Director Of Merchandising Jobs in USA with Visa Sponsorship
Director of Merchandising roles attract H-1B visa sponsorship from major retailers, e-commerce companies, and consumer goods firms. Most require a bachelor's degree in business, marketing, or a related field, and USCIS classifies merchandising leadership as a specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsShape the Future of Digital Gifting
At 1800Flowers.com we're passionate about helping customers celebrate, connect, and create meaningful moments. We're looking for a strategic, data-driven, and customer-obsessed Director of Site Merchandising & Experience to lead how millions of customers discover, shop, and engage with our portfolio of iconic gifting brands.
In this highly visible leadership role, you'll own the end-to-end digital merchandising strategy across desktop and mobile experiences, ensuring our products, promotions, content, and customer journeys deliver exceptional experiences while driving growth, conversion, and revenue.
If you're equally comfortable discussing customer experience, site performance metrics, merchandising strategy, personalization, and cross-functional execution, this is an opportunity to make a significant impact at one of the leading e-commerce gifting companies.
What You'll Do
Lead Site Merchandising Strategy
- Define and execute a comprehensive site merchandising strategy across our portfolio of digital brands.
- Drive how products, categories, content, promotions, and gifting solutions are organized and presented throughout the customer journey.
- Own merchandising approaches across homepages, landing pages, navigation, search results, category pages, product detail pages, recommendations, upsell, and cross-sell experiences.
- Create intuitive, customer-centric shopping paths based on gifting occasions, recipient needs, price points, delivery requirements, and seasonal trends.
- Establish merchandising standards, governance, processes, and best practices across all digital properties.
Elevate the Customer Experience
- Optimize navigation, taxonomy, search, filtering, sorting logic, content hierarchy, and product sequencing.
- Partner closely with Product, UX/UI, Technology, Marketing, Creative, Analytics, and Merchandising teams to deliver seamless customer experiences.
- Identify customer friction points and implement solutions that improve product discovery, personalization, engagement, and conversion.
- Translate business objectives and customer needs into scalable site enhancements and digital experience improvements.
Drive Performance Through Data
- Leverage analytics and customer insights to continuously improve conversion, revenue per visitor, average order value, engagement, and retention.
- Develop a culture of testing, learning, and optimization through experimentation and A/B testing.
- Analyze customer behavior, product performance, promotional effectiveness, and profitability indicators to guide decision-making.
- Present insights, recommendations, and business impact to senior leadership and key stakeholders.
Lead Seasonal & Promotional Excellence
- Own site planning and execution for major holidays, gifting events, promotional campaigns, and product launches.
- Coordinate merchandising priorities, promotional calendars, content updates, inventory considerations, and operational readiness.
- Partner with business leaders to ensure strategic products and initiatives receive maximum visibility and impact.
- Stay ahead of industry trends and recommend innovative merchandising and experience enhancements.
Build and Develop High-Performing Teams
- Lead, coach, and develop a team responsible for site merchandising and product information management.
- Establish clear goals, accountability, and performance expectations.
- Foster collaboration, analytical thinking, customer-centric decision making, and operational excellence.
- Communicate strategy, priorities, risks, and performance updates across the organization.
What We're Looking For
Required Qualifications
- Bachelor's degree in Business, Marketing, Merchandising, Digital Commerce, or a related field (or equivalent experience).
- 8+ years of progressive experience in e-commerce, site merchandising, digital merchandising, online retail, or related disciplines.
- 3+ years of leadership experience managing teams and/or large cross-functional digital initiatives.
- Proven success developing merchandising strategies that improve conversion, product discovery, customer engagement, average order value, and revenue growth.
- Deep understanding of e-commerce customer journeys, onsite search, navigation, taxonomy, filtering, category management, product presentation, recommendations, and promotional placement.
- Experience leading seasonal campaigns, major promotional events, product launches, and high-volume e-commerce periods.
- Strong analytical skills with the ability to leverage performance data to drive business decisions.
- Experience with A/B testing, personalization strategies, recommendation engines, and conversion optimization programs.
