Senior Marketing Strategist Jobs in USA with Visa Sponsorship
Senior Marketing Strategist roles qualify for H-1B and O-1 visa sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers file an LCA with the DOL before sponsoring, confirming the role meets prevailing wage standards. For detailed occupation requirements, see the O*NET profile.
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This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions. Employed by Highmark Health, the position provides dedicated marketing strategy and execution support for HM Insurance Group, partnering closely with business stakeholders to align marketing strategies with brand and business priorities.
The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products. Campaigns may include brand‑building initiatives, thought leadership, digital and social tactics, advertising, web experiences, and sales enablement support. This role requires a hands‑on, highly versatile marketer who can set strategic direction while actively partnering in execution, comfortably moving between high‑level strategy and tactical implementation.
The Senior Marketing Strategist brings strong fluency in brand marketing, web strategy, and channel optimization, collaborating with marketing research, internal matrix partners, and external vendors to deliver insight‑driven programs. The Senior Marketing Strategist leads the development of marketing project briefs, working with key stakeholders to define objectives, audience insights, positioning, key messages, and measurement approaches. The role applies a strong understanding of complex B2B buying cycles and multi‑stakeholder decision‑making, where brand trust and credibility are critical. The role ensures the delivery of high‑quality, on‑strategy marketing programs within defined timelines and budgets and leads communication of marketing plans, performance, and outcomes to senior stakeholders across HM Insurance Group.
This position manages and optimizes campaign and project budgets and evaluates outcomes to distill customer insights, competitive intelligence, and market trends relevant to Stop Loss and B2B insurance. These insights inform future strategies and guide ongoing optimization of brand reach, engagement, and channel effectiveness, leveraging digital and web performance signals to improve ROI/ROMI. Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast‑paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact.
This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T,W,Th).
ESSENTIAL RESPONSIBILITIES
- Develop integrated (360) marketing campaigns to advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
- Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
- Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.
- Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
- Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
- Other duties as assigned or requested.
REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions - 6 years' experience
PREFERRED EDUCATION
Master's Degree – Marketing, Business or related field
Experience
Minimum:
- 5 years' experience coordinating the end to end delivery of a variety of marketing projects
- Experience with marketing plan development and tactical deployment planning
- Experience working in project management tools suites and budget management
Preferred:
- Experience in the marketing of health or other insurance products is preferred
- Experience evaluating creative
- Initiating research projects
- Develop forecast and ROI analysis
- Leading cross functional work groups
KNOWLEDGE, SKILLS & ABILITIES
- Demonstrated experience in creativity, marketing strategy work or in marketing project management
- Organization and project management
- Demonstrated experience working across multiple organization to successful completion of project
- Experience in effectively prioritizing and managing a large volume of projects to completion
- Excellent business writing skills
- High standard of professional conduct
- Demonstrated ability to manage a budget
- Ability to complete work using the following software packages; word, excel, ppt
TRAVEL REQUIREMENT
0% - 25%
LANGUAGE REQUIREMENT (other than English)?
None
PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship.
Position Type:
Office-Based or Remote
Office-Based Positions
An employee in this position works in an office environment. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.
Teaches/Trains others regularly
Frequently
Travels regularly from the office to various work sites or from site-to-site
Occasionally
Works primarily out-of-the office selling products/services (Sales employees)
Does Not Apply
Physical Work Site Required
Yes
Most on-The-Road Positions
An employee in this position may work in a home or company office environment but is also frequently driving to and from various locations to perform the work off-site. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.
Non-Office-Based Positions
An employee in this position is frequently required to move throughout the workplace, sit, stand and walk, use hands and fingers to hold objects, tools or controls, possess fine motor skills (e.g., to write and operate a computer or to steer transportation equipment), possess gross motor skills (e.g., to carry items), reach with hands and arms, climb stairs and ladders, balance, stoop, kneel crouch and crawl, communicate effectively, and talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee must be able to work in a busy environment where decisions often must be made quickly, must attend work on a regular and reliable basis, must adhere to all workplace policies, and may be called upon to work outside regular business hours. This work occurs in a [example: warehouse, hospital or provider’s office or mailroom].
