E-3 Visa Demand Generation Manager Jobs
Demand Generation Manager roles qualify for E-3 visa sponsorship because the position requires a bachelor's degree in marketing, business, or a related field, meeting the specialty occupation standard. Australian professionals can secure two-year E-3 status with an employer, with no lottery and unlimited renewals tied to continued employment.
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Get Access To All JobsWelcome to the Agentic Commerce Era
At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.
Job Description: Demand Gen Manager, Retail Commerce & Feedonomics
Location: Austin
Reports to:
About the Role
We’re looking for a data-driven Demand Gen Manager to own integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is built for an Account-Based Marketing (ABM) practitioner who has run demand programs against large, named retail brands and knows how to move enterprise buying committees. You will lead targeted, multi-channel campaigns across digital, email, event, and partner channels, with account-based motions at the center. This is a hands-on role for an experienced demand generation marketer who thrives at the intersection of account strategy, analytics, and execution, and who brings deep expertise in the commerce platform and retail technology ecosystem.
As a key member of our marketing team, you’ll build and optimize multichannel campaigns that engage our target audiences, accelerate sales velocity, and amplify our brand presence across digital and in-person environments. You’ll also partner closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.
What is Feedonomics?
Feedonomics is our product feed management platform. It gets retail brands’ product catalogs onto the channels where they sell, including Google Shopping, Amazon, Meta, and Walmart, cleanly and at scale. Fluency with feed management, product data, and marketplace selling is a strong advantage.
Key Responsibilities
- Own the demand generation plan: Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities.
- Primary focus on large Retail Commerce brands and Feedonomics, run as account-based (ABM) programs against a defined set of named, high-value target accounts.
- Lead account-based, multi-channel programs: Build integrated ABM campaigns for target retail accounts spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations, coordinated with sales on named-account plays.
- Build the ABM muscle: Stand up and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and the plays and templates the team can reuse across target accounts.
- Secondary, non-ABM scope: Run broader-reach demand programs for mid-market retail on BigCommerce (BC), complementing the account-based work with scaled campaigns and nurtures for mid-level retail accounts.
- Develop the measurement framework: Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs.
- Drive cross-functional collaboration (critical): Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency and campaign follow-up, and close the loop on performance. Strong cross-functional partnership is essential to this role.
- Activate partners to amplify campaigns: This role does not lead partner marketing, but works closely with the partner team to have partners amplify and extend campaigns and to optimize joint spend. Also manages agency, media buyer, and vendor relationships to scale programs effectively.
- Scale automation and personalization: Use marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM integrations to refine nurture journeys and audience segmentation.
- Lead and mentor: Build and coach a small but high-performing team focused on channel execution, pipeline acceleration, and operational excellence.
Required Qualifications
- Most important: Proven, hands-on experience running Account-Based Marketing (ABM) programs, including building target account lists, orchestrating multi-channel plays, and partnering with sales on named-account pursuit.
- Most important: Direct experience marketing to large, enterprise retail brands, with a track record of generating pipeline from complex, multi-stakeholder retail accounts.
- 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
- Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
- Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
- Clear understanding of commerce platform / technology competitive landscape, experience with both take out campaigns as well as platform (competitor) agnostic GTM motions.
- Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
- Excellent collaboration, communication, and stakeholder management skills.
- Strategic thinker with hands-on execution experience and a strong bias for action.
Preferred Qualifications
- Experience with product feed management, retail media, or marketplace selling (e.g., Google Shopping, Amazon, Meta, Walmart), or marketing a data-feed / product-data solution such as Feedonomics.
- Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase).
- Knowledge of partner marketing and marketplace growth strategies.
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus).
LI-MD2
LI-HYBRID
(Pay Transparency Range: $115,200-$134,310)
Compensation Transparency
The national base salary range for this role is posted above in this job post.
Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.
Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.
Inclusion and Belonging
At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.
Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
Protect Yourself Against Hiring Scams: Our Corporate Disclaimer
Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:
- require payment of recruitment fees from candidates;
- request personally identifiable information through unsanctioned websites or applications;
- attempt to solicit money from you as part of the hiring process or as part of an employment offer;
- solicit money to complete visa requirements as part of a job offer.
If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.
Welcome to the Agentic Commerce Era
At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.
Job Description: Demand Gen Manager, Retail Commerce & Feedonomics
Location: Austin
Reports to:
About the Role
We’re looking for a data-driven Demand Gen Manager to own integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is built for an Account-Based Marketing (ABM) practitioner who has run demand programs against large, named retail brands and knows how to move enterprise buying committees. You will lead targeted, multi-channel campaigns across digital, email, event, and partner channels, with account-based motions at the center. This is a hands-on role for an experienced demand generation marketer who thrives at the intersection of account strategy, analytics, and execution, and who brings deep expertise in the commerce platform and retail technology ecosystem.
As a key member of our marketing team, you’ll build and optimize multichannel campaigns that engage our target audiences, accelerate sales velocity, and amplify our brand presence across digital and in-person environments. You’ll also partner closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.
What is Feedonomics?
Feedonomics is our product feed management platform. It gets retail brands’ product catalogs onto the channels where they sell, including Google Shopping, Amazon, Meta, and Walmart, cleanly and at scale. Fluency with feed management, product data, and marketplace selling is a strong advantage.
Key Responsibilities
- Own the demand generation plan: Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities.
