Media Relations Specialist Jobs in USA with Visa Sponsorship
Media Relations Specialists build brand reputation through strategic communications and press relationships. H-1B visa sponsorship requires demonstrating that the role demands specialized communications knowledge, typically backed by a bachelor's degree in public relations, communications, journalism, or marketing. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsFLSA STATUS: Exempt
LOCATION: Remote with up to 10% travel; Dallas or San Antonio area preferred
ABOUT THE JOB
The Media Relations Specialist is a strategic and proactive role focused on executing comprehensive public relations campaigns for travel, hotel, and restaurant partners. This individual will craft compelling brand stories, and secure top-tier media placements across print, broadcast, online, and podcast platforms. Key responsibilities include developing annual and quarterly PR and marketing plans, building robust relationships with local, regional, and national journalists, coordinating media events and familiarization trips, and collaborating with cross-functional teams to ensure integrated marketing success. The ideal candidate brings 2-5 years of PR experience (preferably in an agency setting) and thrives in a dynamic environment where innovation, authentic storytelling, and measurable results are highly valued.
Responsibilities
Partner & Account Management
- Serve as the primary PR strategist on a dedicated set of accounts, managing campaigns from end-to-end. Own client-facing communications, leading regular check-ins to report on PR outcomes and strategic metrics.
- Execute weekly incremental updates, monthly detail reports, monthly media trackers, and target media list maintenance.
- Serve partners impeccably, continually identifying opportunities to connect and elevate their brand.
- Attend and participate in partner meetings, events, broadcast segments, and programming.
- Update and present partner marketing briefs.
- Share editorial lead-time calendars (including deadlines for holiday and seasonal roundups) with partners.
- Participate in new business campaigns and present at new business meetings as needed.
- Contribute to conversations on strategy, goals, and results with cross-disciplinary leaders and team members.
PR Strategy & Media Relations
- Create comprehensive PR strategies and pitch plans for partners to maximize exposure and return on investment.
- Build annual creative marketing plans for partners covering programming, packages, and events.
- Ideate, source, and liaise on programming details between hotel/restaurant partners and Programming Specialists/Strategists.
- Draft stories, messaging, talking points, and organize press kits and multimedia library materials for media.
- Qualify media interest, create custom new media vehicles, and coordinate media shoots and broadcast segments.
- Establish and maintain strong media relationships with local, regional, and national journalists and broadcast producers.
- Conduct proactive media outreach across print, online, broadcast, podcast, and non-traditional channels. Maintain high-frequency outreach, generating a steady volume of personalized media pitches week over week.
- Develop, execute, and monitor media pitching strategies. Proactively identify narrative opportunities and turn brainstorms into actionable, result-driven press outreach.
- Compile universal editorial calendars and distribute two seasonal, holiday, and travel-focused media roundups per month.
- Conceptualize and execute PR events, including media briefings, familiarization trips, stays, product drops, and itineraries.
- Conduct community outreach (e.g., concierges, residential groups), establish memberships (CVBs, neighborhood orgs), and maintain a quarterly community calendar.
- Assist with media training where necessary.
- Clear Performance Metrics: Success in this role is driven by consistent, high-volume media outreach and securing regular media placements for your clients.
Agency Collaboration & Growth
- Interface with cross-disciplinary team members to drive integrated marketing campaigns.
- Help evolve and amplify Kinship’s own agency brand across communication vehicles, marketing materials, and digital platforms.
- Achieve defined goals and KPIs associated with job responsibilities.
- Lead special projects or internal functions assigned by leadership to support the agency.
QUALIFICATIONS
- Experience: 2–5 years of experience executing PR campaigns (preferably in an agency setting).
- Industry Passion & Expertise: Deep knowledge of and engagement in culture, food, and travel industries, staying current on market trends, personalities, and products.
- Media & Tool Proficiency: A nuanced understanding of media relations, media database curation, and modern PR tools and applications.
- Modern Tool Orientation: You know how to leverage modern tools to streamline brainstorming and refine copy, while bringing the essential human touch required for media pitching and relationship building.
- Analytics & Reporting: A strong grasp of PR measurement, KPIs, and campaign reporting.
- Storytelling & Communication: Exceptional written, verbal, and messaging skills tailored for diverse media formats and marketing disciplines.
- High Autonomy & Self-Direction: You thrive when given ownership over your account portfolio. You are comfortable taking full initiative, managing your own calendar, and navigating day-to-day priorities.
- Professional Attributes: A candid, innovative mindset with a desire to continuous learning, career development, and bringing fresh ideas to elevate the agency and its clients.
