SEO Team Lead Jobs
SEO Team Lead jobs are open across digital agencies, in-house marketing teams, e-commerce, media, and SaaS companies, with specializations in technical SEO, content strategy, and local or enterprise SEO, at every level from senior individual contributor to team lead and head of SEO. Find a role that fits below and apply directly.
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Staples is business to business. You’re what binds us together.
Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.
The Product Manager, Digital is responsible for defining product priorities, managing the product backlog, and translating customer and business needs into actionable product requirements. This role collaborates closely with cross-functional teams to develop and enhance digital products and capabilities that improve customer experience and deliver measurable business results. Leveraging customer insights, analytics, market trends, and business priorities, the Product Manager drives roadmap execution, influences stakeholders, solves complex challenges, and supports innovation across Staples' digital platforms, including opportunities to leverage AI-enabled tools and capabilities.
What You’ll Be Doing:
- Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds.
- Partner with product, engineering, analytics, and print business teams to translate SEO strategy and technical best practices into actionable product requirements, prioritizing enhancements based on search opportunity and business impact.
- Evaluate evolving search behavior, including AI-driven search and discovery, to recommend improvements to site structure, technical SEO, crawlability, product data, and other factors influencing how traditional and AI search engines discover and surface content.
- Lead the evolution of SEO content, capabilities, and strategy as print experiences are modernized and integrated across the broader eCommerce ecosystem, preserving search equity while creating opportunities to expand organic visibility and performance.
- Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
- Collaborate with business leaders and stakeholders to align product priorities with customer needs, digital strategy, and business objectives.
- Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
- Serve as a key liaison between business partners, engineering teams, UX, analytics, data science, and external vendors.
- Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
- Partner with engineering and UX teams throughout Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
- Monitor product performance through KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
- Drive discovery, experimentation, and continuous improvement efforts that enhance product performance and customer experience.
- Anticipate, manage, and resolve product issues, dependencies, and risks while ensuring successful delivery outcomes.
- Utilize AI productivity tools and partner with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
- Mentor and support less experienced team members by sharing product management best practices and Agile expertise.
What You Bring To The Table:
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Excellent communication and stakeholder management skills with the ability to influence both technical and non-technical audiences.
- Ability to thrive in a fast-paced environment while managing multiple priorities and competing business needs.
- Strong collaboration skills and experience leading cross-functional initiatives without direct authority.
- Passion for creating customer-focused digital experiences and continuously improving product performance.
- Agile mindset with the ability to adapt quickly to changing business priorities.
- Leadership and mentoring capabilities with a commitment to developing others.
- Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.
What’s Needed- Basic Qualifications:
- Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
- 5+ years of product management experience with a focus on digital products or eCommerce platforms.
- Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
- Experience delivering digital products through partnership with engineering, UX, analytics, data science, or other technical teams.
- Proven experience managing products through the full product lifecycle, from concept through launch and continuous improvement.
- Experience leveraging customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
- Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
- Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
- Strong analytical and quantitative skills with a bias toward data-driven decision-making.
- Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.
What’s Needed - Preferred Qualifications:
- Master's degree in a related field.
- 2+ years of recent, hands-on eCommerce SEO experience, with demonstrated knowledge of technical SEO, organic search strategy, site optimization, and the factors that influence rankings, traffic, and organic revenue.
- Experience using SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools to identify opportunities, diagnose performance issues, and measure the impact of SEO initiatives.
- Experience with print, custom products, or complex eCommerce environments, including familiarity with optimizing product pages, product feeds, or large-scale catalogs.
- Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
- Product management certifications such as AIPMM Certified Product Manager.
- Experience managing products across desktop, mobile, app, or eCommerce platforms.
- Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
- Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
- Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
- Experience using AI productivity tools to support product discovery, analysis, backlog management, and stakeholder communication.
- Experience working in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
Staples is business to business. You’re what binds us together.
Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.
The Product Manager, Digital is responsible for defining product priorities, managing the product backlog, and translating customer and business needs into actionable product requirements. This role collaborates closely with cross-functional teams to develop and enhance digital products and capabilities that improve customer experience and deliver measurable business results. Leveraging customer insights, analytics, market trends, and business priorities, the Product Manager drives roadmap execution, influences stakeholders, solves complex challenges, and supports innovation across Staples' digital platforms, including opportunities to leverage AI-enabled tools and capabilities.
What You’ll Be Doing:
- Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds.
- Partner with product, engineering, analytics, and print business teams to translate SEO strategy and technical best practices into actionable product requirements, prioritizing enhancements based on search opportunity and business impact.
- Evaluate evolving search behavior, including AI-driven search and discovery, to recommend improvements to site structure, technical SEO, crawlability, product data, and other factors influencing how traditional and AI search engines discover and surface content.
- Lead the evolution of SEO content, capabilities, and strategy as print experiences are modernized and integrated across the broader eCommerce ecosystem, preserving search equity while creating opportunities to expand organic visibility and performance.
- Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
- Collaborate with business leaders and stakeholders to align product priorities with customer needs, digital strategy, and business objectives.
- Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
- Serve as a key liaison between business partners, engineering teams, UX, analytics, data science, and external vendors.
- Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
- Partner with engineering and UX teams throughout Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
- Monitor product performance through KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
- Drive discovery, experimentation, and continuous improvement efforts that enhance product performance and customer experience.
- Anticipate, manage, and resolve product issues, dependencies, and risks while ensuring successful delivery outcomes.
- Utilize AI productivity tools and partner with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
- Mentor and support less experienced team members by sharing product management best practices and Agile expertise.
