Paid Social Manager Jobs in USA with Visa Sponsorship
Paid Social Manager roles attract H-1B visa and O-1 visa sponsorship from tech companies, e-commerce brands, and agencies. Most employers classify the role as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are seeking a Senior Analyst, Insights & Paid Media to help build, manage, and scale the measurement and insight capabilities that power our paid media investment. This role owns performance analysis across paid channels and turns spend and campaign data into clear, actionable insight that improves customer acquisition, conversion, efficiency, and return on investment.
This role spans both channel-level performance, including paid search, paid social, and display optimization and spend efficiency, and full-funnel media analysis, including media mix, attribution, and incrementality. The person in this role will ensure paid media decisions are grounded in trustworthy data and will translate that data into recommendations that improve how and where we invest.
This person will also help advance the AI transformation of the marketing group by identifying and operationalizing AI-enabled use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated insight generation.
The ideal candidate combines strong analytical rigor, performance-marketing fluency, and hands-on execution skills. They bring a test-and-learn mindset, technical fluency with media platforms and analytics tooling, and curiosity about how AI can make media investment smarter and more efficient. They are not only an analyst; they are a partner who helps the marketing organization invest faster, learn smarter, and scale what works.
ROLE AND RESPONSIBILITIES
Paid Media Performance and Optimization
- Own reporting and analysis across paid channels, including paid search, paid social, display, video, and programmatic, providing a holistic view of how channels perform in tandem.
- Analyze performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, and pacing to diagnose root causes of trends and identify optimization opportunities.
- Provide optimization recommendations and actionable insights to channel leads based on performance data, including budget allocation and bid-strategy guidance.
- Deliver performance projections and budget recommendations at multiple levels, including account, market, campaign, channel, and product line.
- Support QA of tracking, tagging, pixel implementation, and landing-page measurement to ensure data accuracy.
Full-Funnel Measurement, Attribution, and Insights
- Analyze the full-funnel impact of paid media, connecting spend and channel performance through to pipeline and revenue.
- Support media mix analysis, attribution, and incrementality testing to assess true contribution and guide investment decisions.
- Design and maintain dashboards and reporting frameworks that communicate the impact of paid media on overall business KPIs.
- Translate business questions into structured analyses, testing plans, and clear recommendations.
- Deliver compelling data stories and present findings and recommendations to non-technical audiences and senior stakeholders.
Testing and Experimentation
- Support a structured approach to paid media testing, including test design, brief development, and coordination with creative, web, and analytics teams.
- Design and analyze A/B and audience, creative, and channel tests, defining success metrics, guardrails, and analysis plans.
- Ensure tests are structured to generate reliable, actionable insights, and account for risks such as audience overlap, seasonality, and statistical power.
AI-Enabled Media and Insights
- Identify and operationalize AI use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated insight and reporting.
- Partner with Analytics, Data Science, and channel teams to activate AI-enabled media capabilities such as predictive audiences and automated performance insights.
- Support responsible use of AI in media, including human review, brand consistency, privacy, compliance, and performance validation.
Cross-Functional Partnership
- Serve as a hands-on performance and insights partner for teams across Demand Generation, Web, Lifecycle Marketing, Product Marketing, Creative, Marketing Operations, and Revenue Operations.
- Partner with Analytics, Data Science, Legal, and Privacy teams to ensure measurement is feasible, accurate, compliant, and scalable.
- Educate marketing teams on paid media measurement, testing best practices, and the interpretation and application of insights.
- Help create a culture of data-driven, test-and-learn decision-making across the marketing organization.
BASIC QUALIFICATIONS
- 8+ years of experience in paid media, performance marketing, digital marketing analytics, marketing analytics, or related roles.
- Strong hands-on experience analyzing and optimizing paid media campaigns across channels such as paid search, paid social, display, video, or programmatic.
- Advanced knowledge of media platforms such as Google Ads, Microsoft Advertising, Meta/Facebook Business Manager, LinkedIn, and DSPs.
- Strong analytical skills and comfort working with data to assess performance, diagnose issues, and make recommendations.
- Proficiency with analytics and visualization tools such as Google Analytics, Tableau, Looker, Power BI, and advanced Excel.
- Strong understanding of media metrics and measurement concepts, including CPA, ROAS, attribution, incrementality, sample size, and statistical significance.
- Ability to translate business questions into testable hypotheses, structured analyses, and actionable insights.
- Strong communication skills, with the ability to convey complex performance data clearly to non-technical and senior stakeholders.
PREFERRED QUALIFICATIONS
- Experience in B2B SaaS, technology, fintech, compliance, data, or enterprise software.
- Experience supporting both digital-led and sales-assisted go-to-market motions.
- Familiarity with SQL, Python, or R for data extraction and analysis.
