Wine Sales Representative Jobs
Wine Sales Representative jobs are open across distributors, importers, wineries, and retail chains, at every level from entry-level to senior territory manager, with specializations in on-premise accounts, off-premise retail, and fine wine portfolio sales. Find a role that fits below and apply directly.
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Pine State is currently looking for an On-Premise Wine Sales Representative who will be responsible for the sales and distribution of an extensive wine portfolio in restaurants and independent retail accounts throughout the territory. The ideal candidate will have the ability to work independently, have a strong work ethic and a passion and enthusiasm for the beverage industry.
Compensation:
- Annual compensation is $45,000 to $60,000 which includes base pay and commissions
- Vehicle Mileage Reimbursement
- Cell phone stipend
- Health Benefits (Benefit enrollment after 30 days of employment)
- 401k with employer match
- Paid vacation, sick, and holidays
- Training and career development
Position Responsibilities:
- Plan, develop and present to customers effective strategies to increase sales.
- Communicate to customers new items, product information and competitive market information to generate dialogue and create “need”.
- Manage samples responsibly, within company guidelines and parameters of the law.
- Review non-buy account list regularly. Work with appropriate personnel to secure new business through closure of account and distribution voids.
- Dominate the on-premises market regarding house pours, menu placements, back-of-bar product placements and POS.
- Monitor vintage dates and labels, and rotate products to ensure compliance with PST Co. and supplier quality standards.
- Adhere to account call frequency and sequence to ensure customer satisfaction.
- Maintain positive professional relationships with owners and buying personnel at key accounts.
- Resolve customer complaints professionally and in a timely manner. Utilize assistance from NH State Wine Manager and/or other PST personnel as necessary.
- Complete and submit all administrative paperwork, i.e. comment sheets, incentive tracking sheets, etc. on or before the deadline.
- Utilize Pine State Beverage’s Marketing Department and Print Shop to the maximum extent as they relate to wine lists, shelf talkers and other printed materials.
- Write credits for damaged items and/or shipment errors within authority as per established company guidelines.
- Perform other duties as assigned.
Qualifications:
- Knowledge of on-premises trade, sales & strategic marketing in the beverage industry.
- Knowledge of wine and the key elements to composing a restaurant wine selection.
- Strong oral, written and interpersonal communication skills.
- Proven analytical decision-making and problem-solving skills.
- Demonstrated business math skills.
- Time management skills and the ability to work independently.
- Commitment to quality and willingness to work as part of a team.
- Valid driver’s license and safe driving record.
- Professional appearance.
- Flexibility to work extended hours as needed including late nights and weekends.
Physical Requirements:
- Regular and sustained periods of strenuous physical exertion requiring ability to lift, carry and position objects using proper body mechanics (10 to 15 pounds consistently and 25 to 40 pounds occasionally).
- Significant periods of time spent in a vehicle, traveling to accounts within assigned territory.
- Exposure to a variety of environmental conditions: weather, temperature, lighting and noise as determined by circumstances at accounts within assigned territory.
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Who's Hiring


What Employers Look For
The qualifications that appear most often in wine sales representative jobs.
- Two or more years of beverage alcohol sales or distributor experience
- Demonstrated ability to manage and grow a defined sales territory
- Knowledge of wine varietals, regions, and production methods at a working level
- Valid driver's license and reliable vehicle for daily account visits
- Experience selling to on-premise or off-premise accounts in a three-tier market
- WSET, Court of Master Sommeliers, or equivalent wine education credential preferred
Tips for Your Wine Sales Representative Job Search
Tailor your resume to territory results
Wine sales resumes live or die on measurable outcomes. List the accounts you grew, the case volume you moved, or the placements you secured by channel. Hiring managers want to see what you actually sold, not just that you sold.
Get your WSET or CMS certification first
Many distributors and fine wine importers filter candidates by wine education credentials. Earning a WSET Level 2 or a Court of Master Sommeliers Certified designation before you apply gives your resume a credibility signal that separates you from applicants with only sales backgrounds.
Apply early to roles that fit
Migrate Mate lists wine sales representative openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target openings by channel, not just region
On-premise (restaurants, bars, hotels) and off-premise (grocery, liquor retail) roles call for different skill sets and relationships. Filter your search by the channel you know best and lead with that in your cover letter so hiring managers understand your account experience immediately.
Prepare a portfolio pitch for your interview
Many wine sales interviews end with a mock sales call or a request to pitch a specific SKU to a buyer. Practice presenting a wine's story, its price-to-quality position, and a placement rationale for a real account type before your first round.
Negotiate your car allowance and sample budget
Total compensation for wine sales roles includes base, commission, a car or mileage allowance, and a sample allocation. When an offer arrives, ask about each component separately so you can compare packages that look similar on base pay but differ significantly in field support.
Wine Sales Representative Jobs: Frequently Asked Questions
Which companies are hiring the most wine sales representatives?
Breakthru Beverage, European Wine Imports, and Empire Merchants North are hiring the most wine sales representatives right now, with openings concentrated in Colorado, New York, and Ohio, based on current listings on Migrate Mate as of November 2026. Distributor and importer roles make up the largest share of active postings.
How many wine sales representative jobs are remote?
About 17% of wine sales representative openings are fully remote or hybrid as of November 2026, reflecting the field-based nature of most territory roles. National account manager and supplier-side brand ambassador positions are the most likely to offer remote or hybrid arrangements, while distributor territory roles almost always require in-person account visits.
How do you become a wine sales representative?
Start by building foundational wine knowledge through a WSET Level 2 or Court of Master Sommeliers certification, then pursue entry-level roles with a wine distributor, importer, or winery. Develop your understanding of the three-tier distribution system, build relationships with on-premise and off-premise buyers, and document your account results so you can show concrete sales impact when you apply for territory roles.
Can you get a wine sales representative job with no experience?
Yes, candidates with hospitality or retail backgrounds regularly land entry-level wine sales roles because buyer-facing communication skills transfer directly. Focus on roles posted by regional distributors, which are more likely to train from the ground up than national suppliers. Earning a wine certification before you apply demonstrates commitment and partially offsets the absence of a formal sales history.
What does the wine sales representative interview process look like?
Most wine sales interviews involve a phone screen with a recruiter or hiring manager, followed by a face-to-face or video interview focused on your account management experience and wine knowledge. A second round often includes a ride-along with a current rep or a mock sales call where you pitch a specific wine to a panel acting as buyers. References from past accounts or managers typically close the process.
Where can I find and apply to wine sales representative jobs?
You can find and apply to wine sales representative jobs on Migrate Mate, which lists current openings from across the United States. Find the roles that fit your experience, channel focus, and preferred territory, then apply directly to each listing from the page.
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