Lifting: up to 10 pounds
Does Not Apply
Lifting: 10 to 25 pounds
Does Not Apply
Lifting: 25 to 50 pounds
Does Not Apply
ADDITIONAL INFORMATION
Changes Approved By:
Jeff Cypher
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$67,500.00
Pay Range Maximum:
$126,000.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
JOB SUMMARY
This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions. Employed by Highmark Health, the position provides dedicated marketing strategy and execution support for HM Insurance Group, partnering closely with business stakeholders to align marketing strategies with brand and business priorities.
The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products. Campaigns may include brand‑building initiatives, thought leadership, digital and social tactics, advertising, web experiences, and sales enablement support. This role requires a hands‑on, highly versatile marketer who can set strategic direction while actively partnering in execution, comfortably moving between high‑level strategy and tactical implementation.
The Senior Marketing Strategist brings strong fluency in brand marketing, web strategy, and channel optimization, collaborating with marketing research, internal matrix partners, and external vendors to deliver insight‑driven programs. The Senior Marketing Strategist leads the development of marketing project briefs, working with key stakeholders to define objectives, audience insights, positioning, key messages, and measurement approaches. The role applies a strong understanding of complex B2B buying cycles and multi‑stakeholder decision‑making, where brand trust and credibility are critical. The role ensures the delivery of high‑quality, on‑strategy marketing programs within defined timelines and budgets and leads communication of marketing plans, performance, and outcomes to senior stakeholders across HM Insurance Group.
This position manages and optimizes campaign and project budgets and evaluates outcomes to distill customer insights, competitive intelligence, and market trends relevant to Stop Loss and B2B insurance. These insights inform future strategies and guide ongoing optimization of brand reach, engagement, and channel effectiveness, leveraging digital and web performance signals to improve ROI/ROMI. Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast‑paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact.
This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T,W,Th).
ESSENTIAL RESPONSIBILITIES
- Develop integrated (360) marketing campaigns to advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
- Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
- Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.
- Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
- Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
- Other duties as assigned or requested.
REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions - 6 years' experience
PREFERRED EDUCATION
Master's Degree – Marketing, Business or related field
Experience
Minimum:
- 5 years' experience coordinating the end to end delivery of a variety of marketing projects
- Experience with marketing plan development and tactical deployment planning
- Experience working in project management tools suites and budget management
Preferred:
- Experience in the marketing of health or other insurance products is preferred
- Experience evaluating creative
- Initiating research projects
- Develop forecast and ROI analysis
- Leading cross functional work groups
KNOWLEDGE, SKILLS & ABILITIES
- Demonstrated experience in creativity, marketing strategy work or in marketing project management
- Organization and project management
- Demonstrated experience working across multiple organization to successful completion of project
- Experience in effectively prioritizing and managing a large volume of projects to completion
- Excellent business writing skills
- High standard of professional conduct
- Demonstrated ability to manage a budget
- Ability to complete work using the following software packages; word, excel, ppt
TRAVEL REQUIREMENT
0% - 25%
LANGUAGE REQUIREMENT (other than English)?
None
PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship.
Position Type:
Office-Based or Remote
Office-Based Positions
An employee in this position works in an office environment. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.
Teaches/Trains others regularly
Frequently
Travels regularly from the office to various work sites or from site-to-site
Occasionally
Works primarily out-of-the office selling products/services (Sales employees)
Does Not Apply
Physical Work Site Required
Yes
Most on-The-Road Positions
An employee in this position may work in a home or company office environment but is also frequently driving to and from various locations to perform the work off-site. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.
Non-Office-Based Positions
An employee in this position is frequently required to move throughout the workplace, sit, stand and walk, use hands and fingers to hold objects, tools or controls, possess fine motor skills (e.g., to write and operate a computer or to steer transportation equipment), possess gross motor skills (e.g., to carry items), reach with hands and arms, climb stairs and ladders, balance, stoop, kneel crouch and crawl, communicate effectively, and talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee must be able to work in a busy environment where decisions often must be made quickly, must attend work on a regular and reliable basis, must adhere to all workplace policies, and may be called upon to work outside regular business hours. This work occurs in a [example: warehouse, hospital or provider’s office or mailroom].
