Demand Generation Manager Jobs in USA with Visa Sponsorship
Demand Generation Managers typically qualify for H-1B or O-1 visa sponsorship, as the role meets specialty occupation requirements through its requirement for a bachelor's degree in marketing, business, or a related field. Employers in tech and SaaS sponsor this role regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsGlobal Demand Generation Manager - Enterprise
WHO YOU ARE
The Global Enterprise Demand Generation Manager is responsible for driving predictable, high-quality pipeline for Hyperproof’s Enterprise segment across North America and EMEA. This role owns the strategy and execution of enterprise demand programs that support account-based selling motions, multi-stakeholder buying groups, and longer deal cycles. This role requires deep experience in enterprise demand generation, ABM/ABS, and partner-led demand creation, with the ability to translate data into insights, insights into recommendations, and recommendations into action at a global scale. You will partner closely with Enterprise Sales, Product Marketing, Partnerships, and Revenue Operations to ensure programs are focused, measurable, and aligned to revenue priorities across regions. This is a global role supporting EMEA and North America. East Coast (U.S.) location preferred to enable strong time-zone overlap with EMEA. This role reports to the SVP of Marketing.
Enterprise Demand Generation
- Own the Enterprise demand motion end-to-end, from strategy and demand creation through pipeline acceleration and expansion readiness.
- Design and execute Account-Based Marketing (ABM) and Account-Based Selling (ABS) programs for 1:many and 1:few with a roadmap to scale to 1:1, aligned to enterprise account tiers, buying committees, and sales motions.
- Drive inbound, outbound, and account-centric programs that generate Sales-accepted pipeline with strong conversion quality.
- Partner closely with Enterprise Sales to align demand programs to account priorities and pipeline goals.
- Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline velocity.
- Partner with Sales to design and execute curated field and hybrid experiences (e.g., executive dinners, roundtables, private briefings, regional events).
Partner Co-Marketing Demand Creation
- Plan and execute partner co-marketing programs to drive net-new enterprise demand and pipeline creation.
- Collaborate with Partnerships and Product Marketing to build joint campaigns, events, content, and offers with strategic partners.
- Ensure partner programs are tightly aligned to enterprise account strategies and regional priorities.
- Measure partner-sourced and partner-influenced pipeline impact and continuously optimize for scale and efficiency.
Global Channel Strategy & Execution
- Plan and execute enterprise demand programs across channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization), Programmatic, Partners channels, and more.
- Make clear recommendations on where to invest, test, and optimize to drive predictable pipeline.
- Design and run enterprise lifecycle programs that support account engagement buying group expansion, sales readiness and deal acceleration, and cross-sell and expansion readiness in partnership with Customer Marketing.
- Use behavioral, firmographic, and intent signals to trigger the right message to the right account at the right time.
- Balance always-on enterprise engagement with near-term pipeline impact across regions.
Data, Insights, and Prioritization
- Analyze performance across channels, accounts, regions, and lifecycle stages to identify what is working and what is not.
- Move beyond reporting to deliver clear insights, recommendations, and prioritization.
- Own an enterprise pipeline goal and prioritize work based on impact, lift, and revenue alignment.
- Partner with Revenue Operations to ensure clean tracking, attribution, and funnel visibility across NA and EMEA.
- Continuously refine programs based on performance data, sales feedback, and regional insights.
HOW YOU’LL KNOW YOU ARE SUCCESSFUL
- Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
- Improved MQL → SQO → Closed Won conversion rates
- Clear prioritization of programs tied to revenue impact
- Strong partnership with Sales built on trust, clarity, and results
What You’ll Bring
- 6+ years of experience in B2B SaaS demand generation or growth marketing, with significant enterprise experience
- Proven experience running enterprise demand generation programs with ABM / ABS
- Hands-on experience managing, executing, and optimizing multiple demand channels, including account-based paid media and field programs
- Demonstrated experience with partner co-marketing and partner-led demand creation
- Experience supporting global markets, specifically North America and EMEA
- Strong lifecycle marketing experience across account engagement, deal acceleration, and expansion signals
- Strong analytical mindset with the ability to turn data into action and influence priorities
- Comfort operating in a fast-changing, fast-growing environment
- Clear communicator who can partner cross-functionally and influence senior stakeholders
- Nice to have: Experience in GRC, security, compliance, or regulated industries
What Success Looks Like
- Delivery of consistent, predictable Enterprise pipeline growth quarter over quarter, aligned to global revenue targets.
- Growth in account engagement, opportunity conversion, and deal velocity
- Clear prioritization of programs tied directly to enterprise revenue impact
- Strong, trusted partnerships with Enterprise Sales, Partnerships, and RevOps
- Scalable, repeatable demand programs that work across NA and EMEA
What’s Our Tech
- HubSpot
- Salesforce
- 6Sense
- Gong
- Qualified
- Zoominfo
- Leandata
- VWO
- WordPress
- Google Analytics
Candidate Experience
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totaling 3 hours.
