Content Specialist Jobs in Michigan

COPY/CONTENT SEO/AEO PAID ADS

Annual Base Salary Range: $55,000 - $65,000

Hybrid (mostly remote).

WELCOME HOME, SEARCH-SAVVY STORYTELLER.

You're the person who turns ideas into finished work, and makes sure people can actually find it. You write well, edit sharply, and understand how buyers search, whether they're typing into Google or asking an AI tool for a recommendation. You know how to use AI to move faster without handing it your judgment. You drive the tool. You don't let it think for you.

At Hughes Integrated, our Marketing Consultants build strong strategy for clients. We're looking for a Content Marketing Specialist to turn that strategy into excellent finished marketing and real search visibility: website copy, emails, digital ads, landing pages, and content built to rank on Google, show up in AI answers, and reach right-fit prospects. You'll own hands-on SEO and AEO work, from keyword research to on-page updates, and you'll sit in on client messaging and strategy sessions, contribute your perspective, and grow toward leading that work over time.

We're a team of Marketers, Creatives, Project Managers, and Visionaries who own our results and bring our A-game every day.

We're guided by these core values:

Relationships First: Valuing authentic connections and a supportive, drama-free workplace.

Continuous Growth: Committed to ongoing self-improvement, learning, and innovation.

Strategic Focus: Operating from a deep understanding of the bigger picture.

Know Your Stuff: “Be the Guide” with empathy and authority proven in your field of discipline.

Proactive Problem Solver: Bringing creative ideas to solve any challenges that arise.

We’d love to have you on the team.

THANKS FOR BRINGING YOUR UNIQUE GIFTING

• Content & Messaging
• Participate in client discovery and strategy sessions to understand their business, audience, voice, differentiators, and goals, then translate those insights into clear, persuasive brand messaging.
• Use AI tools strategically to research, develop, and accelerate content creation while maintaining accuracy, originality, brand voice, and quality.
• Develop, write, and edit content across websites, blogs, email campaigns, digital ads, social media, video scripts, case studies, and occasional print collateral, incorporating SEO strategy while ensuring clarity, accuracy, brand voice, and effectiveness.
• SEO, AEO & Search Strategy
• Conduct keyword, audience, search intent, and competitor research to identify opportunities and inform strategy.
• Develop and execute SEO, AEO, and local search strategies to improve visibility across traditional and AI-powered search, including Google Business Profile optimization.
• Optimize website content and implement on-page and foundational technical SEO improvements, collaborating with web designers/developers as needed.
• Monitor rankings, organic traffic, conversions, and other performance indicators to evaluate results and proactively recommend improvements and new opportunities.
• Stay current on changes in search behavior, algorithms, AI-powered discovery, and SEO/AEO best practices.
• Paid Search & Digital Marketing
• Build, manage, monitor, and optimize Google Ads campaigns based on client goals and performance.
• Connect paid search insights with organic search and content strategies to identify broader opportunities.
• Evaluate campaign performance and recommend adjustments to improve results.
• Grow Through What Comes: As a team player in a dynamic agency environment, you'll occasionally take on additional responsibilities, like supporting new initiatives, exploring cross-functional work, and learning by doing.

WHAT SUCCESS LOOKS LIKE

You don't just check off optimizations or crank out content. You understand what we're trying to accomplish for each client and look for ways to make the work better. Clients end up with clearer, more consistent messaging, websites built around how their buyers actually search, and better visibility across search and AI platforms. And our consultants have someone they trust to turn strategy into finished work.

QUALIFIED CANDIDATES WILL HAVE

• 2-5 years of hands-on marketing experience, in an agency or as a strong in-house generalist
• Genuinely strong writing and editing skills. This one is non-negotiable
• Real marketing judgment: you know why a piece works, not just how to produce it
• Hands-on experience with SEO and AEO, including keyword research, on-page optimization, and Google Business Profile
• Google Ads experience strongly preferred
• Working knowledge of WordPress, Google Search Console, GA4, and tools like Semrush
• Excitement about AI, grounded in marketing fundamentals. Ideally you learned marketing before generative AI and now use it as a force multiplier
• Experience with email platforms and marketing automation is a plus
• Readiness for a step up in ownership and breadth

PLEASE APPLY TO OUR COMPETITORS IF YOU…

• Want AI to do the thinking for you. (We believe human creativity should drive the technology, not the other way around.)
• Would rather hit publish than read it one more time.
• Need someone looking over your shoulder to get things done.
• Think a first draft is a final draft.

WE THINK YOU’LL LOVE IT HERE

We care deeply about developing our people and creating space for them to grow. That’s why we offer:

• Paid time off
• Health insurance and prescription coverage
• Vision and dental insurance
• Retirement benefits
• A few fun surprises we’ll share during the interview process

HOW TO APPLY:

Submit your application, resume, and 2 or 3 writing samples you're proud of here: https://www.videoask.com/fduezpca3

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Byron Center, MI 49315