E-3 Visa Demand Generation Manager Jobs
Demand Generation Manager roles qualify for E-3 visa sponsorship because the position requires a bachelor's degree in marketing, business, or a related field, meeting the specialty occupation standard. Australian professionals can secure two-year E-3 status with an employer, with no lottery and unlimited renewals tied to continued employment.
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Every mid-market business runs on its people — and Intuit’s Workforce and Payroll solutions help them pay, manage, and grow their teams. As Demand Generation Principal for Workforce Solutions, you will own engagement and demand generation into Intuit’s existing mid-market install base for Workforce and Payroll, as well as cross-audience campaigns that acquire net-new customers.
This is a principal-level role at the intersection of lifecycle marketing and acquisition. The install-base opportunity is significant: thousands of mid-market customers already trust Intuit for their financial platform and represent prime expansion potential for Workforce and Payroll. At the same time, you’ll design cross-audience acquisition campaigns that bring new mid-market customers into the franchise. You’ll be measured on expansion pipeline, cross-sell revenue, and new-logo pipeline contribution.
Responsibilities
- Own demand generation strategy and pipeline targets for Workforce and Payroll solutions in the mid-market segment — spanning install-base expansion and new-customer acquisition.
- Build always-on install-base programs that identify, engage, and convert existing mid-market customers with high propensity for Workforce and Payroll — using product signals, lifecycle triggers, and tailored offers.
- Design cross-audience acquisition campaigns that lead with workforce pain points (payroll complexity, compliance, benefits, workforce visibility) to bring net-new customers to Intuit.
- Partner with product marketing to sharpen expansion narratives, and with sales and customer success on coordinated plays — shared target lists, sequenced outreach, and clean handoffs.
- Orchestrate the channel mix — in-product, email, webinars, events, paid, and field — into coherent journeys for each segment and persona.
- Work with the Regional Marketing field team to activate workforce campaigns at the pod level, feeding them plays, content, and target accounts.
- Own the measurement framework: expansion pipeline sourced and influenced, attach rates, campaign ROI, and cohort conversion — reported with credibility to leadership.
- Continuously mine customer and funnel data for insight, and evangelize what you learn about the workforce buyer across the mid-market marketing organization.
Qualifications
- 10+ years of B2B demand generation, lifecycle, or growth marketing experience, ideally spanning both install-base expansion and new-customer acquisition.
- Experience marketing HCM, payroll, workforce management, or adjacent HR-tech categories — or the demonstrated ability to master a new domain and buying committee quickly.
- Deep fluency in install-base marketing: propensity modeling, segmentation, in-product and lifecycle channels, and cross-sell playbooks that respect the customer relationship.
- Command of full-funnel campaign design and the demand gen stack — marketing automation, CRM, paid media, webinars, and email — with strong attribution discipline.
- A data-first operating style: you build target lists from usage and firmographic signals, test relentlessly, and defend spend with pipeline math.
- Principal-level influence: experience setting strategy, aligning product marketing, sales, and customer success around a shared expansion motion, and driving execution across teams.
- Strong understanding of the mid-market buying committee for workforce decisions (HR, finance, operations) and how to message pain points across it.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000 - $258,500
Overview
Every mid-market business runs on its people — and Intuit’s Workforce and Payroll solutions help them pay, manage, and grow their teams. As Demand Generation Principal for Workforce Solutions, you will own engagement and demand generation into Intuit’s existing mid-market install base for Workforce and Payroll, as well as cross-audience campaigns that acquire net-new customers.
This is a principal-level role at the intersection of lifecycle marketing and acquisition. The install-base opportunity is significant: thousands of mid-market customers already trust Intuit for their financial platform and represent prime expansion potential for Workforce and Payroll. At the same time, you’ll design cross-audience acquisition campaigns that bring new mid-market customers into the franchise. You’ll be measured on expansion pipeline, cross-sell revenue, and new-logo pipeline contribution.
Responsibilities
- Own demand generation strategy and pipeline targets for Workforce and Payroll solutions in the mid-market segment — spanning install-base expansion and new-customer acquisition.
- Build always-on install-base programs that identify, engage, and convert existing mid-market customers with high propensity for Workforce and Payroll — using product signals, lifecycle triggers, and tailored offers.
- Design cross-audience acquisition campaigns that lead with workforce pain points (payroll complexity, compliance, benefits, workforce visibility) to bring net-new customers to Intuit.
