Marketing Executive Jobs in USA with Visa Sponsorship
Marketing Executive roles attract H-1B visa and E-3 visa sponsorship from employers in tech, retail, and media. Most require a bachelor's degree in marketing or a related field, and specialty occupation approval depends on demonstrating the role demands that specific degree. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
THE ROLE
Workato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field.
Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly — designing them, running them, measuring them, and iterating quickly.
Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins.
IN THIS ROLE, YOU WILL
Field Marketing:
- Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.
- Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages.
- Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
- Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.
- Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.
Executive Engagement:
- Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.
- Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.
- Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.
- Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.
- Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.
Community & Customer Advocacy:
- Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.
- Partner with Customer Success and Product to amplify customer stories and best practices.
- Create opportunities for customers and community members to connect, learn, and share experiences.
Events & Experiences:
- Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.
- Deliver experiences that reflect the quality and ambition of the Workato brand.
- Evaluate and optimize event investments based on business impact and deal outcomes.
Team Leadership & Operations:
- Develop and inspire a lean, high-performing team while staying actively involved in execution.
- Establish clear operating rhythms, performance metrics, and program cadences.
- Manage budgets, agencies, and vendors to maximize impact and efficiency.
CORE REQUIREMENTS
- 8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.
- Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers.
- Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity.
- Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders.
- Operated successfully in high-growth, fast-moving environments where execution speed matters.
- Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.
- Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike.
- Experience building and coaching high-performing teams without losing personal instincts for what works in the field.
PREFERRED EXPERIENCE
- Experience building and scaling EBC programs, customer advisory boards, or CIO communities.
- Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories.
- Experience managing agencies, vendors, and field program budgets.
- MBA or advanced degree.
LOCATION & TRAVEL
This role is based in San Francisco, California with regular in-office presence to support collaboration with executive leadership, Sales, and cross-functional teams. Travel is expected to support customer engagements, executive programs, and key metro events.
Why This Role Matters
As organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision. As Director, Field Marketing & Executive Engagement, you will design and run the programs that build those relationships, advance deals, and define what Workato's market presence looks like at the executive level.
About Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
THE ROLE
Workato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field.
Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly — designing them, running them, measuring them, and iterating quickly.
Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins.
IN THIS ROLE, YOU WILL
Field Marketing:
- Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.
- Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages.
- Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
- Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.
- Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.
Executive Engagement:
- Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.
- Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.
- Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.
- Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.
- Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.
Community & Customer Advocacy:
- Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.
- Partner with Customer Success and Product to amplify customer stories and best practices.
- Create opportunities for customers and community members to connect, learn, and share experiences.
Events & Experiences:
- Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.
- Deliver experiences that reflect the quality and ambition of the Workato brand.
- Evaluate and optimize event investments based on business impact and deal outcomes.
Team Leadership & Operations:
- Develop and inspire a lean, high-performing team while staying actively involved in execution.
- Establish clear operating rhythms, performance metrics, and program cadences.
- Manage budgets, agencies, and vendors to maximize impact and efficiency.
CORE REQUIREMENTS
- 8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.
- Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers.
- Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity.
- Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders.
- Operated successfully in high-growth, fast-moving environments where execution speed matters.
- Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.
- Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike.
- Experience building and coaching high-performing teams without losing personal instincts for what works in the field.
PREFERRED EXPERIENCE
- Experience building and scaling EBC programs, customer advisory boards, or CIO communities.
- Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories.
- Experience managing agencies, vendors, and field program budgets.
- MBA or advanced degree.
LOCATION & TRAVEL
This role is based in San Francisco, California with regular in-office presence to support collaboration with executive leadership, Sales, and cross-functional teams. Travel is expected to support customer engagements, executive programs, and key metro events.
Why This Role Matters
As organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision. As Director, Field Marketing & Executive Engagement, you will design and run the programs that build those relationships, advance deals, and define what Workato's market presence looks like at the executive level.
See all 164+ Marketing Executive Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Executive roles.
Get Access To All JobsTips for Finding Marketing Executive Jobs
Frame your degree as essential, not incidental
USCIS requires Marketing Executive roles to qualify as specialty occupations. Your application is stronger when the job description explicitly requires a bachelor's degree in marketing, communications, or business, not just any degree.
Target employers with a sponsorship track record
Large consumer brands, SaaS companies, and media firms sponsor marketing roles most consistently. Employers who have filed Labor Condition Applications before understand the process and are less likely to withdraw offers mid-application.
Quantify your impact before the interview
Sponsoring employers want proof you're worth the investment. Prepare specific metrics, campaign ROI, revenue influenced, audience growth, before any conversation about visa support. Numbers make the business case for sponsorship concrete.
Clarify sponsorship early, not after the offer
Ask about visa sponsorship during the second or third interview round, not after you've received an offer. Employers who won't sponsor are better identified early so you can focus your time on opportunities that will move forward.
Understand how your degree field maps to the role
A degree in marketing, advertising, or communications directly supports an E-3 visa or H-1B petition. Degrees in unrelated fields can still qualify under the 3-for-1 experience rule, but require additional documentation and are harder to defend.
Look for roles with digital or performance specialization
Marketing Executive positions that emphasize performance marketing, SEO, or demand generation are easier to justify as specialty occupations because the technical requirements are more clearly defined and degree-dependent in the employer's job description.
Frequently Asked Questions
Does a Marketing Executive role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS evaluates whether the specific role requires a bachelor's degree in a directly related field. Generic marketing manager positions with broad responsibilities are sometimes challenged. Roles with a clear technical or analytical focus, digital marketing, brand strategy, or market research, tend to have stronger petitions because the degree requirement is easier to document and defend.
What degree do I need to get sponsored as a Marketing Executive?
A bachelor's degree in marketing, communications, advertising, or business is the standard foundation. Some employers accept degrees in economics, psychology, or data analytics if the role involves consumer behavior or analytics. If your degree is in an unrelated field, three years of directly relevant work experience can substitute for each missing year of education, but this path requires more evidence.
Which types of employers are most likely to sponsor Marketing Executive visas?
Tech companies, e-commerce brands, media agencies, and large retail corporations sponsor marketing roles most frequently. Employers who already have HR infrastructure for international hiring, typically those with over 500 employees or an existing international workforce, move through the process more smoothly. Browse Marketing Executive roles with confirmed sponsorship on Migrate Mate to identify which employers are actively hiring.
How often does USCIS approve H-1B petitions for marketing roles?
Approval rates for marketing occupations are lower than for STEM roles because specialty occupation status is harder to establish. Petitions supported by detailed job descriptions that tie specific degree requirements to core job duties, rather than listing marketing as a preferred background, have significantly better outcomes. Working with an immigration attorney to draft the LCA job description is worth the investment for this category.
Can I switch employers between H-1B lottery registration and my start date?
Yes, with caveats. If you change employers after your H-1B visa is approved but before your start date, the new employer must file a fresh H-1B petition. If the change happens after October 1 and you've already started on H-1B status, portability rules allow you to transfer to a new employer once the new petition is filed, without waiting for approval, provided you've been in valid status for at least 365 days.
What is the prevailing wage requirement for sponsored Marketing Executive jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.