Growth Marketing Manager Visa Sponsorship Jobs in Georgia
Growth marketing manager roles in Georgia are concentrated in Atlanta, where companies like Cox Enterprises, NCR Voyix, and Mailchimp's parent Intuit have established marketing and technology operations. The city's growing fintech, media, and SaaS sectors regularly hire internationally, making Georgia one of the more active states in the Southeast for visa sponsorship in this role.
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Get Access To All JobsINTRODUCTION
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Relocation Assistance Available
About the role:
The Associate Director, Growth Marketing is responsible for leading PureWick’s growth strategy across customer acquisition, engagement, retention, and revenue generation. This role owns the end-to-end growth engine, connecting media investment, digital experiences, lifecycle marketing, analytics, and customer insights to measurable business outcomes.
Reporting to the Senior Director of U.S. Home Care, this leader partners across Customer Experience, Digital Technology, Analytics, Sales, Finance, and agency partners to accelerate growth, improve marketing efficiency, and enhance the customer journey. Success is defined by the ability to drive demand, optimize conversion and retention, and build scalable growth capabilities that support PureWick’s continued expansion.
Key Responsibilities
Growth Strategy & Customer Acquisition
- Develop and execute the growth marketing strategy aligned to commercial objectives and revenue goals.
- Drive customer acquisition through integrated media, digital marketing, and demand generation programs.
- Identify new growth opportunities across channels, audiences, and customer segments.
Performance Marketing & Media
- Own media strategy and investment across TV, CTV, paid search, social, display, video, affiliate, and emerging channels.
- Optimize channel mix, budget allocation, and campaign performance through testing, analytics, and attribution.
- Manage agency partners to deliver efficient, scalable customer acquisition.
Customer Journey & Lifecycle Growth
- Improve engagement, conversion, retention, and lifetime value through lifecycle marketing programs.
- Identify and remove friction across the customer journey to improve business performance.
- Partner with Customer Experience to create seamless omnichannel experiences.
Digital Experience & Conversion Optimization
- Partner with Digital Technology to optimize website performance, SEO, usability, and conversion.
- Prioritize enhancements that improve customer engagement and growth outcomes.
Analytics & Growth Insights
- Establish growth KPIs, dashboards, and reporting that connect marketing investments to revenue.
- Leverage analytics, attribution, and customer insights to drive continuous optimization and investment decisions.
Agency & Cross-Functional Leadership
- Lead agency relationships and hold partners accountable to growth, efficiency, and business impact.
- Influence cross-functional teams to align priorities, drive execution, and achieve commercial objectives.
About you:
The successful candidate is a strategic and data-driven growth leader with deep expertise in customer acquisition, performance marketing, analytics, and lifecycle marketing. They excel at balancing strategy and execution, influencing across matrixed organizations, and translating growth investments into measurable business results.
Experience
Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 8+ years of experience in growth marketing, performance marketing, digital commerce, or demand generation.
- People leadership experience with a track record of building, motivating, and retaining successful teams.
- Proven success driving customer acquisition and revenue growth through integrated marketing strategies within DTC (Direct-to-Consumer) environment.
- Experience managing media investments, analytics, agency partnerships, and customer journey optimization.
- Strong analytical, communication, and executive presentation skills.
Preferred
- MBA.
- Experience in healthcare, MedTech, consumer health, or regulated industries.
- DTC, eCommerce, subscription, or omnichannel marketing experience.
- Experience with CRM, marketing automation, analytics, and enterprise Martech platforms.
The Opportunity:
This role provides a unique opportunity to build and lead the growth engine behind one of BD Home Care’s most important and fastest-growing businesses. The Associate Director, Growth Marketing will directly influence customer acquisition, retention, marketing efficiency, and long-term commercial growth while helping scale PureWick for its next phase of expansion.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
PRIMARY WORK LOCATION
USA GA - Covington BMD
ADDITIONAL LOCATIONS
WORK SHIFT
INTRODUCTION
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Relocation Assistance Available
About the role:
The Associate Director, Growth Marketing is responsible for leading PureWick’s growth strategy across customer acquisition, engagement, retention, and revenue generation. This role owns the end-to-end growth engine, connecting media investment, digital experiences, lifecycle marketing, analytics, and customer insights to measurable business outcomes.
Reporting to the Senior Director of U.S. Home Care, this leader partners across Customer Experience, Digital Technology, Analytics, Sales, Finance, and agency partners to accelerate growth, improve marketing efficiency, and enhance the customer journey. Success is defined by the ability to drive demand, optimize conversion and retention, and build scalable growth capabilities that support PureWick’s continued expansion.
Key Responsibilities
Growth Strategy & Customer Acquisition
- Develop and execute the growth marketing strategy aligned to commercial objectives and revenue goals.
- Drive customer acquisition through integrated media, digital marketing, and demand generation programs.
- Identify new growth opportunities across channels, audiences, and customer segments.
Performance Marketing & Media
- Own media strategy and investment across TV, CTV, paid search, social, display, video, affiliate, and emerging channels.
