E-Commerce Lead Jobs
E-Commerce Lead jobs are open across retail, consumer goods, and direct-to-consumer brands, with specializations in marketplace management, digital merchandising, and channel strategy, from associate lead to senior e-commerce lead. Find a role that fits below and apply directly.
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Job Title
E-Commerce & Growth ManagerJob Description
About the Position | Major goals and objectives and location requirements
Our CPG team brings our brands into consumers’ everyday lives through new products, beginning with our beverage business. The ECommerce & Growth Manager, CPG will build and operate the direct-to-consumer engine behind this growing business - owning eCommerce performance across site, acquisition, conversion, retention, revenue performance and analytics.
This is a hands-on role for someone who knows how to turn a beverage brand and an audience into a high-performing commerce channel. You’ll work closely across our CPG team (Brand Marketing, Social, Product, Newsletter, Operations, Finance, Sales and external partners) to launch, test, learn and scale. We’re looking for someone who will own this channel, its sales performance and its relationship with our customer.
What You’ll Do:
- Build and continuously optimize the commercial playbook across offers, bundles, merchandising, promotions and customer experience - scaling what works and eliminating what doesn’t.
- Build and manage the CPG customer acquisition strategy and conversion funnel across paid, owned and emerging channels.
- Own CRM and lifecycle marketing, including email, SMS, welcome flows, abandoned cart, replenishment and retention programs.
- Develop the promotional and eCommerce calendar in partnership with Brand Marketing and Operations, with a disciplined testing roadmap across creative, landing pages, pricing, offers and checkout.
- Track and optimize core growth and profitability metrics including revenue, conversion rate, AOV, CAC, ROAS, contribution margin, LTV, repeat rate and retention.
- Manage eCommerce and growth agencies, freelancers, technology partners and platform vendors.
- Partner with Operations on inventory, fulfillment, shipping experience and demand planning.
- Build clear weekly and monthly performance reporting that translates data into recommendations and action.
- Partner with People Inc. brands and editorial teams to turn existing audiences into commerce opportunities.
- Support marketplace and retail eCommerce expansion as the business grows, and help establish the technology stack and processes required to scale.
Remote-
In-office Expectations: This position is fully remote with no in-office requirements (might require coming into an office a few times per year)
The Role’s Minimum Qualifications and Job Requirements:
Education:
Bachelor’s Degree in Business, Marketing, or a related field and/or equivalent experience.
Experience:
- 6-8+ years of experience in eCommerce, growth marketing or digital commerce, with a track record of owning a meaningful Shopify or DTC business. Experience in CPG beverage is strongly preferred, though applicable food, beauty, wellness or another high-repeat consumer category will also be considered.
- Experience managing agencies, vendors and complex cross-functional projects.
Specific Knowledge, Skills, Certifications and Abilities:
- Strong command of paid acquisition, CRM/lifecycle marketing and conversion optimization.
- Analytical yet sales-oriented, with the ability to make commercial decisions, move quickly from strategy to execution, and test and pivot until the business grows.
- Comfortable working directly with platforms and tools - not dependent on an agency to execute.
- Strong understanding of eCommerce unit economics, including COGS, gross margin, shipping and fulfillment costs, promotional impact and contribution margin, with the ability to manage the channel as a healthy business.
- Strong communication and presentation skills, with the ability to work effectively across stakeholders.
- A collaborative operating style that creates clarity, trust and accountability.
- Ability and comfort with working in an early-stage environment where systems and playbooks are still being built.
% Travel Required (Approximate): Minimal travel to area offices and events as requested (<10%).
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: Remote: $95,000.00 - $115,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Job Title
E-Commerce & Growth ManagerJob Description
About the Position | Major goals and objectives and location requirements
Our CPG team brings our brands into consumers’ everyday lives through new products, beginning with our beverage business. The ECommerce & Growth Manager, CPG will build and operate the direct-to-consumer engine behind this growing business - owning eCommerce performance across site, acquisition, conversion, retention, revenue performance and analytics.
This is a hands-on role for someone who knows how to turn a beverage brand and an audience into a high-performing commerce channel. You’ll work closely across our CPG team (Brand Marketing, Social, Product, Newsletter, Operations, Finance, Sales and external partners) to launch, test, learn and scale. We’re looking for someone who will own this channel, its sales performance and its relationship with our customer.
What You’ll Do:
- Build and continuously optimize the commercial playbook across offers, bundles, merchandising, promotions and customer experience - scaling what works and eliminating what doesn’t.
- Build and manage the CPG customer acquisition strategy and conversion funnel across paid, owned and emerging channels.
- Own CRM and lifecycle marketing, including email, SMS, welcome flows, abandoned cart, replenishment and retention programs.
- Develop the promotional and eCommerce calendar in partnership with Brand Marketing and Operations, with a disciplined testing roadmap across creative, landing pages, pricing, offers and checkout.
- Track and optimize core growth and profitability metrics including revenue, conversion rate, AOV, CAC, ROAS, contribution margin, LTV, repeat rate and retention.
- Manage eCommerce and growth agencies, freelancers, technology partners and platform vendors.
- Partner with Operations on inventory, fulfillment, shipping experience and demand planning.
- Build clear weekly and monthly performance reporting that translates data into recommendations and action.
- Partner with People Inc. brands and editorial teams to turn existing audiences into commerce opportunities.
- Support marketplace and retail eCommerce expansion as the business grows, and help establish the technology stack and processes required to scale.
Remote-
In-office Expectations: This position is fully remote with no in-office requirements (might require coming into an office a few times per year)
The Role’s Minimum Qualifications and Job Requirements:
Education:
Bachelor’s Degree in Business, Marketing, or a related field and/or equivalent experience.
