E-3 Visa Product Marketing Specialist Jobs
Product Marketing Specialist roles qualify for E-3 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Australian nationals can secure two-year E-3 visas with no lottery and renew indefinitely, making long-term U.S. careers in product marketing straightforward to sustain.
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Get Access To All JobsINTRODUCTION
Creator Operation Specialist (Campaign & GTM) - TikTok LIVE
LOCATION
Location: Los Angeles
EMPLOYMENT TYPE
Employment Type: Regular
JOB CODE
Job Code: A201058
Responsibilities
The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team. We aim to help TikTok's Small to Medium-Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.
As the SMB Creator Manager, you will be responsible for creator recruitment, growth, and empowerment. You will also drive the prosperity of the SMB live streaming ecosystem in a scalable and efficient manner, achieving core business objectives.
As an SMB Creator Manager, you will be the core driver of our SMB live streaming ecosystem’s growth. We value passion for live streaming and hands-on execution ability over rigid work experience — we are looking for someone who is eager to dive in, take ownership, and independently lead key initiatives including creator education, campaign planning & launch, and product feature promotion. You will play a pivotal role in scaling and optimizing our creator operations, ensuring that SMB creators and merchants can fully leverage TikTok Live to achieve their business goals, while contributing to the overall prosperity of our live streaming ecosystem.
-
Campaign Planning & End-to-End Execution: Independently design, plan, and launch high-impact creator campaigns tailored to diverse SMB creators to drive ecosystem growth.
-
Product Feature GTM & Promotion: Develop comprehensive go-to-market (GTM) strategies and promotional assets for key TikTok Live product features. Take responsibility for feature penetration and adoption among SMB creators — including designing promotional plans, creating educational content, and collaborating with cross-functional teams to ensure features are effectively communicated and widely used, maximizing product value.
-
Creator Education & Empowerment: Independently design and implement end-to-end creator education programs to enhance SMB creators’ live streaming professionalism and content quality. This includes developing training materials (e.g., guides, tutorials, live workshops), providing one-on-one or group coaching, and continuously optimizing education content based on creator needs and performance data, helping creators improve their live streaming skills, increase audience engagement, and grow their business.
-
Ecosystem Growth & Optimization: Proactively identify opportunities to scale the SMB live streaming ecosystem in an efficient, sustainable way. Collaborate with cross-functional teams to align strategies, address creator pain points, and drive core business objectives such as creator retention, live stream conversion, and merchant satisfaction.
MINIMUM QUALIFICATIONS
-
Bachelor's degree or above.
-
Good understanding and strong passion for the live streaming industry, the creator economy, and SMB business. Excellent content sense and business acumen.
-
Proven hands-on experience in UGC operations, with the ability to independently manage end-to-end campaigns and design growth systems for creators.
-
Exceptional data analysis skills: ability to collect, analyze, and interpret complex data to identify trends, evaluate initiative effectiveness, and make strategic decisions.
-
Outstanding communication, coordination, and cross-functional project management skills. Proven ability to work effectively in a multicultural environment.
PREFERRED QUALIFICATIONS
-
Prior experience in campaign operations, UGC growth, product feature GTM, or related fields (experience in live streaming platforms is a significant plus).
-
Strong problem-solving skills and a proactive, results-oriented mindset — ability to adapt quickly to changing priorities and find creative solutions to challenges.
-
Extensive network of local SMB, creator, or influencer contacts.
COMPENSATION
- Compensation Description (Annually): The base salary range for this position in the selected city is $88,920 - $209,380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
INTRODUCTION
Creator Operation Specialist (Campaign & GTM) - TikTok LIVE
LOCATION
Location: Los Angeles
EMPLOYMENT TYPE
Employment Type: Regular
JOB CODE
Job Code: A201058
Responsibilities
The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team. We aim to help TikTok's Small to Medium-Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.
As the SMB Creator Manager, you will be responsible for creator recruitment, growth, and empowerment. You will also drive the prosperity of the SMB live streaming ecosystem in a scalable and efficient manner, achieving core business objectives.
As an SMB Creator Manager, you will be the core driver of our SMB live streaming ecosystem’s growth. We value passion for live streaming and hands-on execution ability over rigid work experience — we are looking for someone who is eager to dive in, take ownership, and independently lead key initiatives including creator education, campaign planning & launch, and product feature promotion. You will play a pivotal role in scaling and optimizing our creator operations, ensuring that SMB creators and merchants can fully leverage TikTok Live to achieve their business goals, while contributing to the overall prosperity of our live streaming ecosystem.
-
Campaign Planning & End-to-End Execution: Independently design, plan, and launch high-impact creator campaigns tailored to diverse SMB creators to drive ecosystem growth.
-
Product Feature GTM & Promotion: Develop comprehensive go-to-market (GTM) strategies and promotional assets for key TikTok Live product features. Take responsibility for feature penetration and adoption among SMB creators — including designing promotional plans, creating educational content, and collaborating with cross-functional teams to ensure features are effectively communicated and widely used, maximizing product value.