- 1st Interview - Talent Acquisition
- 2nd Interview - Hiring Manager
- 3rd Interview - Marketing and Sales Panel
- 4th Interview - Showcase your work
The full compensation package is based on candidate experience and certifications. Remote USA: $130,000 USD - $145,000 USD
WHERE YOU’LL GO
Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space. At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud-based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets. We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen. Learn more about the @hyperproof culture and how it all started.
A NOTE ABOUT OUR INTERVIEW PROCESS
We’re committed to creating a fair, respectful, and secure hiring experience for everyone. As part of that commitment, we use standard verification steps throughout our interview process. Here’s what that means for you:
- We may conduct routine verification checks during the hiring process.
- You might be asked additional questions to better understand your experience and background.
- For video interviews, we ask that candidates be on camera without filters or visual modifications. These steps are applied consistently for all candidates and are designed to ensure an equitable experience for everyone.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.
Global Demand Generation Manager - Enterprise
WHO YOU ARE
The Global Enterprise Demand Generation Manager is responsible for driving predictable, high-quality pipeline for Hyperproof’s Enterprise segment across North America and EMEA. This role owns the strategy and execution of enterprise demand programs that support account-based selling motions, multi-stakeholder buying groups, and longer deal cycles. This role requires deep experience in enterprise demand generation, ABM/ABS, and partner-led demand creation, with the ability to translate data into insights, insights into recommendations, and recommendations into action at a global scale. You will partner closely with Enterprise Sales, Product Marketing, Partnerships, and Revenue Operations to ensure programs are focused, measurable, and aligned to revenue priorities across regions. This is a global role supporting EMEA and North America. East Coast (U.S.) location preferred to enable strong time-zone overlap with EMEA. This role reports to the SVP of Marketing.
Enterprise Demand Generation
- Own the Enterprise demand motion end-to-end, from strategy and demand creation through pipeline acceleration and expansion readiness.
- Design and execute Account-Based Marketing (ABM) and Account-Based Selling (ABS) programs for 1:many and 1:few with a roadmap to scale to 1:1, aligned to enterprise account tiers, buying committees, and sales motions.
- Drive inbound, outbound, and account-centric programs that generate Sales-accepted pipeline with strong conversion quality.
- Partner closely with Enterprise Sales to align demand programs to account priorities and pipeline goals.
- Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline velocity.
- Partner with Sales to design and execute curated field and hybrid experiences (e.g., executive dinners, roundtables, private briefings, regional events).
Partner Co-Marketing Demand Creation
- Plan and execute partner co-marketing programs to drive net-new enterprise demand and pipeline creation.
- Collaborate with Partnerships and Product Marketing to build joint campaigns, events, content, and offers with strategic partners.
- Ensure partner programs are tightly aligned to enterprise account strategies and regional priorities.
- Measure partner-sourced and partner-influenced pipeline impact and continuously optimize for scale and efficiency.
Global Channel Strategy & Execution
- Plan and execute enterprise demand programs across channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization), Programmatic, Partners channels, and more.
- Make clear recommendations on where to invest, test, and optimize to drive predictable pipeline.
- Design and run enterprise lifecycle programs that support account engagement buying group expansion, sales readiness and deal acceleration, and cross-sell and expansion readiness in partnership with Customer Marketing.
- Use behavioral, firmographic, and intent signals to trigger the right message to the right account at the right time.
- Balance always-on enterprise engagement with near-term pipeline impact across regions.
Data, Insights, and Prioritization
- Analyze performance across channels, accounts, regions, and lifecycle stages to identify what is working and what is not.
- Move beyond reporting to deliver clear insights, recommendations, and prioritization.
- Own an enterprise pipeline goal and prioritize work based on impact, lift, and revenue alignment.
- Partner with Revenue Operations to ensure clean tracking, attribution, and funnel visibility across NA and EMEA.
- Continuously refine programs based on performance data, sales feedback, and regional insights.
HOW YOU’LL KNOW YOU ARE SUCCESSFUL
- Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
- Improved MQL → SQO → Closed Won conversion rates
- Clear prioritization of programs tied to revenue impact
- Strong partnership with Sales built on trust, clarity, and results
What You’ll Bring
- 6+ years of experience in B2B SaaS demand generation or growth marketing, with significant enterprise experience
- Proven experience running enterprise demand generation programs with ABM / ABS
- Hands-on experience managing, executing, and optimizing multiple demand channels, including account-based paid media and field programs
- Demonstrated experience with partner co-marketing and partner-led demand creation
- Experience supporting global markets, specifically North America and EMEA
- Strong lifecycle marketing experience across account engagement, deal acceleration, and expansion signals
- Strong analytical mindset with the ability to turn data into action and influence priorities
- Comfort operating in a fast-changing, fast-growing environment
- Clear communicator who can partner cross-functionally and influence senior stakeholders
- Nice to have: Experience in GRC, security, compliance, or regulated industries
What Success Looks Like
- Delivery of consistent, predictable Enterprise pipeline growth quarter over quarter, aligned to global revenue targets.
