Demand Generation Manager Jobs in USA with Visa Sponsorship
Demand Generation Managers typically qualify for H-1B visa or O-1 visa sponsorship, as the role meets specialty occupation requirements through its requirement for a bachelor's degree in marketing, business, or a related field. Employers in tech and SaaS sponsor this role regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
- Own campaign calendars and execution from planning through measurement.
Marketing Automation
- Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
- Manage lead routing and campaign attribution within HubSpot.
- Continuously optimize campaign performance based on conversion metrics and pipeline impact.
Sales & SDR Enablement
- Partner closely with Marketing to translate messaging into executable campaigns.
- Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
- Ensure marketing campaigns and SDR outreach are tightly coordinated.
- Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.
Measurement & Optimization
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Analyze campaign performance and recommend optimizations based on data.
- Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot.
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferable.
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
Company Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
- Own campaign calendars and execution from planning through measurement.
Marketing Automation
- Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
- Manage lead routing and campaign attribution within HubSpot.
- Continuously optimize campaign performance based on conversion metrics and pipeline impact.
Sales & SDR Enablement
- Partner closely with Marketing to translate messaging into executable campaigns.
- Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
- Ensure marketing campaigns and SDR outreach are tightly coordinated.
- Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.
Measurement & Optimization
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Analyze campaign performance and recommend optimizations based on data.
- Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot.
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferable.
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
See all 1,692+ Demand Generation Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Demand Generation Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Demand Generation Manager
Target companies with an H-1B filing history
SaaS, fintech, and enterprise tech companies file H-1B petitions for Demand Generation Managers consistently. Searching OFLC disclosure data by job title confirms which employers have sponsored this role before, reducing the risk of approaching companies that won't.
Frame your degree as a specialty occupation match
USCIS requires a specific bachelor's degree for H-1B eligibility. Marketing, business administration, communications, or data analytics degrees map cleanly to this role. A misaligned degree raises a Request for Evidence, so address the connection explicitly in your application materials.
Quantify pipeline and revenue impact in your resume
Sponsoring employers want proof that you generate measurable business outcomes. Highlight metrics like qualified pipeline generated, cost per lead, and marketing-attributed revenue. Concrete numbers differentiate you from candidates with identical titles but weaker evidence of impact.
Prepare your employer for the LCA process
Many smaller companies are unfamiliar with the Labor Condition Application requirement. Explaining that the employer files the LCA with the Department of Labor before the visa petition, and that it confirms prevailing wage compliance, removes a common blocker for first-time sponsors.
Australians should prioritize the E-3 pathway
The E-3 visa has no lottery, processes within weeks, and renews indefinitely. For Australian Demand Generation Managers, it is a faster and more predictable path than H-1B. Employers unfamiliar with the E-3 often agree once they understand there is no cap risk.
Demonstrate cross-functional collaboration in interviews
Demand Generation Managers work closely with sales, product, and analytics teams. Employers evaluating whether to sponsor often weigh role criticality heavily. Showing deep cross-functional ownership signals that the position is specialized enough to justify the sponsorship investment and petition cost.
Frequently Asked Questions
Does a Demand Generation Manager role qualify for H-1B sponsorship?
Yes, Demand Generation Manager typically qualifies as a specialty occupation under H-1B visa because the role normally requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved this title under H-1B petitions, though a Request for Evidence is more likely if the job description is broad or if the employer cannot demonstrate that a specific degree is always required for the position.
What degree do I need for a sponsored Demand Generation Manager position?
Most H-1B petitions for this role are supported by a bachelor's degree in marketing, business administration, communications, data analytics, or a closely related field. A general management or unrelated degree can complicate the specialty occupation argument. If your degree is not an exact match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which types of employers sponsor Demand Generation Managers?
SaaS companies, fintech firms, and enterprise technology companies are the most consistent sponsors for this role, as they typically have established immigration programs and recurring demand for pipeline-focused marketers. Mid-stage startups with Series B funding and beyond also sponsor regularly. You can browse verified sponsoring employers hiring for this role directly on Migrate Mate.
How does the H-1B lottery affect my chances as a Demand Generation Manager?
The H-1B regular cap includes an 85,000-slot annual allocation, of which 20,000 are reserved for U.S. master's degree holders. In recent years USCIS has received over 400,000 registrations, resulting in a selection rate around 20 to 25 percent. Australian citizens can bypass the lottery entirely through the E-3 visa, which has a 10,500 annual cap that has never been fully utilized.
Can a Demand Generation Manager role support an O-1A petition?
It depends on your career record. The O-1A requires evidence of extraordinary ability across criteria such as awards, high salary relative to peers, critical roles at distinguished organizations, or published contributions in the field. Senior demand generation professionals who have led large-scale campaigns, spoken at industry conferences, or been recognized by professional organizations may meet the threshold. It is not a standard path for early-career candidates.
What is the prevailing wage requirement for sponsored Demand Generation Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.