- Optimize channel mix, budget allocation, and campaign performance through testing, analytics, and attribution.
- Manage agency partners to deliver efficient, scalable customer acquisition.
Customer Journey & Lifecycle Growth
- Improve engagement, conversion, retention, and lifetime value through lifecycle marketing programs.
- Identify and remove friction across the customer journey to improve business performance.
- Partner with Customer Experience to create seamless omnichannel experiences.
Digital Experience & Conversion Optimization
- Partner with Digital Technology to optimize website performance, SEO, usability, and conversion.
- Prioritize enhancements that improve customer engagement and growth outcomes.
Analytics & Growth Insights
- Establish growth KPIs, dashboards, and reporting that connect marketing investments to revenue.
- Leverage analytics, attribution, and customer insights to drive continuous optimization and investment decisions.
Agency & Cross-Functional Leadership
- Lead agency relationships and hold partners accountable to growth, efficiency, and business impact.
- Influence cross-functional teams to align priorities, drive execution, and achieve commercial objectives.
About you:
The successful candidate is a strategic and data-driven growth leader with deep expertise in customer acquisition, performance marketing, analytics, and lifecycle marketing. They excel at balancing strategy and execution, influencing across matrixed organizations, and translating growth investments into measurable business results.
Experience
Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 8+ years of experience in growth marketing, performance marketing, digital commerce, or demand generation.
- People leadership experience with a track record of building, motivating, and retaining successful teams.
- Proven success driving customer acquisition and revenue growth through integrated marketing strategies within DTC (Direct-to-Consumer) environment.
- Experience managing media investments, analytics, agency partnerships, and customer journey optimization.
- Strong analytical, communication, and executive presentation skills.
Preferred
- MBA.
- Experience in healthcare, MedTech, consumer health, or regulated industries.
- DTC, eCommerce, subscription, or omnichannel marketing experience.
- Experience with CRM, marketing automation, analytics, and enterprise Martech platforms.
The Opportunity:
This role provides a unique opportunity to build and lead the growth engine behind one of BD Home Care’s most important and fastest-growing businesses. The Associate Director, Growth Marketing will directly influence customer acquisition, retention, marketing efficiency, and long-term commercial growth while helping scale PureWick for its next phase of expansion.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
PRIMARY WORK LOCATION
USA GA - Covington BMD
ADDITIONAL LOCATIONS
WORK SHIFT
Growth Marketing Manager Job Roles in Georgia
See all 108+ Growth Marketing Manager Jobs in Georgia
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Search Growth Marketing Manager Jobs in GeorgiaGrowth Marketing Manager Jobs in Georgia: Frequently Asked Questions
Which companies sponsor visas for growth marketing managers in Georgia?
Atlanta-based employers are the primary source of sponsorship for this role in Georgia. Companies like Cox Enterprises, NCR Voyix, Cardlytics, Intellicheck, and global firms with Georgia offices such as Salesforce and Microsoft have sponsored marketing professionals on H-1B visas. Larger technology and fintech companies tend to have established immigration programs, while smaller startups may sponsor selectively depending on the candidate.
Which visa types are most common for growth marketing manager roles in Georgia?
The H-1B is the most common visa for growth marketing managers in Georgia. These roles typically qualify as specialty occupations when the position requires a bachelor's degree or higher in marketing, business, or a related field. Candidates with extraordinary recognition in the field may explore the O-1A. Australians may also qualify for the E-3 visa, which has no lottery and is processed separately from the H-1B cap.
Which cities in Georgia have the most growth marketing manager sponsorship jobs?
Atlanta accounts for the overwhelming majority of growth marketing manager sponsorship jobs in Georgia. Midtown and Buckhead host a concentration of corporate headquarters and regional offices, while the Atlanta Tech Village area has a growing cluster of SaaS and marketing technology companies. Outside Atlanta, sponsorship opportunities are limited, though companies with distribution or operations hubs in Savannah or Augusta occasionally hire for regional marketing roles.
How to find growth marketing manager visa sponsorship jobs in Georgia?
Migrate Mate is built specifically for international candidates and lets you filter growth marketing manager roles by state, including Georgia, so you can see only employers open to visa sponsorship. Because sponsorship is confirmed before jobs are listed, you avoid applying to roles where immigration support is unclear. Filtering by Georgia on Migrate Mate surfaces Atlanta-area companies in fintech, SaaS, and media that have active sponsorship programs for this role.
Are there any Georgia-specific considerations for growth marketing managers seeking visa sponsorship?
Georgia does not impose state-level restrictions on visa sponsorship, but employers must meet the federal prevailing wage requirement for the work location, which is benchmarked to Atlanta metro data for most roles in this state. Georgia State University and Emory University produce marketing graduates who compete for the same roles, so international candidates benefit from clearly demonstrating specialized skills in areas like performance marketing, lifecycle, or product-led growth that differentiate them in the applicant pool.
What is the prevailing wage for sponsored growth marketing manager jobs in Georgia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.