E-3 Visa VP Marketing Jobs
VP Marketing roles in the U.S. qualify for E-3 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. The E-3 has no annual lottery and renews in two-year increments, making it one of the most stable work visa paths for Australian marketing executives.
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Get Access To All JobsLOCATION:
US – New York
US – Miami
US – Atlanta
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: September 3, 2026
ID: JR0131598
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
The Vice President, North America Growth & Acquisition Marketing will be responsible for accelerating customer growth, revenue, and market share across Western Union's North America business. Reporting into the Digital organization, this leader will own the end-to-end acquisition strategy across digital and offline channels, leveraging performance marketing, analytics, lifecycle marketing, partnerships, and data-driven experimentation to drive measurable business outcomes.
This role is accountable not only for delivering customer acquisition targets, but also for building a world-class, in-house growth marketing capability that increases speed, efficiency, and marketing ROI. The ideal candidate combines deep performance marketing expertise with strong commercial acumen, analytical rigor, and a track record of building high-performing teams and capabilities.
Key Responsibilities
- Drive North America Customer Growth
- Own customer acquisition, activation, and growth outcomes for the North America Digital business, including new customer acquisition, revenue growth, customer lifetime value, and acquisition efficiency.
- Develop and execute the near-, mid-, and long-term growth strategy to accelerate customer growth while optimizing acquisition costs and marketing ROI.
- Establish a scalable growth framework that combines performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation.
- Identify and unlock new customer segments, acquisition channels, and growth opportunities across the market.
-
Partner closely with Product, Analytics, CRM, Brand, and Regional teams to improve conversion, engagement, retention, and customer lifetime value.
-
Build a Best-in-Class In-House Performance Marketing Capability
- Create and scale a high-performing in-house growth and performance marketing organization, reducing dependency on agencies while increasing execution speed and accountability.
- Develop best-in-class capabilities across paid search, paid social, programmatic/display, affiliate marketing, influencer marketing, app marketing, SEO/ASO, and emerging acquisition channels.
- Establish rigorous testing, attribution, measurement, and optimization practices to ensure efficient deployment of marketing investment.
- Build advanced analytics capabilities that provide actionable insights and continuously improve acquisition performance and ROI.
-
Implement modern marketing technology, automation, and AI-driven optimization capabilities to improve effectiveness and efficiency.
-
Marketing Strategy & Execution
- Lead the development and execution of integrated acquisition plans aligned with business objectives and brand strategy.
- Drive coordinated digital and offline marketing efforts that increase both customer acquisition and brand awareness.
- Partner with CRM and lifecycle marketing teams to optimize customer journeys across acquisition, activation, and engagement.
- Evaluate, negotiate, and manage marketing partnerships and strategic business development opportunities that drive incremental growth.
-
Leverage market intelligence, customer insights, and competitive analysis to inform strategy and investment decisions.
-
Performance Management & Leadership
- Establish clear KPIs, dashboards, and reporting cadences across all acquisition channels.
- Own marketing investment allocation and continuously optimize spend to maximize growth and efficiency.
- Track and communicate performance against acquisition, revenue, and profitability goals.
- Build, develop, and lead a high-performing team while fostering a culture of accountability, experimentation, innovation, and continuous learning.
- Serve as the company's thought leader and subject matter expert on growth marketing and customer acquisition.
Candidate Profile
- 12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business.
- Proven track record of driving significant customer and revenue growth at scale.
- Demonstrated experience building and scaling in-house performance marketing organizations and capabilities.
- Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics.
- Strong analytical foundation with experience leveraging data to make investment and growth decisions.
- Exceptional leadership, influence, and cross-functional collaboration skills.
Work Shift
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
- Paid Time Off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Student Loan Repayment (below manager level only)
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $480,000-$510,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
10-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
LOCATION:
US – New York
US – Miami
US – Atlanta
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: September 3, 2026
ID: JR0131598
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
The Vice President, North America Growth & Acquisition Marketing will be responsible for accelerating customer growth, revenue, and market share across Western Union's North America business. Reporting into the Digital organization, this leader will own the end-to-end acquisition strategy across digital and offline channels, leveraging performance marketing, analytics, lifecycle marketing, partnerships, and data-driven experimentation to drive measurable business outcomes.
This role is accountable not only for delivering customer acquisition targets, but also for building a world-class, in-house growth marketing capability that increases speed, efficiency, and marketing ROI. The ideal candidate combines deep performance marketing expertise with strong commercial acumen, analytical rigor, and a track record of building high-performing teams and capabilities.
Key Responsibilities
- Drive North America Customer Growth
- Own customer acquisition, activation, and growth outcomes for the North America Digital business, including new customer acquisition, revenue growth, customer lifetime value, and acquisition efficiency.
- Develop and execute the near-, mid-, and long-term growth strategy to accelerate customer growth while optimizing acquisition costs and marketing ROI.
- Establish a scalable growth framework that combines performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation.
- Identify and unlock new customer segments, acquisition channels, and growth opportunities across the market.
-
Partner closely with Product, Analytics, CRM, Brand, and Regional teams to improve conversion, engagement, retention, and customer lifetime value.
