Growth Marketing Manager Visa Sponsorship Jobs in Minnesota
Minnesota's growth marketing manager roles are concentrated in the Twin Cities, where companies like Target, Best Buy, UnitedHealth Group, and a growing cohort of health tech and e-commerce startups actively hire marketing talent. Employers here have an established track record of H-1B visa sponsorship, making Minnesota a realistic market for international candidates pursuing visa sponsorship in growth marketing.
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Get Access To All JobsABOUT LGC DIAGNOSTICS & GENOMICS:
LGC Diagnostics & Genomics delivers customer‑focused scientific excellence, providing critical tools and solutions that enable confidence in data, decisions, and outcomes across the life sciences. With more than 1,500 employees, 11 production sites worldwide, and a growing portfolio of over 17,000 products, the organization is a trusted partner to laboratories, developers, and researchers spanning clinical diagnostics, genomics, therapeutics, and agriculture. United by the mission Science for a Safer World, LGC Diagnostics & Genomics is committed to advancing innovation while upholding the highest standards of quality, reliability, and performance.
LGC Diagnostics & Genomics enables customers to move from data to decision with confidence—advancing diagnostics, therapeutics, and agricultural innovation worldwide while delivering measurable impact in service of a safer, healthier future.
ROLE OVERVIEW
We are seeking a proactive, agile, and commercially minded Growth Marketing Manager to support and execute marketing campaigns across our core genotyping solutions portfolio with a focus on demand generation. This includes DNA extraction, PCR, genotyping, next generation sequencing products and services.
Reporting to the Associate Director of Growth Marketing, you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell, upsell, and account-based marketing (ABM) strategies. With ownership over your campaigns and exposure to a broad range of stakeholders and product lines, you’ll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.
A growth mindset, strong communication skills, and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.
Key Responsibilities
- Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services.
- Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
- Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
- Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
- Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
- Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
- Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
- Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
- Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
- Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting and campaign strategy.
- Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
- Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
- Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards and presentations - ensuring alignment, transparency, and shared accountability across teams.
- Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs.
- Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
- Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
- Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
- Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.
KEY REQUIREMENTS
- Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors.
- Exposure to campaign planning and execution, with a clear understanding of demand generation, lead nurturing, and sales enablement.
- Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
- Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.
- Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams.
- Growth mindset with a proactive, solution-focused approach and a desire to continuously improve.
- Experience using marketing automation and CRM platforms (e.g. HubSpot, MCAE, Salesforce) and project management system (Asana).
- Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
- Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying aligned to team objectives.
- Fluent in English; additional languages a plus.
- East Coast US-based, with occasional travel for internal team meetings or external events.
ABOUT LGC:
LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range.
OUR VALUES
- PASSION
- CURIOSITY
- INTEGRITY
- BRILLIANCE
- RESPECT
EQUAL OPPORTUNITIES
LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.
ABOUT LGC DIAGNOSTICS & GENOMICS:
LGC Diagnostics & Genomics delivers customer‑focused scientific excellence, providing critical tools and solutions that enable confidence in data, decisions, and outcomes across the life sciences. With more than 1,500 employees, 11 production sites worldwide, and a growing portfolio of over 17,000 products, the organization is a trusted partner to laboratories, developers, and researchers spanning clinical diagnostics, genomics, therapeutics, and agriculture. United by the mission Science for a Safer World, LGC Diagnostics & Genomics is committed to advancing innovation while upholding the highest standards of quality, reliability, and performance.
LGC Diagnostics & Genomics enables customers to move from data to decision with confidence—advancing diagnostics, therapeutics, and agricultural innovation worldwide while delivering measurable impact in service of a safer, healthier future.
ROLE OVERVIEW
We are seeking a proactive, agile, and commercially minded Growth Marketing Manager to support and execute marketing campaigns across our core genotyping solutions portfolio with a focus on demand generation. This includes DNA extraction, PCR, genotyping, next generation sequencing products and services.
