Ecommerce Marketing Manager Jobs in USA with Visa Sponsorship
Ecommerce Marketing Managers are regularly sponsored for H-1B visa and O-1 visas by retail, DTC, and marketplace companies. The role qualifies as a specialty occupation when the position requires a bachelor's degree in marketing, business, or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Summary
As the eCommerce Marketing Manager, you will be responsible for the end-to-end execution of our marketing marketplace strategy, leading high-performance advertising efforts across our premier 1P retail partners. You will act as the primary lead for product discoverability and conversion on platforms such as Walmart.com, Macys.com, Kohls.com, and others, ensuring brand consistency across our diverse portfolio while driving measurable sales growth through sophisticated retail media management.
Key Responsibilities
- Retail Media & Performance Marketing: Execute and oversee Sponsored Product and Sponsored Brand campaigns across Retail Media Networks (RMNs), performing weekly bid adjustments, keyword harvesting, and budget reallocations to maximize ROAS.
- Financial Stewardship: Partner closely with Finance to establish account-level budgets and manage complex invoice coding via NetSuite to ensure precision in ad-spend tracking.
- Analytics & Reporting: Generate weekly performance snapshots and Monthly Executive Reports (EMR) to translate digital metrics into actionable business insights for senior leadership.
- Cross-Functional Leadership: Lead Ecommerce Business Review meetings, aligning Sales and Finance teams on shipment data, sales trends, and upcoming digital marketing opportunities.
- Social Proof Management: Lead Bazaarvoice campaigns and review sampling programs to drive product ratings and syndication, boosting consumer confidence and conversion.
- Operational Support: Provide ad-hoc support for 1P operations and merchandising initiatives, including Amazon-specific projects related to advertising campaigns.
Qualifications
- Experience: 3-5 years of experience in eCommerce marketing, specifically within 1P Wholesale or Retail Media environments.
- Platform Expertise: Proven track record managing campaigns within Walmart Connect, Criteo, CitrusAd, or similar Retail Media Networks.
- Technical Proficiency: Advanced skills in Excel/Google Sheets and experience with ERP systems like NetSuite for financial tracking.
- Industry Knowledge: Familiarity with the apparel industry and the specific digital requirements of major retailers like Macy’s, Kohl’s, and Sam’s Club.
- Tools: Experience with Bazaarvoice or similar review syndication and social proof platforms.
Personal Attributes
- Analytical Mindset: Ability to pivot between high-level strategy and granular data optimization to drive ROI.
- Financial Acumen: Strong attention to detail regarding budgeting, invoicing, and fiscal accountability.
- Collaborative Communicator: Excellent verbal and written communication skills with the ability to align diverse teams (Sales, Finance, Marketing) toward common goals.
- Adaptability: A proactive self-starter who can manage multiple brands and retail platforms in a fast-paced environment.
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
Company Overview
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Summary
As the eCommerce Marketing Manager, you will be responsible for the end-to-end execution of our marketing marketplace strategy, leading high-performance advertising efforts across our premier 1P retail partners. You will act as the primary lead for product discoverability and conversion on platforms such as Walmart.com, Macys.com, Kohls.com, and others, ensuring brand consistency across our diverse portfolio while driving measurable sales growth through sophisticated retail media management.
Key Responsibilities
- Retail Media & Performance Marketing: Execute and oversee Sponsored Product and Sponsored Brand campaigns across Retail Media Networks (RMNs), performing weekly bid adjustments, keyword harvesting, and budget reallocations to maximize ROAS.
- Financial Stewardship: Partner closely with Finance to establish account-level budgets and manage complex invoice coding via NetSuite to ensure precision in ad-spend tracking.
- Analytics & Reporting: Generate weekly performance snapshots and Monthly Executive Reports (EMR) to translate digital metrics into actionable business insights for senior leadership.
- Cross-Functional Leadership: Lead Ecommerce Business Review meetings, aligning Sales and Finance teams on shipment data, sales trends, and upcoming digital marketing opportunities.
- Social Proof Management: Lead Bazaarvoice campaigns and review sampling programs to drive product ratings and syndication, boosting consumer confidence and conversion.
- Operational Support: Provide ad-hoc support for 1P operations and merchandising initiatives, including Amazon-specific projects related to advertising campaigns.
Qualifications
- Experience: 3-5 years of experience in eCommerce marketing, specifically within 1P Wholesale or Retail Media environments.
- Platform Expertise: Proven track record managing campaigns within Walmart Connect, Criteo, CitrusAd, or similar Retail Media Networks.
