Senior Marketing Strategist Jobs in USA with Visa Sponsorship
Senior Marketing Strategist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers file an LCA with the DOL before sponsoring, confirming the role meets prevailing wage standards. For detailed occupation requirements, see the O*NET profile.
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This job leads integrated member retention marketing strategies designed to improve health plan renewal, reduce voluntary disenrollment, strengthen member engagement, and increase lifetime value. The role develops data-driven, personalized communications and experiences across the member lifecycle, with particular focus on onboarding, benefit utilization, satisfaction, renewal, and at-risk member intervention.
The position analyzes member behavior, experience, utilization, demographic, channel, and market data to identify retention drivers, barriers, and segments at risk of attrition. It translates those insights into targeted strategies that reinforce plan value, improve the member experience, close communication gaps, and motivate timely renewal and continued coverage.
Responsible for defining retention audiences, journeys, messaging, channel mix, test plans, forecasts, and performance measures. Partners across Marketing, Product, Sales, Service, Clinical, Digital, Analytics, Operations, Compliance, and other matrix teams to coordinate member outreach and resolve experience issues that may contribute to disenrollment.
The Lead Marketing Strategist develops business cases and budget recommendations for retention initiatives; guides execution within defined timelines; and communicates plans, results, risks, and recommendations to key stakeholders and senior management. The role ensures communications are member-centered, brand-aligned, accessible, and compliant with corporate, federal, state, and regulatory requirements.
Success is measured through outcomes such as renewal and retention rates, voluntary disenrollment, engagement, response and conversion, member satisfaction, channel performance, cost effectiveness, and ROI/ROMI. The role evaluates results and applies test-and-learn insights to optimize current programs and shape future retention strategies.
ESSENTIAL RESPONSIBILITIES
Develop integrated member retention plans across the lifecycle, including onboarding, education, engagement, service recovery, renewal, and win-back initiatives.
-
Analyze member, experience, utilization, demographic, channel, and market data to identify retention opportunities, churn indicators, priority segments, and actionable insights.
-
Build forecasts and business cases for retention programs, including expected impact on renewal, disenrollment, engagement, member lifetime value, cost, and ROI/ROMI.
-
Lead cross-functional development and execution of personalized, omnichannel member communications that clearly communicate plan value, benefits, resources, required actions, and renewal information.
-
Establish retention KPIs and measurement plans; track renewal, voluntary disenrollment, engagement, response, conversion, satisfaction, channel performance, and ROI/ROMI; and recommend optimizations based on results.
-
Partner with Marketing Research, Analytics, Product, Service, Clinical, Digital, Operations, Compliance, and other stakeholders to understand member needs, address experience gaps, and coordinate retention interventions.
-
Guide marketing team members in the development of retention briefs, audience strategies, member journeys, testing roadmaps, forecasts, and performance reporting.
-
Manage campaign and program budgets, vendor resources, timelines, approvals, risks, and reporting for retention initiatives.
-
Other duties as assigned.
REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions
6 years’ experience
PREFERRED EDUCATION
Master's Degree – Marketing, Business or related field
Experience
Minimum:
-
8 years' experience coordinating the end to end delivery of marketing strategy programs
-
3-5 years' experience managing cross functional teams and creative development
-
2-5 years' experience developing forecast and ROI analysis
-
2-5 years' experience in the development of marketing plan including tactical development and budget
Preferred:
-
Experience in the marketing of health or other insurance products is preferred
-
Previous experience providing coaching or guidance to coworkers on marketing practices
-
Professional experience using technology, tools, and AI in a Marketing function
KNOWLEDGE, SKILLS & ABILITIES
-
Demonstrated experience in creativity, marketing strategy work within program with complex deliverables
-
Provide oversight to cross functional team to stay on strategy and lead matrix team members
-
Demonstrated experience working across multiple organization to successful completion of project
-
Experience in effectively prioritizing and managing a large volume of projects to completion
-
Excellent business writing skills
-
High standard of professional conduct
-
Demonstrated ability to manage a budget
-
Ability to present marketing program to internal and external stakeholders and executives
-
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
TRAVEL REQUIREMENT:
0% - 25%
Language Requirement (other than English)?
