Marketing Lead Jobs in USA with Visa Sponsorship
Marketing Lead roles are among the more sponsorship-friendly mid-senior positions in the U.S. Most qualify as specialty occupations under the H-1B visa, and Australian citizens have a direct path through the E-3 visa, which has no lottery and no annual backlog. For detailed occupation requirements, see the O*NET profile.
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Lead Growth Marketing Manager (Consumer Acquisition)
LOCATION: Austin, TX, United States
CATEGORY: Marketing
JOB ID: 3196
DESCRIPTION
This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones. Paid acquisition is an essential pillar, but it lives within a wide growth portfolio spanning website conversion, lifecycle programs, outbound mechanics, and go-to-market systems. You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.
This is a high-autonomy individual contributor (IC) position designed for a strategic growth operator. Rather than operating in an operational silo, you will mobilize and lead cross-functional squads across Marketing, Product, Engineering, Design, and Data to turn growth hypotheses into execution. You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels. Whether an initiative calls for driving high-level strategy or rolling up your sleeves to launch tests directly, you will do whatever it takes to move the needle, and you’ll have the executive communication skills to present your strategic rationale directly to leadership.
Throughout all of this, modern AI tools are integral to how you work: you’ll leverage AI to rapidly draft creative assets, build and test landing page variants, and automate iterative workflows to move faster and stay lean.
ROLE AND RESPONSIBILITIES
What You’ll Do:
Scale Established Channels & Discover New Levers
- Drive end-to-end acquisition strategy across paid media (Meta, Google/YouTube, TikTok, and emerging networks) while discovering and testing new, non-traditional distribution loops.
- Connect paid acquisition with on-site conversion rate optimization (CRO), lifecycle touchpoints, outbound initiatives, and GTM systems to ensure sustainable user economics.
- Spot organic discovery and AI search engine opportunities, set the KPIs and directional strategy, and coordinate with specialized partners and cross-functional teams to capture high-intent demand.
Surface Opportunities & Lead Cross-Functional Squads
- Identify untapped growth opportunities through data and customer signals, orchestrating cross-functional teams to deliver them or rolling up your sleeves to execute the zero-to-one build yourself.
- Lead and align agile, cross-functional squads across Product, Engineering, Design, Lifecycle, and Data Science to run coordinated growth experiments.
- Synthesize complex performance data and cohort analytics into clear, actionable readouts and strategic recommendations for senior leadership.
Build AI-Accelerated Growth Engines
- Utilize generative AI workflows to rapidly prototype landing pages, generate creative and copy variations, and launch experiments without getting stuck in support queues.
- Deploy AI tools to streamline campaign operations, accelerate multivariate testing velocity, and create scalable, compounding marketing surfaces.
Drive Experimentation & Analytical Rigor
- Build rigorous testing roadmaps across messaging hooks, creative angles, audience cohorts, and post-click onboarding funnels.
- Model CAC, conversion efficiency, payback timelines, and customer lifetime value (LTV) to ensure channel expansion remains profitable.
BASIC QUALIFICATIONS
What You Bring:
- Consumer Growth & Channel Breadth
- 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
- Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
- Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.
-
Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.
-
Proven Analytics Track Record
- Demonstrated track record using data and analytics to uncover hidden growth headroom, prioritize high-impact bets, and defend strategic decisions.
- Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.
-
Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.
-
Cross-Functional Influence & Execution Agility
- Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
- Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.
-
Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.
-
Practical AI Fluency
- Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
- Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
- Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.
HOW WE WORK
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
HOW WE REWARD YOU
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply Now
INTRODUCTION
Lead Growth Marketing Manager (Consumer Acquisition)
LOCATION: Austin, TX, United States
CATEGORY: Marketing
JOB ID: 3196
DESCRIPTION
This role sits at the center of scaling a high-priority, early-stage consumer line of business. Acquisition is your immediate mandate: you will optimize and scale established performance channels while systematically discovering and unlocking the next ones. Paid acquisition is an essential pillar, but it lives within a wide growth portfolio spanning website conversion, lifecycle programs, outbound mechanics, and go-to-market systems. You will naturally be deepest in a few of these areas, but you should be conversant and comfortable across all of them.
