Product Marketing Specialist Jobs in Rhode Island
Product Marketing Specialist jobs in Rhode Island are in steady demand, with hiring concentrated in Providence's growing technology, healthcare, and financial services sectors alongside the state's established manufacturing and higher education industries. Most openings are based in Providence, Cranston, and East Providence, where employers such as Amica Mutual, Textron, and CVS Health maintain significant operations. The most sought-after specialties include B2B product positioning, digital go-to-market strategy, and lifecycle marketing for SaaS and healthcare products. See the openings below and apply to the ones that match your experience.
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Showing 5 of 33+ Product Marketing Specialist jobs
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
Core Responsibilities:
Marketing Execution:
Execute marketing strategy into campaigns across digital, social, print, and in-store channels for key product initiatives and brand launches
Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones
Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs
Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public-facing materials
Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
Email Marketing:
Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences
Maintain and grow email subscriber lists across key audience segments
Track campaign performance and optimize based on results
Social Media & Content:
- Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals
- Identify emerging content opportunities, platform trends, and community engagement moments
- Track performance metrics and report on reach, engagement, and growth on a regular cadence
Public Relations:
Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.
Own sample tracking, review statuses, and outreach follow-up
Coordinate the submission process for press releases and industry award programs
- Serve as an on-camera brand representative across press interviews, social content, and virtual presentations with key stakeholders
Additional Responsibilities:
Support planning and coordination of trade shows, consumer events, retailer activations, and demo programsAssist with the development of in-store merchandising materials, including shelf talkers, POP displays, and signage
Help identify and recruit brand ambassadors and demo volunteers as needed
- Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand-consistent manner
Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis
Key Skills & Qualifications:
3–5 years of experience in consumer product marketing
Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e-commerce platforms
Experience with B2B and B2C marketing across digital and traditional channels
Self-starter with demonstrated ability to manage projects from concept to execution independently
Experience running paid ad campaigns across Meta, Google, or similar digital platforms
Strong collaborator across sales, product, and creative teams
Excellent written and verbal communicator; comfortable presenting on camera
Highly organized with strong project management instincts and attention to detail
Creative thinker with a consistent eye for brand voice and visual standards
Curious about marketing trends, tools, and consumer behavior
Proficient in presentation tools like PowerPoint, Canva or similar software
Experience with Klaviyo and Adobe Creative Suite is a plus
Compensation & Benefits:
Full-time position; salary commensurate with experience
Full company-paid medical, dental, and vision insurance
Generous vacation and sick day policy
Health and wellness stipend
401(k) after one year of employment
Plus additional benefits
How to Apply:
- Resume
- Cover letter
- References
About Thames & Kosmos
See All 33 Product Marketing Specialist Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Specialist Jobs by City in Rhode Island
Where Rhode Island roles are concentrated, by current openings.
Product Marketing Specialist Job Market in Rhode Island
A snapshot from current Rhode Island openings, updated as new roles post.
Who's Hiring
- Gilbane4
- CVS Health3
- Teknor Apex Company2
- BD1
- CBIZ1
Top Industries Hiring
- Construction & Real Estate4
- Healthcare & Medical Services3
- Retail1
- Accounting & Auditing1
- Hospitality & Tourism1
What Rhode Island Employers Look For
The qualifications that appear most often in product marketing specialist jobs across Rhode Island.
- Bachelor's degree in marketing, business, communications, or a closely related field
- Three or more years of product marketing or closely related B2B or B2C experience
- Demonstrated ability to develop and execute go-to-market strategies for new products
- Proficiency with marketing analytics platforms, CRM tools, and product lifecycle frameworks
- Strong written and verbal communication skills for cross-functional collaboration
- Experience conducting competitive analysis and translating findings into positioning and messaging
Product Marketing Specialist Jobs in Rhode Island: Frequently Asked Questions
How do you become a product marketing specialist in Rhode Island?
Product marketing specialist is not a licensed or state-regulated profession in Rhode Island, so there is no board exam or state credential required. Most Rhode Island employers expect a bachelor's degree in marketing, communications, or business along with hands-on experience in product positioning or go-to-market work. Building a portfolio of campaign results, case studies, or product launch outcomes is the most practical way to demonstrate readiness to Rhode Island hiring managers.
How much do product marketing specialists make in Rhode Island?
Product marketing specialists in Rhode Island earn a median of about $86,240 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $49,020 for the lowest 10% to over $129,540 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing specialists in Rhode Island?
Companies currently hiring product marketing specialists in Rhode Island include Gilbane, CVS Health, and Teknor Apex Company, per current listings on Migrate Mate as of July 2026. Rhode Island's mix of insurance, defense technology, and healthcare organizations means product marketing roles here often sit at the intersection of highly regulated industries and complex B2B or enterprise markets.
Which Rhode Island cities have the most product marketing specialist jobs?
Providence, Smithfield, and Pawtucket have the most product marketing specialist openings in Rhode Island. Providence drives the bulk of demand as the state's commercial and corporate hub, where financial services, healthcare systems, and tech companies concentrate, while Cranston and East Providence account for additional openings tied to manufacturing firms and regional corporate offices with in-house marketing teams.
Are there remote product marketing specialist jobs in Rhode Island?
Yes, and more than most fields. About 25% of product marketing specialist openings tied to Rhode Island are remote or hybrid as of July 2026, reflecting how much of this role revolves around strategy, writing, and cross-functional communication that can be done off-site. The work most likely to require an in-person presence involves product launch events, sales enablement sessions, and stakeholder alignment meetings.
How can I get hired as a product marketing specialist in Rhode Island with little or no experience?
The most realistic entry path is through a marketing coordinator or content marketing associate role at one of Rhode Island's larger employers in healthcare or financial services, where internal mobility into product marketing is common. Institutions such as Brown University and the University of Rhode Island also hire entry-level marketing staff who can build relevant experience. A portfolio showing a mock go-to-market plan or documented results from internship campaigns gives Rhode Island hiring managers a concrete reason to consider early-career candidates.
Where can I find and apply to product marketing specialist jobs in Rhode Island?
You can find and apply to product marketing specialist jobs in Rhode Island on Migrate Mate, which lists current openings tied to the state. Search the available roles, identify the ones that match your background and the industries you want to work in, and apply directly to the positions that fit.
See All 33 Product Marketing Specialist Jobs in Rhode Island
Find roles in Rhode Island that match your experience and apply in just a few clicks.
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