None
PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship).
Position Type:
Hybrid - 3 days a week onsite in Pittsburgh - T, W, TH
Teaches/Trains others regularly
Frequently
Travels regularly from the office to various work sites or from site-to-site
Occasionally
Works primarily out-of-the office selling products/services (Sales employees)
Does Not Apply
Physical Work Site Required
Yes
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
JOB SUMMARY
This job leads integrated member retention marketing strategies designed to improve health plan renewal, reduce voluntary disenrollment, strengthen member engagement, and increase lifetime value. The role develops data-driven, personalized communications and experiences across the member lifecycle, with particular focus on onboarding, benefit utilization, satisfaction, renewal, and at-risk member intervention.
The position analyzes member behavior, experience, utilization, demographic, channel, and market data to identify retention drivers, barriers, and segments at risk of attrition. It translates those insights into targeted strategies that reinforce plan value, improve the member experience, close communication gaps, and motivate timely renewal and continued coverage.
Responsible for defining retention audiences, journeys, messaging, channel mix, test plans, forecasts, and performance measures. Partners across Marketing, Product, Sales, Service, Clinical, Digital, Analytics, Operations, Compliance, and other matrix teams to coordinate member outreach and resolve experience issues that may contribute to disenrollment.
The Lead Marketing Strategist develops business cases and budget recommendations for retention initiatives; guides execution within defined timelines; and communicates plans, results, risks, and recommendations to key stakeholders and senior management. The role ensures communications are member-centered, brand-aligned, accessible, and compliant with corporate, federal, state, and regulatory requirements.
Success is measured through outcomes such as renewal and retention rates, voluntary disenrollment, engagement, response and conversion, member satisfaction, channel performance, cost effectiveness, and ROI/ROMI. The role evaluates results and applies test-and-learn insights to optimize current programs and shape future retention strategies.
ESSENTIAL RESPONSIBILITIES
Develop integrated member retention plans across the lifecycle, including onboarding, education, engagement, service recovery, renewal, and win-back initiatives.
-
Analyze member, experience, utilization, demographic, channel, and market data to identify retention opportunities, churn indicators, priority segments, and actionable insights.
-
Build forecasts and business cases for retention programs, including expected impact on renewal, disenrollment, engagement, member lifetime value, cost, and ROI/ROMI.
-
Lead cross-functional development and execution of personalized, omnichannel member communications that clearly communicate plan value, benefits, resources, required actions, and renewal information.
-
Establish retention KPIs and measurement plans; track renewal, voluntary disenrollment, engagement, response, conversion, satisfaction, channel performance, and ROI/ROMI; and recommend optimizations based on results.
-
Partner with Marketing Research, Analytics, Product, Service, Clinical, Digital, Operations, Compliance, and other stakeholders to understand member needs, address experience gaps, and coordinate retention interventions.
-
Guide marketing team members in the development of retention briefs, audience strategies, member journeys, testing roadmaps, forecasts, and performance reporting.
-
Manage campaign and program budgets, vendor resources, timelines, approvals, risks, and reporting for retention initiatives.
-
Other duties as assigned.
REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions
6 years’ experience
PREFERRED EDUCATION
Master's Degree – Marketing, Business or related field
Experience
Minimum:
-
8 years' experience coordinating the end to end delivery of marketing strategy programs
-
3-5 years' experience managing cross functional teams and creative development
-
2-5 years' experience developing forecast and ROI analysis
-
2-5 years' experience in the development of marketing plan including tactical development and budget
Preferred:
-
Experience in the marketing of health or other insurance products is preferred
-
Previous experience providing coaching or guidance to coworkers on marketing practices
-
Professional experience using technology, tools, and AI in a Marketing function
KNOWLEDGE, SKILLS & ABILITIES
-
Demonstrated experience in creativity, marketing strategy work within program with complex deliverables
-
Provide oversight to cross functional team to stay on strategy and lead matrix team members
-
Demonstrated experience working across multiple organization to successful completion of project
-
Experience in effectively prioritizing and managing a large volume of projects to completion
-
Excellent business writing skills
-
High standard of professional conduct
-
Demonstrated ability to manage a budget
-
Ability to present marketing program to internal and external stakeholders and executives
-
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
TRAVEL REQUIREMENT:
0% - 25%
Language Requirement (other than English)?
