Performance Marketing Analyst Jobs in USA with Visa Sponsorship
Performance Marketing Analysts qualify for H-1B visa and O-1 visa sponsorship when the role requires a bachelor's degree in marketing, statistics, or a related field. Employers in adtech, e-commerce, and SaaS sponsor regularly, though lottery odds mean timing and employer type matter. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout GoAuto
GoAuto Insurance is a non-standard personal auto insurer headquartered in Baton Rouge, Louisiana. We serve drivers in eight states — Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada — through 68 branches and about 440 employees. We hire and keep the right people, take genuine care of our employees, and protect the company and the customers who count on us.
The Opportunity
We're looking for a senior analyst who wants to be the person leadership trusts to say what's really working in marketing — and what isn't. Reporting directly to our CEO, you'll own GoAuto's marketing and sales reporting, serve as our analytical counterpart to our advertising agency, and independently evaluate every channel and lead vendor we pay for.
This is a high-visibility, hands-on role. You'll set the measurement standards, find the signal in messy data across CRM, quoting, policy and vendor systems, and turn it into clear recommendations that shape how we spend to grow. You'll also help build the KPI framework for our 2027 agency agreement from the ground up.
Own recurring reporting and analysis
-
Own the Sales Report, Monthly Metrics and other recurring reports, and set the standards and quality controls for dashboards on leads, quotes, conversion, premium and acquisition cost by channel, state and branch.
-
Investigate material trends and variances, separate real causes from measurement noise, and lead performance discussions with marketing, sales and executive leadership.
-
Maintain and improve reporting workflows, including Claude skills and other automation, and keep definitions, documentation and schedules consistent and reproducible.
Hold agency, campaign and lead-vendor performance accountable
-
Evaluate digital, direct mail, radio, TV, outdoor, referral and lead-vendor programs on quotes, bound policies, conversion, cost per quote and cost per sale.
-
Serve as GoAuto's analytical counterpart to our advertising agency: build its KPI schedule for the 2027 agreement, reconcile its reported results with ours, and run quarterly performance reviews.
-
Independently evaluate EverQuote, QuinStreet and other lead sources on volume, quality, conversion and cost, and recommend corrective action.
-
Assess organic search, local listings and how GoAuto shows up in AI-generated answers, plus funnel tools like Text-to-Quote and emerging channels.
-
Lead the evaluation of tracking, attribution and A/B testing; monitor spend and pacing against budget and review vendor billing.
Improve data quality
-
Lead reconciliation and root-cause work across CRM, quoting, policy, Finance, vendor, call-tracking and web-analytics data.
-
Set consistent definitions, prioritize reporting-feed and automation improvements, and partner with IT on requirements, access and security.
Deliver market insight
- Analyze competitors, customer segments, branch trade areas and market potential, working with Underwriting and Finance to connect acquisition results to retention and profitability.
What You Bring
-
Bachelor's degree in marketing, business analytics, statistics, economics or a related field, or equivalent experience.
-
5+ years in marketing analytics, business intelligence or a similar role, with real ownership of reporting and measurement, evaluation of agency or lead-vendor performance, and recommendations presented to executives.
-
Advanced Excel (pivot tables, lookups, modeling).
-
Proficiency in SQL and a BI tool such as Power BI or Tableau, including validating source data and running down complex discrepancies.
-
Experience with web analytics (such as Google Analytics) and campaign tracking.
-
The ability to explain data clearly to non-technical audiences, in writing and in person.
-
Sound judgment, a high bar for accuracy, and the discipline to prioritize competing requests and deliver on schedule.
-
Remote eligibility in Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada preferred.
Bonus Points
-
Insurance experience, especially personal or non-standard auto, or another regulated consumer financial product.
-
Familiarity with quote-to-bind funnels, lead aggregators and pay-per-lead or pay-per-call programs.
-
Multi-touch attribution, A/B testing and basic statistics.
-
Python or R for analysis and automation.
-
CRM and call-tracking tools.
-
SEO, local listings, AI-search visibility, and email and SMS measurement.
-
Hands-on use of Claude or another large language model for analysis, including building reusable skills or workflows while protecting company data.
-
Bilingual English/Spanish.
Why GoAuto
-
Real influence over how a growing, eight-state insurer invests in growth.
-
Ownership of measurement standards, not just report production.
