E-3 Visa Performance Marketing Analyst Jobs
Performance Marketing Analyst roles in paid search, programmatic, and conversion optimization qualify as E-3 visa specialty occupations when tied to a relevant degree. Australian nationals can secure U.S. sponsorship without entering a lottery, and the visa renews indefinitely as long as you hold a qualifying role.
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Samsung TV Plus is a subscription-free streaming service built into Samsung devices. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 5,000 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices.
Samsung TV Plus is the exclusive FAST home to curated channels and live events, including the 2025 Jonas Brothers’ JONAS 20 Tour, Letterman TV, Conan O’Brien TV, The Ringer from Spotify, BillboardTV, and top digital Creators featuring Mark Rober TV, Dhar Mann TV and Michelle Khare’s Challenge Accepted. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub.
Role and Responsibilities
The Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results. The Director has a Global remit and owns the Samsung TV Plus performance marketing engine — paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ).
We're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service — SVOD, AVOD, or FAST — is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes.
In the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap.
FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business.
Skills and Qualifications
- Own the Samsung TV Plus performance marketing playbook — paid, earned, and owned media strategy, measurement, and optimization — across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels.
- Design and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory.
- Own the demand-generation funnel dashboard — impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.
- Own attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.
- Manage the marketing tech stack — DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.
- Report MAU and HOV marketing contribution monthly to leadership.
- Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns.
- Advance AI-native marketing operations within performance — creative testing at speed, budget-allocation modeling, and audience-signal enrichment.
- Partner on performance creative — testing frameworks, variant rotation, and creative refresh cadence.
- Partner on the acquisition-to-retention handoff and cohort tracking through the funnel.
- Partner with the PR & Communications Director on amplifying earned moments through paid channels.
- Collaborate on technical SEO infrastructure — schema, structured data, site performance, and search analytics.
- Publish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC.
- Manage media buying agency relationships, third-party attribution tooling, and budget allocation.
- Act as the quality owner for all performance marketing executions in-market — regular auditing of live creative, media placements, and funnel surfaces to ensure brand consistency, measurement rigor, and strategic alignment.
- Accountable for strategy, execution, and results across the performance marketing function — from annual planning through in-market delivery to monthly performance readouts.
Qualifications
- 12+ years in performance marketing, growth marketing, or demand-generation roles.
- Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
- Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies.
- Experience partnering with marketing operations, automation, or martech infrastructure teams — understands the difference between owning the platform and owning the strategy that runs on it.
- Proven track record contributing to service-level growth metrics — MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
- Experience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus.
- Numerate — comfortable owning P&L conversations. Understands unit economics and can defend a decision with data.
- Ops-minded — thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural.
- Hands-on — writes own SQL, pulls own reports, briefs own creative.
- Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.
- The ability to synthesize data across a complex media mix to optimize efforts.
- Outstanding verbal and written communication skills, with the ability to interact with leadership effectively.
- Experience with leveraging and integrating AI tools and automation in marketing workflows is a strong plus.
- Comfortable as a senior individual contributor — owns strategy, execution, and quality assurance end-to-end without a team to delegate to. Does not need direct reports to deliver.
- Proactive quality orientation — audits live work rather than waiting for issues to surface. Views creative and campaign quality as part of the performance measurement discipline, not a separate function.
Basic Requirements
- Bachelor's degree.
- 12+ years of experience in performance marketing, growth marketing, or demand generation.
- Direct experience running CTV and digital advertising campaigns at meaningful scale.
- Experience managing media buying agencies and performance vendors.
- Full-time, in-person role based in Playa Vista, California.
Compensation
- Salary Range Pay Transparency: Compensation for this role, for candidates based in Los Angeles, CA is expected to be between $200,000 and $220,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Position Summary
Samsung TV Plus is a subscription-free streaming service built into Samsung devices. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 5,000 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices.
Samsung TV Plus is the exclusive FAST home to curated channels and live events, including the 2025 Jonas Brothers’ JONAS 20 Tour, Letterman TV, Conan O’Brien TV, The Ringer from Spotify, BillboardTV, and top digital Creators featuring Mark Rober TV, Dhar Mann TV and Michelle Khare’s Challenge Accepted. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub.
Role and Responsibilities
The Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results. The Director has a Global remit and owns the Samsung TV Plus performance marketing engine — paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ).
We're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service — SVOD, AVOD, or FAST — is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes.
In the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap.
FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business.
Skills and Qualifications
- Own the Samsung TV Plus performance marketing playbook — paid, earned, and owned media strategy, measurement, and optimization — across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels.
- Design and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory.
- Own the demand-generation funnel dashboard — impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.
- Own attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.
- Manage the marketing tech stack — DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.
- Report MAU and HOV marketing contribution monthly to leadership.
- Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns.
- Advance AI-native marketing operations within performance — creative testing at speed, budget-allocation modeling, and audience-signal enrichment.
- Partner on performance creative — testing frameworks, variant rotation, and creative refresh cadence.
- Partner on the acquisition-to-retention handoff and cohort tracking through the funnel.
- Partner with the PR & Communications Director on amplifying earned moments through paid channels.