- Technical Proficiency: Advanced skills in Excel/Google Sheets and experience with ERP systems like NetSuite for financial tracking.
- Industry Knowledge: Familiarity with the apparel industry and the specific digital requirements of major retailers like Macy’s, Kohl’s, and Sam’s Club.
- Tools: Experience with Bazaarvoice or similar review syndication and social proof platforms.
Personal Attributes
- Analytical Mindset: Ability to pivot between high-level strategy and granular data optimization to drive ROI.
- Financial Acumen: Strong attention to detail regarding budgeting, invoicing, and fiscal accountability.
- Collaborative Communicator: Excellent verbal and written communication skills with the ability to align diverse teams (Sales, Finance, Marketing) toward common goals.
- Adaptability: A proactive self-starter who can manage multiple brands and retail platforms in a fast-paced environment.
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
See all 49+ Ecommerce Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Ecommerce Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Ecommerce Marketing Manager
Target DTC and marketplace employers
Direct-to-consumer brands and marketplace companies like Amazon, Shopify merchants, and major retailers sponsor Ecommerce Marketing Managers frequently. These employers have established immigration programs and recurring hiring needs that make sponsorship more straightforward.
Frame your degree as field-specific
H-1B approval for this role depends on demonstrating a specific degree requirement. A bachelor's in marketing, business, or digital communications maps cleanly to ecommerce strategy work. Avoid framing yourself as a generalist manager, which weakens the specialty occupation argument.
Quantify ecommerce performance metrics
Employers and immigration attorneys build stronger H-1B petitions when your resume shows measurable results. Revenue growth percentages, ROAS improvements, and conversion rate lifts demonstrate specialized expertise that supports the specialty occupation classification for this role.
Understand the LCA before your offer
Your employer files a Labor Condition Application with the Department of Labor before submitting your H-1B petition. The LCA certifies the offered wage meets prevailing wage levels for ecommerce marketing roles in your work location, so geography affects the process.
Consider the O-1A if you have notable achievements
Ecommerce marketers with industry awards, published work, significant media coverage, or a track record of leading high-revenue campaigns may qualify for the O-1A extraordinary ability visa, which has no lottery and no annual cap.
Browse Migrate Mate for sponsorship-open roles
Not every ecommerce marketing job listing discloses visa sponsorship upfront. Migrate Mate filters for employers actively open to sponsoring international candidates, saving you time and focusing your applications on companies already prepared to support the process.
Ecommerce Marketing Manager jobs are hiring across the US. Find yours.
Find Ecommerce Marketing Manager JobsFrequently Asked Questions
Does an Ecommerce Marketing Manager role qualify for H-1B sponsorship?
Yes, provided the employer requires a bachelor's degree or higher in a specific field like marketing, business, or digital communications for the position. Roles where any degree satisfies the requirement, regardless of field, are harder to classify as specialty occupations. The job description language matters significantly, employers and attorneys often review it carefully before filing.
What degree do I need to get sponsored as an Ecommerce Marketing Manager?
Most successful H-1B petitions for this role are supported by a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated discipline can work if combined with substantial relevant coursework or a master's degree in marketing. USCIS evaluates whether your education directly relates to the ecommerce marketing duties described in the petition.
Which types of employers sponsor Ecommerce Marketing Managers most often?
Large retailers, DTC brands, and ecommerce platforms sponsor this role most consistently. Companies with dedicated immigration programs and ongoing ecommerce hiring, across fashion, consumer goods, and technology verticals, are the most reliable sponsors. Smaller startups may be willing but often lack the infrastructure to handle the process smoothly. Migrate Mate surfaces employers that have demonstrated sponsorship willingness for roles like this one.
How does the H-1B lottery affect my chances as an Ecommerce Marketing Manager?
The H-1B cap applies to most private employers, and selection is based on a random lottery. In recent years, selection rates have been roughly 25% for regular cap registrations. If you're not selected, options include cap-exempt employers such as universities or nonprofit research organizations, the E-3 visa if you're Australian, the TN visa if you're Canadian or Mexican, or pursuing an O-1A if your achievements support that classification.
Can I transfer my H-1B to a new ecommerce employer if I change jobs?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition, without waiting for approval, as long as you've been in valid H-1B status. Your new employer must file a fresh I-129 petition with a new LCA reflecting the ecommerce marketing role and work location. You don't re-enter the lottery.
What is the prevailing wage requirement for sponsored Ecommerce Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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