CRM Business Analyst Jobs in USA with Visa Sponsorship
CRM Business Analyst roles qualify for H-1B visa and O-1 visa sponsorship as specialty occupations requiring a bachelor's degree in information systems, business analytics, or a related field. Employers across finance, healthcare, and tech regularly sponsor qualified candidates for this role. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
INTRODUCTION
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.
You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because:
When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
- Our culture is welcoming and inclusive — everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth — you’ll have access to free executive coaching on-demand.
- We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.
A DAY IN THE LIFE:
The typical day is... atypical. You might be in the data yourself pressure-testing a segmentation model, then shifting to a consumer trends briefing with the CEO and Chief Creative Officer, then rolling up your sleeves with your team to sharpen a lifecycle strategy before it goes live. You set the vision and you do the work — and you're energized by both.
ENTERPRISE CUSTOMER STRATEGY
- Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement
- Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy
- Partner with the C-suite and brand leadership to embed customer insight into seasonal and annual planning
- Own and manage a significant budget and team across insights, CRM, and email/SMS functions
CONSUMER INSIGHTS
- Build and drive the structured annual insights roadmap aligned to company priorities
- Establish brand health tracking and perception measurement
- Lead primary and secondary research initiatives (qualitative and quantitative)
- Build real-time feedback loops (e.g., online communities, concept testing)
- Translate insights into clear, actionable business and marketing recommendations
CRM STRATEGY & PROGRAMS
- Define CRM segments aligned to growth strategy
- Develop and execute lifecycle programs across acquisition, retention, reactivation, and advocacy
- Design differentiated segment engagement strategies across promotional, product exclusives, access, experiences, and content to increase relevance and loyalty
- Partner with Analytics to identify drivers of LTV and churn, establish measurement frameworks and manage KPI discipline
- Ensure CRM activation reflects both customer insight and brand positioning
EMAIL & SMS (OWNED CHANNELS)
- Own Email and SMS calendar, messaging strategy, and audience targeting
- Drive channel-level KPIs (open rate, CTR, conversion, revenue per send, list growth)
- Develop personalization and testing roadmap
- Ensure balance of commercial messaging with brand storytelling and integration with broader marketing campaigns and product priorities
TO LAND THIS ROLE:
- 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing, with meaningful tenure in senior leadership
- Demonstrated experience building and scaling functions from the ground up — not just inheriting and running them
- Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions
- Expertise in segmentation, lifecycle strategy, and owned channel optimization at the enterprise level
- Executive-level communication and influencing skills; comfortable presenting to the C-suite
- Ability to translate complex data and research into strategic narratives that drive business decisions
- Ability to operate in both high-strategy and hands-on capacities — the VP who can still go deep
- Luxury, fashion, or premium retail experience a strong plus
WHY YOU’LL WANT TO JOIN OUR TEAM:
The Integrated Marketing Team is an enthusiastic and dynamic group of strategic storytellers, product enthusiasts, cross-functional collaborators, and customer-centric marketers. We thrive when working alongside bright, dedicated, passionate and hard-working talent.
HOW WE WORK TOGETHER
- Adaptable — We change before we have to
- Entrepreneurial — We own it
- Collaborative — There’s no “I” in Tory
- Client & Brand Focused — We put ourselves in Tory’s shoes
- Live the Values — We show up for each other
- Functional Expertise — We’re constantly learning and growing
#TEAMTORY VALUES
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
COMPENSATION RANGE
The compensation range for this position is 265,000.00 USD - 335,000.00 USD. Our offer will be based on your relevant experience and work location.
BENEFITS INFORMATION
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
DISABILITY ACCOMMODATION
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.
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Get Access To All JobsTips for Finding Visa Sponsorship as a CRM Business Analyst
Emphasize your CRM platform expertise
Sponsors filing an H-1B for a CRM Business Analyst must justify specialty occupation status. Demonstrating deep expertise in platforms like Salesforce or Microsoft Dynamics strengthens the employer's petition and reduces the risk of a USCIS Request for Evidence.
Target industries with established sponsorship track records
Financial services, healthcare, and enterprise software companies file the most CRM-related H-1B petitions. Focusing your search on these sectors increases your odds of finding an employer already comfortable with the sponsorship process and associated costs.
Align your degree field to the job description
USCIS scrutinizes whether your degree field directly relates to CRM analysis work. A degree in information systems, business analytics, computer science, or MIS creates the clearest connection. A general business degree alone may require additional documentation to satisfy the specialty occupation standard.
Get the LCA filed before accepting an offer
Your employer must obtain a certified Labor Condition Application from the Department of Labor before submitting your H-1B petition. Confirming the employer understands this step upfront avoids delays after you have already resigned from a previous position or let OPT time lapse.
Use OPT strategically if you are on an F-1 visa
If you are on F-1 OPT, starting a CRM Business Analyst role early in your OPT period maximizes the time available before your H-1B must be approved. STEM OPT extension may apply if your program qualifies, giving you up to three additional years of work authorization.
Prepare documentation connecting your experience to the role
For CRM Business Analyst positions, USCIS may request evidence that the role requires a specific degree, not just any bachelor's. Gathering prior performance reviews, project scopes, and employer org charts before filing helps build a stronger specialty occupation argument from the start.
Frequently Asked Questions
Does a CRM Business Analyst role qualify as a specialty occupation for H-1B purposes?
Yes, CRM Business Analyst positions generally qualify as specialty occupations when the employer requires a bachelor's degree or higher in a specific field such as information systems, business analytics, or computer science. The key is that the degree requirement must be genuine and tied to the actual duties of the role, not just listed as a preference. Generic job postings that say 'bachelor's preferred in any field' can undermine the petition, so the job description wording matters significantly.
Which visa types are most commonly used to sponsor CRM Business Analysts?
The H-1B visa is the most common sponsorship route for CRM Business Analysts, covering the majority of petitions filed in this category. Australians may also qualify for the E-3 visa, which has no lottery and is far easier to obtain. Canadian and Mexican nationals can explore the TN visa under the NAFTA/USMCA category for management consultants or accountants, depending on exact role duties. O-1 visa sponsorship is possible for candidates with exceptional industry recognition.
What degree do I need to get visa sponsorship as a CRM Business Analyst?
Most employers and USCIS officers expect a bachelor's degree in information systems, management information systems, business analytics, computer science, or a closely related technical field. A general business administration degree may be accepted if supplemented with relevant coursework or certifications. Three years of directly relevant work experience can substitute for one year of formal education, so candidates without a four-year degree may still qualify depending on their background.
How competitive is H-1B approval for CRM Business Analyst roles?
Approval rates for business analyst roles under H-1B have historically been strong when the specialty occupation case is well-documented, though USCIS does issue Requests for Evidence in this category more frequently than for purely technical roles like software engineers. The lottery remains the primary barrier: roughly one in four registrations is selected. Employers in the financial services and enterprise technology sectors tend to have experienced immigration counsel who can build stronger petitions.
Where can I find CRM Business Analyst jobs that offer visa sponsorship?
Migrate Mate is built specifically for international job seekers looking for roles with visa sponsorship. You can filter directly for CRM Business Analyst positions where employers have confirmed they are open to sponsoring work visas, saving you the time of applying to companies that will decline sponsorship at the offer stage. This is especially useful if you are on OPT or need H-1B sponsorship within a specific timeframe.
What is the prevailing wage requirement for sponsored Crm Business Analyst jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.