This is a high-autonomy individual contributor (IC) position designed for a strategic growth operator. Rather than operating in an operational silo, you will mobilize and lead cross-functional squads across Marketing, Product, Engineering, Design, and Data to turn growth hypotheses into execution. You possess the dual mindset of someone who is deeply motivated by quantitative exploration to uncover fresh growth vectors, yet relentless about fine-tuning unit economics across proven channels. Whether an initiative calls for driving high-level strategy or rolling up your sleeves to launch tests directly, you will do whatever it takes to move the needle, and you’ll have the executive communication skills to present your strategic rationale directly to leadership.
Throughout all of this, modern AI tools are integral to how you work: you’ll leverage AI to rapidly draft creative assets, build and test landing page variants, and automate iterative workflows to move faster and stay lean.
ROLE AND RESPONSIBILITIES
What You’ll Do:
Scale Established Channels & Discover New Levers
- Drive end-to-end acquisition strategy across paid media (Meta, Google/YouTube, TikTok, and emerging networks) while discovering and testing new, non-traditional distribution loops.
- Connect paid acquisition with on-site conversion rate optimization (CRO), lifecycle touchpoints, outbound initiatives, and GTM systems to ensure sustainable user economics.
- Spot organic discovery and AI search engine opportunities, set the KPIs and directional strategy, and coordinate with specialized partners and cross-functional teams to capture high-intent demand.
Surface Opportunities & Lead Cross-Functional Squads
- Identify untapped growth opportunities through data and customer signals, orchestrating cross-functional teams to deliver them or rolling up your sleeves to execute the zero-to-one build yourself.
- Lead and align agile, cross-functional squads across Product, Engineering, Design, Lifecycle, and Data Science to run coordinated growth experiments.
- Synthesize complex performance data and cohort analytics into clear, actionable readouts and strategic recommendations for senior leadership.
Build AI-Accelerated Growth Engines
- Utilize generative AI workflows to rapidly prototype landing pages, generate creative and copy variations, and launch experiments without getting stuck in support queues.
- Deploy AI tools to streamline campaign operations, accelerate multivariate testing velocity, and create scalable, compounding marketing surfaces.
Drive Experimentation & Analytical Rigor
- Build rigorous testing roadmaps across messaging hooks, creative angles, audience cohorts, and post-click onboarding funnels.
- Model CAC, conversion efficiency, payback timelines, and customer lifetime value (LTV) to ensure channel expansion remains profitable.
BASIC QUALIFICATIONS
What You Bring:
- Consumer Growth & Channel Breadth
- 8–10+ years of growth experience in performance marketing, demand generation, or growth product marketing within high-growth B2C tech or consumer digital platforms.
- Demonstrated track record of scaling consumer businesses, with verifiable results driving growth through paid acquisition, product marketing (PMM), go-to-market (GTM) execution, or dedicated growth analytics.
- Strong depth in paid acquisition paired with practical working literacy across landing page optimization, lifecycle, outbound channels, and GTM infrastructure.
-
Ability to recognize organic search, content, and discovery mechanics as commercial growth levers and steer initiatives toward measurable business goals.
-
Proven Analytics Track Record
- Demonstrated track record using data and analytics to uncover hidden growth headroom, prioritize high-impact bets, and defend strategic decisions.
- Highly proficient in building unit-economics models, evaluating cohort curves, and measuring incrementality without requiring heavy analyst oversight.
-
Familiarity with modern attribution landscapes, privacy shifts, and blended measurement frameworks.
-
Cross-Functional Influence & Execution Agility
- Proven ability as an individual contributor to lead cross-functional projects, rally cross-discipline partners, and maintain momentum across teams.
- Comfortable balancing strategic prioritization with direct execution, stepping in to personally set up, test, and iterate when the playbook is still unwritten.
-
Confident, polished communication style capable of framing trade-offs, commercial upside, and risk directly to senior stakeholders.
-
Practical AI Fluency
- Active, regular user of generative AI tools for creative generation, copy iteration, asset variation, and rapid landing page development.
