Promotions Director Jobs in USA with Visa Sponsorship
Promotions Director positions qualify for H-1B visa and other work visas when they require specialized knowledge in marketing strategy, brand management, or promotional campaign development. Companies typically sponsor directors who demonstrate expertise in consumer behavior analysis, digital marketing platforms, or campaign ROI optimization. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Overview: Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines. To achieve this vision, Beam has assembled a platform with integrated gene editing, delivery and internal manufacturing capabilities. Beam’s suite of gene editing technologies is anchored by base editing, a proprietary technology that is designed to enable precise, predictable and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This has the potential to enable a wide range of therapeutic editing strategies that Beam is using to advance a diversified portfolio of base editing programs. Beam is a values-driven organization committed to its people, cutting-edge science, and a vision of providing life-long cures to patients suffering from serious diseases.
Position Overview: Beam is seeking a dynamic and experienced Associate Director, Marketing Promotions to play a critical role in the development, approval, and execution of promotional materials supporting risto-cel our gene therapy asset in SCD. Reporting to the Senior Director of Brand Strategy and Marketing, this role will lead the end-to-end execution of promotional tactics, including MLR submission and approval, and digital marketing execution, while supporting broader brand strategy across HCP and Patient Marketing. The successful candidate will bring strong experience partnering with field teams, managing agencies, and working cross-functionally in a highly regulated environment.
Responsibilities:
Promotional Development & Execution
- Lead the development of promotional materials, including print, digital, and field-facing assets, from concept through MLR review, approval, and final production for HCP and patient audiences, working closely with HCP and Patient marketing leads.
- Drive effective rollout of approved promotional tactics to sales teams, in close collaboration with HCP and Patient Marketing leads, Sales, Sales Training, and Commercial Operations.
- Ensure promotional materials effectively translate brand strategy into clear, actionable field tools.
Digital & Multichannel Execution
- Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
- Manage media agencies to optimize channel mix, implement tactics, measure performance, and optimize future tactics accordingly across HCP and patient audiences.
- Ensure digital tactics align with brand strategy and compliance requirements.
Performance & Budget Management
- In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities.
- Monitor product performance and propose promotional adjustments based on market dynamics.
Qualifications
- BS in relevant field, advanced degree preferred.
- Typically 10+ years of experience with 7+ years of experience in biotech or pharmaceutical marketing, preferably in rare disease or cell and gene therapies.
- Demonstrated experience leading promotional material development and MLR review.
- Strong experience managing external agencies (creative, digital, production).
- Experience executing digital and multichannel marketing tactics in a regulated environment.
- Ability to work effectively in a highly cross-functional organization.
- Strong communication and interpersonal skills.
- Highly organized, detail-oriented, and able to manage multiple priorities.
- Product launch experience preferred.
- Strong analytical skills; comfortable navigating complex and ambiguous environments.
Company Overview: Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines. To achieve this vision, Beam has assembled a platform with integrated gene editing, delivery and internal manufacturing capabilities. Beam’s suite of gene editing technologies is anchored by base editing, a proprietary technology that is designed to enable precise, predictable and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This has the potential to enable a wide range of therapeutic editing strategies that Beam is using to advance a diversified portfolio of base editing programs. Beam is a values-driven organization committed to its people, cutting-edge science, and a vision of providing life-long cures to patients suffering from serious diseases.
Position Overview: Beam is seeking a dynamic and experienced Associate Director, Marketing Promotions to play a critical role in the development, approval, and execution of promotional materials supporting risto-cel our gene therapy asset in SCD. Reporting to the Senior Director of Brand Strategy and Marketing, this role will lead the end-to-end execution of promotional tactics, including MLR submission and approval, and digital marketing execution, while supporting broader brand strategy across HCP and Patient Marketing. The successful candidate will bring strong experience partnering with field teams, managing agencies, and working cross-functionally in a highly regulated environment.
Responsibilities:
Promotional Development & Execution
- Lead the development of promotional materials, including print, digital, and field-facing assets, from concept through MLR review, approval, and final production for HCP and patient audiences, working closely with HCP and Patient marketing leads.
- Drive effective rollout of approved promotional tactics to sales teams, in close collaboration with HCP and Patient Marketing leads, Sales, Sales Training, and Commercial Operations.
