Operations Visa Sponsorship Jobs in North Carolina
North Carolina's operations job market spans Charlotte's Fortune 500 headquarters, the Research Triangle's advanced manufacturing and logistics hubs, and major employers like Lowe's, Duke Energy, and Honeywell. Companies across these sectors regularly sponsor H-1B and other work visas for qualified operations professionals, particularly in supply chain, process improvement, and industrial management.
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INTRODUCTION
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Marketing Operations & Lead Analyst, WSS is responsible for governing, optimizing, and enabling the end‑to‑end lead lifecycle for WSS across marketing and CRM systems. This role ensures that global marketing efforts translate into high‑quality, actionable, sales‑ready leads, with full traceability across platforms such as Marketo, Salesforce, and Dynamics.
Operating at the intersection of Marketing, Sales & CRM Enablement, this role goes beyond campaign execution to focus on lead governance, data integrity, CRM alignment, and process standardization. The Marketing Operations & Lead Analyst acts as a trusted operational partner across regions and the enterprise commercial excellence team, ensuring system stability, reducing operational risk, and enabling revenue‑focused marketing execution.
CORE RESPONSIBILITIES
1. WSS Lead Management & CRM Governance
- Own and manage end‑to‑end lead flow from capture through CRM assignment across Salesforce and Dynamics for WSS.
- Govern and optimize WSS lead queues by region, ensuring routing rules are accurate, active, and aligned to business needs.
- Detect, troubleshoot, and resolve lead routing issues (e.g., incorrect mappings, inactive owners, broken logic).
- Reassign lead and contact ownership to reflect territory, organizational, or coverage changes.
- Actively support Sales by monitoring CRM lead alerts and ensuring timely follow‑up.
2. Campaign Execution & Marketing Automation Ownership
- Independently build, test, and execute marketing automation and campaign workflows in Marketo.
- Ensure campaigns align with brand standards, customer journey logic, and defined conversion goals.
- Configure and maintain campaign tracking, including UTM governance and attribution integrity.
- Recommend next actions based on campaign performance, engagement signals, and lead quality—not just opens or clicks.
3. Engagement, Nurture & Lead Scoring Programs
- Design and manage multi‑step nurture and engagement campaigns that educate and qualify leads over time.
- Apply behavior‑based logic (email engagement, content interaction, event attendance) to advance leads through the funnel.
- Maintain and optimize lead scoring models to prioritize sales‑ready leads and reduce noise for Sales teams.
4. Forms, Landing Pages & Conversion Optimization
- Build and optimize forms and landing pages to improve conversion rates and lead quality.
- Adjust form logic, copy, and fields to balance commercial clarity with data quality requirements.
- Create short‑term campaign and event landing pages outside of core web infrastructure when needed.
- Configure form alerts and workflows to ensure timely Sales visibility and follow‑up.
5. Data Quality, Database Health & Risk Reduction
- Own ongoing database health as a formal operational KPI.
- Ensure imported lists meet CRM synchronization and governance requirements.
- Proactively manage bounces, validation, and suppression processes to protect database integrity.
- Perform regular data cleanup to support scalability, reporting accuracy, and long‑term system health.
6. Reporting, Dashboards & Actionable Insights
- Deliver campaign, lead, and funnel performance reporting focused on lead quality and Sales relevance.
- Build and maintain dashboards for Sales and Marketing to track ROI from campaigns, events, and webinars.
- Investigate data discrepancies and use insights to inform process improvements and operational decisions.
7. Event & Webinar Lead Enablement
- Ensure event and webinar leads follow the same governance standards as web‑generated leads.
- Coordinate list imports, campaigns, CRM visibility, and reporting for regional and global events.
- Enable Sales teams with dashboards and CRM views to efficiently follow up on event‑driven leads.
8. Process Improvement & Operational Enablement
- Identify gaps between documented processes and live system behavior; drive improvements.
- Maintain clear, scalable, and region‑specific documentation for lead and CRM processes.
- Improve request intake and prioritization processes (e.g., ticketing systems) to reduce rework and improve delivery speed.
- Serve as a go‑to operational partner for marketers across regions, advising on campaign structure, tracking strategy, and CRM nuances.
QUALIFICATIONS & EXPERIENCE
Required
- Experience in Marketing Operations, Lead Operations, or Sales Operations in a B2B environment.
- Hands‑on experience with marketing automation platforms (Marketo preferred).
- Hands‑on experience with CRM systems (Salesforce required; Dynamics experience a plus).