What You Bring To The Table:
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Excellent communication and stakeholder management skills with the ability to influence both technical and non-technical audiences.
- Ability to thrive in a fast-paced environment while managing multiple priorities and competing business needs.
- Strong collaboration skills and experience leading cross-functional initiatives without direct authority.
- Passion for creating customer-focused digital experiences and continuously improving product performance.
- Agile mindset with the ability to adapt quickly to changing business priorities.
- Leadership and mentoring capabilities with a commitment to developing others.
- Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.
What’s Needed- Basic Qualifications:
- Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
- 5+ years of product management experience with a focus on digital products or eCommerce platforms.
- Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
- Experience delivering digital products through partnership with engineering, UX, analytics, data science, or other technical teams.
- Proven experience managing products through the full product lifecycle, from concept through launch and continuous improvement.
- Experience leveraging customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
- Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
- Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
- Strong analytical and quantitative skills with a bias toward data-driven decision-making.
- Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.
What’s Needed - Preferred Qualifications:
- Master's degree in a related field.
- 2+ years of recent, hands-on eCommerce SEO experience, with demonstrated knowledge of technical SEO, organic search strategy, site optimization, and the factors that influence rankings, traffic, and organic revenue.
- Experience using SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools to identify opportunities, diagnose performance issues, and measure the impact of SEO initiatives.
- Experience with print, custom products, or complex eCommerce environments, including familiarity with optimizing product pages, product feeds, or large-scale catalogs.
- Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
- Product management certifications such as AIPMM Certified Product Manager.
- Experience managing products across desktop, mobile, app, or eCommerce platforms.
- Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
- Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
- Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
- Experience using AI productivity tools to support product discovery, analysis, backlog management, and stakeholder communication.
- Experience working in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
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Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in SEO team lead jobs.
- Demonstrated experience managing or mentoring SEO analysts or content specialists
- Proficiency with enterprise SEO platforms such as Semrush, Ahrefs, or Screaming Frog
- Ability to interpret crawl data, log file analysis, and Core Web Vitals reports
- Experience collaborating with engineering teams on technical SEO implementations
- Proven record of building and scaling organic search programs from strategy to execution
- Familiarity with Google Search Console, GA4, and data visualization or reporting tools
Tips for Your SEO Team Lead Job Search
Quantify your SEO impact concisely
Hiring managers want numbers tied to decisions you made, not traffic trends that happened around you. Lead with the organic metric you moved, the initiative you owned, and the team size you coordinated, so reviewers can benchmark your scope immediately.
Show leadership alongside technical depth
An seo team lead resume that lists only technical skills reads like a senior individual contributor's. Add bullet points that show how you assigned work, ran sprint reviews, mentored junior analysts, or influenced roadmap decisions above your direct output.
Apply early to roles that fit
Migrate Mate lists seo team lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job descriptions by reporting structure
Some seo team lead roles report into a CMO and own strategy, others report into a content director and focus on execution. Reading the reporting line in a job description tells you whether the role is a growth opportunity or a lateral move before you invest time applying.
Prepare a cross-channel attribution example
Interviewers for seo team lead roles consistently ask how you handle situations where SEO credit overlaps with paid, social, or email. Walk in with a specific scenario where you navigated attribution, explained trade-offs to stakeholders, and reached a defensible measurement decision.
Negotiate scope before negotiating salary
Before accepting any seo team lead offer, clarify headcount ownership, budget authority, and whether the role can greenlight technical changes without an engineering ticket queue. Scope constraints affect your ability to deliver results and your leverage in future salary conversations.
SEO Team Lead Jobs: Frequently Asked Questions
Which companies are hiring the most seo team leads?
The companies hiring the most seo team leads right now include WITHIN, Staples, and Make & Model Marketing, with the largest share of openings in New York, Texas, and Ohio, based on current listings on Migrate Mate as of November 2026. Demand is highest at e-commerce brands, digital agencies, and growth-stage SaaS companies that rely heavily on organic acquisition.
How many seo team lead jobs are remote?
About 73% of seo team lead openings are fully remote or hybrid as of November 2026, reflecting how content strategy and technical auditing translate well to distributed work. Sub-specializations in content-led SEO and reporting tend to be the most remote-friendly, while roles that require close coordination with engineering or product teams often prefer hybrid arrangements.
How do you become a seo team lead?
Start by building deep expertise in at least one SEO discipline, such as technical auditing, content strategy, or link acquisition, then expand into adjacent areas so you can direct others across all three. Take ownership of project timelines and cross-functional communication before the title is official. Demonstrate that you can synthesize data into strategic recommendations that non-SEO stakeholders can act on, and document the organic growth outcomes you influenced in measurable terms.
Can I get an seo team lead job without direct management experience?
Yes, many employers will consider candidates who have led projects, coordinated freelancers, or mentored junior colleagues even without a formal management title. Frame your experience around decisions you owned, processes you built, and results you drove through others rather than solo output. Applying to companies that are building out their SEO function for the first time often gives candidates with strong individual contributor backgrounds their first formal lead opportunity.
What does the seo team lead interview process look like?
Most processes start with a recruiter screen focused on your background and leadership style, followed by a hiring manager conversation that goes deep on past SEO strategy and team dynamics. A technical or case-study round is common, often involving a site audit, a growth plan presentation, or a prioritization exercise. Final rounds typically include a panel with marketing leadership, product, or engineering stakeholders who assess how well you communicate SEO trade-offs to non-specialist audiences.
Where can I find and apply to seo team lead jobs?
You can find and apply to seo team lead jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing that fits.
See All 17 SEO Team Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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