- Experience with media mix modeling, multi-touch attribution, or incrementality testing.
- Experience using AI-enabled media tools, automated bidding, or predictive audience and decisioning capabilities.
- Relevant certifications such as Google Ads, Google Analytics, or Meta Blueprint.
- Experience creating measurement playbooks, testing frameworks, documentation standards, or training materials.
PAY RANGE DETAILS
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
- Colorado $136,400 - $225,000 [annually]
- Washington $136,400 - $248,600 [annually]
- California $136,400 - $272,500 [annually]
- NYC $150,800 - $272,500 [annually]
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
WE’RE AN EQUAL OPPORTUNITY EMPLOYER
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
INTRODUCTION
We are seeking a Senior Analyst, Insights & Paid Media to help build, manage, and scale the measurement and insight capabilities that power our paid media investment. This role owns performance analysis across paid channels and turns spend and campaign data into clear, actionable insight that improves customer acquisition, conversion, efficiency, and return on investment.
This role spans both channel-level performance, including paid search, paid social, and display optimization and spend efficiency, and full-funnel media analysis, including media mix, attribution, and incrementality. The person in this role will ensure paid media decisions are grounded in trustworthy data and will translate that data into recommendations that improve how and where we invest.
This person will also help advance the AI transformation of the marketing group by identifying and operationalizing AI-enabled use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated insight generation.
The ideal candidate combines strong analytical rigor, performance-marketing fluency, and hands-on execution skills. They bring a test-and-learn mindset, technical fluency with media platforms and analytics tooling, and curiosity about how AI can make media investment smarter and more efficient. They are not only an analyst; they are a partner who helps the marketing organization invest faster, learn smarter, and scale what works.
ROLE AND RESPONSIBILITIES
Paid Media Performance and Optimization
- Own reporting and analysis across paid channels, including paid search, paid social, display, video, and programmatic, providing a holistic view of how channels perform in tandem.
- Analyze performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, and pacing to diagnose root causes of trends and identify optimization opportunities.
- Provide optimization recommendations and actionable insights to channel leads based on performance data, including budget allocation and bid-strategy guidance.
- Deliver performance projections and budget recommendations at multiple levels, including account, market, campaign, channel, and product line.
- Support QA of tracking, tagging, pixel implementation, and landing-page measurement to ensure data accuracy.
Full-Funnel Measurement, Attribution, and Insights
- Analyze the full-funnel impact of paid media, connecting spend and channel performance through to pipeline and revenue.
- Support media mix analysis, attribution, and incrementality testing to assess true contribution and guide investment decisions.
- Design and maintain dashboards and reporting frameworks that communicate the impact of paid media on overall business KPIs.
- Translate business questions into structured analyses, testing plans, and clear recommendations.
- Deliver compelling data stories and present findings and recommendations to non-technical audiences and senior stakeholders.
Testing and Experimentation
- Support a structured approach to paid media testing, including test design, brief development, and coordination with creative, web, and analytics teams.
- Design and analyze A/B and audience, creative, and channel tests, defining success metrics, guardrails, and analysis plans.
- Ensure tests are structured to generate reliable, actionable insights, and account for risks such as audience overlap, seasonality, and statistical power.
AI-Enabled Media and Insights
- Identify and operationalize AI use cases that improve bidding and budget optimization, audience targeting, creative testing, and automated insight and reporting.
- Partner with Analytics, Data Science, and channel teams to activate AI-enabled media capabilities such as predictive audiences and automated performance insights.
- Support responsible use of AI in media, including human review, brand consistency, privacy, compliance, and performance validation.
Cross-Functional Partnership
- Serve as a hands-on performance and insights partner for teams across Demand Generation, Web, Lifecycle Marketing, Product Marketing, Creative, Marketing Operations, and Revenue Operations.
- Partner with Analytics, Data Science, Legal, and Privacy teams to ensure measurement is feasible, accurate, compliant, and scalable.
- Educate marketing teams on paid media measurement, testing best practices, and the interpretation and application of insights.
- Help create a culture of data-driven, test-and-learn decision-making across the marketing organization.
BASIC QUALIFICATIONS
- 8+ years of experience in paid media, performance marketing, digital marketing analytics, marketing analytics, or related roles.
- Strong hands-on experience analyzing and optimizing paid media campaigns across channels such as paid search, paid social, display, video, or programmatic.
- Advanced knowledge of media platforms such as Google Ads, Microsoft Advertising, Meta/Facebook Business Manager, LinkedIn, and DSPs.
- Strong analytical skills and comfort working with data to assess performance, diagnose issues, and make recommendations.
- Proficiency with analytics and visualization tools such as Google Analytics, Tableau, Looker, Power BI, and advanced Excel.
