Senior Marketing Strategist Jobs in USA with Visa Sponsorship
Senior Marketing Strategist roles qualify as specialty occupations under the H-1B visa, making employer sponsorship straightforward for candidates with a bachelor's degree in marketing, communications, or a related field. Many large consumer brands, tech firms, and agencies file LCAs annually for this title, keeping the pipeline active year-round. For detailed occupation requirements, see the O*NET profile.
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Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
What you’ll be doing:
As a Senior Strategist on our Lead Generation Affiliate team, you’ll own performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education. You’ll also be the team’s go-to expert and trainer, helping our broader strategist and specialist bench manage lead-gen accounts with confidence.
- Serve as a regular point of contact for clients’ strategic and account questions, participate in weekly client calls, oversee account reporting and handle resulting follow-up questions and communications
- Developing effective strategies and tactical plans for achieving client goals
- Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
- Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners
- Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
- Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., TrustedForm/Jornaya), disclosures, and vertical-specific regulatory requirements
- Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical
- Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume
- Analyze program data to find opportunities and identify issues
- Lead affiliate program recruitment, activation, optimization, compliance, creative assets and reporting tasks
- Mediate partnerships and placements with new affiliates
- Handle relationships with a diverse set of publishers and ensure for constant communication & relationship optimization with credible publishers
- Represent Tinuiti at conferences and events as needed
- Consistently looks for ways to improve current processes or introduce innovative approaches that will add to the client’s success
- Train and mentor strategists and specialists on lead-gen account management, including building playbooks and SOPs, running workshops and office hours, and reviewing accounts to raise team-wide lead-gen expertise
- Mentor junior team members and delegate effectively
Requirements
- 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
- Hands-on experience managing pay-per-call and lead-gen programs (call tracking, lead form submissions, lead validation)
- Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued
- Experience with affiliate networks and platforms (Impact, Rakuten, CJ, etc.); lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus
- Working knowledge of lead-gen compliance (TCPA, consent capture, vertical-specific rules) and fraud and quality management
- Strong analytical skills, including funnel and unit economics, with advanced Excel/Sheets and PowerPoint/Slides
- Bachelor's degree
- Up to 30% travel – this may fluctuate based on client need
Preferred:
- Experience training or mentoring teammates, or building enablement content
- Affiliate recruitment, relationship-building, budget management, and daily program operations
- Experience with CRM or offline-conversion feedback and quality scoring
- Working knowledge of HTML
The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
What you’ll be doing:
As a Senior Strategist on our Lead Generation Affiliate team, you’ll own performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education. You’ll also be the team’s go-to expert and trainer, helping our broader strategist and specialist bench manage lead-gen accounts with confidence.
- Serve as a regular point of contact for clients’ strategic and account questions, participate in weekly client calls, oversee account reporting and handle resulting follow-up questions and communications
- Developing effective strategies and tactical plans for achieving client goals
- Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
- Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners
- Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
- Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., TrustedForm/Jornaya), disclosures, and vertical-specific regulatory requirements
- Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical
- Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume
- Analyze program data to find opportunities and identify issues
- Lead affiliate program recruitment, activation, optimization, compliance, creative assets and reporting tasks
- Mediate partnerships and placements with new affiliates
- Handle relationships with a diverse set of publishers and ensure for constant communication & relationship optimization with credible publishers
- Represent Tinuiti at conferences and events as needed
- Consistently looks for ways to improve current processes or introduce innovative approaches that will add to the client’s success
- Train and mentor strategists and specialists on lead-gen account management, including building playbooks and SOPs, running workshops and office hours, and reviewing accounts to raise team-wide lead-gen expertise
- Mentor junior team members and delegate effectively
Requirements
- 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
- Hands-on experience managing pay-per-call and lead-gen programs (call tracking, lead form submissions, lead validation)
- Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued
- Experience with affiliate networks and platforms (Impact, Rakuten, CJ, etc.); lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus
- Working knowledge of lead-gen compliance (TCPA, consent capture, vertical-specific rules) and fraud and quality management
- Strong analytical skills, including funnel and unit economics, with advanced Excel/Sheets and PowerPoint/Slides
- Bachelor's degree
- Up to 30% travel – this may fluctuate based on client need
Preferred:
- Experience training or mentoring teammates, or building enablement content
- Affiliate recruitment, relationship-building, budget management, and daily program operations
- Experience with CRM or offline-conversion feedback and quality scoring
- Working knowledge of HTML
The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
See all 6,967+ Senior Marketing Strategist Jobs
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Get Access To All JobsTips for Finding Senior Marketing Strategist Jobs
Frame your portfolio around measurable outcomes
Employers filing an H-1B for a Senior Marketing Strategist must justify specialty occupation status to USCIS. Quantified results, revenue influenced, conversion lifts, campaign ROI, make that justification cleaner and reduce the risk of a Request for Evidence.