- Partner with product marketing to sharpen expansion narratives, and with sales and customer success on coordinated plays — shared target lists, sequenced outreach, and clean handoffs.
- Orchestrate the channel mix — in-product, email, webinars, events, paid, and field — into coherent journeys for each segment and persona.
- Work with the Regional Marketing field team to activate workforce campaigns at the pod level, feeding them plays, content, and target accounts.
- Own the measurement framework: expansion pipeline sourced and influenced, attach rates, campaign ROI, and cohort conversion — reported with credibility to leadership.
- Continuously mine customer and funnel data for insight, and evangelize what you learn about the workforce buyer across the mid-market marketing organization.
Qualifications
- 10+ years of B2B demand generation, lifecycle, or growth marketing experience, ideally spanning both install-base expansion and new-customer acquisition.
- Experience marketing HCM, payroll, workforce management, or adjacent HR-tech categories — or the demonstrated ability to master a new domain and buying committee quickly.
- Deep fluency in install-base marketing: propensity modeling, segmentation, in-product and lifecycle channels, and cross-sell playbooks that respect the customer relationship.
- Command of full-funnel campaign design and the demand gen stack — marketing automation, CRM, paid media, webinars, and email — with strong attribution discipline.
- A data-first operating style: you build target lists from usage and firmographic signals, test relentlessly, and defend spend with pipeline math.
- Principal-level influence: experience setting strategy, aligning product marketing, sales, and customer success around a shared expansion motion, and driving execution across teams.
- Strong understanding of the mid-market buying committee for workforce decisions (HR, finance, operations) and how to message pain points across it.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000 - $258,500
See all E-3 Visa Demand Generation Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Demand Generation Manager Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Demand Generation Manager
Translate your Australian credentials for U.S. hiring managers
A three-year Australian bachelor's degree in marketing or business satisfies the E-3 visa specialty occupation requirement. Pair it with a credential evaluation letter so hiring managers and the DOL don't question equivalency during the LCA review.
Target employers with active marketing leadership hiring
Search for companies actively posting demand generation, growth marketing, or revenue marketing roles at the manager level. Employers already budgeting for senior marketing hires are far more open to E-3 sponsorship conversations than those with no open headcount.
Use Migrate Mate to find E-3 sponsoring employers
Migrate Mate filters job listings by E-3 visa sponsorship history, so you're not cold-pitching companies unfamiliar with the process. Search Demand Generation Manager roles directly on Migrate Mate to surface employers already set up to sponsor.
Raise E-3 sponsorship after demonstrating role fit
Bring up the E-3 after you've been shortlisted, not in your cover letter. Once an employer is sold on your demand gen background, the visa conversation shifts from a blocker to a straightforward employer-side compliance step.
File your E-3 paperwork before your start date pressure builds
Once you have a signed offer letter and a certified LCA, use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork so the consulate appointment timeline doesn't delay your actual start date.
E-3 Visa Demand Generation Manager: Frequently Asked Questions
How do I find Demand Generation Manager jobs with E-3 visa sponsorship?
Migrate Mate is the most direct way to search. It surfaces Demand Generation Manager roles from employers with E-3 sponsorship history, so you're not manually filtering out companies that have never sponsored an Australian professional. Standard job platforms don't filter by visa type, which means a lot of wasted applications on roles that were never open to sponsorship.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Demand Generation Manager role qualify as an E-3 specialty occupation?
Yes. Demand Generation Manager is classified under marketing management occupations, which consistently require a bachelor's degree in marketing, business, or communications. The DOL and USCIS apply a four-part test for specialty occupation, and this role clears it because the theoretical and practical application of a specific field of study is standard for the position.
How does the E-3 compare to the H-1B for Demand Generation Manager roles?
The E-3 has no lottery, no annual cap, and no waiting period, so you can start as soon as your visa is issued. The H-1B requires winning a randomised lottery, has an annual filing window, and typically takes six to twelve months before employment can begin. For Australian nationals in demand generation roles, the E-3 is the straightforward path.
Can I change employers or get promoted while on an E-3?
You can change employers, but each new job requires a fresh LCA and a new E-3 visa issuance or status change. A promotion within the same company is generally fine if the role remains within the same specialty occupation. A significant title or scope change to a non-specialty occupation role would require reassessing eligibility with USCIS.