- Strong understanding of B2B lead lifecycles, funnel stages, and pipeline concepts.
- Demonstrated ability to work independently with a high degree of ownership and accountability.
- Strong analytical, problem‑solving, and communication skills.
Preferred
- Experience supporting global or multi‑regional marketing and sales teams.
- Experience with lead governance, routing logic, and lifecycle standardization.
- Familiarity with event, webinar, and ABM‑style campaign operations.
- Comfort partnering with Sales Ops, CRM teams, and senior stakeholders.
SKILLS & ATTRIBUTES
- Process‑driven, detail‑oriented, and execution‑focused
- Comfortable operating as a system and process owner
- Strong cross‑functional collaborator and trusted advisor
- Proactive, curious, and continuously improvement‑oriented
- Able to balance speed, quality, and governance
WHY THIS ROLE MATTERS
This role directly impacts revenue performance, Sales efficiency, and operational risk reduction. By ensuring that leads are accurate, traceable, and sales‑ready—and that systems and processes work consistently across regions—the Marketing Operations & Lead Analyst enables Marketing and Sales teams to focus on growth, not rework.
The estimated salary range for this position is $75,000 to $85,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re‑use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well‑being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology!

INTRODUCTION
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Marketing Operations & Lead Analyst, WSS is responsible for governing, optimizing, and enabling the end‑to‑end lead lifecycle for WSS across marketing and CRM systems. This role ensures that global marketing efforts translate into high‑quality, actionable, sales‑ready leads, with full traceability across platforms such as Marketo, Salesforce, and Dynamics.
Operating at the intersection of Marketing, Sales & CRM Enablement, this role goes beyond campaign execution to focus on lead governance, data integrity, CRM alignment, and process standardization. The Marketing Operations & Lead Analyst acts as a trusted operational partner across regions and the enterprise commercial excellence team, ensuring system stability, reducing operational risk, and enabling revenue‑focused marketing execution.
CORE RESPONSIBILITIES
1. WSS Lead Management & CRM Governance
- Own and manage end‑to‑end lead flow from capture through CRM assignment across Salesforce and Dynamics for WSS.
- Govern and optimize WSS lead queues by region, ensuring routing rules are accurate, active, and aligned to business needs.
- Detect, troubleshoot, and resolve lead routing issues (e.g., incorrect mappings, inactive owners, broken logic).
- Reassign lead and contact ownership to reflect territory, organizational, or coverage changes.
- Actively support Sales by monitoring CRM lead alerts and ensuring timely follow‑up.
2. Campaign Execution & Marketing Automation Ownership
- Independently build, test, and execute marketing automation and campaign workflows in Marketo.
- Ensure campaigns align with brand standards, customer journey logic, and defined conversion goals.
- Configure and maintain campaign tracking, including UTM governance and attribution integrity.
- Recommend next actions based on campaign performance, engagement signals, and lead quality—not just opens or clicks.
3. Engagement, Nurture & Lead Scoring Programs
- Design and manage multi‑step nurture and engagement campaigns that educate and qualify leads over time.
- Apply behavior‑based logic (email engagement, content interaction, event attendance) to advance leads through the funnel.
- Maintain and optimize lead scoring models to prioritize sales‑ready leads and reduce noise for Sales teams.
4. Forms, Landing Pages & Conversion Optimization
- Build and optimize forms and landing pages to improve conversion rates and lead quality.
- Adjust form logic, copy, and fields to balance commercial clarity with data quality requirements.
- Create short‑term campaign and event landing pages outside of core web infrastructure when needed.
- Configure form alerts and workflows to ensure timely Sales visibility and follow‑up.
5. Data Quality, Database Health & Risk Reduction
- Own ongoing database health as a formal operational KPI.
- Ensure imported lists meet CRM synchronization and governance requirements.
- Proactively manage bounces, validation, and suppression processes to protect database integrity.
- Perform regular data cleanup to support scalability, reporting accuracy, and long‑term system health.
6. Reporting, Dashboards & Actionable Insights
- Deliver campaign, lead, and funnel performance reporting focused on lead quality and Sales relevance.
- Build and maintain dashboards for Sales and Marketing to track ROI from campaigns, events, and webinars.
- Investigate data discrepancies and use insights to inform process improvements and operational decisions.
7. Event & Webinar Lead Enablement
- Ensure event and webinar leads follow the same governance standards as web‑generated leads.
- Coordinate list imports, campaigns, CRM visibility, and reporting for regional and global events.
- Enable Sales teams with dashboards and CRM views to efficiently follow up on event‑driven leads.