Preferred Qualifications
- Experience in multi-brand, high-volume e-commerce environments.
- Strong executive communication and stakeholder management skills.
- Ability to balance customer experience goals with commercial performance objectives.
- Proven track record of leading teams through growth, change, and digital transformation initiatives.
The expected salary range for this position is $150,000 - $170,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.
To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.
Featured benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Disability insurance
Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.
Shape the Future of Digital Gifting
At 1800Flowers.com we're passionate about helping customers celebrate, connect, and create meaningful moments. We're looking for a strategic, data-driven, and customer-obsessed Director of Site Merchandising & Experience to lead how millions of customers discover, shop, and engage with our portfolio of iconic gifting brands.
In this highly visible leadership role, you'll own the end-to-end digital merchandising strategy across desktop and mobile experiences, ensuring our products, promotions, content, and customer journeys deliver exceptional experiences while driving growth, conversion, and revenue.
If you're equally comfortable discussing customer experience, site performance metrics, merchandising strategy, personalization, and cross-functional execution, this is an opportunity to make a significant impact at one of the leading e-commerce gifting companies.
What You'll Do
Lead Site Merchandising Strategy
- Define and execute a comprehensive site merchandising strategy across our portfolio of digital brands.
- Drive how products, categories, content, promotions, and gifting solutions are organized and presented throughout the customer journey.
- Own merchandising approaches across homepages, landing pages, navigation, search results, category pages, product detail pages, recommendations, upsell, and cross-sell experiences.
- Create intuitive, customer-centric shopping paths based on gifting occasions, recipient needs, price points, delivery requirements, and seasonal trends.
- Establish merchandising standards, governance, processes, and best practices across all digital properties.
Elevate the Customer Experience
- Optimize navigation, taxonomy, search, filtering, sorting logic, content hierarchy, and product sequencing.
- Partner closely with Product, UX/UI, Technology, Marketing, Creative, Analytics, and Merchandising teams to deliver seamless customer experiences.
- Identify customer friction points and implement solutions that improve product discovery, personalization, engagement, and conversion.
- Translate business objectives and customer needs into scalable site enhancements and digital experience improvements.
Drive Performance Through Data
- Leverage analytics and customer insights to continuously improve conversion, revenue per visitor, average order value, engagement, and retention.
- Develop a culture of testing, learning, and optimization through experimentation and A/B testing.
- Analyze customer behavior, product performance, promotional effectiveness, and profitability indicators to guide decision-making.
- Present insights, recommendations, and business impact to senior leadership and key stakeholders.
Lead Seasonal & Promotional Excellence
- Own site planning and execution for major holidays, gifting events, promotional campaigns, and product launches.
- Coordinate merchandising priorities, promotional calendars, content updates, inventory considerations, and operational readiness.
- Partner with business leaders to ensure strategic products and initiatives receive maximum visibility and impact.
- Stay ahead of industry trends and recommend innovative merchandising and experience enhancements.
Build and Develop High-Performing Teams
- Lead, coach, and develop a team responsible for site merchandising and product information management.
- Establish clear goals, accountability, and performance expectations.
- Foster collaboration, analytical thinking, customer-centric decision making, and operational excellence.
- Communicate strategy, priorities, risks, and performance updates across the organization.
What We're Looking For
Required Qualifications
- Bachelor's degree in Business, Marketing, Merchandising, Digital Commerce, or a related field (or equivalent experience).
- 8+ years of progressive experience in e-commerce, site merchandising, digital merchandising, online retail, or related disciplines.
- 3+ years of leadership experience managing teams and/or large cross-functional digital initiatives.
- Proven success developing merchandising strategies that improve conversion, product discovery, customer engagement, average order value, and revenue growth.
- Deep understanding of e-commerce customer journeys, onsite search, navigation, taxonomy, filtering, category management, product presentation, recommendations, and promotional placement.
- Experience leading seasonal campaigns, major promotional events, product launches, and high-volume e-commerce periods.
- Strong analytical skills with the ability to leverage performance data to drive business decisions.