Lifting: up to 10 pounds
Does Not Apply
Lifting: 10 to 25 pounds
Does Not Apply
Lifting: 25 to 50 pounds
Does Not Apply
ADDITIONAL INFORMATION
Changes Approved By:
Jeff Cypher
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$67,500.00
Pay Range Maximum:
$126,000.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
How to Get Visa Sponsorship in Senior Marketing Strategist
Target employers with an LCA filing history
Employers who have filed Labor Condition Applications for marketing roles are already familiar with the sponsorship process. This significantly reduces friction when negotiating sponsorship, since the employer isn't navigating the process for the first time.
Frame your specialization as a differentiator
Employers are more likely to sponsor when they can't easily source the same skill set domestically. Specializations in performance marketing, brand strategy, or marketing analytics strengthen the case that your expertise justifies the sponsorship investment.
Clarify the degree requirement in the job description
H-1B specialty occupation status requires the role to normally require a specific bachelor's degree. Job postings that list 'bachelor's preferred' rather than 'required' can complicate approval, so confirm the employer will reflect this accurately in the LCA.
Understand the H-1B lottery timing before you accept an offer
H-1B registrations open in March each year for an October start date. If you're not already in H-1B status, confirm whether your employer will sponsor for the next available cap season and what your work authorization covers in the interim period.
Consider O-1A if you have a strong professional track record
Senior marketers with documented achievements, industry recognition, published work, or significant media coverage may qualify for the O-1A visa, which has no lottery and no annual cap. It requires demonstrating extraordinary ability through multiple qualifying criteria.
Get clarity on sponsorship scope during the offer stage
Some employers sponsor for H-1B but won't commit to green card sponsorship. If long-term U.S. residency is your goal, ask directly about the employer's PERM sponsorship policy before accepting an offer to avoid complications later.
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Get Access To All JobsFrequently Asked Questions
Does a Senior Marketing Strategist role qualify as an H-1B specialty occupation?
Yes, provided the employer requires a bachelor's degree or higher in marketing, business, communications, or a closely related field as a minimum condition of employment. The key word is 'required', if the job description says the degree is preferred or a substitute for experience, USCIS may question specialty occupation status. Employers should work with immigration counsel to draft the job description and LCA accurately.
What degree field do I need for H-1B sponsorship as a Senior Marketing Strategist?
Most approved H-1B petitions for senior marketing roles cite degrees in marketing, business administration, communications, or economics. The degree field must have a logical connection to the specific duties of the role. A general business degree typically supports a strategy-focused position, while a pure liberal arts degree without relevant coursework may face more scrutiny during adjudication.
How likely is it that an employer will sponsor a Senior Marketing Strategist for a visa?
Sponsorship is more common at larger companies, tech firms, and multinational brands that have established immigration programs. Senior-level roles are generally easier to justify for sponsorship than entry-level positions because the employer can more credibly argue the role requires specialized expertise not readily available domestically. Browsing sponsored marketing roles on Migrate Mate can help you identify which employers are actively hiring with sponsorship.
Can I qualify for an O-1A visa as a Senior Marketing Strategist?
Potentially, yes. The O-1A requires demonstrating extraordinary ability through criteria such as high salary relative to peers, critical employment at a distinguished organization, judging others' work, original contributions of major significance, or published material about your work. Senior marketers with a strong public profile, industry awards, or documented business impact can build a credible O-1A case. Unlike the H-1B, there's no lottery and no annual cap.
What happens to my visa status if I change employers as a Senior Marketing Strategist?
On an H-1B, you can change employers using H-1B portability, your new employer files a transfer petition, and you can begin working for them once it's received by USCIS, before approval. The new role must also qualify as a specialty occupation. On an O-1, there's no portability rule; your new employer must file a fresh petition. In either case, your status is tied to the sponsoring employer, so gaps in employment require careful planning.
What is the prevailing wage requirement for sponsored Senior Marketing Strategist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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