Director of Marketing Strategy Jobs
Director of Marketing Strategy jobs are open across technology, consumer goods, healthcare, and financial services, from senior manager to VP level, with specializations in brand strategy, integrated campaigns, and go-to-market planning. Find a role that fits below and apply directly.
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About Sia Experience-Marketing Advisory
Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.
Job Description
Contract details: Project Consultant
Duration: Through June 30, 2027
Hours: 40 hours per week
Compensation: $80–90/hour, depending on skills, experience, and location
Location: Bay Area or NYC; PST hours preferred
About the role
We’re seeking a Partner Marketing Manager with direct experience leading digitally focused co-marketing initiatives for AI products within enterprise-level technology partnerships. You’ll work with major technology companies and their strategic partners to develop joint go-to-market strategies, shape shared product messaging, and execute integrated digital campaigns that drive awareness, engagement, and adoption.
This role requires ownership of the marketing strategy and execution behind complex technology partnerships. You’ll translate shared business objectives into digital campaign plans, manage joint marketing investments, and align product, marketing, creative, and partner stakeholders across both organizations. Your experience should include substantial ownership of digital partner campaigns beyond field marketing and event activation.
What you’ll do
Develop joint GTM strategies: Define shared audiences, product positioning, priority use cases, digital channels, campaign objectives, and success measures with enterprise technology partners.
Assess partnership opportunities: Evaluate audience fit, complementary product capabilities, mutual value, and potential positioning conflicts to inform co-marketing strategy.
Shape joint product messaging: Develop a compelling narrative for what the products offer together, accurately reflecting AI capabilities, limitations, and approved claims.
Lead integrated digital co-marketing: Own campaign planning and execution across relevant channels, including co-branded web experiences, landing pages, email, paid media, social, digital content, and online product demonstrations.
Direct campaign development: Translate strategy into clear briefs, messaging frameworks, asset requirements, and channel plans that guide copy, design, content, and production teams.
Manage enterprise partner relationships: Serve as a day-to-day marketing counterpart to partner teams, aligning objectives, negotiating campaign commitments, resolving competing priorities, and maintaining accountability across organizations.
Manage MDF and co-marketing investments: Plan, allocate, and track market development funds (MDF) and joint marketing budgets, including funding approvals, partner contributions, spend, reimbursement requirements where applicable, and campaign ROI.
Coordinate cross-functional delivery: Align product marketing, partnerships, digital marketing, creative, legal, operations, and analytics teams on timelines, dependencies, deliverables, and approvals.
Own brand and messaging governance: Maintain a shared source of truth for both partners’ brand guidelines, logo usage, asset specifications, product messaging restrictions, and approval requirements.
Ensure launch readiness: Review digital experiences and campaign assets for strategic alignment, messaging accuracy, brand consistency, and adherence to partner requirements.
Measure and optimize performance: Work with marketing operations and analytics teams to evaluate campaign engagement, conversion, product adoption, and other agreed business outcomes; recommend changes to strategy, channels, and investment.
Build repeatable programs: Develop playbooks, templates, and workflows that improve planning, approvals, digital execution, and reporting across strategic partnerships.
What success looks like
Partners and internal teams share a clear GTM strategy and compelling, accurate joint messaging. Digital campaigns launch with coordinated channel plans, approved assets, and reliable measurement. Joint marketing investments are accountable to agreed outcomes, and campaign insights inform future partner strategy and execution.
Qualifications
What you bring
5+ years in partner marketing, co-marketing, alliances marketing, or product marketing, with substantial ownership of digitally focused campaigns involving external technology partners.
Direct experience managing marketing initiatives within enterprise-level technology partnerships, including complex stakeholder structures, joint planning, brand governance, and approvals across organizations.
Direct experience leading co-marketing for an AI product, with clear examples of the products involved, your ownership, the digital campaign, and its results.
Proven experience developing joint GTM strategies with technology partners, including audience definition, positioning, digital channel selection, and campaign planning.
Demonstrated ownership of integrated digital partner campaigns from strategy through launch and optimization, spanning channels such as web, email, paid media, social, and digital content.
Experience managing MDF or co-marketing budgets, including investment planning, funding approvals, spend tracking, and performance reporting.
Ability to translate AI product capabilities into clear customer benefits and credible joint positioning, working with product and technical stakeholders to validate messaging.
Experience developing creative briefs and guiding co-branded digital assets through production, partner review, and launch.
Strong relationship management and negotiation skills, with the ability to align senior stakeholders and resolve competing priorities across partner organizations.
Strong project management skills and the ability to independently manage multiple complex workstreams.
Excellent writing, presentation, and executive communication skills.
Sound professional judgment, attention to detail, and the ability to learn unfamiliar products quickly.