- Ensure promotional materials effectively translate brand strategy into clear, actionable field tools.
Digital & Multichannel Execution
- Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
- Manage media agencies to optimize channel mix, implement tactics, measure performance, and optimize future tactics accordingly across HCP and patient audiences.
- Ensure digital tactics align with brand strategy and compliance requirements.
Performance & Budget Management
- In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities.
- Monitor product performance and propose promotional adjustments based on market dynamics.
Qualifications
- BS in relevant field, advanced degree preferred.
- Typically 10+ years of experience with 7+ years of experience in biotech or pharmaceutical marketing, preferably in rare disease or cell and gene therapies.
- Demonstrated experience leading promotional material development and MLR review.
- Strong experience managing external agencies (creative, digital, production).
- Experience executing digital and multichannel marketing tactics in a regulated environment.
- Ability to work effectively in a highly cross-functional organization.
- Strong communication and interpersonal skills.
- Highly organized, detail-oriented, and able to manage multiple priorities.
- Product launch experience preferred.
- Strong analytical skills; comfortable navigating complex and ambiguous environments.
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Get Access To All JobsTips for Finding Promotions Director Jobs
Emphasize Strategic Planning Skills
Highlight experience developing comprehensive promotional strategies, analyzing market data, and managing cross-functional campaigns. USCIS values roles requiring specialized knowledge in consumer psychology and brand positioning.
Document Digital Marketing Expertise
Showcase proficiency with marketing automation platforms, data analytics tools, and performance measurement systems. Technical knowledge of programmatic advertising and attribution modeling strengthens visa applications significantly.
Highlight Team Leadership Experience
Demonstrate management of creative teams, agency relationships, and promotional budgets. Director-level responsibilities requiring specialized oversight of marketing operations support specialty occupation requirements effectively.
Show Measurable Campaign Results
Present specific examples of promotional campaigns you've led, including reach metrics, engagement rates, and conversion improvements. Quantifiable results demonstrate the specialized expertise USCIS seeks.
Target Marketing-Forward Companies
Focus on consumer brands, entertainment companies, and digital marketing agencies that understand promotional strategy value. These employers more readily recognize the specialized skills required for effective promotion.
Frequently Asked Questions
What degree do I need for H-1B sponsorship as a Promotions Director?
A bachelor's degree in marketing, communications, business, advertising, or a related field typically qualifies. Some employers accept degrees in psychology or data analytics if combined with relevant promotional experience. The degree field should relate to strategic marketing or consumer behavior analysis.
How to find Promotions Director jobs with visa sponsorship?
To find Promotions Director jobs with visa sponsorship, use Migrate Mate, which specializes in visa-sponsored positions. Focus on marketing agencies, entertainment companies, retail chains, and media organizations that commonly hire international talent for senior marketing roles. These positions typically qualify for H-1B visa, O-1 visa, or L-1 visas depending on your experience level and the company's sponsorship capabilities.
Do Promotions Director roles qualify as specialty occupations?
Yes, when the position requires specialized knowledge in promotional strategy, consumer behavior analysis, or digital marketing platforms. USCIS typically approves roles involving campaign optimization, brand management, or marketing automation. Generic promotional roles without technical requirements may face scrutiny.
Which industries sponsor Promotions Directors most frequently?
Consumer goods companies, entertainment studios, digital marketing agencies, and e-commerce platforms sponsor most frequently. Technology companies with consumer products and retail chains also sponsor regularly. B2B companies sponsor less often unless the role involves specialized technical marketing.
Can I get sponsored if my background is in general marketing?
Yes, if you can demonstrate specialized expertise in promotional strategy, campaign analytics, or consumer behavior. Focus on technical skills like marketing automation, data analysis tools, or programmatic advertising knowledge. General marketing experience alone may not sufficiently differentiate the role.
What's the typical H-1B approval rate for marketing director positions?
Marketing director roles generally see approval rates of 70-85% when properly documented with specialized requirements. Success depends on clearly establishing the role's complexity and the specific expertise needed. Well-defined technical responsibilities and degree relevance significantly improve approval odds.
What is the prevailing wage requirement for sponsored Promotions Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.