None
PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship).
Position Type:
Hybrid - 3 days a week onsite in Pittsburgh - T, W, TH
Teaches/Trains others regularly
Frequently
Travels regularly from the office to various work sites or from site-to-site
Occasionally
Works primarily out-of-the office selling products/services (Sales employees)
Does Not Apply
Physical Work Site Required
Yes
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
See all 7,296+ Senior Marketing Strategist Jobs
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Get Access To All JobsTips for Finding Senior Marketing Strategist Jobs
Target employers with an LCA filing history
Employers who have filed Labor Condition Applications for marketing roles are already familiar with the sponsorship process. This significantly reduces friction when negotiating sponsorship, since the employer isn't navigating the process for the first time.
Frame your specialization as a differentiator
Employers are more likely to sponsor when they can't easily source the same skill set domestically. Specializations in performance marketing, brand strategy, or marketing analytics strengthen the case that your expertise justifies the sponsorship investment.
Clarify the degree requirement in the job description
H-1B specialty occupation status requires the role to normally require a specific bachelor's degree. Job postings that list 'bachelor's preferred' rather than 'required' can complicate approval, so confirm the employer will reflect this accurately in the LCA.
Understand the H-1B lottery timing before you accept an offer
H-1B registrations open in March each year for an October start date. If you're not already in H-1B status, confirm whether your employer will sponsor for the next available cap season and what your work authorization covers in the interim period.
Consider O-1A if you have a strong professional track record
Senior marketers with documented achievements, industry recognition, published work, or significant media coverage may qualify for the O-1A visa, which has no lottery and no annual cap. It requires demonstrating extraordinary ability through multiple qualifying criteria.
Get clarity on sponsorship scope during the offer stage
Some employers sponsor for H-1B but won't commit to green card sponsorship. If long-term U.S. residency is your goal, ask directly about the employer's PERM sponsorship policy before accepting an offer to avoid complications later.
Frequently Asked Questions
Does a Senior Marketing Strategist role qualify as an H-1B specialty occupation?
Yes, provided the employer requires a bachelor's degree or higher in marketing, business, communications, or a closely related field as a minimum condition of employment. The key word is 'required', if the job description says the degree is preferred or a substitute for experience, USCIS may question specialty occupation status. Employers should work with immigration counsel to draft the job description and LCA accurately.
What degree field do I need for H-1B sponsorship as a Senior Marketing Strategist?
Most approved H-1B visa petitions for senior marketing roles cite degrees in marketing, business administration, communications, or economics. The degree field must have a logical connection to the specific duties of the role. A general business degree typically supports a strategy-focused position, while a pure liberal arts degree without relevant coursework may face more scrutiny during adjudication.
How likely is it that an employer will sponsor a Senior Marketing Strategist for a visa?
Sponsorship is more common at larger companies, tech firms, and multinational brands that have established immigration programs. Senior-level roles are generally easier to justify for sponsorship than entry-level positions because the employer can more credibly argue the role requires specialized expertise not readily available domestically. Browsing sponsored marketing roles on Migrate Mate can help you identify which employers are actively hiring with sponsorship.
Can I qualify for an O-1A visa as a Senior Marketing Strategist?
Potentially, yes. The O-1A requires demonstrating extraordinary ability through criteria such as high salary relative to peers, critical employment at a distinguished organization, judging others' work, original contributions of major significance, or published material about your work. Senior marketers with a strong public profile, industry awards, or documented business impact can build a credible O-1A case. Unlike the H-1B, there's no lottery and no annual cap.
What happens to my visa status if I change employers as a Senior Marketing Strategist?
On an H-1B, you can change employers using H-1B portability, your new employer files a transfer petition, and you can begin working for them once it's received by USCIS, before approval. The new role must also qualify as a specialty occupation. On an O-1 visa, there's no portability rule; your new employer must file a fresh petition. In either case, your status is tied to the sponsoring employer, so gaps in employment require careful planning.
What is the prevailing wage requirement for sponsored Senior Marketing Strategist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.