Reporting to the Associate Director of Growth Marketing, you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell, upsell, and account-based marketing (ABM) strategies. With ownership over your campaigns and exposure to a broad range of stakeholders and product lines, you’ll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.
A growth mindset, strong communication skills, and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.
Key Responsibilities
- Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services.
- Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
- Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
- Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
- Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
- Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
- Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
- Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
- Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
- Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting and campaign strategy.
- Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
- Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
- Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards and presentations - ensuring alignment, transparency, and shared accountability across teams.
- Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs.
- Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
- Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
- Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
- Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.
KEY REQUIREMENTS
- Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors.
- Exposure to campaign planning and execution, with a clear understanding of demand generation, lead nurturing, and sales enablement.
- Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
- Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.
- Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams.
- Growth mindset with a proactive, solution-focused approach and a desire to continuously improve.
- Experience using marketing automation and CRM platforms (e.g. HubSpot, MCAE, Salesforce) and project management system (Asana).
- Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
- Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying aligned to team objectives.
- Fluent in English; additional languages a plus.
- East Coast US-based, with occasional travel for internal team meetings or external events.
ABOUT LGC:
LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range.
OUR VALUES
- PASSION
- CURIOSITY
- INTEGRITY
- BRILLIANCE
- RESPECT
EQUAL OPPORTUNITIES
LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.
Growth Marketing Manager Job Roles in Minnesota
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Search Growth Marketing Manager Jobs in MinnesotaGrowth Marketing Manager Jobs in Minnesota: Frequently Asked Questions
Which companies in Minnesota sponsor visas for growth marketing managers?
Minneapolis-Saint Paul is home to several large employers with active sponsorship histories for marketing roles. Target Corporation, Best Buy, UnitedHealth Group, Optum, and General Mills have all filed H-1B petitions for marketing-related positions. Mid-sized health tech and fintech companies in the Twin Cities metro, including Bright Health and Sezzle, have also sponsored international candidates for growth and marketing roles.
What visa types are most common for growth marketing manager roles in Minnesota?
The H-1B is by far the most common visa category for growth marketing managers in Minnesota. Employers classify these roles as specialty occupations requiring a bachelor's degree in marketing, business, communications, or a closely related field. Candidates with outstanding recognition in their field may pursue the O-1A. Those already in the U.S. on F-1 OPT or STEM OPT extension often transition to H-1B sponsorship through Minnesota employers.
Which cities in Minnesota have the most growth marketing manager sponsorship jobs?
The Minneapolis-Saint Paul metropolitan area accounts for the overwhelming majority of growth marketing manager roles in Minnesota. Minneapolis proper hosts corporate headquarters and agency offices, while Saint Paul and suburbs like Minnetonka and Eden Prairie have significant employer concentrations in healthcare and retail. Rochester has a smaller but emerging tech presence tied to the Mayo Clinic ecosystem, which occasionally generates marketing leadership openings.
How to find growth marketing manager visa sponsorship jobs in Minnesota?
Migrate Mate filters job listings specifically for visa sponsorship eligibility, making it far more targeted than general job searches for growth marketing manager roles in Minnesota. You can browse current openings from Twin Cities employers with documented H-1B sponsorship histories, reducing time spent applying to companies unlikely to sponsor. Filtering by Minnesota and the growth marketing manager category surfaces the most relevant active listings for international candidates.
Are there state-specific considerations for growth marketing managers seeking sponsorship in Minnesota?
Minnesota's concentration of Fortune 500 headquarters means many sponsoring employers have established immigration legal teams and structured processes for H-1B filings, which can create a more predictable experience than smaller companies. The state's strong university pipeline from the University of Minnesota produces local talent competition, so international candidates with specialized experience in performance marketing, paid acquisition, or marketing analytics tend to be more competitive for sponsorship consideration.
What is the prevailing wage for sponsored growth marketing manager jobs in Minnesota?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.