Experience:
- 6-8+ years of experience in eCommerce, growth marketing or digital commerce, with a track record of owning a meaningful Shopify or DTC business. Experience in CPG beverage is strongly preferred, though applicable food, beauty, wellness or another high-repeat consumer category will also be considered.
- Experience managing agencies, vendors and complex cross-functional projects.
Specific Knowledge, Skills, Certifications and Abilities:
- Strong command of paid acquisition, CRM/lifecycle marketing and conversion optimization.
- Analytical yet sales-oriented, with the ability to make commercial decisions, move quickly from strategy to execution, and test and pivot until the business grows.
- Comfortable working directly with platforms and tools - not dependent on an agency to execute.
- Strong understanding of eCommerce unit economics, including COGS, gross margin, shipping and fulfillment costs, promotional impact and contribution margin, with the ability to manage the channel as a healthy business.
- Strong communication and presentation skills, with the ability to work effectively across stakeholders.
- A collaborative operating style that creates clarity, trust and accountability.
- Ability and comfort with working in an early-stage environment where systems and playbooks are still being built.
% Travel Required (Approximate): Minimal travel to area offices and events as requested (<10%).
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: Remote: $95,000.00 - $115,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#E-Commerce Lead Jobs by Experience Level
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Find E-Commerce Lead JobsE-Commerce Lead Job Market
Who's Hiring
- TikTok120
- Whole Foods Market50
- TikTok USDS JV11
- ByteDance7
- Amazon5
Top Industries Hiring
- Technology & Software10
- Retail2
- Distribution & Wholesale2
- Healthcare & Medical Services2
- Human Resources1
What Employers Look For
The qualifications that appear most often in E-Commerce lead jobs.
- Three or more years of experience managing e-commerce channels or digital storefronts
- Proficiency with platforms such as Shopify, Magento, or Amazon Seller Central
- Experience with web analytics tools including Google Analytics or similar platforms
- Demonstrated ability to manage product catalog data, pricing, and digital merchandising
- Familiarity with paid digital channels and how they connect to on-site conversion
- Bachelor's degree in marketing, business, or a related field
Tips for Your E-Commerce Lead Job Search
Quantify your channel revenue impact
Hiring managers for e-commerce lead roles want to see numbers, not duties. Replace phrases like 'managed product listings' with specific outcomes such as conversion rate improvements, revenue growth tied to your initiatives, or reductions in cart abandonment you drove.
Tailor your resume to each platform
An e-commerce lead resume that lists Shopify, Amazon Seller Central, and Google Merchant Center generically won't stand out. Identify which platform each employer primarily operates on and lead with your depth on that platform before listing the others.
Apply early to roles that fit
Migrate Mate lists e-commerce lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Show your cross-functional collaboration work
E-commerce leads rarely own results alone. During interviews, prepare specific examples of how you coordinated with logistics, creative, paid media, or merchandising teams to execute a campaign or launch, since interviewers probe this more than technical tool skills.
Prepare a data story for your interview
Most e-commerce lead interviews include a case study or walk-through of a past campaign. Pull two or three examples where you can walk from hypothesis to test to result, using real metrics from your analytics dashboards or attribution reports.
Negotiate scope, not just compensation
When you receive an offer for an e-commerce lead role, clarify what channels, budget, and headcount you'll own from day one. Vague scope at hiring often leads to unclear ownership later, so getting specifics in writing protects your ability to deliver and grow.
E-Commerce Lead Jobs: Frequently Asked Questions
Which companies are hiring the most e-commerce leads?
TikTok, Whole Foods Market, and TikTok USDS JV are hiring the most e-commerce leads right now, with openings concentrated in California, Washington, and Texas, based on current listings on Migrate Mate as of November 2026. Retail, consumer packaged goods, and direct-to-consumer brands consistently post the highest volume of e-commerce lead openings nationwide.
How many e-commerce lead jobs are remote?
About 29% of e-commerce lead openings are fully remote or hybrid as of November 2026, reflecting strong employer flexibility for digital roles. Sub-areas such as marketplace management, digital merchandising strategy, and analytics-focused e-commerce work tend to offer the highest share of remote arrangements, while roles tied to warehouse operations or in-store digital integration more often require on-site presence.
How do you become an e-commerce lead?
Start by building hands-on experience managing a digital storefront, whether through a full-time role, a freelance project, or an in-house brand. Develop fluency in at least one major e-commerce platform, learn how to read and act on conversion and attribution data, and take on cross-functional projects that show you can coordinate across marketing, operations, and logistics. A portfolio of measurable outcomes moves you from individual contributor to lead faster than credentials alone.
Can you get hired as an e-commerce lead with little experience?
Yes, especially if you can demonstrate ownership of real results from a smaller scope. Candidates who have managed a brand's full product catalog on a single channel, run end-to-end promotions independently, or led a site migration or platform launch often compete successfully against applicants with longer resumes. Focus your application on what you owned and what changed because of your work, not just the tools you used.
What does the e-commerce lead interview process look like?
Most e-commerce lead interview processes include an initial recruiter screen, a hiring manager conversation focused on your channel experience and analytical approach, and at least one case study or take-home exercise where you analyze a performance problem or propose a growth plan. Final rounds often bring in cross-functional partners from marketing, operations, or finance. The whole process typically moves over several weeks across three to five conversations.
Where can I find and apply to e-commerce lead jobs?
You can find and apply to e-commerce lead jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your experience and channel focus, then apply directly to each one that fits.
See All 596+ E-Commerce Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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