Paid Social Manager Jobs in USA with Visa Sponsorship
Paid Social Manager roles attract H-1B and O-1 visa sponsorship from tech companies, e-commerce brands, and agencies. Most employers classify the role as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
How to Get Visa Sponsorship as a Paid Social Manager
Target companies with an H-1B filing history
Large advertisers and agency holding companies like WPP, Publicis, and Omnicom have consistent H-1B filing histories. Employers who've sponsored before understand the process and are far less likely to withdraw an offer over visa complexity.
Frame your degree as a specialty occupation match
USCIS scrutinizes marketing roles for specialty occupation status. A degree in marketing, advertising, communications, or digital media strengthens your petition. Roles requiring platform certifications plus a degree hold up better than generalist marketing positions.
Quantify campaign performance in your application materials
Sponsoring employers want confidence the hire justifies the cost and effort. Concrete ROAS figures, revenue attributed to paid campaigns, and audience growth metrics make your case stronger and reduce employer hesitation around sponsorship investment.
Prepare your employer with a clear sponsorship cost breakdown
Many hiring managers aren't familiar with what sponsorship actually costs or involves. Coming prepared with a concise summary of the process, timeline, and employer obligations removes friction and signals you've done the work to make it easy.
Browse Migrate Mate for roles with verified sponsorship willingness
Not every job posting that mentions visa sponsorship will follow through. Migrate Mate filters for employers with documented sponsorship history in paid social and digital marketing, so you're not wasting applications on companies that will balk at the process.
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Get Access To All JobsFrequently Asked Questions
Can a Paid Social Manager role qualify for H-1B sponsorship?
Yes, but the petition needs to establish that the role is a specialty occupation requiring a specific bachelor's degree. A Paid Social Manager position tied to a degree in marketing, digital advertising, or communications is more defensible than a generalist role where any degree field is acceptable. USCIS has issued RFEs for broad marketing titles, so the job description's degree requirement language matters significantly.
Do I need a marketing degree specifically, or will any bachelor's degree work?
A degree directly related to the role strengthens the specialty occupation argument considerably. Marketing, communications, advertising, or digital media are the strongest fits. A degree in an unrelated field isn't automatically disqualifying, but your employer's attorney will need to build a more detailed case for why that specific degree is a normal requirement for the position. The more the degree aligns, the smoother the petition.
How do I find employers willing to sponsor a Paid Social Manager on a visa?
Migrate Mate is the most efficient starting point. It surfaces roles from employers with verified sponsorship activity in digital marketing and paid social, which cuts through the noise of postings that mention sponsorship without intent to follow through. Agency networks, large direct-to-consumer brands, and ad tech companies tend to have the highest sponsorship rates in this category.
Is the E-3 visa a realistic option for Australian Paid Social Managers?
Yes, and it's often more practical than the H-1B. The E-3 has no lottery, a 10,500 annual cap that's never been filled, and allows two-year renewable periods. The specialty occupation and degree requirements are the same as the H-1B. For Australian citizens with a relevant degree and a confirmed U.S. employer, the E-3 is typically the fastest path to working in the United States.
What's the biggest sponsorship challenge specific to paid social roles?
The core challenge is convincing USCIS that the role genuinely requires a specific bachelor's degree rather than just general business or marketing experience. Paid social has historically been seen as a skills-based field where certifications and platform experience carry as much weight as formal education. Job descriptions that clearly specify a degree requirement in a relevant field, and employers who can document why, produce substantially better petition outcomes.
What is the prevailing wage requirement for sponsored Paid Social Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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