Candidates should bring substantive digital campaign ownership within technology partnerships. Experience centered primarily on field marketing, events, or partner logistics alone will not meet the scope of this role.
Experience using AI tools in marketing workflows is valuable, but does not replace direct experience marketing an AI product through partner initiatives.
Additional experience we value
Co-marketing for generative AI products, AI applications, or AI-enabled platforms.
Building repeatable digital partner marketing programs across multiple partners or markets.
Working in consulting or agency environments supporting major technology clients.
Additional Information
Work Authorization
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.
Our Commitment
At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
About Sia Experience-Marketing Advisory
Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.
Job Description
Contract details: Project Consultant
Duration: Through June 30, 2027
Hours: 40 hours per week
Compensation: $80–90/hour, depending on skills, experience, and location
Location: Bay Area or NYC; PST hours preferred
About the role
We’re seeking a Partner Marketing Manager with direct experience leading digitally focused co-marketing initiatives for AI products within enterprise-level technology partnerships. You’ll work with major technology companies and their strategic partners to develop joint go-to-market strategies, shape shared product messaging, and execute integrated digital campaigns that drive awareness, engagement, and adoption.
This role requires ownership of the marketing strategy and execution behind complex technology partnerships. You’ll translate shared business objectives into digital campaign plans, manage joint marketing investments, and align product, marketing, creative, and partner stakeholders across both organizations. Your experience should include substantial ownership of digital partner campaigns beyond field marketing and event activation.
What you’ll do
Develop joint GTM strategies: Define shared audiences, product positioning, priority use cases, digital channels, campaign objectives, and success measures with enterprise technology partners.
Assess partnership opportunities: Evaluate audience fit, complementary product capabilities, mutual value, and potential positioning conflicts to inform co-marketing strategy.
Shape joint product messaging: Develop a compelling narrative for what the products offer together, accurately reflecting AI capabilities, limitations, and approved claims.
Lead integrated digital co-marketing: Own campaign planning and execution across relevant channels, including co-branded web experiences, landing pages, email, paid media, social, digital content, and online product demonstrations.
Direct campaign development: Translate strategy into clear briefs, messaging frameworks, asset requirements, and channel plans that guide copy, design, content, and production teams.
Manage enterprise partner relationships: Serve as a day-to-day marketing counterpart to partner teams, aligning objectives, negotiating campaign commitments, resolving competing priorities, and maintaining accountability across organizations.
Manage MDF and co-marketing investments: Plan, allocate, and track market development funds (MDF) and joint marketing budgets, including funding approvals, partner contributions, spend, reimbursement requirements where applicable, and campaign ROI.
Coordinate cross-functional delivery: Align product marketing, partnerships, digital marketing, creative, legal, operations, and analytics teams on timelines, dependencies, deliverables, and approvals.
Own brand and messaging governance: Maintain a shared source of truth for both partners’ brand guidelines, logo usage, asset specifications, product messaging restrictions, and approval requirements.
Ensure launch readiness: Review digital experiences and campaign assets for strategic alignment, messaging accuracy, brand consistency, and adherence to partner requirements.
Measure and optimize performance: Work with marketing operations and analytics teams to evaluate campaign engagement, conversion, product adoption, and other agreed business outcomes; recommend changes to strategy, channels, and investment.
Build repeatable programs: Develop playbooks, templates, and workflows that improve planning, approvals, digital execution, and reporting across strategic partnerships.
What success looks like
Partners and internal teams share a clear GTM strategy and compelling, accurate joint messaging. Digital campaigns launch with coordinated channel plans, approved assets, and reliable measurement. Joint marketing investments are accountable to agreed outcomes, and campaign insights inform future partner strategy and execution.
Qualifications
What you bring
5+ years in partner marketing, co-marketing, alliances marketing, or product marketing, with substantial ownership of digitally focused campaigns involving external technology partners.
Direct experience managing marketing initiatives within enterprise-level technology partnerships, including complex stakeholder structures, joint planning, brand governance, and approvals across organizations.
Direct experience leading co-marketing for an AI product, with clear examples of the products involved, your ownership, the digital campaign, and its results.
Proven experience developing joint GTM strategies with technology partners, including audience definition, positioning, digital channel selection, and campaign planning.
Demonstrated ownership of integrated digital partner campaigns from strategy through launch and optimization, spanning channels such as web, email, paid media, social, and digital content.
Experience managing MDF or co-marketing budgets, including investment planning, funding approvals, spend tracking, and performance reporting.
Ability to translate AI product capabilities into clear customer benefits and credible joint positioning, working with product and technical stakeholders to validate messaging.
Experience developing creative briefs and guiding co-branded digital assets through production, partner review, and launch.
Strong relationship management and negotiation skills, with the ability to align senior stakeholders and resolve competing priorities across partner organizations.