-
Flexibility to work remotely.
-
Medical, dental, and vision insurance (including free preventive care, wellness, and mental health programs.)
-
401(k) with dollar-for-dollar match up to 4%
-
Company-paid life insurance, short-term disability, and long-term disability
-
Flexible Spending Accounts (health care and dependent care)
-
Generous paid time off
-
Paid holidays (7.5 days annually)
The role involves occasional travel to branches or vendor meetings and occasional work outside normal hours to meet reporting or campaign deadlines.
About GoAuto
GoAuto Insurance is a non-standard personal auto insurer headquartered in Baton Rouge, Louisiana. We serve drivers in eight states — Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada — through 68 branches and about 440 employees. We hire and keep the right people, take genuine care of our employees, and protect the company and the customers who count on us.
The Opportunity
We're looking for a senior analyst who wants to be the person leadership trusts to say what's really working in marketing — and what isn't. Reporting directly to our CEO, you'll own GoAuto's marketing and sales reporting, serve as our analytical counterpart to our advertising agency, and independently evaluate every channel and lead vendor we pay for.
This is a high-visibility, hands-on role. You'll set the measurement standards, find the signal in messy data across CRM, quoting, policy and vendor systems, and turn it into clear recommendations that shape how we spend to grow. You'll also help build the KPI framework for our 2027 agency agreement from the ground up.
Own recurring reporting and analysis
-
Own the Sales Report, Monthly Metrics and other recurring reports, and set the standards and quality controls for dashboards on leads, quotes, conversion, premium and acquisition cost by channel, state and branch.
-
Investigate material trends and variances, separate real causes from measurement noise, and lead performance discussions with marketing, sales and executive leadership.
-
Maintain and improve reporting workflows, including Claude skills and other automation, and keep definitions, documentation and schedules consistent and reproducible.
Hold agency, campaign and lead-vendor performance accountable
-
Evaluate digital, direct mail, radio, TV, outdoor, referral and lead-vendor programs on quotes, bound policies, conversion, cost per quote and cost per sale.
-
Serve as GoAuto's analytical counterpart to our advertising agency: build its KPI schedule for the 2027 agreement, reconcile its reported results with ours, and run quarterly performance reviews.
-
Independently evaluate EverQuote, QuinStreet and other lead sources on volume, quality, conversion and cost, and recommend corrective action.
-
Assess organic search, local listings and how GoAuto shows up in AI-generated answers, plus funnel tools like Text-to-Quote and emerging channels.
-
Lead the evaluation of tracking, attribution and A/B testing; monitor spend and pacing against budget and review vendor billing.
Improve data quality
-
Lead reconciliation and root-cause work across CRM, quoting, policy, Finance, vendor, call-tracking and web-analytics data.
-
Set consistent definitions, prioritize reporting-feed and automation improvements, and partner with IT on requirements, access and security.
Deliver market insight
- Analyze competitors, customer segments, branch trade areas and market potential, working with Underwriting and Finance to connect acquisition results to retention and profitability.
What You Bring
-
Bachelor's degree in marketing, business analytics, statistics, economics or a related field, or equivalent experience.
-
5+ years in marketing analytics, business intelligence or a similar role, with real ownership of reporting and measurement, evaluation of agency or lead-vendor performance, and recommendations presented to executives.
-
Advanced Excel (pivot tables, lookups, modeling).
-
Proficiency in SQL and a BI tool such as Power BI or Tableau, including validating source data and running down complex discrepancies.
-
Experience with web analytics (such as Google Analytics) and campaign tracking.
-
The ability to explain data clearly to non-technical audiences, in writing and in person.
-
Sound judgment, a high bar for accuracy, and the discipline to prioritize competing requests and deliver on schedule.
-
Remote eligibility in Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada preferred.
Bonus Points
-
Insurance experience, especially personal or non-standard auto, or another regulated consumer financial product.
-
Familiarity with quote-to-bind funnels, lead aggregators and pay-per-lead or pay-per-call programs.
-
Multi-touch attribution, A/B testing and basic statistics.
-
Python or R for analysis and automation.
-
CRM and call-tracking tools.
-
SEO, local listings, AI-search visibility, and email and SMS measurement.
-
Hands-on use of Claude or another large language model for analysis, including building reusable skills or workflows while protecting company data.
-
Bilingual English/Spanish.
