Remote Head of Influencer Marketing Jobs

About the RoleWe are looking for a proactive, detail-oriented, and results-driven Influencer Marketing Coordinator to support our TikTok influencer marketing initiatives in the U.S. market.In this role, you will be responsible for identifying and recruiting TikTok creators, developing influencer partnerships, and managing marketing campaigns from start to finish. You will be involved in every stage of the collaboration process, including creator research, outreach, negotiation, content review, campaign execution, and performance tracking.The ideal candidate is familiar with the TikTok ecosystem, understands U.S. social media trends and creator culture, and has strong communication skills in both English and Chinese. You should also be comfortable creating English marketing content, communicating directly with creators, and optimizing influencer-generated content.Key Responsibilities

• Influencer Research & Relationship Building
• Identify, research, and recruit potential TikTok influencers and content creators in the U.S. market.
• Build, organize, and continuously maintain a database of high-quality influencer resources.
• Evaluate creators based on content quality, audience demographics, engagement metrics, and brand fit.
• Develop and maintain long-term relationships with high-potential creators to expand our influencer network.
• Influencer Campaign Management
• Develop influencer collaboration strategies based on product features, brand positioning, and marketing objectives.
• Independently manage the end-to-end influencer collaboration process, including creator outreach, partnership negotiations, campaign brief development, content review, execution, performance tracking, and payment coordination.
• Monitor campaign performance, analyze key marketing metrics, and identify opportunities to optimize future collaborations.
• Ensure all creator content aligns with brand guidelines, campaign objectives, and target audience preferences.
• Content Creation & Optimization
• Independently create marketing content and promotional materials for influencer campaigns.
• Review, edit, optimize, and repurpose UGC content created by influencers to improve content quality and marketing performance.
• Stay up to date with TikTok trends, viral content formats, and emerging social media marketing strategies.
• Provide creative direction and content recommendations to creators, ensuring their content resonates with U.S. audiences and local content preferences.
• English Content Creation & Creator Communication
• Independently write professional English outreach emails, direct messages (DMs), and influencer collaboration proposals.
• Communicate and negotiate directly with U.S.-based creators regarding collaboration terms, deliverables, timelines, and compensation.
• Manage ongoing creator communications, follow-ups, and relationship building to ensure smooth campaign execution.

Qualifications & Requirements

• Fluent in both Mandarin and English, with strong written and verbal communication skills in both languages.
• Familiarity with TikTok and other major social media platforms.
• Good understanding of U.S. social media trends, influencer marketing, and the creator economy.
• Strong communication, negotiation, and relationship-building skills.
• Excellent organizational and project management skills, with the ability to manage multiple collaborations simultaneously.
• Self-motivated, detail-oriented, creative, and capable of working independently and solving problems proactively.
• Previous experience in influencer marketing, social media management, content creation, or digital marketing is a plus.

Pay: $15.00 - $25.00 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

• Flexible schedule

Work Location: Remote