Paid Search Manager Jobs in USA with Visa Sponsorship
Paid Search Manager roles attract H-1B and E-3 visa sponsorship from major advertisers, agencies, and tech platforms. The position qualifies as a specialty occupation under USCIS guidelines, typically requiring a bachelor's degree in marketing, advertising, or a related analytical field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a senior Paid Search leader to own and evolve one of our most critical growth channels. This is a high-impact role within our Paid Media team, responsible for driving efficient, scalable sign-ups through world-class SEM execution and strategy.
You’ll bring deep expertise in value-based bidding, modern AI-driven SEM capabilities, and experimentation at scale. While your primary focus will be AMER execution, you’ll play a central role in defining global paid search strategy—partnering closely with regional experts to adapt global foundations for local market dynamics. This role combines strategic leadership with hands-on ownership. You’ll manage a complex, high-budget program end-to-end, work closely with a media agency, and act as the subject-matter expert representing paid search to senior stakeholders across Marketing, Growth, Analytics, and Finance.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
ROLE AND RESPONSIBILITIES
What you’ll achieve:
- Plan, launch, and scale SEM programs that drive efficient sign-ups and downstream revenue impact.
- Oversee daily operations including budget allocation, bid strategy, campaign architecture, experimentation, and landing page optimization.
- Define and execute the paid search strategy and experimentation roadmap, leveraging insights to improve efficiency, expand reach, and unlock new growth opportunities.
- Maximize marginal return using revenue and cost curves, incrementality testing, and advanced measurement frameworks.
- Collaborate with agency partners and internal teams (Analytics, Growth, Product, Brand, Finance) to localize, implement, and scale winning approaches.
- Clearly communicate performance, insights, and recommendations to stakeholders, translating complex analysis into actionable business decisions.
- Proactively identify opportunities, test new platform features and formats, and continuously evolve how paid search drives value for the business.
BASIC QUALIFICATIONS
- 6+ years of SEM experience scaling large, sophisticated paid search programs, with deep expertise across the AMER market and its seasonality nuances.
- Proven budget ownership, managing complex portfolios with annual spend of $XXM+ across Google Ads and Microsoft Ads.
- Advanced measurement expertise, including incrementality testing (Geo-X, conversion lift) and attribution approaches such as MMM.
- Strong platform fluency, including SA360 or comparable tools, and advanced analytical skills using Excel, Google Sheets, and related analytics platforms.
- A rigorous, data-driven mindset with a strong understanding of funnels, experimentation design, and optimization methodologies.
- Agency leadership experience, with a track record of setting direction, holding partners accountable, and driving results through collaboration.
- Exceptional communication skills, able to influence and align stakeholders at all levels with clear, confident storytelling.
- Comfort with ambiguity and autonomy, demonstrating sound judgment, initiative, and a history of making high-impact decisions in dynamic environments.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
PREFERRED QUALIFICATIONS
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
WHAT WE’LL OFFER
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $ 182,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
JOIN ASANA’S TALENT NETWORK to stay up to date on job opportunities and life at Asana.
INTRODUCTION
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a senior Paid Search leader to own and evolve one of our most critical growth channels. This is a high-impact role within our Paid Media team, responsible for driving efficient, scalable sign-ups through world-class SEM execution and strategy.
You’ll bring deep expertise in value-based bidding, modern AI-driven SEM capabilities, and experimentation at scale. While your primary focus will be AMER execution, you’ll play a central role in defining global paid search strategy—partnering closely with regional experts to adapt global foundations for local market dynamics. This role combines strategic leadership with hands-on ownership. You’ll manage a complex, high-budget program end-to-end, work closely with a media agency, and act as the subject-matter expert representing paid search to senior stakeholders across Marketing, Growth, Analytics, and Finance.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
ROLE AND RESPONSIBILITIES
What you’ll achieve:
- Plan, launch, and scale SEM programs that drive efficient sign-ups and downstream revenue impact.
- Oversee daily operations including budget allocation, bid strategy, campaign architecture, experimentation, and landing page optimization.
- Define and execute the paid search strategy and experimentation roadmap, leveraging insights to improve efficiency, expand reach, and unlock new growth opportunities.
- Maximize marginal return using revenue and cost curves, incrementality testing, and advanced measurement frameworks.
- Collaborate with agency partners and internal teams (Analytics, Growth, Product, Brand, Finance) to localize, implement, and scale winning approaches.
- Clearly communicate performance, insights, and recommendations to stakeholders, translating complex analysis into actionable business decisions.
- Proactively identify opportunities, test new platform features and formats, and continuously evolve how paid search drives value for the business.
