Account Based Marketing Jobs in USA with Visa Sponsorship
Account-based marketing roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, business, or a related field. Employers across B2B SaaS, enterprise software, and consulting regularly sponsor experienced ABM professionals. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsJob Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Account Based Marketing Manager
Verticals (Life Sciences | Pharma | Health)
The Account Based Marketing Manager will own the account-based marketing programs that drive retention, expansion, and cross-sell/upsell revenue within Wiley's highest-value existing accounts across Life Sciences, Pharma, and Health verticals. This role is the execution engine for Wiley's ambition to access long buying cycles and complex stakeholder environments.
Key Responsibilities
Account Strategy & Planning
- Owns the ABM target account universe across Consumer Health verticals — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
- Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
- Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
- Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
Program Development & Execution
- Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
- Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
- Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
- Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
- Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
Sales Partnership & Commercial Alignment
- Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
- Partners with business development and field sales on new business development opportunities within existing account relationships
- Champions ABM methodology and performance across both Marketing and Sales leadership — building understanding and buy-in for the long lead times ABM requires
- Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals
Content & Messaging
- Works closely with Content Marketing to brief and deploy account-specific content assets — including case studies, white papers, webinars, and executive engagement pieces
- Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context
- Ensures content deployed in ABM programs shifts to business outcome framing — targeting buyer personas (CMOs, Chief Data Officers)
- Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals
Technology, Data & Measurement
- Uses Salesforce as the primary account intelligence and activity tracking platform — segments by job title, domain, account intent, and engagement history
- Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts
- Tracks account engagement, marketing-influenced pipeline, and expansion revenue
- Monitors and reports account-level MQL progression, pipeline influence, and revenue attribution monthly
- Continuously refines account scoring and program approach based on performance data — building a scalable framework.
Qualifications
- Bachelor’s degree in marketing, Business, or related fields
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
- Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising
- Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts
- Experience working alongside a commercially focused sales team with joint pipeline accountability
- Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent)
Skills
- Strategic account intelligence — able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles
- Long-cycle patience with short-cycle urgency — understands balance between decisions that can take 2–3 years to mature, but drives daily commercial momentum within that arc
- Commercial acumen — connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team
- Outcome-based copywriting — writes executive-level account communications, prospecting emails, and content briefs focused on business outcomes, not product features
- Cross-functional influence — able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority
- Data-driven iteration — adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
- AI tool literacy — adopts AI tools for account research, personalization, and content adaptation
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
89,100 USD to 127,700 USD
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Account Based Marketing Manager
Verticals (Life Sciences | Pharma | Health)
The Account Based Marketing Manager will own the account-based marketing programs that drive retention, expansion, and cross-sell/upsell revenue within Wiley's highest-value existing accounts across Life Sciences, Pharma, and Health verticals. This role is the execution engine for Wiley's ambition to access long buying cycles and complex stakeholder environments.
Key Responsibilities
Account Strategy & Planning
- Owns the ABM target account universe across Consumer Health verticals — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
- Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
- Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
- Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
Program Development & Execution
- Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
- Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
- Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
- Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
- Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
Sales Partnership & Commercial Alignment
- Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
- Partners with business development and field sales on new business development opportunities within existing account relationships
- Champions ABM methodology and performance across both Marketing and Sales leadership — building understanding and buy-in for the long lead times ABM requires
- Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals
Content & Messaging
- Works closely with Content Marketing to brief and deploy account-specific content assets — including case studies, white papers, webinars, and executive engagement pieces
- Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context
- Ensures content deployed in ABM programs shifts to business outcome framing — targeting buyer personas (CMOs, Chief Data Officers)
- Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals
Technology, Data & Measurement
- Uses Salesforce as the primary account intelligence and activity tracking platform — segments by job title, domain, account intent, and engagement history
- Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts
- Tracks account engagement, marketing-influenced pipeline, and expansion revenue
- Monitors and reports account-level MQL progression, pipeline influence, and revenue attribution monthly
- Continuously refines account scoring and program approach based on performance data — building a scalable framework.