- Entrepreneurial & Ownership Mindset: You treat your assigned client roster as your own business unit. You proactively problem-solve, pivot strategies when needed, and bring creative pitching ideas to the table independently.
- Direct Client Contact & Dedicated PR Lead: You enjoy being the primary contact for PR strategy and execution. You naturally build strong relationships directly with clients and confidently lead communications regarding their account activity.
- Comfortable in a Fast-Paced, High-Yield Environment: You excel at balancing multiple deliverables simultaneously: from drafting media pitches and press releases to executing outreach strategies across multiple client accounts.
BENEFITS AND PERKS
Health, Vision & Dental Coverage, Half-Day Fridays, Generous Paid Time Off, Company-Paid Life Insurance, 401(k) Retirement Plan, Paid Parental Leave, Professional Development Opportunities
Physical Demands & Travel (ADA)
This is a sedentary role that primarily involves sitting and typing/using a computer for extended periods. Occasional travel to partner sites is required as needed.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EOE STATEMENT
Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Professional development assistance
- Referral program
- Sabbatical
Work Location: Remote
FLSA STATUS: Exempt
LOCATION: Remote with up to 10% travel; Dallas or San Antonio area preferred
ABOUT THE JOB
The Media Relations Specialist is a strategic and proactive role focused on executing comprehensive public relations campaigns for travel, hotel, and restaurant partners. This individual will craft compelling brand stories, and secure top-tier media placements across print, broadcast, online, and podcast platforms. Key responsibilities include developing annual and quarterly PR and marketing plans, building robust relationships with local, regional, and national journalists, coordinating media events and familiarization trips, and collaborating with cross-functional teams to ensure integrated marketing success. The ideal candidate brings 2-5 years of PR experience (preferably in an agency setting) and thrives in a dynamic environment where innovation, authentic storytelling, and measurable results are highly valued.
Responsibilities
Partner & Account Management
- Serve as the primary PR strategist on a dedicated set of accounts, managing campaigns from end-to-end. Own client-facing communications, leading regular check-ins to report on PR outcomes and strategic metrics.
- Execute weekly incremental updates, monthly detail reports, monthly media trackers, and target media list maintenance.
- Serve partners impeccably, continually identifying opportunities to connect and elevate their brand.
- Attend and participate in partner meetings, events, broadcast segments, and programming.
- Update and present partner marketing briefs.
- Share editorial lead-time calendars (including deadlines for holiday and seasonal roundups) with partners.
- Participate in new business campaigns and present at new business meetings as needed.
- Contribute to conversations on strategy, goals, and results with cross-disciplinary leaders and team members.
PR Strategy & Media Relations
- Create comprehensive PR strategies and pitch plans for partners to maximize exposure and return on investment.
- Build annual creative marketing plans for partners covering programming, packages, and events.
- Ideate, source, and liaise on programming details between hotel/restaurant partners and Programming Specialists/Strategists.
- Draft stories, messaging, talking points, and organize press kits and multimedia library materials for media.
- Qualify media interest, create custom new media vehicles, and coordinate media shoots and broadcast segments.
- Establish and maintain strong media relationships with local, regional, and national journalists and broadcast producers.
- Conduct proactive media outreach across print, online, broadcast, podcast, and non-traditional channels. Maintain high-frequency outreach, generating a steady volume of personalized media pitches week over week.
- Develop, execute, and monitor media pitching strategies. Proactively identify narrative opportunities and turn brainstorms into actionable, result-driven press outreach.
- Compile universal editorial calendars and distribute two seasonal, holiday, and travel-focused media roundups per month.
- Conceptualize and execute PR events, including media briefings, familiarization trips, stays, product drops, and itineraries.
- Conduct community outreach (e.g., concierges, residential groups), establish memberships (CVBs, neighborhood orgs), and maintain a quarterly community calendar.
- Assist with media training where necessary.
- Clear Performance Metrics: Success in this role is driven by consistent, high-volume media outreach and securing regular media placements for your clients.
Agency Collaboration & Growth
- Interface with cross-disciplinary team members to drive integrated marketing campaigns.
- Help evolve and amplify Kinship’s own agency brand across communication vehicles, marketing materials, and digital platforms.
- Achieve defined goals and KPIs associated with job responsibilities.
- Lead special projects or internal functions assigned by leadership to support the agency.
QUALIFICATIONS
- Experience: 2–5 years of experience executing PR campaigns (preferably in an agency setting).
- Industry Passion & Expertise: Deep knowledge of and engagement in culture, food, and travel industries, staying current on market trends, personalities, and products.
- Media & Tool Proficiency: A nuanced understanding of media relations, media database curation, and modern PR tools and applications.
