working knowledge of Microsoft Word and PowerPoint with ability to create a document/ report/presentation.
- Basic Excel to create simple worksheets within a workbook along with basic formatting functions
- Solid critical thinking and analytical skills with ability to translate customer criteria into a campaign
- Program and campaign management experience, driving initiatives from conception to completion
- Business experience with ability to work cross-functionally and across all levels of an organization
- Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment
- Self-motivated with ability to work well independently and also contribute in a team environment
- Analytical with ability to draw conclusions
- Detail oriented with item by item focus, meticulous attention to detail with ability to proofread for accuracy
- Critical thinker who anticipates and considers external and internal elements with ability to leverage resources
- Articulate with ability to express oneself clearly and professionally in written and oral communication with ability to effectively interact with all stakeholders
- Organized state of mind with ability to document activities, anticipate problems, plan schedules and monitor performance according to priorities and deadlines
- Excellent interpersonal skills with ability to build and maintain strong relationships with a track record of successfully influencing stakeholders
Because of the possibility for fraudulent job postings on many popular job boards, please be advised that Connection will never offer a position of employment without a complete interview process and communication with a “live person".
What We Do
We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department.
Who We Are
Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.
Why You Should Join Us
Job Summary
Lead. Innovate. Make Your Mark on Public Sector Marketing.
In this pivotal role, you’ll own and lead the entire marketing strategy for our State & Local Government and Education (SLED) segment. You won’t just enable sales teams—you’ll architect and execute high-impact programs and campaigns that accelerate our growth and elevate our brand. Your insights and innovation will shape the way we connect with key audiences and drive measurable success across revenue, market share, and beyond.
You’ll collaborate closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement. If you’re energized by the opportunity to lead, innovate, and see your work move the needle, this is your moment.
- Take full ownership of marketing strategy for the SLED segment
- Design and launch breakthrough campaigns, programs, and enablement initiatives
- Partner with high-performing teams to turn business goals into real-world results
- See your vision directly impact company growth and industry leadership
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
- Manages the marketing relationship with the segment (SLED).
- Leads marketing relationship with segment leadership team, sales, etc.
- Leads monthly, quarterly and annual planning and reviews with segment.
- Ensures there is consistent, effective communication between marketing and the segment.
- Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
- Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
- Develops value proposition, positioning and key messages.
- Develops and executes thought leadership.
- Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate
- Creates, develops and executes campaigns and programs while helping to identify opportunities, providing customer and market insight, and providing messaging, speakers, content, etc.
- Understands key market and customer characteristics and trends and develops strategies to address.
- Reviews relevant market research reports, industry publications and participates in seminars that are specific to technology. Summarizes findings and makes recommendations for how to incorporate these findings into our go-to-market message and/or to suggest areas to test new methodologies into the current strategy.
- Maintains segment profile: market share, number of customers, customer segmentation (by size, industry, etc.), average deal size, customer share of wallet, top partners, etc.
- Defines and understands market segments, solution categories, etc. with the goal of identifying new opportunities.
- Captures competitive intelligence and factors into marketing strategy as appropriate.
- Designs and implements the “playbook” to facilitate strategies utilizing approved methodology and available market data to write probing questions that uncover customers’ needs.
- Manages collateral to support the needs of the segment.
- Partners with Creative Services to create new collateral across multiple mediums, including print, digital and others as required.
- Periodically reviews existing collateral and facilitate updates, engaging with all stakeholders to ensure accuracy of company branding, message and customer-facing messaging.
- Periodically reviews and updates core web content for the segment to ensure the content is remains current and is consistent with approved messaging and brand elements.
- Periodically reviews and updates customer and vendor presentations to ensure slides remain current, reflect information in consistent format with approved messaging and brand elements.
- Manages functional budget for SLED segment.
- Performs all other duties or special projects as assigned.
- Bachelor's degree in Marketing, Business or similar with 9-12 years relates experience.
- Translate leadership business strategies into comprehensive segment marketing plans
- Manage annual marketing budgets of $1M+
- Proficient in measuring, analyzing, adjusting and reporting on marketing performance
- Working knowledge of Microsoft Word and PowerPoint with ability to create a document/ report/presentation.
