Performance Marketing Analyst Jobs in USA with Visa Sponsorship
Performance Marketing Analysts qualify for H-1B visa and O-1 visa sponsorship when the role requires a bachelor's degree in marketing, statistics, or a related field. Employers in adtech, e-commerce, and SaaS sponsor regularly, though lottery odds mean timing and employer type matter. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Job Description
We are seeking an experienced Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization.
As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization.
KEY DUTIES/RESPONSIBILITIES
-
Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
-
Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
-
Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
-
Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)
Qualifications
Education
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Experience
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Track record of delivering impactful insights that influenced strategic business decisions
KNOWLEDGE/SKILLS/ABILITIES
- Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
- Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Additional Information
Base Salary Range: $120,000-$150,000
Applications will be accepted until the posted deadline July 3, 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Job Description
We are seeking an experienced Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization.
As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization.
KEY DUTIES/RESPONSIBILITIES
-
Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
-
Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
-
Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
-
Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)
Qualifications
Education
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Experience
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Track record of delivering impactful insights that influenced strategic business decisions
KNOWLEDGE/SKILLS/ABILITIES
- Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
- Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Additional Information
Base Salary Range: $120,000-$150,000
Applications will be accepted until the posted deadline July 3, 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
See all 99+ Performance Marketing Analyst Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Analyst
Target employers with H-1B filing history
Adtech firms, e-commerce companies, and SaaS platforms file H-1B petitions regularly for analysts. Prioritize employers with a documented sponsorship track record over startups that have never navigated the process before.
Frame your role as a specialty occupation
USCIS scrutinizes analyst titles. Make sure your job description explicitly requires a bachelor's degree in marketing, statistics, economics, or a quantitative field, not just any degree. Generic job postings can invite Requests for Evidence.
Quantify your impact in your resume
Sponsoring employers need to justify the petition cost. Resumes showing measurable outcomes, ROAS improvements, CAC reductions, revenue attribution, strengthen the case that your skills justify the complexity of sponsorship.
Ask about cap-exempt employer options
Universities, nonprofits, and research organizations are exempt from the H-1B lottery. A Performance Marketing Analyst role at a university's enrollment or development office can bypass the annual cap entirely.
Consider the O-1A if you have strong credentials
If you've led campaigns with significant industry recognition, spoken at conferences, or contributed to published research, the O-1A visa bypasses the lottery. It requires documented extraordinary ability but has no annual cap.
Browse sponsoring employers on Migrate Mate
Finding employers willing to sponsor is the hardest part. Migrate Mate filters job listings specifically for visa sponsorship, saving you from applying to roles where sponsorship was never on the table in the first place.
Frequently Asked Questions
Does a Performance Marketing Analyst role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires the position to normally demand a bachelor's degree or higher in a specific field, marketing, statistics, economics, or data analytics. If the job description accepts any degree regardless of field, or phrases degree requirements as preferred rather than required, USCIS may issue an RFE challenging specialty occupation status. Strong, field-specific job descriptions significantly reduce that risk.
What degree do I need for an employer to sponsor my visa as a Performance Marketing Analyst?
Most sponsoring employers require a bachelor's degree in marketing, statistics, economics, business analytics, or a closely related quantitative field. A general business degree may be accepted if coursework was heavily analytical. Degrees in unrelated fields, even with strong work experience, can complicate the H-1B visa petition, because USCIS looks for a direct connection between the degree field and the specific job duties.
Which types of employers are most likely to sponsor a Performance Marketing Analyst?
E-commerce companies, adtech platforms, SaaS businesses, and large consumer brands with in-house growth teams sponsor most frequently. These employers operate at scale, have dedicated HR and legal infrastructure for immigration, and rely heavily on quantitative marketing talent. Agencies occasionally sponsor but are less consistent. On Migrate Mate, you can filter specifically for Performance Marketing Analyst roles at employers who are actively open to visa sponsorship.
Can I get H-1B sponsorship as a Performance Marketing Analyst if my employer is a startup?
Yes, but it requires more due diligence. Startups can file H-1B petitions, but USCIS scrutinizes employer-employee relationships more closely at smaller companies, particularly whether the employer has sufficient work for the full three-year period and whether they have authority to hire, supervise, and terminate. Startups with less than a year of operating history or unclear funding may face additional RFEs. Established growth-stage startups with proper legal counsel generally navigate this successfully.
What happens to my visa status if I'm laid off as a Performance Marketing Analyst?
If you're on H-1B status, you have a 60-day grace period after your employment ends to find a new sponsoring employer, change to another visa status, or depart the U.S. Your new employer must file an H-1B transfer petition before that window closes. The 60 days is a hard deadline, accruing beyond it puts you out of status. Moving quickly to secure a new offer is critical, and prioritizing employers already set up to sponsor speeds the transfer process considerably.
What is the prevailing wage requirement for sponsored Performance Marketing Analyst jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.