- Primary focus on large Retail Commerce brands and Feedonomics, run as account-based (ABM) programs against a defined set of named, high-value target accounts.
- Lead account-based, multi-channel programs: Build integrated ABM campaigns for target retail accounts spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations, coordinated with sales on named-account plays.
- Build the ABM muscle: Stand up and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and the plays and templates the team can reuse across target accounts.
- Secondary, non-ABM scope: Run broader-reach demand programs for mid-market retail on BigCommerce (BC), complementing the account-based work with scaled campaigns and nurtures for mid-level retail accounts.
- Develop the measurement framework: Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs.
- Drive cross-functional collaboration (critical): Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency and campaign follow-up, and close the loop on performance. Strong cross-functional partnership is essential to this role.
- Activate partners to amplify campaigns: This role does not lead partner marketing, but works closely with the partner team to have partners amplify and extend campaigns and to optimize joint spend. Also manages agency, media buyer, and vendor relationships to scale programs effectively.
- Scale automation and personalization: Use marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM integrations to refine nurture journeys and audience segmentation.
- Lead and mentor: Build and coach a small but high-performing team focused on channel execution, pipeline acceleration, and operational excellence.
Required Qualifications
- Most important: Proven, hands-on experience running Account-Based Marketing (ABM) programs, including building target account lists, orchestrating multi-channel plays, and partnering with sales on named-account pursuit.
- Most important: Direct experience marketing to large, enterprise retail brands, with a track record of generating pipeline from complex, multi-stakeholder retail accounts.
- 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
- Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
- Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
- Clear understanding of commerce platform / technology competitive landscape, experience with both take out campaigns as well as platform (competitor) agnostic GTM motions.
- Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
- Excellent collaboration, communication, and stakeholder management skills.
- Strategic thinker with hands-on execution experience and a strong bias for action.
Preferred Qualifications
- Experience with product feed management, retail media, or marketplace selling (e.g., Google Shopping, Amazon, Meta, Walmart), or marketing a data-feed / product-data solution such as Feedonomics.
- Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase).
- Knowledge of partner marketing and marketplace growth strategies.
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus).
LI-MD2
LI-HYBRID
(Pay Transparency Range: $115,200-$134,310)
Compensation Transparency
The national base salary range for this role is posted above in this job post.
Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.
Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.
Inclusion and Belonging
At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.
Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
Protect Yourself Against Hiring Scams: Our Corporate Disclaimer
Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:
- require payment of recruitment fees from candidates;
- request personally identifiable information through unsanctioned websites or applications;
- attempt to solicit money from you as part of the hiring process or as part of an employment offer;
- solicit money to complete visa requirements as part of a job offer.
If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.
See all E-3 Visa Demand Generation Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Demand Generation Manager Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Demand Generation Manager
Translate your Australian credentials for U.S. hiring managers
A three-year Australian bachelor's degree in marketing or business satisfies the E-3 visa specialty occupation requirement. Pair it with a credential evaluation letter so hiring managers and the DOL don't question equivalency during the LCA review.
Target employers with active marketing leadership hiring
Search for companies actively posting demand generation, growth marketing, or revenue marketing roles at the manager level. Employers already budgeting for senior marketing hires are far more open to E-3 sponsorship conversations than those with no open headcount.
Use Migrate Mate to find E-3 sponsoring employers
Migrate Mate filters job listings by E-3 visa sponsorship history, so you're not cold-pitching companies unfamiliar with the process. Search Demand Generation Manager roles directly on Migrate Mate to surface employers already set up to sponsor.
Raise E-3 sponsorship after demonstrating role fit
Bring up the E-3 after you've been shortlisted, not in your cover letter. Once an employer is sold on your demand gen background, the visa conversation shifts from a blocker to a straightforward employer-side compliance step.
File your E-3 paperwork before your start date pressure builds
Once you have a signed offer letter and a certified LCA, use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork so the consulate appointment timeline doesn't delay your actual start date.
E-3 Visa Demand Generation Manager: Frequently Asked Questions
How do I find Demand Generation Manager jobs with E-3 visa sponsorship?
Migrate Mate is the most direct way to search. It surfaces Demand Generation Manager roles from employers with E-3 sponsorship history, so you're not manually filtering out companies that have never sponsored an Australian professional. Standard job platforms don't filter by visa type, which means a lot of wasted applications on roles that were never open to sponsorship.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Demand Generation Manager role qualify as an E-3 specialty occupation?
Yes. Demand Generation Manager is classified under marketing management occupations, which consistently require a bachelor's degree in marketing, business, or communications. The DOL and USCIS apply a four-part test for specialty occupation, and this role clears it because the theoretical and practical application of a specific field of study is standard for the position.
How does the E-3 compare to the H-1B for Demand Generation Manager roles?
The E-3 has no lottery, no annual cap, and no waiting period, so you can start as soon as your visa is issued. The H-1B requires winning a randomised lottery, has an annual filing window, and typically takes six to twelve months before employment can begin. For Australian nationals in demand generation roles, the E-3 is the straightforward path.
Can I change employers or get promoted while on an E-3?
You can change employers, but each new job requires a fresh LCA and a new E-3 visa issuance or status change. A promotion within the same company is generally fine if the role remains within the same specialty occupation. A significant title or scope change to a non-specialty occupation role would require reassessing eligibility with USCIS.