- Modern Tool Orientation: You know how to leverage modern tools to streamline brainstorming and refine copy, while bringing the essential human touch required for media pitching and relationship building.
- Analytics & Reporting: A strong grasp of PR measurement, KPIs, and campaign reporting.
- Storytelling & Communication: Exceptional written, verbal, and messaging skills tailored for diverse media formats and marketing disciplines.
- High Autonomy & Self-Direction: You thrive when given ownership over your account portfolio. You are comfortable taking full initiative, managing your own calendar, and navigating day-to-day priorities.
- Professional Attributes: A candid, innovative mindset with a desire to continuous learning, career development, and bringing fresh ideas to elevate the agency and its clients.
- Entrepreneurial & Ownership Mindset: You treat your assigned client roster as your own business unit. You proactively problem-solve, pivot strategies when needed, and bring creative pitching ideas to the table independently.
- Direct Client Contact & Dedicated PR Lead: You enjoy being the primary contact for PR strategy and execution. You naturally build strong relationships directly with clients and confidently lead communications regarding their account activity.
- Comfortable in a Fast-Paced, High-Yield Environment: You excel at balancing multiple deliverables simultaneously: from drafting media pitches and press releases to executing outreach strategies across multiple client accounts.
BENEFITS AND PERKS
Health, Vision & Dental Coverage, Half-Day Fridays, Generous Paid Time Off, Company-Paid Life Insurance, 401(k) Retirement Plan, Paid Parental Leave, Professional Development Opportunities
Physical Demands & Travel (ADA)
This is a sedentary role that primarily involves sitting and typing/using a computer for extended periods. Occasional travel to partner sites is required as needed.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EOE STATEMENT
Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Professional development assistance
- Referral program
- Sabbatical
Work Location: Remote
See all 1,079+ Media Relations Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Media Relations Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Media Relations Specialist
Emphasize strategic communications expertise
Highlight advanced skills in media strategy, crisis communications, and stakeholder management. Document experience with integrated campaigns that required specialized communications theory knowledge beyond general marketing.
Document measurable PR outcomes
Present concrete results like media coverage increases, brand sentiment improvements, or crisis response effectiveness. Quantified achievements demonstrate the specialized value you bring to communications strategy.
Show multimedia content creation skills
Demonstrate expertise across press releases, media kits, video content, and digital storytelling. Multi-platform content creation requires specialized knowledge that supports the specialty occupation requirement.
Highlight crisis management experience
Crisis communications requires specialized training and quick strategic thinking. Document specific incidents where you managed reputation threats or sensitive communications requiring professional communications expertise.
Connect degree to communications theory
Link your education to advanced concepts like message framing, audience analysis, and strategic communications planning. Show how academic training directly applies to professional media relations work.
Target agencies with established PR teams
Large PR agencies, corporate communications departments, and companies with complex media needs understand the specialized nature of communications work and are more likely to sponsor visas.
Frequently Asked Questions
What degree do I need for H-1B sponsorship as a Media Relations Specialist?
A bachelor's degree in communications, public relations, journalism, marketing, or related field is typically required. Some employers accept English or business degrees if combined with relevant PR experience. The degree must demonstrate specialized knowledge in communications theory and practice.
Do employers sponsor visas for entry-level media relations roles?
Entry-level sponsorship is less common but possible at large agencies or corporations with established immigration programs. Most sponsored positions require 2-3 years of experience demonstrating specialized communications skills. Consider starting with agencies that have international client bases.
How to find Media Relations Specialist jobs with visa sponsorship?
To find Media Relations Specialist jobs with visa sponsorship, use Migrate Mate, which specializes in connecting international candidates with sponsoring employers. Focus on PR agencies, tech companies, healthcare organizations, and multinational corporations that frequently hire communications professionals. These roles typically qualify for H-1B visa, O-1 visa, or TN visas depending on your background and the position requirements.
How do I prove Media Relations Specialist is a specialty occupation?
Document that the role requires specialized communications knowledge like crisis management, media strategy development, and stakeholder relations. Provide job descriptions emphasizing bachelor's degree requirements and advanced communications skills beyond general marketing or administrative tasks.
What's the H-1B approval rate for communications professionals?
Communications and media professionals generally see approval rates around 70-80% when properly documented. Success depends on clearly demonstrating specialized knowledge requirements and the employer's legitimate need for advanced communications expertise rather than general marketing support.
Can freelance PR experience help with visa sponsorship?
Yes, freelance work can demonstrate specialized skills if well-documented. Maintain detailed records of client projects, campaign results, and specific communications strategies used. However, you'll still need a full-time employer willing to sponsor your H-1B petition.
What is the prevailing wage requirement for sponsored Media Relations Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.