BASIC QUALIFICATIONS
- 6+ years of SEM experience scaling large, sophisticated paid search programs, with deep expertise across the AMER market and its seasonality nuances.
- Proven budget ownership, managing complex portfolios with annual spend of $XXM+ across Google Ads and Microsoft Ads.
- Advanced measurement expertise, including incrementality testing (Geo-X, conversion lift) and attribution approaches such as MMM.
- Strong platform fluency, including SA360 or comparable tools, and advanced analytical skills using Excel, Google Sheets, and related analytics platforms.
- A rigorous, data-driven mindset with a strong understanding of funnels, experimentation design, and optimization methodologies.
- Agency leadership experience, with a track record of setting direction, holding partners accountable, and driving results through collaboration.
- Exceptional communication skills, able to influence and align stakeholders at all levels with clear, confident storytelling.
- Comfort with ambiguity and autonomy, demonstrating sound judgment, initiative, and a history of making high-impact decisions in dynamic environments.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
PREFERRED QUALIFICATIONS
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
WHAT WE’LL OFFER
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $ 182,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
JOIN ASANA’S TALENT NETWORK to stay up to date on job opportunities and life at Asana.
How to Get Visa Sponsorship as a Paid Search Manager
Target employers with dedicated SEM teams
Large advertisers and performance marketing agencies are far more likely to sponsor than generalist companies hiring their first PPC hire. Look for employers already running Google Ads at scale, where a Paid Search Manager is a defined, recurring role.
Emphasize your degree-to-role alignment
USCIS requires a direct connection between your degree field and the job. A marketing, statistics, or business analytics degree maps cleanly. If your degree is in an adjacent field, prepare documentation showing how your coursework supports paid search management specifically.
Quantify campaign performance in your resume
Sponsoring employers need to justify your hire to USCIS. Concrete metrics like ROAS improvement, cost-per-acquisition reductions, and managed spend totals make your petition stronger and your candidacy more compelling than candidates with vague experience descriptions.
Platform certifications strengthen your petition
Google Ads and Microsoft Advertising certifications are not legally required, but they demonstrate specialized knowledge USCIS looks for in specialty occupation petitions. Employers also use certifications as a proxy for competence when evaluating international candidates.
Identify agencies that sponsor regularly
Performance marketing agencies with international client rosters, such as those handling enterprise accounts, sponsor H-1B and E-3 visas far more consistently than boutique shops. Check public LCA disclosure data to verify an employer's sponsorship history before applying.
Apply before H-1B registration opens in March
H-1B cap-subject petitions require lottery selection in March for an October start date. Securing an offer by February gives your employer enough time to work with immigration counsel, prepare your petition, and register you before the deadline closes.
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Get Access To All JobsFrequently Asked Questions
Does a Paid Search Manager role qualify for H-1B sponsorship?
Yes, Paid Search Manager qualifies as a specialty occupation when the employer requires a bachelor's degree in a specific field such as marketing, advertising, or business analytics. USCIS has approved H-1B petitions for this title consistently, particularly at larger employers where the role involves analytical complexity rather than general marketing coordination.
What degree do I need for an employer to sponsor my visa as a Paid Search Manager?
Most employers and USCIS petitions for this role cite marketing, advertising, communications, statistics, or business analytics degrees. A computer science or mathematics degree can also qualify if the role emphasizes data-driven bidding and attribution modeling. What matters is demonstrating that the specific degree field is a standard industry requirement for the position, not just preferred.
Are Australian citizens able to get sponsored for Paid Search Manager jobs without entering the H-1B lottery?
Yes. Australian citizens can use the E-3 visa, which has a separate 10,500-slot annual allocation that has never been fully used. E-3 applications go directly to the U.S. consulate in Australia without a lottery, and processing typically takes two to five weeks. This makes the E-3 a significantly faster path to U.S. work authorization for Australians in this role.
How competitive is visa sponsorship for Paid Search Manager roles specifically?
Sponsorship is more accessible here than in highly technical roles like software engineering, but the pool of sponsoring employers is still narrower than the overall job market. Enterprise advertisers, global performance agencies, and large e-commerce companies sponsor most consistently. Migrate Mate filters job listings to show only verified sponsoring employers, which removes the guesswork from your search.
Can I get sponsored if I only have agency experience and no in-house background?
Agency experience is generally well-regarded for this role and does not disadvantage your petition. USCIS evaluates whether the job itself requires a specialized degree, not whether your experience came from an agency or an in-house team. Some employers prefer agency candidates because of their exposure to diverse accounts and platform spend. Document your managed spend, client verticals, and measurable outcomes clearly.
What is the prevailing wage requirement for sponsored Paid Search Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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