Performance Marketing Analyst Jobs in USA with Visa Sponsorship
Performance Marketing Analysts qualify for H-1B visa and O-1 visa sponsorship when the role requires a bachelor's degree in marketing, statistics, or a related field. Employers in adtech, e-commerce, and SaaS sponsor regularly, though lottery odds mean timing and employer type matter. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsEssential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Essential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
See all 5,530+ Performance Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Performance Marketing Analyst roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Analyst
Target employers with H-1B filing history
Adtech firms, e-commerce companies, and SaaS platforms file H-1B petitions regularly for analysts. Prioritize employers with a documented sponsorship track record over startups that have never navigated the process before.
Frame your role as a specialty occupation
USCIS scrutinizes analyst titles. Make sure your job description explicitly requires a bachelor's degree in marketing, statistics, economics, or a quantitative field, not just any degree. Generic job postings can invite Requests for Evidence.
Quantify your impact in your resume
Sponsoring employers need to justify the petition cost. Resumes showing measurable outcomes, ROAS improvements, CAC reductions, revenue attribution, strengthen the case that your skills justify the complexity of sponsorship.
Ask about cap-exempt employer options
Universities, nonprofits, and research organizations are exempt from the H-1B lottery. A Performance Marketing Analyst role at a university's enrollment or development office can bypass the annual cap entirely.
Consider the O-1A if you have strong credentials
If you've led campaigns with significant industry recognition, spoken at conferences, or contributed to published research, the O-1A visa bypasses the lottery. It requires documented extraordinary ability but has no annual cap.
Browse sponsoring employers on Migrate Mate
Finding employers willing to sponsor is the hardest part. Migrate Mate filters job listings specifically for visa sponsorship, saving you from applying to roles where sponsorship was never on the table in the first place.
Frequently Asked Questions
Does a Performance Marketing Analyst role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires the position to normally demand a bachelor's degree or higher in a specific field, marketing, statistics, economics, or data analytics. If the job description accepts any degree regardless of field, or phrases degree requirements as preferred rather than required, USCIS may issue an RFE challenging specialty occupation status. Strong, field-specific job descriptions significantly reduce that risk.
What degree do I need for an employer to sponsor my visa as a Performance Marketing Analyst?
Most sponsoring employers require a bachelor's degree in marketing, statistics, economics, business analytics, or a closely related quantitative field. A general business degree may be accepted if coursework was heavily analytical. Degrees in unrelated fields, even with strong work experience, can complicate the H-1B visa petition, because USCIS looks for a direct connection between the degree field and the specific job duties.
Which types of employers are most likely to sponsor a Performance Marketing Analyst?
E-commerce companies, adtech platforms, SaaS businesses, and large consumer brands with in-house growth teams sponsor most frequently. These employers operate at scale, have dedicated HR and legal infrastructure for immigration, and rely heavily on quantitative marketing talent. Agencies occasionally sponsor but are less consistent. On Migrate Mate, you can filter specifically for Performance Marketing Analyst roles at employers who are actively open to visa sponsorship.
Can I get H-1B sponsorship as a Performance Marketing Analyst if my employer is a startup?
Yes, but it requires more due diligence. Startups can file H-1B petitions, but USCIS scrutinizes employer-employee relationships more closely at smaller companies, particularly whether the employer has sufficient work for the full three-year period and whether they have authority to hire, supervise, and terminate. Startups with less than a year of operating history or unclear funding may face additional RFEs. Established growth-stage startups with proper legal counsel generally navigate this successfully.
What happens to my visa status if I'm laid off as a Performance Marketing Analyst?
If you're on H-1B status, you have a 60-day grace period after your employment ends to find a new sponsoring employer, change to another visa status, or depart the U.S. Your new employer must file an H-1B transfer petition before that window closes. The 60 days is a hard deadline, accruing beyond it puts you out of status. Moving quickly to secure a new offer is critical, and prioritizing employers already set up to sponsor speeds the transfer process considerably.
What is the prevailing wage requirement for sponsored Performance Marketing Analyst jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.