-
Build a Best-in-Class In-House Performance Marketing Capability
- Create and scale a high-performing in-house growth and performance marketing organization, reducing dependency on agencies while increasing execution speed and accountability.
- Develop best-in-class capabilities across paid search, paid social, programmatic/display, affiliate marketing, influencer marketing, app marketing, SEO/ASO, and emerging acquisition channels.
- Establish rigorous testing, attribution, measurement, and optimization practices to ensure efficient deployment of marketing investment.
- Build advanced analytics capabilities that provide actionable insights and continuously improve acquisition performance and ROI.
-
Implement modern marketing technology, automation, and AI-driven optimization capabilities to improve effectiveness and efficiency.
-
Marketing Strategy & Execution
- Lead the development and execution of integrated acquisition plans aligned with business objectives and brand strategy.
- Drive coordinated digital and offline marketing efforts that increase both customer acquisition and brand awareness.
- Partner with CRM and lifecycle marketing teams to optimize customer journeys across acquisition, activation, and engagement.
- Evaluate, negotiate, and manage marketing partnerships and strategic business development opportunities that drive incremental growth.
-
Leverage market intelligence, customer insights, and competitive analysis to inform strategy and investment decisions.
-
Performance Management & Leadership
- Establish clear KPIs, dashboards, and reporting cadences across all acquisition channels.
- Own marketing investment allocation and continuously optimize spend to maximize growth and efficiency.
- Track and communicate performance against acquisition, revenue, and profitability goals.
- Build, develop, and lead a high-performing team while fostering a culture of accountability, experimentation, innovation, and continuous learning.
- Serve as the company's thought leader and subject matter expert on growth marketing and customer acquisition.
Candidate Profile
- 12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business.
- Proven track record of driving significant customer and revenue growth at scale.
- Demonstrated experience building and scaling in-house performance marketing organizations and capabilities.
- Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics.
- Strong analytical foundation with experience leveraging data to make investment and growth decisions.
- Exceptional leadership, influence, and cross-functional collaboration skills.
Work Shift
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
- Paid Time Off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Student Loan Repayment (below manager level only)
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $480,000-$510,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
10-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
See all E-3 Visa VP Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa VP Marketing Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship in VP Marketing
Frame your Australian credentials for U.S. employers
A three-year Australian bachelor's degree is generally accepted as equivalent to a U.S. four-year degree for E-3 visa purposes. Get a credential evaluation letter ready before you apply so employers don't hesitate at the offer stage.
Target companies with active LCA filing history
Search the DOL's Office of Foreign Labor Certification disclosure data for employers who have filed LCAs for marketing leadership roles. Prior LCA activity signals a company already understands the E-3 process and won't back out over paperwork.
Position your VP title against the specialty occupation standard
The E-3 requires the role to normally demand a degree in a specific field. For VP Marketing, your offer letter should explicitly tie the position to marketing strategy, not general management, to satisfy USCIS's specialty occupation definition.
Negotiate LCA filing into your offer timeline
The LCA must be certified by DOL before your consulate appointment can be scheduled. Ask your prospective employer to begin LCA filing within a week of your offer letter so you don't lose weeks waiting while your start date approaches.
Use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork
VP-level hires often involve tight start dates. Migrate Mate's E-3 filing service manages the entire process from LCA submission through consulate preparation, so neither you nor your employer has to coordinate multiple moving parts under deadline pressure.
Prepare for nonimmigrant intent questions at your consulate interview
Consular officers assess whether you intend to return to Australia. As a senior executive, have clear answers about your ongoing Australian ties, such as property, superannuation, or family, to demonstrate nonimmigrant intent without undermining your U.S. career plans.
E-3 Visa VP Marketing: Frequently Asked Questions
How do I find VP Marketing jobs that offer E-3 visa sponsorship?
Migrate Mate is built specifically for this search. It filters U.S. job listings by E-3 visa sponsorship history, so you're not cold-applying to employers who have never sponsored an Australian professional before. For VP Marketing roles, focus your search on mid-to-large companies in technology, consumer brands, and professional services, where marketing leadership is a defined specialty function rather than a general management task.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a VP Marketing role qualify as a specialty occupation for the E-3?
Yes, provided the position is structured around marketing expertise rather than general business administration. USCIS evaluates whether a bachelor's degree in a specific field, such as marketing, communications, or business with a marketing concentration, is normally required for the role. Your employer's offer letter and job description need to reflect that degree requirement explicitly. Roles framed as general leadership positions without a field-specific degree requirement can face scrutiny.
How does the E-3 compare to the H-1B for VP Marketing roles?
The E-3 is available only to Australian citizens but has no annual lottery, no cap to hit, and can be filed any time of year. The H-1B visa is open to all nationalities but requires winning a lottery with roughly a 25% selection rate. For a VP-level hire where timing and certainty matter, the E-3 is a far more predictable path. An employer sponsoring an Australian VP of Marketing can start the LCA process the week an offer is signed and target a consulate appointment within weeks.
Can I change employers on an E-3 if a better VP Marketing opportunity comes up?
Yes, but the E-3 is employer-specific, so your new employer must file a fresh LCA and you'll need a new visa stamp for the role change. You can start working for the new employer after your new visa is issued. There's no portability mechanism like some other visa categories, so plan your transition timeline around a full new filing cycle with your incoming employer.