- Strong understanding of media metrics and measurement concepts, including CPA, ROAS, attribution, incrementality, sample size, and statistical significance.
- Ability to translate business questions into testable hypotheses, structured analyses, and actionable insights.
- Strong communication skills, with the ability to convey complex performance data clearly to non-technical and senior stakeholders.
PREFERRED QUALIFICATIONS
- Experience in B2B SaaS, technology, fintech, compliance, data, or enterprise software.
- Experience supporting both digital-led and sales-assisted go-to-market motions.
- Familiarity with SQL, Python, or R for data extraction and analysis.
- Experience with media mix modeling, multi-touch attribution, or incrementality testing.
- Experience using AI-enabled media tools, automated bidding, or predictive audience and decisioning capabilities.
- Relevant certifications such as Google Ads, Google Analytics, or Meta Blueprint.
- Experience creating measurement playbooks, testing frameworks, documentation standards, or training materials.
PAY RANGE DETAILS
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
- Colorado $136,400 - $225,000 [annually]
- Washington $136,400 - $248,600 [annually]
- California $136,400 - $272,500 [annually]
- NYC $150,800 - $272,500 [annually]
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
WE’RE AN EQUAL OPPORTUNITY EMPLOYER
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
See all 626+ Paid Social Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Social Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Social Manager
Target companies with an H-1B filing history
Large advertisers and agency holding companies like WPP, Publicis, and Omnicom have consistent H-1B filing histories. Employers who've sponsored before understand the process and are far less likely to withdraw an offer over visa complexity.
Frame your degree as a specialty occupation match
USCIS scrutinizes marketing roles for specialty occupation status. A degree in marketing, advertising, communications, or digital media strengthens your petition. Roles requiring platform certifications plus a degree hold up better than generalist marketing positions.
Quantify campaign performance in your application materials
Sponsoring employers want confidence the hire justifies the cost and effort. Concrete ROAS figures, revenue attributed to paid campaigns, and audience growth metrics make your case stronger and reduce employer hesitation around sponsorship investment.
Australians should prioritize the E-3 visa pathway
The E-3 visa skips the H-1B lottery entirely and is available year-round. For Paid Social Manager roles that qualify as specialty occupations, Australian citizens can move faster and with far more predictability than lottery-dependent candidates.
Prepare your employer with a clear sponsorship cost breakdown
Many hiring managers aren't familiar with what sponsorship actually costs or involves. Coming prepared with a concise summary of the process, timeline, and employer obligations removes friction and signals you've done the work to make it easy.
Browse Migrate Mate for roles with verified sponsorship willingness
Not every job posting that mentions visa sponsorship will follow through. Migrate Mate filters for employers with documented sponsorship history in paid social and digital marketing, so you're not wasting applications on companies that will balk at the process.
Frequently Asked Questions
Can a Paid Social Manager role qualify for H-1B sponsorship?
Yes, but the petition needs to establish that the role is a specialty occupation requiring a specific bachelor's degree. A Paid Social Manager position tied to a degree in marketing, digital advertising, or communications is more defensible than a generalist role where any degree field is acceptable. USCIS has issued RFEs for broad marketing titles, so the job description's degree requirement language matters significantly.
Do I need a marketing degree specifically, or will any bachelor's degree work?
A degree directly related to the role strengthens the specialty occupation argument considerably. Marketing, communications, advertising, or digital media are the strongest fits. A degree in an unrelated field isn't automatically disqualifying, but your employer's attorney will need to build a more detailed case for why that specific degree is a normal requirement for the position. The more the degree aligns, the smoother the petition.
How do I find employers willing to sponsor a Paid Social Manager on a visa?
Migrate Mate is the most efficient starting point. It surfaces roles from employers with verified sponsorship activity in digital marketing and paid social, which cuts through the noise of postings that mention sponsorship without intent to follow through. Agency networks, large direct-to-consumer brands, and ad tech companies tend to have the highest sponsorship rates in this category.
Is the E-3 visa a realistic option for Australian Paid Social Managers?
Yes, and it's often more practical than the H-1B visa. The E-3 visa has no lottery, a 10,500 annual cap that's never been filled, and allows two-year renewable periods. The specialty occupation and degree requirements are the same as the H-1B. For Australian citizens with a relevant degree and a confirmed U.S. employer, the E-3 is typically the fastest path to working in the United States.
What's the biggest sponsorship challenge specific to paid social roles?
The core challenge is convincing USCIS that the role genuinely requires a specific bachelor's degree rather than just general business or marketing experience. Paid social has historically been seen as a skills-based field where certifications and platform experience carry as much weight as formal education. Job descriptions that clearly specify a degree requirement in a relevant field, and employers who can document why, produce substantially better petition outcomes.
What is the prevailing wage requirement for sponsored Paid Social Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.