CPT Digital Marketing Strategist Jobs
Digital Marketing Strategist jobs on CPT let you apply coursework in SEO, paid media, analytics, and brand strategy to real campaigns before graduation. Your DSO must authorize CPT on your I-20, and the role must directly tie to your enrolled program. Part-time CPT keeps your OPT eligibility intact; full-time CPT for 12 months or more eliminates it.
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Get Access To All JobsINTRODUCTION
Randolph-Macon College is looking for an early career marketer to join our team for a full-time 10-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with and report to the Social Media and Web Content Specialist, as part of the College’s dynamic Marketing and Communications team.
Responsibilities
Responsibilities include but are not limited to:
- Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed.
- Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
- Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis).
- Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
- Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.
BASIC QUALIFICATIONS
- Bachelor’s degree required.
- Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
- Excellent written communication, proofing and grammatical skills.
- Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
- Strong time management, prioritization, and planning skills, and excellent follow-through.
- Excellent judgement and upward communication.
- Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.
- Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.
COLLEGE
Founded in 1830, Randolph-Macon has approximately 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus.
Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.
APPLICATION
To apply for the position, submit the following documents to https://bit.ly/4t5gZ4x in Microsoft Word or PDF format: a current CV, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
INTRODUCTION
Randolph-Macon College is looking for an early career marketer to join our team for a full-time 10-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with and report to the Social Media and Web Content Specialist, as part of the College’s dynamic Marketing and Communications team.
Responsibilities
Responsibilities include but are not limited to:
- Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed.
- Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
- Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis).
- Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
- Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.
BASIC QUALIFICATIONS
- Bachelor’s degree required.
- Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
- Excellent written communication, proofing and grammatical skills.
- Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
- Strong time management, prioritization, and planning skills, and excellent follow-through.
- Excellent judgement and upward communication.
- Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.
- Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.
COLLEGE
Founded in 1830, Randolph-Macon has approximately 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus.
Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.
APPLICATION
To apply for the position, submit the following documents to https://bit.ly/4t5gZ4x in Microsoft Word or PDF format: a current CV, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
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Get Access To All JobsDigital Marketing Strategist CPT: Frequently Asked Questions
Does a Digital Marketing Strategist role qualify for CPT?
Yes, if it directly integrates with your enrolled program. A Digital Marketing Strategist position at a company or agency qualifies when your duties connect to coursework in marketing, communications, data analytics, or a related field. Your DSO makes the final determination based on your program requirements, not the job title alone. Bring a copy of the offer letter and a brief explanation of how the role ties to your curriculum.
How does full-time CPT affect my OPT eligibility for marketing roles after graduation?
Twelve months or more of full-time CPT eliminates your OPT eligibility entirely. If you plan to work as a Digital Marketing Strategist after graduation and want OPT as a bridge to H-1B visa sponsorship, stay under the 12-month full-time threshold. Part-time CPT, regardless of total duration, does not affect OPT eligibility.
Can I work remotely for an employer in another state on CPT?
CPT authorization is tied to a specific employer, not a location. If your offer is fully remote, your DSO can still authorize CPT, but the employer's legal address and your role must still meet your school's curricular integration standard. Confirm with your DSO whether a remote Digital Marketing Strategist role satisfies that requirement before accepting.
How do I find Digital Marketing Strategist employers who are familiar with CPT hiring?
Migrate Mate filters Digital Marketing Strategist roles by employers with work authorization filing history, so you can focus your applications on companies that already understand F-1 hiring. Digital agencies, SaaS companies, and e-commerce brands tend to have more experience with CPT and OPT students than traditional industries. O*NET lists the core competencies for this role, which can help you tailor your application to match what compliant employers expect.
What happens if my CPT employer changes my role mid-internship?
If your job title, duties, or employer change materially, your current CPT authorization becomes invalid for the new role. You must notify your DSO immediately and request an updated I-20 before continuing work. Working under a changed role without updated CPT authorization puts your F-1 status at risk. Document any title or scope changes in writing from your employer as soon as they happen.