Verify the LCA wage tier before accepting an offer
Run your target metro and job title through the OFLC Wage Search before negotiations start. The LCA must certify at least the prevailing wage, so knowing your Level II or III benchmark stops a low offer from derailing the filing later.
Target companies with dedicated in-house brand teams
Agencies and consultancies often classify senior strategist roles as project-based, which complicates the employer-employee relationship USCIS scrutinizes. In-house marketing departments at product companies or financial services firms file cleaner petitions for this title.
Search Migrate Mate for verified sponsorship history
Use Migrate Mate to find employers with confirmed LCA filing history for Senior Marketing Strategist roles, filtered by city. This cuts out guesswork and focuses your applications on companies already familiar with the sponsorship process for this specific function.
Align your degree field explicitly in your application materials
If your degree is in a tangentially related field like psychology or sociology, your resume and cover letter should draw a direct line to the marketing discipline. Specialty occupation denials for this title often hinge on degree-job field alignment, not experience volume.
Ask about PERM intent early if you want a green card path
Some employers sponsor H-1B but won't initiate PERM labor certification for a permanent role. Raise the EB-2 or EB-3 question during the offer stage, not after you've accepted, so you understand the full sponsorship commitment before you sign.
Frequently Asked Questions
Does a Senior Marketing Strategist role qualify as a specialty occupation for H-1B?
Yes, in most cases. USCIS evaluates whether the position normally requires a bachelor's degree or higher in a specific field. Senior Marketing Strategist roles typically require a degree in marketing, communications, advertising, or business, and the seniority level reinforces the specialty occupation argument. Generic titles with vague duties are more likely to draw a Request for Evidence, so a detailed job description tied to your specific degree field strengthens the petition.
Which visa types support sponsorship for Senior Marketing Strategist positions?
The H-1B is the primary path for most candidates, covering an initial three-year period extendable to six. Australian nationals can use the E-3 visa, which requires the same specialty occupation standard but has a separate cap and no lottery. Chilean and Singaporean nationals may qualify under the H-1B1 visa. TN visa status under USMCA does not cover Marketing Strategist roles, as the profession is not on the USMCA list. An EB-2 or EB-3 green card is available for permanent sponsorship through PERM labor certification.
What degree does an employer need to sponsor a Senior Marketing Strategist?
USCIS looks at both the applicant's degree and whether the role itself requires that specific degree. A bachelor's degree in marketing, communications, advertising, or a closely related business field is the standard. A general business degree may suffice if the job duties align closely. Degrees in unrelated fields like engineering or biology require more documentation showing how the coursework relates directly to the marketing role.
How do I find employers actively sponsoring Senior Marketing Strategist visas?
Migrate Mate lists employers with verified LCA filing history for marketing and strategy roles, so you can focus your search on companies that have already committed to sponsorship for this function. This is more reliable than applying broadly and discovering late in the process that a company doesn't sponsor.
Can a marketing agency sponsor a Senior Marketing Strategist on an H-1B?
Agencies can sponsor, but the petition is more complex. USCIS scrutinizes whether a true employer-employee relationship exists when workers are placed at client sites or juggle multiple accounts. If the agency can demonstrate direct supervision, control over your daily work, and a stable specialty occupation role, approval is possible. Many candidates find in-house roles at product or technology companies easier to sponsor because the employment relationship is more straightforward.
What is the prevailing wage requirement for sponsored Senior Marketing Strategist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.