Demand Generation Manager Jobs in USA with Visa Sponsorship
Demand Generation Managers typically qualify for H-1B visa or O-1 visa sponsorship, as the role meets specialty occupation requirements through its requirement for a bachelor's degree in marketing, business, or a related field. Employers in tech and SaaS sponsor this role regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets. The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.
ABOUT ZENLAYER:
Zenlayer is the first massively distributed edge cloud provider, operating 300+ edge nodes across 70+ countries. With accolades including PTC "Best Networking Innovation", "Outstanding Cloud, Data Center, or Interconnection Company", and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a "Zenplayer", you'll be joining a community of success-driven team players that share the dream of powering a better-connected world.
DUTIES & REQUIREMENTS:
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
REQUIRED QUALIFICATIONS:
- 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
INTRODUCTION
We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets. The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.
ABOUT ZENLAYER:
Zenlayer is the first massively distributed edge cloud provider, operating 300+ edge nodes across 70+ countries. With accolades including PTC "Best Networking Innovation", "Outstanding Cloud, Data Center, or Interconnection Company", and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a "Zenplayer", you'll be joining a community of success-driven team players that share the dream of powering a better-connected world.
DUTIES & REQUIREMENTS:
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
REQUIRED QUALIFICATIONS:
- 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
See all 29+ Demand Generation Manager jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Demand Generation Manager
Target companies with an H-1B filing history
SaaS, fintech, and enterprise tech companies file H-1B petitions for Demand Generation Managers consistently. Searching OFLC disclosure data by job title confirms which employers have sponsored this role before, reducing the risk of approaching companies that won't.
Frame your degree as a specialty occupation match
USCIS requires a specific bachelor's degree for H-1B eligibility. Marketing, business administration, communications, or data analytics degrees map cleanly to this role. A misaligned degree raises a Request for Evidence, so address the connection explicitly in your application materials.
Quantify pipeline and revenue impact in your resume
Sponsoring employers want proof that you generate measurable business outcomes. Highlight metrics like qualified pipeline generated, cost per lead, and marketing-attributed revenue. Concrete numbers differentiate you from candidates with identical titles but weaker evidence of impact.
Prepare your employer for the LCA process
Many smaller companies are unfamiliar with the Labor Condition Application requirement. Explaining that the employer files the LCA with the Department of Labor before the visa petition, and that it confirms prevailing wage compliance, removes a common blocker for first-time sponsors.
Australians should prioritize the E-3 pathway
The E-3 visa has no lottery, processes within weeks, and renews indefinitely. For Australian Demand Generation Managers, it is a faster and more predictable path than H-1B. Employers unfamiliar with the E-3 often agree once they understand there is no cap risk.
Demonstrate cross-functional collaboration in interviews
Demand Generation Managers work closely with sales, product, and analytics teams. Employers evaluating whether to sponsor often weigh role criticality heavily. Showing deep cross-functional ownership signals that the position is specialized enough to justify the sponsorship investment and petition cost.
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Find Demand Generation Manager JobsFrequently Asked Questions
Does a Demand Generation Manager role qualify for H-1B sponsorship?
Yes, Demand Generation Manager typically qualifies as a specialty occupation under H-1B because the role normally requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved this title under H-1B petitions, though a Request for Evidence is more likely if the job description is broad or if the employer cannot demonstrate that a specific degree is always required for the position.
What degree do I need for a sponsored Demand Generation Manager position?
Most H-1B petitions for this role are supported by a bachelor's degree in marketing, business administration, communications, data analytics, or a closely related field. A general management or unrelated degree can complicate the specialty occupation argument. If your degree is not an exact match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which types of employers sponsor Demand Generation Managers?
SaaS companies, fintech firms, and enterprise technology companies are the most consistent sponsors for this role, as they typically have established immigration programs and recurring demand for pipeline-focused marketers. Mid-stage startups with Series B funding and beyond also sponsor regularly. You can browse verified sponsoring employers hiring for this role directly on Migrate Mate.
How does the H-1B lottery affect my chances as a Demand Generation Manager?
The H-1B regular cap includes an 85,000-slot annual allocation, of which 20,000 are reserved for U.S. master's degree holders. In recent years USCIS has received over 400,000 registrations, resulting in a selection rate around 20 to 25 percent. Australian citizens can bypass the lottery entirely through the E-3 visa, which has a 10,500 annual cap that has never been fully utilized.
Can a Demand Generation Manager role support an O-1A petition?
It depends on your career record. The O-1A requires evidence of extraordinary ability across criteria such as awards, high salary relative to peers, critical roles at distinguished organizations, or published contributions in the field. Senior demand generation professionals who have led large-scale campaigns, spoken at industry conferences, or been recognized by professional organizations may meet the threshold. It is not a standard path for early-career candidates.
What is the prevailing wage requirement for sponsored Demand Generation Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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