Qualifications
- Bachelor’s degree in marketing, Business, or related fields
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
- Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising
- Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts
- Experience working alongside a commercially focused sales team with joint pipeline accountability
- Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent)
Skills
- Strategic account intelligence — able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles
- Long-cycle patience with short-cycle urgency — understands balance between decisions that can take 2–3 years to mature, but drives daily commercial momentum within that arc
- Commercial acumen — connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team
- Outcome-based copywriting — writes executive-level account communications, prospecting emails, and content briefs focused on business outcomes, not product features
- Cross-functional influence — able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority
- Data-driven iteration — adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
- AI tool literacy — adopts AI tools for account research, personalization, and content adaptation
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
89,100 USD to 127,700 USD
See all Account Based Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Account Based Marketing roles.
Get Access To All JobsTips for Finding Account Based Marketing Jobs
Frame your degree as a requirement, not a preference
H-1B approval hinges on the role qualifying as a specialty occupation. Make sure your job offer explicitly requires a bachelor's degree in marketing, business, or communications, not just prefers one. A vague degree requirement can trigger a Request for Evidence.
Target B2B companies with established sponsorship track records
Enterprise software, cybersecurity, and cloud infrastructure companies sponsor ABM roles more consistently than consumer brands. These employers already have immigration counsel on retainer and understand the ROI of sponsoring experienced demand generation talent.
Quantify your pipeline impact before interviewing
Sponsors want to justify the investment. Come prepared with specific numbers: accounts influenced, pipeline generated, conversion rates improved. Concrete results make you a stronger case for sponsorship approval and accelerate the internal approval process.
Understand that timing affects H-1B availability
The H-1B lottery opens in March for an October start date. If you're interviewing outside that window, ask whether the employer can file cap-exempt or whether an O-1 visa is a realistic alternative given your experience level.
Highlight platform and tool expertise in your application
ABM roles increasingly require proficiency in specialized platforms like Demandbase or 6sense. Employers sponsoring these roles want niche expertise they can't easily find locally, make your technical stack central to your application, not an afterthought.
Browse verified sponsoring employers on Migrate Mate
Not every company that posts an ABM role is willing to sponsor. Migrate Mate filters job listings to surface employers who have an active sponsorship history, saving you from applying to roles where immigration support was never on the table.
Frequently Asked Questions
Does an account-based marketing role qualify as a specialty occupation for the H-1B?
Yes, if the position requires a bachelor's degree or higher in a specific field such as marketing, business administration, or communications. The key is that the degree must be a genuine requirement, not a preference. Roles that accept any bachelor's degree regardless of field face more scrutiny from USCIS and may receive a Request for Evidence challenging specialty occupation status.
Which visa types are ABM professionals most commonly sponsored for?
H-1B visa is the most common path, covering the majority of ABM sponsorships at B2B technology and enterprise software companies. O-1A is a realistic alternative for senior ABM leaders who can demonstrate extraordinary ability through speaking engagements, published work, or measurable industry recognition. Australians with ABM experience should also evaluate the E-3 visa, which has no lottery and significantly faster processing.
How do I find ABM roles where employers are genuinely open to sponsorship?
Job postings rarely disclose sponsorship intent upfront, which wastes significant time in the application process. Migrate Mate curates listings from employers with documented sponsorship histories so you can focus your search on companies already familiar with the process. This is especially useful for ABM roles, where sponsorship willingness varies significantly between consumer-facing and B2B-focused employers.
What degree do I need to get sponsored for an account-based marketing job?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard requirement. Some employers also accept degrees in psychology or data analytics for ABM roles with a strong analytical or behavioral targeting component. A degree in an unrelated field weakens the specialty occupation argument, though relevant postgraduate qualifications or certifications can sometimes compensate when paired with substantial work experience.
Are H-1B approval rates strong for marketing roles like ABM?
USCIS approves the majority of properly documented H-1B petitions for marketing specialty occupations, but ABM roles face more scrutiny than engineering or IT positions because the degree-to-job nexus is sometimes challenged. Employers who work with experienced immigration attorneys and craft detailed support letters explaining why the role requires specialized marketing knowledge consistently achieve higher approval rates. Denials typically arise when job descriptions are written too broadly.
What is the prevailing wage requirement for sponsored Account Based Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.