- Collaborate on technical SEO infrastructure — schema, structured data, site performance, and search analytics.
- Publish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC.
- Manage media buying agency relationships, third-party attribution tooling, and budget allocation.
- Act as the quality owner for all performance marketing executions in-market — regular auditing of live creative, media placements, and funnel surfaces to ensure brand consistency, measurement rigor, and strategic alignment.
- Accountable for strategy, execution, and results across the performance marketing function — from annual planning through in-market delivery to monthly performance readouts.
Qualifications
- 12+ years in performance marketing, growth marketing, or demand-generation roles.
- Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
- Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies.
- Experience partnering with marketing operations, automation, or martech infrastructure teams — understands the difference between owning the platform and owning the strategy that runs on it.
- Proven track record contributing to service-level growth metrics — MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
- Experience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus.
- Numerate — comfortable owning P&L conversations. Understands unit economics and can defend a decision with data.
- Ops-minded — thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural.
- Hands-on — writes own SQL, pulls own reports, briefs own creative.
- Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.
- The ability to synthesize data across a complex media mix to optimize efforts.
- Outstanding verbal and written communication skills, with the ability to interact with leadership effectively.
- Experience with leveraging and integrating AI tools and automation in marketing workflows is a strong plus.
- Comfortable as a senior individual contributor — owns strategy, execution, and quality assurance end-to-end without a team to delegate to. Does not need direct reports to deliver.
- Proactive quality orientation — audits live work rather than waiting for issues to surface. Views creative and campaign quality as part of the performance measurement discipline, not a separate function.
Basic Requirements
- Bachelor's degree.
- 12+ years of experience in performance marketing, growth marketing, or demand generation.
- Direct experience running CTV and digital advertising campaigns at meaningful scale.
- Experience managing media buying agencies and performance vendors.
- Full-time, in-person role based in Playa Vista, California.
Compensation
- Salary Range Pay Transparency: Compensation for this role, for candidates based in Los Angeles, CA is expected to be between $200,000 and $220,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
See all 406+ E-3 Visa Performance Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Performance Marketing Analyst Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Performance Marketing Analyst
Frame your degree field precisely
E-3 specialty occupation requires your degree to match the role. A marketing, statistics, or business analytics degree maps cleanly to Performance Marketing Analyst. A general arts degree needs supporting evidence like coursework transcripts or a credential evaluation.
Target companies with active LCA history
Search the DOL's Office of Foreign Labor Certification disclosure data to find employers who have filed LCAs for marketing analyst roles before. Prior LCA filings signal an established sponsorship process, not just a willingness to consider it.
Separate your channel expertise in applications
Employers approving E-3 LCAs need to document specialty occupation. Applications that list specific platforms, attribution models, and quantifiable outcomes give hiring managers the evidence they need to justify the filing to HR and legal teams.
Ask about LCA timing before accepting an offer
Your employer files the LCA with DOL before you can schedule your consulate appointment. Confirm your prospective employer understands this sequence and has internal HR or outside counsel ready to move within two to three weeks of your offer.
Use Migrate Mate's E-3 filing service for the paperwork
Once you have an offer, use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork end-to-end. It covers DOL filing, consulate preparation, and document review so neither you nor your employer has to coordinate a lawyer from scratch.
Prepare for consulate questions on attribution tools
Consular officers verify specialty occupation at the interview. Be ready to explain how your role uses platforms like Google Ads or Meta Ads Manager and why it requires a degree-level analytical background, not just platform familiarity.
E-3 Visa Performance Marketing Analyst: Frequently Asked Questions
How do I find Performance Marketing Analyst jobs with E-3 visa sponsorship?
Migrate Mate is built specifically for Australian professionals searching for U.S. roles that include E-3 sponsorship. Rather than filtering through general job boards, Migrate Mate surfaces employers who understand the E-3 process and are actively hiring for performance marketing and analytics roles that qualify as specialty occupations.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Performance Marketing Analyst role qualify as an E-3 specialty occupation?
Yes, provided the position genuinely requires a bachelor's degree in a related field such as marketing, statistics, economics, or business analytics. Roles that mix performance marketing with broader generalist duties can still qualify, but the job description needs to reflect degree-level analytical requirements. A job posting that says 'degree preferred' rather than 'required' can create complications at the LCA or consulate stage.
How does the E-3 compare to the H-1B for Performance Marketing Analyst roles?
For Australians, the E-3 is significantly more accessible. The H-1B visa requires entering an annual lottery with roughly a one-in-four selection rate, meaning you could go unselected for years. The E-3 has a 10,500 annual cap that has never been exhausted, so there's no lottery and no random exclusion. Both visas require specialty occupation and an employer sponsor, but the E-3 timeline from offer to approval is far more predictable.
Can I switch employers after starting work on an E-3?
Yes, but your E-3 status is tied to the specific employer and role on your approved LCA and visa stamp. Changing jobs means your new employer must file a fresh LCA and you'll need a new E-3 visa stamp before starting. If your current visa stamp is still valid and the new role is at a new employer, you cannot simply transfer it, so plan the transition timeline carefully to avoid a gap in authorized employment.