Why GoAuto
-
Real influence over how a growing, eight-state insurer invests in growth.
-
Ownership of measurement standards, not just report production.
-
Flexibility to work remotely.
-
Medical, dental, and vision insurance (including free preventive care, wellness, and mental health programs.)
-
401(k) with dollar-for-dollar match up to 4%
-
Company-paid life insurance, short-term disability, and long-term disability
-
Flexible Spending Accounts (health care and dependent care)
-
Generous paid time off
-
Paid holidays (7.5 days annually)
The role involves occasional travel to branches or vendor meetings and occasional work outside normal hours to meet reporting or campaign deadlines.
See all 3,888+ Performance Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Performance Marketing Analyst roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Analyst
Target employers with H-1B filing history
Adtech firms, e-commerce companies, and SaaS platforms file H-1B petitions regularly for analysts. Prioritize employers with a documented sponsorship track record over startups that have never navigated the process before.
Frame your role as a specialty occupation
USCIS scrutinizes analyst titles. Make sure your job description explicitly requires a bachelor's degree in marketing, statistics, economics, or a quantitative field, not just any degree. Generic job postings can invite Requests for Evidence.
Quantify your impact in your resume
Sponsoring employers need to justify the petition cost. Resumes showing measurable outcomes, ROAS improvements, CAC reductions, revenue attribution, strengthen the case that your skills justify the complexity of sponsorship.
Ask about cap-exempt employer options
Universities, nonprofits, and research organizations are exempt from the H-1B lottery. A Performance Marketing Analyst role at a university's enrollment or development office can bypass the annual cap entirely.
Consider the O-1A if you have strong credentials
If you've led campaigns with significant industry recognition, spoken at conferences, or contributed to published research, the O-1A visa bypasses the lottery. It requires documented extraordinary ability but has no annual cap.
Browse sponsoring employers on Migrate Mate
Finding employers willing to sponsor is the hardest part. Migrate Mate filters job listings specifically for visa sponsorship, saving you from applying to roles where sponsorship was never on the table in the first place.
Frequently Asked Questions
Does a Performance Marketing Analyst role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires the position to normally demand a bachelor's degree or higher in a specific field, marketing, statistics, economics, or data analytics. If the job description accepts any degree regardless of field, or phrases degree requirements as preferred rather than required, USCIS may issue an RFE challenging specialty occupation status. Strong, field-specific job descriptions significantly reduce that risk.
What degree do I need for an employer to sponsor my visa as a Performance Marketing Analyst?
Most sponsoring employers require a bachelor's degree in marketing, statistics, economics, business analytics, or a closely related quantitative field. A general business degree may be accepted if coursework was heavily analytical. Degrees in unrelated fields, even with strong work experience, can complicate the H-1B visa petition, because USCIS looks for a direct connection between the degree field and the specific job duties.
Which types of employers are most likely to sponsor a Performance Marketing Analyst?
E-commerce companies, adtech platforms, SaaS businesses, and large consumer brands with in-house growth teams sponsor most frequently. These employers operate at scale, have dedicated HR and legal infrastructure for immigration, and rely heavily on quantitative marketing talent. Agencies occasionally sponsor but are less consistent. On Migrate Mate, you can filter specifically for Performance Marketing Analyst roles at employers who are actively open to visa sponsorship.
Can I get H-1B sponsorship as a Performance Marketing Analyst if my employer is a startup?
Yes, but it requires more due diligence. Startups can file H-1B petitions, but USCIS scrutinizes employer-employee relationships more closely at smaller companies, particularly whether the employer has sufficient work for the full three-year period and whether they have authority to hire, supervise, and terminate. Startups with less than a year of operating history or unclear funding may face additional RFEs. Established growth-stage startups with proper legal counsel generally navigate this successfully.
What happens to my visa status if I'm laid off as a Performance Marketing Analyst?
If you're on H-1B status, you have a 60-day grace period after your employment ends to find a new sponsoring employer, change to another visa status, or depart the U.S. Your new employer must file an H-1B transfer petition before that window closes. The 60 days is a hard deadline, accruing beyond it puts you out of status. Moving quickly to secure a new offer is critical, and prioritizing employers already set up to sponsor speeds the transfer process considerably.
What is the prevailing wage requirement for sponsored Performance Marketing Analyst jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.