Demand Generation Manager Jobs in USA with Visa Sponsorship
Demand Generation Managers typically qualify for H-1B visa or O-1 visa sponsorship, as the role meets specialty occupation requirements through its requirement for a bachelor's degree in marketing, business, or a related field. Employers in tech and SaaS sponsor this role regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
ROLE OVERVIEW
We’re looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you’ll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities
- Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
BASIC QUALIFICATIONS
- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- Data-driven mindset with experience measuring campaign performance and optimizing based on results
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
PREFERRED QUALIFICATIONS
- Experience supporting enterprise or strategic account segments in B2B SaaS
- Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- Experience operating in high-growth or scaling startup environments
PERKS & BENEFITS
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
COMPENSATION AT CRESTA
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $120k - $165k
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
INTRODUCTION
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
ROLE OVERVIEW
We’re looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you’ll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities
- Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
BASIC QUALIFICATIONS
- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- Data-driven mindset with experience measuring campaign performance and optimizing based on results
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
PREFERRED QUALIFICATIONS
- Experience supporting enterprise or strategic account segments in B2B SaaS
- Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- Experience operating in high-growth or scaling startup environments
PERKS & BENEFITS
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
COMPENSATION AT CRESTA
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $120k - $165k
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
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Get Access To All JobsTips for Finding Visa Sponsorship as a Demand Generation Manager
Target companies with an H-1B filing history
SaaS, fintech, and enterprise tech companies file H-1B petitions for Demand Generation Managers consistently. Searching OFLC disclosure data by job title confirms which employers have sponsored this role before, reducing the risk of approaching companies that won't.
Frame your degree as a specialty occupation match
USCIS requires a specific bachelor's degree for H-1B eligibility. Marketing, business administration, communications, or data analytics degrees map cleanly to this role. A misaligned degree raises a Request for Evidence, so address the connection explicitly in your application materials.
Quantify pipeline and revenue impact in your resume
Sponsoring employers want proof that you generate measurable business outcomes. Highlight metrics like qualified pipeline generated, cost per lead, and marketing-attributed revenue. Concrete numbers differentiate you from candidates with identical titles but weaker evidence of impact.
Prepare your employer for the LCA process
Many smaller companies are unfamiliar with the Labor Condition Application requirement. Explaining that the employer files the LCA with the Department of Labor before the visa petition, and that it confirms prevailing wage compliance, removes a common blocker for first-time sponsors.
Australians should prioritize the E-3 pathway
The E-3 visa has no lottery, processes within weeks, and renews indefinitely. For Australian Demand Generation Managers, it is a faster and more predictable path than H-1B. Employers unfamiliar with the E-3 often agree once they understand there is no cap risk.
Demonstrate cross-functional collaboration in interviews
Demand Generation Managers work closely with sales, product, and analytics teams. Employers evaluating whether to sponsor often weigh role criticality heavily. Showing deep cross-functional ownership signals that the position is specialized enough to justify the sponsorship investment and petition cost.
Frequently Asked Questions
Does a Demand Generation Manager role qualify for H-1B sponsorship?
Yes, Demand Generation Manager typically qualifies as a specialty occupation under H-1B visa because the role normally requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved this title under H-1B petitions, though a Request for Evidence is more likely if the job description is broad or if the employer cannot demonstrate that a specific degree is always required for the position.
What degree do I need for a sponsored Demand Generation Manager position?
Most H-1B petitions for this role are supported by a bachelor's degree in marketing, business administration, communications, data analytics, or a closely related field. A general management or unrelated degree can complicate the specialty occupation argument. If your degree is not an exact match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which types of employers sponsor Demand Generation Managers?
SaaS companies, fintech firms, and enterprise technology companies are the most consistent sponsors for this role, as they typically have established immigration programs and recurring demand for pipeline-focused marketers. Mid-stage startups with Series B funding and beyond also sponsor regularly. You can browse verified sponsoring employers hiring for this role directly on Migrate Mate.
How does the H-1B lottery affect my chances as a Demand Generation Manager?
The H-1B regular cap includes an 85,000-slot annual allocation, of which 20,000 are reserved for U.S. master's degree holders. In recent years USCIS has received over 400,000 registrations, resulting in a selection rate around 20 to 25 percent. Australian citizens can bypass the lottery entirely through the E-3 visa, which has a 10,500 annual cap that has never been fully utilized.
Can a Demand Generation Manager role support an O-1A petition?
It depends on your career record. The O-1A requires evidence of extraordinary ability across criteria such as awards, high salary relative to peers, critical roles at distinguished organizations, or published contributions in the field. Senior demand generation professionals who have led large-scale campaigns, spoken at industry conferences, or been recognized by professional organizations may meet the threshold. It is not a standard path for early-career candidates.
What is the prevailing wage requirement for sponsored Demand Generation Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.