Go To Market Jobs in USA with Visa Sponsorship
Go To Market roles regularly appear on H-1B visa and O-1 visa sponsor lists, particularly at growth-stage tech companies scaling their U.S. commercial operations. Most require a bachelor's degree in business, marketing, or a related field, and employer-sponsored visa petitions are common for candidates with strategic or analytical GTM experience. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
As the Sr. Manager, Loyalty Go-to-Market, you will set the direction and lead end-to-end promotional planning for My Best Buy Memberships, leading a team that delivers high-impact execution across stores and digital channels. You will translate membership priorities, customer insights, category strategies, and financial targets into compelling, executable promotions that increase the membership base, drive sales and margin, increase traffic and member frequency, and deepen customer engagement. You will be accountable for offer investment decisions and in-year trade-offs, balancing customer value, financial performance, and executional feasibility to maximize profitable growth. The Sr. Manager serves as the connective point across Category Management, Pricing, Marketing, Finance, Digital Content, Technology, and Retail Operations, aligning partners on priorities, decisions, and delivery.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
YOUR ROLE AND RESPONSIBILITIES
- Own membership promotional planning and execution, actively managing the promotional calendar, offer investment, and budget performance while optimizing targeted loyalty offers to accelerate acquisition, engagement, retention, and profitable growth.
- Establish the offer measurement framework, evaluate offer performance and translate customer and financial insights into recommendations that shape future campaigns and strategies.
- Leads and facilitates recurring cross-functional business rhythms with Pricing, Marketing, Sales Enablement, and Digital Creative teams to strengthen execution, set priorities and deliver effective business outcomes.
- Set the vision and roadmap for the omnichannel member experience, ensuring member benefits and promotional offers are consistently delivered across sales and fulfillment channels.
- Lead, coach, and develop a team of analysts. Establish priorities, clarify accountabilities, and build capabilities that improve membership performance.
BASIC QUALIFICATIONS
- 5 or more years of experience in category or brand marketing, category management, pricing or promotion management or relevant business team experience.
- 3 or more years of cross-functional leadership and influence.
- 3 or more years of people management experience.
- Demonstrated analytical and data interpretation skills.
PREFERRED QUALIFICATIONS
- Bachelor’s degree in marketing, business or related field, or equivalent practical experience.
- Process improvement or project management skills.
- Experience with loyalty, lifecycle, CRM, retail, or omnichannel marketing programs.
- Experience with campaign measurement, budget tracking, process improvement, or project management tools.
- Proficiency in Microsoft Excel and PowerPoint, with the ability to create clear performance updates for business partners.
WHAT’S IN IT FOR YOU
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here. ™
Best Buy is an equal opportunity employer
Position Type: Full time
INTRODUCTION
As the Sr. Manager, Loyalty Go-to-Market, you will set the direction and lead end-to-end promotional planning for My Best Buy Memberships, leading a team that delivers high-impact execution across stores and digital channels. You will translate membership priorities, customer insights, category strategies, and financial targets into compelling, executable promotions that increase the membership base, drive sales and margin, increase traffic and member frequency, and deepen customer engagement. You will be accountable for offer investment decisions and in-year trade-offs, balancing customer value, financial performance, and executional feasibility to maximize profitable growth. The Sr. Manager serves as the connective point across Category Management, Pricing, Marketing, Finance, Digital Content, Technology, and Retail Operations, aligning partners on priorities, decisions, and delivery.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
YOUR ROLE AND RESPONSIBILITIES
- Own membership promotional planning and execution, actively managing the promotional calendar, offer investment, and budget performance while optimizing targeted loyalty offers to accelerate acquisition, engagement, retention, and profitable growth.
- Establish the offer measurement framework, evaluate offer performance and translate customer and financial insights into recommendations that shape future campaigns and strategies.
- Leads and facilitates recurring cross-functional business rhythms with Pricing, Marketing, Sales Enablement, and Digital Creative teams to strengthen execution, set priorities and deliver effective business outcomes.
- Set the vision and roadmap for the omnichannel member experience, ensuring member benefits and promotional offers are consistently delivered across sales and fulfillment channels.
- Lead, coach, and develop a team of analysts. Establish priorities, clarify accountabilities, and build capabilities that improve membership performance.
BASIC QUALIFICATIONS
- 5 or more years of experience in category or brand marketing, category management, pricing or promotion management or relevant business team experience.