- Growth in account engagement, opportunity conversion, and deal velocity
- Clear prioritization of programs tied directly to enterprise revenue impact
- Strong, trusted partnerships with Enterprise Sales, Partnerships, and RevOps
- Scalable, repeatable demand programs that work across NA and EMEA
What’s Our Tech
- HubSpot
- Salesforce
- 6Sense
- Gong
- Qualified
- Zoominfo
- Leandata
- VWO
- WordPress
- Google Analytics
Candidate Experience
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totaling 3 hours.
- 1st Interview - Talent Acquisition
- 2nd Interview - Hiring Manager
- 3rd Interview - Marketing and Sales Panel
- 4th Interview - Showcase your work
The full compensation package is based on candidate experience and certifications. Remote USA: $130,000 USD - $145,000 USD
WHERE YOU’LL GO
Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space. At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud-based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets. We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen. Learn more about the @hyperproof culture and how it all started.
A NOTE ABOUT OUR INTERVIEW PROCESS
We’re committed to creating a fair, respectful, and secure hiring experience for everyone. As part of that commitment, we use standard verification steps throughout our interview process. Here’s what that means for you:
- We may conduct routine verification checks during the hiring process.
- You might be asked additional questions to better understand your experience and background.
- For video interviews, we ask that candidates be on camera without filters or visual modifications. These steps are applied consistently for all candidates and are designed to ensure an equitable experience for everyone.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.
How to Get Visa Sponsorship as a Demand Generation Manager
Target companies with an H-1B filing history
SaaS, fintech, and enterprise tech companies file H-1B petitions for Demand Generation Managers consistently. Searching OFLC disclosure data by job title confirms which employers have sponsored this role before, reducing the risk of approaching companies that won't.
Frame your degree as a specialty occupation match
USCIS requires a specific bachelor's degree for H-1B eligibility. Marketing, business administration, communications, or data analytics degrees map cleanly to this role. A misaligned degree raises a Request for Evidence, so address the connection explicitly in your application materials.
Quantify pipeline and revenue impact in your resume
Sponsoring employers want proof that you generate measurable business outcomes. Highlight metrics like qualified pipeline generated, cost per lead, and marketing-attributed revenue. Concrete numbers differentiate you from candidates with identical titles but weaker evidence of impact.
Prepare your employer for the LCA process
Many smaller companies are unfamiliar with the Labor Condition Application requirement. Explaining that the employer files the LCA with the Department of Labor before the visa petition, and that it confirms prevailing wage compliance, removes a common blocker for first-time sponsors.
Australians should prioritize the E-3 pathway
The E-3 visa has no lottery, processes within weeks, and renews indefinitely. For Australian Demand Generation Managers, it is a faster and more predictable path than H-1B. Employers unfamiliar with the E-3 often agree once they understand there is no cap risk.
Demonstrate cross-functional collaboration in interviews
Demand Generation Managers work closely with sales, product, and analytics teams. Employers evaluating whether to sponsor often weigh role criticality heavily. Showing deep cross-functional ownership signals that the position is specialized enough to justify the sponsorship investment and petition cost.
Demand Generation Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does a Demand Generation Manager role qualify for H-1B sponsorship?
Yes, Demand Generation Manager typically qualifies as a specialty occupation under H-1B because the role normally requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved this title under H-1B petitions, though a Request for Evidence is more likely if the job description is broad or if the employer cannot demonstrate that a specific degree is always required for the position.
What degree do I need for a sponsored Demand Generation Manager position?
Most H-1B petitions for this role are supported by a bachelor's degree in marketing, business administration, communications, data analytics, or a closely related field. A general management or unrelated degree can complicate the specialty occupation argument. If your degree is not an exact match, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which types of employers sponsor Demand Generation Managers?
SaaS companies, fintech firms, and enterprise technology companies are the most consistent sponsors for this role, as they typically have established immigration programs and recurring demand for pipeline-focused marketers. Mid-stage startups with Series B funding and beyond also sponsor regularly. You can browse verified sponsoring employers hiring for this role directly on Migrate Mate.
How does the H-1B lottery affect my chances as a Demand Generation Manager?
The H-1B regular cap includes an 85,000-slot annual allocation, of which 20,000 are reserved for U.S. master's degree holders. In recent years USCIS has received over 400,000 registrations, resulting in a selection rate around 20 to 25 percent. Australian citizens can bypass the lottery entirely through the E-3 visa, which has a 10,500 annual cap that has never been fully utilized.
Can a Demand Generation Manager role support an O-1A petition?
It depends on your career record. The O-1A requires evidence of extraordinary ability across criteria such as awards, high salary relative to peers, critical roles at distinguished organizations, or published contributions in the field. Senior demand generation professionals who have led large-scale campaigns, spoken at industry conferences, or been recognized by professional organizations may meet the threshold. It is not a standard path for early-career candidates.
What is the prevailing wage requirement for sponsored Demand Generation Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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