Strong project management skills and the ability to independently manage multiple complex workstreams.
Excellent writing, presentation, and executive communication skills.
Sound professional judgment, attention to detail, and the ability to learn unfamiliar products quickly.
Candidates should bring substantive digital campaign ownership within technology partnerships. Experience centered primarily on field marketing, events, or partner logistics alone will not meet the scope of this role.
Experience using AI tools in marketing workflows is valuable, but does not replace direct experience marketing an AI product through partner initiatives.
Additional experience we value
Co-marketing for generative AI products, AI applications, or AI-enabled platforms.
Building repeatable digital partner marketing programs across multiple partners or markets.
Working in consulting or agency environments supporting major technology clients.
Additional Information
Work Authorization
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.
Our Commitment
At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
Director of Marketing Strategy Jobs by Experience Level
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Find JobsDirector of Marketing Strategy Job Market
Who's Hiring
Top Industries Hiring
- Manufacturing
- Electronics & Hardware
- Staffing & Recruiting
- Technology & Software
- Music
What Employers Look For
The qualifications that appear most often in director of marketing strategy jobs.
- 7 or more years of progressive marketing experience with at least 2 in a strategy role
- Demonstrated ability to develop integrated go-to-market strategies across multiple channels
- Proficiency with marketing analytics platforms and customer data interpretation
- Experience managing cross-functional teams and collaborating with product, sales, and finance
- Strong executive communication and stakeholder presentation skills
- Bachelor's degree in marketing, business, or a related field, MBA preferred
Tips for Your Director of Marketing Strategy Job Search
Quantify pipeline and revenue impact
Hiring panels for director of marketing strategy roles want to see measurable outcomes, not activity. Reframe your resume bullets around pipeline generated, market share gained, or campaign ROI rather than programs managed or teams led.
Align your portfolio to the company stage
Early-stage companies want someone who can build from scratch. Enterprise roles want someone who can orchestrate across business units. Tailor the work samples you submit to reflect whichever operating environment the job description signals.
Apply early to roles that fit
Migrate Mate lists director of marketing strategy openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies in active growth cycles
Director of marketing strategy roles open most often when a company is launching a new product line, entering a new vertical, or repositioning after a funding round. Filtering your search around those signals gets you in front of the highest-intent hiring managers.
Prepare a positioning thesis for the interview
Most director of marketing strategy interviews include a case exercise or strategy brief. Arrive with a point of view on the company's current market position and one concrete opportunity you'd pursue in the first ninety days, grounded in publicly available information.
Negotiate scope alongside compensation
At the director level, budget authority, headcount, and cross-functional influence matter as much as base pay. Before accepting an offer, clarify which channels fall under your remit, what your approval threshold is, and whether the role has a seat in leadership planning cycles.
Director of Marketing Strategy Jobs: Frequently Asked Questions
Which companies are hiring the most director of marketing strategys?
The companies hiring the most director of marketing strategys right now include Intuit, Turner & Townsend Pty Limited, and BD, with the largest share of openings in California, Illinois, and Georgia, based on current listings on Migrate Mate as of November 2026. Technology, consumer goods, and financial services consistently account for the highest volume of active postings.
How many director of marketing strategy jobs are remote?
About 77% of director of marketing strategy openings are fully remote or hybrid as of November 2026, reflecting broad adoption of flexible work at the director level. Brand strategy, content strategy, and demand generation sub-disciplines tend to have the highest concentration of remote-eligible roles compared to field or event-heavy functions.
How do you become a director of marketing strategy?
Most directors of marketing strategy move up through senior individual contributor roles in brand, product, or demand marketing before stepping into a strategy-focused position. Building a track of cross-functional projects, developing fluency in both qualitative positioning and quantitative performance data, and leading at least one full go-to-market cycle are the clearest accelerators to reaching the director level.
Can you get hired as a director of marketing strategy without direct experience in the title?
Yes, many candidates are hired into director of marketing strategy roles from adjacent titles such as senior marketing manager, head of growth, or VP of brand, particularly when their portfolio shows strategic planning ownership. Emphasizing moments where you defined positioning, owned a channel from strategy to execution, or influenced product direction is more persuasive than matching a job title exactly.
What does the director of marketing strategy interview process look like?
The process typically runs three to five rounds and includes a recruiter screen, a hiring manager conversation focused on past strategy work, a cross-functional panel with peers in product and sales, and a take-home or live case exercise requiring a market analysis or campaign strategy presentation. Final rounds often involve a conversation with a CMO or other senior leader evaluating executive presence and strategic coherence.
Where can I find and apply to director of marketing strategy jobs?
You can find and apply to director of marketing strategy jobs on Migrate Mate, which lists current openings from companies across the United States. Search the listings to find roles that match your background and apply directly to each one that fits.
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