- Basic Excel to create simple worksheets within a workbook along with basic formatting functions
- Solid critical thinking and analytical skills with ability to translate customer criteria into a campaign
- Program and campaign management experience, driving initiatives from conception to completion
- Business experience with ability to work cross-functionally and across all levels of an organization
- Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment
- Self-motivated with ability to work well independently and also contribute in a team environment
- Analytical with ability to draw conclusions
- Detail oriented with item by item focus, meticulous attention to detail with ability to proofread for accuracy
- Critical thinker who anticipates and considers external and internal elements with ability to leverage resources
- Articulate with ability to express oneself clearly and professionally in written and oral communication with ability to effectively interact with all stakeholders
- Organized state of mind with ability to document activities, anticipate problems, plan schedules and monitor performance according to priorities and deadlines
- Excellent interpersonal skills with ability to build and maintain strong relationships with a track record of successfully influencing stakeholders
Because of the possibility for fraudulent job postings on many popular job boards, please be advised that Connection will never offer a position of employment without a complete interview process and communication with a “live person".
See All 45 Product Marketing Associate Jobs in New Hampshire
Find roles in New Hampshire that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Associate Jobs by City in New Hampshire
Where New Hampshire roles are concentrated, by current openings.
Product Marketing Associate Job Market in New Hampshire
A snapshot from current New Hampshire openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Construction & Real Estate
- Manufacturing
- Healthcare & Medical Services
- Education
- Sports & Recreation
What New Hampshire Employers Look For
The qualifications that appear most often in product marketing associate jobs across New Hampshire.
- Bachelor's degree in marketing, business, or a related field required
- One to three years of experience in product marketing or a closely related role
- Demonstrated ability to develop go-to-market strategies for B2B or B2C products
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce
- Strong written communication skills for developing positioning and messaging documents
- Experience collaborating with product, sales, and design teams across product launches
Product Marketing Associate Jobs in New Hampshire: Frequently Asked Questions
How do you become a product marketing associate in New Hampshire?
A bachelor's degree in marketing, business, communications, or a related field is the standard entry point for product marketing associate roles in New Hampshire. No state-issued license or certification is required for this role. New Hampshire employers in the technology and healthcare sectors often prioritize candidates who have completed internships, built a portfolio of campaign or launch work, or earned a recognized marketing certification such as the American Marketing Association's Professional Certified Marketer credential.
Which companies hire product marketing associates in New Hampshire?
New Hampshire product marketing associate roles are posted by Amphenol, Connection, and Global Rescue and others right now, based on current listings on Migrate Mate as of July 2026. Southern New Hampshire's dense cluster of technology, defense, and financial services employers makes it the most active part of the state for product marketing hiring year-round.
Which New Hampshire cities have the most product marketing associate jobs?
Manchester, Nashua, and Portsmouth account for the largest share of product marketing associate openings in New Hampshire. Manchester and Nashua anchor the southern tier, where headquarters and regional offices for technology and financial services firms are concentrated, while Portsmouth draws openings from the Seacoast's growing software and professional services companies, making even smaller metros in that corridor more active than their population alone would suggest.
Are there remote product marketing associate jobs in New Hampshire?
Yes, and more than most fields, since product marketing work is desk-based, collaborative over digital tools, and rarely requires daily on-site presence. About 69% of product marketing associate openings tied to New Hampshire are remote or hybrid as of July 2026, reflecting how widely distributed the state's employer base has become. Roles focused on content development, competitive intelligence, and campaign strategy tend to be the most consistently available in remote or hybrid arrangements.
How can I get hired as a product marketing associate in New Hampshire with little or no experience?
The most realistic entry path is applying to marketing coordinator or marketing associate roles at New Hampshire's larger technology and healthcare employers, then transitioning into product marketing once you have demonstrated cross-functional project work. Companies like BAE Systems and mid-size software firms in the Manchester-Nashua corridor occasionally post rotational or junior marketing roles suited to new graduates. Building a portfolio of real or spec go-to-market projects and earning a recognized marketing certification strengthens a resume considerably at the entry level.
Where can I find and apply to product marketing associate jobs in New Hampshire?
You can find and apply to product marketing associate jobs in New Hampshire on Migrate Mate, which lists current New Hampshire openings updated regularly. Search the listings to find roles that match your experience and location, then apply directly to the ones that fit.
See All 45 Product Marketing Associate Jobs in New Hampshire
Find roles in New Hampshire that match your experience and apply in just a few clicks.
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