- Experience with A/B testing, personalization strategies, recommendation engines, and conversion optimization programs.
Preferred Qualifications
- Experience in multi-brand, high-volume e-commerce environments.
- Strong executive communication and stakeholder management skills.
- Ability to balance customer experience goals with commercial performance objectives.
- Proven track record of leading teams through growth, change, and digital transformation initiatives.
The expected salary range for this position is $150,000 - $170,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.
To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.
Featured benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Disability insurance
Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.
See all 420+ Director Of Merchandising Jobs
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Get Access To All JobsTips for Finding Director Of Merchandising Jobs
Target enterprise retailers and e-commerce companies first
Large retailers and e-commerce companies sponsor H-1B visas far more consistently than boutique brands. Companies with dedicated HR and legal teams process sponsorship regularly and understand the LCA and I-129 filing requirements for senior merchandising roles.
Lead with category ownership and revenue impact
Hiring managers sponsoring a Director of Merchandising need to justify the role's specialty occupation status. Quantify your impact: units managed, revenue driven, margin improvements. Concrete numbers make the LCA prevailing wage case easier to support.
Clarify your degree field early in the process
USCIS scrutinizes whether your degree directly relates to merchandising. A degree in business, marketing, retail management, or economics aligns cleanly. If your degree is in an unrelated field, be prepared to document relevant coursework or professional experience.
Expect the O-1A as a realistic alternative if H-1B lottery fails
Directors with industry awards, speaking engagements, published work, or media coverage may qualify for the O-1A visa. This cap-exempt category bypasses the H-1B lottery entirely, making it a practical fallback for senior professionals with a strong track record.
Understand that the LCA is the employer's first step
Before USCIS sees anything, your employer files a Labor Condition Application with the Department of Labor certifying the offered wage meets prevailing levels. For Director-level roles, that prevailing wage is typically set at a senior wage tier.
Use Migrate Mate to find employers with active sponsorship history
Not every company that posts a Director of Merchandising role will sponsor visas. Browse Migrate Mate to filter specifically for sponsorship-confirmed openings and avoid wasting applications on employers who will not support the H-1B process.
Frequently Asked Questions
Is Director of Merchandising a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS evaluates whether the role normally requires a bachelor's degree or higher in a specific field. Director of Merchandising roles at established retailers and e-commerce companies routinely meet this standard, particularly when the job description specifies a degree in business, marketing, or retail management. Roles where any general degree is accepted carry slightly more risk of a Request for Evidence.
What visa types can a Director of Merchandising use to work in the U.S.?
The H-1B visa is the most common path. Directors with significant industry recognition, publications, or awards may also qualify for the O-1A, which has no lottery and no annual cap. Australians should consider the E-3 visa, which offers a dedicated 10,500-slot annual allocation and is far less competitive than the H-1B. L-1A is available if you're transferring within a multinational company in a managerial capacity.
How likely is an employer to sponsor a Director of Merchandising?
Sponsorship likelihood is higher at the Director level than for mid-level merchandising roles. Senior positions are harder to fill domestically, and large retailers have existing immigration infrastructure. Companies that have sponsored H-1B visas in prior years for merchandising or supply chain roles are your strongest targets. Browse Migrate Mate to identify employers with verified sponsorship history in this category.
Does my degree field matter for getting an H-1B as a Director of Merchandising?
It matters significantly. USCIS looks for a direct connection between your degree field and the duties of the role. Degrees in business administration, marketing, retail management, supply chain, or economics align well. A degree in an unrelated field does not automatically disqualify you, but your employer will need to provide additional documentation, and the petition carries a higher chance of receiving a Request for Evidence.
Can I negotiate visa sponsorship as part of a Director of Merchandising offer?
Yes, and at the Director level you have more leverage than most candidates. Raise sponsorship early in final-stage conversations rather than after an offer is extended. Frame it as a logistical question: ask whether the company has sponsored H-1B or other visa categories before and whether their legal team is set up to file. Most companies with international hiring experience treat this as routine at the Director level.
What is the prevailing wage requirement for sponsored Director Of Merchandising jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.