B2b Marketing Manager Jobs in USA with Visa Sponsorship
B2B Marketing Manager roles attract H-1B visa sponsorship from SaaS companies, enterprise tech firms, and professional services organizations. Most require a bachelor's degree in marketing, business, or communications, and employers typically file LCAs under SOC code 11-2021. For detailed occupation requirements, see the O*NET profile.
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About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
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Get Access To All JobsTips for Finding Visa Sponsorship as a B2b Marketing Manager
Target SaaS and enterprise tech employers
Software and technology companies sponsor B2B Marketing Managers at far higher rates than traditional industries. Firms with dedicated demand generation, ABM, or pipeline marketing functions file LCAs regularly and have established immigration programs in place.
Align your degree to the role explicitly
USCIS requires a direct relationship between your degree field and the job. Marketing, business administration, communications, and economics degrees typically satisfy specialty occupation requirements. Unrelated degrees need strong documentation showing equivalency through coursework or experience.
Quantify pipeline and revenue impact on your resume
Employers sponsoring B2B marketing roles want evidence of measurable contribution. Highlight metrics like marketing-qualified leads generated, pipeline influenced, and conversion rates. Concrete numbers signal the specialized value that justifies a sponsorship investment.
Understand that LCA prevailing wage applies to your location
The Labor Condition Application locks your compensation to the prevailing wage for your metro area and SOC code. Roles in San Francisco, New York, and Seattle carry higher wage floors than smaller markets, which affects employer willingness to sponsor.
Emphasize ABM, Salesforce, and HubSpot expertise
Account-based marketing skills and proficiency with enterprise marketing stacks are among the most sponsorship-friendly specializations. They signal specialized, hard-to-replicate knowledge that strengthens a specialty occupation argument during USCIS adjudication.
Apply to companies with existing H-1B filing history
Employers who have sponsored H-1B visas before move faster and face fewer internal hurdles. DOL LCA disclosure data shows which companies regularly file for marketing management roles, making them the highest-probability targets for your applications.
Frequently Asked Questions
Does a B2B Marketing Manager role qualify as an H-1B specialty occupation?
Generally yes, but it depends on how the employer documents the position. USCIS requires the role to normally require a bachelor's degree in a specific field. Roles focused on demand generation, product marketing, or ABM with clear analytical and strategic responsibilities are stronger candidates than broad, generalist marketing manager titles. Job descriptions that specify required technical platforms or data-driven methodologies support the specialty occupation argument significantly.
What degree do I need to get sponsored as a B2B Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard requirement. Degrees in economics or psychology with relevant coursework can also qualify. If your degree is in an unrelated field, you may be able to combine a two-year degree with substantial work experience under the three-years-experience-for-one-year-education rule, though this requires careful documentation.
Which types of employers sponsor B2B Marketing Manager visas most often?
SaaS companies, enterprise software firms, cybersecurity vendors, and B2B professional services organizations file the most LCAs for marketing management roles. Companies with dedicated revenue marketing, demand generation, or growth functions are particularly active sponsors. You can browse open roles from verified sponsoring employers directly on Migrate Mate, which filters specifically for visa-sponsoring positions.
How does the H-1B lottery affect my chances as a B2B Marketing Manager?
The general H-1B lottery applies regardless of your job title. In FY 2025, USCIS received approximately 442,000 registrations for 85,000 available slots, producing a selection rate of around 25%. If you hold a U.S. master's degree, you're entered in the advanced degree exemption pool first, which provides a modest statistical advantage. Australians should note that the E-3 visa bypasses the lottery entirely and is worth exploring if eligible.
Can I transfer my H-1B to a new B2B marketing role without restarting the process?
Yes. Under H-1B portability, you can start working for a new employer as soon as the transfer petition is filed, without waiting for approval, provided your previous H-1B was approved and you've been in valid status. The new employer must file a new I-129 and LCA for the specific role. If the new position is substantially similar in duties and specialty occupation category, the transfer is generally straightforward.
What is the prevailing wage requirement for sponsored B2b Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.