- Experience using AI tools to increase execution speed, eliminate operational bottlenecks, and maintain high testing velocity.
- Clear intuition for brand voice, quality assurance, and risk awareness when deploying AI-assisted assets in the market.
HOW WE WORK
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
HOW WE REWARD YOU
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply Now
See all 9,273+ Marketing Lead Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Lead roles.
Get Access To All JobsTips for Finding Marketing Lead Jobs
Frame your degree field clearly
Marketing Lead roles typically require a degree in marketing, communications, business, or a related field. If your degree title is adjacent, prepare to show how your coursework directly supports the marketing specialization the role demands.
Target employers with a sponsorship track record
Large consumer brands, tech companies, and agencies sponsor marketing roles regularly. Prioritize employers who have filed Labor Condition Applications before, it signals a working immigration process and reduces the risk of a first-timer backing out.
Get the job title right on your offer letter
Vague titles like 'Marketing Manager' can complicate specialty occupation determinations. Push for specificity, 'Marketing Lead, Demand Generation' or 'Marketing Lead, Brand Strategy' ties the role to a defined discipline and strengthens the H-1B or E-3 petition.
Australian citizens should lead with the E-3
If you hold Australian citizenship, the E-3 is almost always the faster and simpler path. There's no lottery, no cap backlog, and employers can file year-round. Most consulates process E-3 applications within two to four weeks of your interview.
Prepare a portfolio that shows strategic impact
Visa petitions for marketing roles benefit from evidence of specialized expertise. A portfolio showing campaign strategy, budget ownership, and measurable growth outcomes reinforces the specialty occupation argument and helps your employer's immigration attorney build the case.
Raise sponsorship early, not after the offer
Bringing up visa needs at the offer stage creates unnecessary friction. Mention your work authorization situation during the first recruiter conversation so both sides can confirm sponsorship feasibility before investing time in a multi-round interview process.
Frequently Asked Questions
Does a Marketing Lead role qualify as a specialty occupation for H-1B purposes?
Most Marketing Lead positions qualify, but it depends on how the role is defined. USCIS looks for a direct relationship between the job duties and a specific bachelor's degree field. Roles focused on brand strategy, digital marketing, or demand generation, where a degree in marketing, communications, or a related field is genuinely required, typically satisfy the specialty occupation standard. Generic roles where any business degree qualifies can face more scrutiny.
What visa options are available for Marketing Lead roles?
The H-1B visa is the most common path for non-Australians, subject to the annual lottery. Australian citizens can apply for the E-3 visa instead, which has a 10,500 annual allocation that has never been fully used, no lottery, and allows two-year renewable stays. Canadians and Mexicans may qualify under TN visa status if the role fits the defined marketing professional category. O-1A is an option for candidates with demonstrable industry recognition.
How can I find Marketing Lead jobs that offer visa sponsorship?
Migrate Mate filters job listings specifically for roles open to visa sponsorship, so you're not sifting through postings where sponsorship isn't on the table. Marketing Lead roles on the platform span tech, e-commerce, agencies, and consumer brands, the employer types most likely to have existing immigration infrastructure and the appetite to sponsor a mid-senior marketing hire.
Do I need a four-year degree to get a Marketing Lead role sponsored?
A four-year bachelor's degree in marketing, communications, business, or a closely related field is the standard requirement for H-1B and E-3 sponsorship. Australian three-year bachelor's degrees are generally accepted as equivalent for E-3 purposes. If your degree is in an unrelated field, relevant work experience can sometimes substitute, USCIS recognizes three years of specialized experience as equivalent to one year of formal education, but this adds complexity to the petition.
What H-1B approval rates look like for marketing roles?
USCIS doesn't publish approval rates broken down by job title, but marketing and communications roles have historically faced higher rates of Requests for Evidence than engineering or IT positions, largely because the specialty occupation argument requires more documentation. Employers with experienced immigration counsel and a well-documented job description, one that specifies the degree field required and explains why, see meaningfully better outcomes than those filing with generic position descriptions.
What is the prevailing wage requirement for sponsored Marketing Lead jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.