- 3 or more years of cross-functional leadership and influence.
- 3 or more years of people management experience.
- Demonstrated analytical and data interpretation skills.
PREFERRED QUALIFICATIONS
- Bachelor’s degree in marketing, business or related field, or equivalent practical experience.
- Process improvement or project management skills.
- Experience with loyalty, lifecycle, CRM, retail, or omnichannel marketing programs.
- Experience with campaign measurement, budget tracking, process improvement, or project management tools.
- Proficiency in Microsoft Excel and PowerPoint, with the ability to create clear performance updates for business partners.
WHAT’S IN IT FOR YOU
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here. ™
Best Buy is an equal opportunity employer
Position Type: Full time
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Get Access To All JobsTips for Finding Go To Market Jobs
Target growth-stage tech companies
Series B through Series D startups scaling U.S. revenue operations are among the most active GTM visa sponsors. They need experienced operators quickly and are often willing to file H-1B petitions or support O-1 applications for candidates with a proven track record.
Frame your degree as a specialty occupation qualifier
GTM roles can face scrutiny on specialty occupation grounds. Tie your business, marketing, or economics degree directly to your role's analytical and strategic functions, pricing models, market segmentation, competitive analysis, to strengthen the specialty occupation argument in your employer's H-1B petition.
Document measurable business impact
Sponsoring employers need to justify the petition. Quantified results, pipeline generated, market share gained, launch timelines hit, make the specialty occupation and wage arguments easier to support. Compile these before starting sponsorship conversations with a prospective employer's HR or legal team.
Raise sponsorship early in the process
GTM hiring moves fast. Bring up your visa situation before reaching the offer stage so the employer can confirm they have immigration counsel and budget. Waiting until the offer letter creates delays that can kill the hire, especially at smaller companies without established immigration programs.
Understand the LCA's role in your application
Your employer must file a Labor Condition Application with the Department of Labor before submitting your H-1B petition. The LCA certifies that the offered role meets prevailing wage requirements for GTM positions in your work location. It must be approved before USCIS receives your petition.
Browse Migrate Mate for pre-vetted sponsoring employers
Not all GTM job postings come from employers willing to sponsor visas. Migrate Mate filters for companies with active sponsorship histories so you're not wasting applications on roles that will stall at the visa stage. Narrowing your search this way significantly improves conversion to interviews and offers.
Frequently Asked Questions
Can Go To Market roles qualify as specialty occupations for H-1B purposes?
Yes, but the qualification isn't automatic. USCIS evaluates whether the specific role normally requires a bachelor's degree or higher in a directly related field. GTM roles with clear analytical, strategic, or technical components, market sizing, pricing strategy, product-market fit analysis, are stronger candidates than generalist commercial roles where any degree would suffice.
What degree field supports an H-1B petition for a GTM role?
Business administration, marketing, economics, or a field directly tied to the role's core functions are the most defensible choices. A degree in a loosely related field can still support the petition if your employer's attorney can draw a clear line between the coursework and the role's specific duties. Pure GTM generalist roles without a defined analytical component are harder to support.
Are O-1A visas a realistic option for experienced GTM professionals?
Yes, for senior GTM professionals with documented achievements. Evidence like industry awards, speaking invitations at major conferences, published articles on go-to-market strategy, or a high compensation history relative to peers can support an O-1A petition. The standard is extraordinary ability, so strong evidence of recognized expertise is essential, a strong track record alone is usually not enough.
Which types of employers most commonly sponsor GTM roles?
B2B SaaS companies, enterprise software firms, and growth-stage startups are among the most active sponsors for GTM roles. These companies often build U.S. commercial teams quickly and can't always source the talent domestically. Browse Migrate Mate to find GTM positions specifically filtered for employers with a documented history of sponsoring H-1B visa or other work visas.
Does the H-1B lottery affect my chances of getting sponsored for a GTM role?
If you're subject to the cap, yes. The standard H-1B lottery selects roughly one in four registrations, so approval isn't guaranteed even with a strong petition. Some GTM professionals qualify for cap-exempt routes, for example, if the sponsoring employer is a nonprofit or a university-affiliated research organization. Otherwise, planning around the annual April lottery window is essential for your timeline.
What is the prevailing wage requirement for sponsored Go To Market jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.