-
Creator Education & Empowerment: Independently design and implement end-to-end creator education programs to enhance SMB creators’ live streaming professionalism and content quality. This includes developing training materials (e.g., guides, tutorials, live workshops), providing one-on-one or group coaching, and continuously optimizing education content based on creator needs and performance data, helping creators improve their live streaming skills, increase audience engagement, and grow their business.
-
Ecosystem Growth & Optimization: Proactively identify opportunities to scale the SMB live streaming ecosystem in an efficient, sustainable way. Collaborate with cross-functional teams to align strategies, address creator pain points, and drive core business objectives such as creator retention, live stream conversion, and merchant satisfaction.
MINIMUM QUALIFICATIONS
-
Bachelor's degree or above.
-
Good understanding and strong passion for the live streaming industry, the creator economy, and SMB business. Excellent content sense and business acumen.
-
Proven hands-on experience in UGC operations, with the ability to independently manage end-to-end campaigns and design growth systems for creators.
-
Exceptional data analysis skills: ability to collect, analyze, and interpret complex data to identify trends, evaluate initiative effectiveness, and make strategic decisions.
-
Outstanding communication, coordination, and cross-functional project management skills. Proven ability to work effectively in a multicultural environment.
PREFERRED QUALIFICATIONS
-
Prior experience in campaign operations, UGC growth, product feature GTM, or related fields (experience in live streaming platforms is a significant plus).
-
Strong problem-solving skills and a proactive, results-oriented mindset — ability to adapt quickly to changing priorities and find creative solutions to challenges.
-
Extensive network of local SMB, creator, or influencer contacts.
COMPENSATION
- Compensation Description (Annually): The base salary range for this position in the selected city is $88,920 - $209,380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
See all 10+ Product Marketing Specialist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Specialist roles.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Product Marketing Specialist
Align your credentials to the role definition
U.S. consular officers assess whether your degree field directly supports the job. A marketing, business, or communications degree strengthens your case; a mismatched degree requires a credential evaluation linking your qualifications to the product marketing specialty.
Target employers with existing LCA filing history
Search DOL's OFLC disclosure data for employers who have previously filed Labor Condition Applications for marketing roles. These employers already understand the E-3 process and won't need convincing that sponsorship is feasible.
Use Migrate Mate to find verified E-3 sponsors
Migrate Mate filters product marketing roles by employers with active E-3 sponsorship history, so you're applying to companies already set up to hire Australians rather than educating every recruiter on the visa from scratch.
Clarify your product marketing scope during interviews
Roles blending product marketing with general brand management can raise specialty occupation questions at the consulate. Be prepared to explain how your responsibilities require specialized marketing knowledge, not just broad business skills any graduate could perform.
Confirm your employer will file the LCA before signing
The E-3 process requires your employer to file a certified LCA with the DOL before you can apply for the visa. Get written confirmation that your offer letter will specify the role, salary meeting prevailing wage, and work location before you resign from any current position.
Handle your LCA and visa paperwork through a single service
Coordinating an LCA certification, DS-160, and consulate appointment across separate providers creates gaps. Use Migrate Mate's E-3 filing service to manage the entire process from offer acceptance through consulate appointment under one roof.
Product Marketing Specialist jobs are hiring across the US. Find yours.
Find Product Marketing Specialist JobsProduct Marketing Specialist E-3 Visa: Frequently Asked Questions
How do I find Product Marketing Specialist jobs with E-3 sponsorship?
Use Migrate Mate to search Product Marketing Specialist roles filtered by employers with E-3 sponsorship history. This saves you from applying broadly and then discovering a company has never sponsored an Australian. Most product marketing hiring happens at tech, SaaS, and consumer goods companies already familiar with the visa, and Migrate Mate surfaces those employers directly.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Product Marketing Specialist role qualify as an E-3 specialty occupation?
Yes, provided the role requires at least a bachelor's degree in a related field such as marketing, communications, or business. The consulate looks at the job description, not just the title. Roles where the employer states a degree is preferred rather than required can create complications, so confirm the job posting specifies a degree as a minimum requirement before applying.
How does the E-3 compare to the H-1B for Product Marketing Specialists?
The E-3 has no annual lottery and no cap backlog for Australians, so a qualified product marketing professional can start work in weeks rather than waiting years for H-1B selection. The E-3 renews in two-year increments with no limit, and many mid-sized SaaS and tech employers who find the H-1B lottery too uncertain are willing to sponsor E-3 applications for the same marketing roles.
Can I switch Product Marketing employers on an E-3 visa?
Yes, but each new employer must file a fresh LCA with the DOL and you'll need a new E-3 visa or an amended status reflecting the new role. You can begin working for the new employer once the LCA is certified and you've obtained a new visa at a consulate or changed status through USCIS. There's no grace period that authorizes work at the new employer before that process completes.
See which Product Marketing Specialist employers are hiring and sponsoring visas right now.
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