8. Process Improvement & Operational Enablement
- Identify gaps between documented processes and live system behavior; drive improvements.
- Maintain clear, scalable, and region‑specific documentation for lead and CRM processes.
- Improve request intake and prioritization processes (e.g., ticketing systems) to reduce rework and improve delivery speed.
- Serve as a go‑to operational partner for marketers across regions, advising on campaign structure, tracking strategy, and CRM nuances.
QUALIFICATIONS & EXPERIENCE
Required
- Experience in Marketing Operations, Lead Operations, or Sales Operations in a B2B environment.
- Hands‑on experience with marketing automation platforms (Marketo preferred).
- Hands‑on experience with CRM systems (Salesforce required; Dynamics experience a plus).
- Strong understanding of B2B lead lifecycles, funnel stages, and pipeline concepts.
- Demonstrated ability to work independently with a high degree of ownership and accountability.
- Strong analytical, problem‑solving, and communication skills.
Preferred
- Experience supporting global or multi‑regional marketing and sales teams.
- Experience with lead governance, routing logic, and lifecycle standardization.
- Familiarity with event, webinar, and ABM‑style campaign operations.
- Comfort partnering with Sales Ops, CRM teams, and senior stakeholders.
SKILLS & ATTRIBUTES
- Process‑driven, detail‑oriented, and execution‑focused
- Comfortable operating as a system and process owner
- Strong cross‑functional collaborator and trusted advisor
- Proactive, curious, and continuously improvement‑oriented
- Able to balance speed, quality, and governance
WHY THIS ROLE MATTERS
This role directly impacts revenue performance, Sales efficiency, and operational risk reduction. By ensuring that leads are accurate, traceable, and sales‑ready—and that systems and processes work consistently across regions—the Marketing Operations & Lead Analyst enables Marketing and Sales teams to focus on growth, not rework.
The estimated salary range for this position is $75,000 to $85,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re‑use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well‑being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology!
Operations Job Roles in North Carolina
See all 3,262+ Operations Jobs in North Carolina
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Search Operations Jobs in North CarolinaOperations Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for operations roles in North Carolina?
Several large employers in North Carolina have consistent track records of sponsoring work visas for operations professionals. Charlotte-based companies including Lowe's, Duke Energy, Bank of America, and Honeywell regularly file H-1B petitions for supply chain, logistics, and process management roles. In the Research Triangle, Lenovo, Cisco, and IBM sponsor operations positions tied to manufacturing and technology services. Pharmaceutical companies like Pfizer and Novo Nordisk also hire operations staff at their North Carolina facilities.
Which visa types are most common for operations roles in North Carolina?
The H-1B is the most common visa for operations roles in North Carolina, particularly for positions requiring a bachelor's degree in industrial engineering, supply chain management, or business operations. TN visas are available to Canadian and Mexican nationals in qualifying operations categories. Candidates already holding OPT or STEM OPT authorization are frequently recruited by North Carolina employers who can then transition them to H-1B sponsorship through the annual cap process.
Which cities in North Carolina have the most operations sponsorship jobs?
Charlotte leads the state for operations visa sponsorship, driven by its concentration of corporate headquarters and financial services firms with large operations divisions. The Research Triangle area, covering Raleigh, Durham, and Chapel Hill, is the second major hub, particularly for operations roles in life sciences, technology, and advanced manufacturing. Greensboro and Winston-Salem also have meaningful sponsorship activity, anchored by logistics, distribution, and manufacturing employers in the Piedmont Triad region.
How to find operations visa sponsorship jobs in North Carolina?
Migrate Mate filters operations jobs in North Carolina specifically to employers with visa sponsorship history, saving you from applying to roles that won't support your immigration needs. The platform surfaces positions across Charlotte, Raleigh-Durham, and other NC hubs in supply chain, process improvement, and industrial operations. Using Migrate Mate helps you focus your applications on companies already familiar with H-1B and other work visa processes for operations professionals.
Are there any state-specific considerations for operations visa sponsorship in North Carolina?
North Carolina's strong university pipeline, including NC State's highly regarded industrial and systems engineering program, means employers in the Triangle are accustomed to hiring international graduates into operations roles. The state's growing logistics and advanced manufacturing sectors have increased demand for operations talent, which supports sponsorship willingness among mid-size and large employers. Prevailing wage requirements under the H-1B program apply uniformly by location, so wages for operations roles in Charlotte generally differ from those in smaller metro areas.
What is the prevailing wage for sponsored operations jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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