Green Card Head Of Marketing Jobs
Head of Marketing roles qualify for green card sponsorship under EB-2 or EB-3 when the position requires a bachelor's degree or higher in marketing, business, or a related field. Your employer files a PERM labor certification with DOL before petitioning USCIS, permanently tying the sponsorship to that specific role and company.
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INTRODUCTION
Meta is looking for an experienced marketing leader with a passion for building global brands, managing complex product portfolios, and developing insights-driven marketing strategies that build affinity, engagement, and sustained growth across Instagram, Threads, and Creator Marketing. In this role, you will serve as the marketing leader across three distinct but interconnected products, each with different audiences, competitive dynamics, and growth stages. You will sit on the marketing leadership team, reporting to the Head of FOA Consumer and Creator Marketing, with a mandate to shape brand strategy, drive growth with critical audiences, architect brand campaigns and go-to-markets, and integrate AI into how the team works and markets. The ideal candidate brings foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams, influencing cross-functional partners at executive levels, and managing a portfolio of brands with competing priorities and distinct identities. You must have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. You must have the conviction to build new models while delivering measurable impact against clear business outcomes.
Global Head of Marketing, Instagram-Creators-Threads Responsibilities:
- Set the strategic vision across the full portfolio.
- Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
- Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
- Shape brand evolution and competitive positioning & drive growth with critical audiences.
- Own the marketing strategy for important audiences across the portfolio.
- Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
- Build and scale the through-creator marketing model.
- Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
- Integrate AI into marketing strategy and operations.
- Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
- Influence product strategy and cross-functional priorities.
- Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.
- Build measurement frameworks and use data to drive decisions.
- Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.
- Manage significant marketing investment.
- Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.
- Develop and lead a world-class marketing organization.
- Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.
- Foster a culture of excellence, inclusion, intellectual rigor, and speed.
- Represent the portfolio at the highest levels.
- Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.
- Build influence and alignment across matrixed stakeholders.
Minimum Qualifications:
- 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
- 10+ years of experience with team leadership, cross-functional team leadership, or team management
- Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
- Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
- Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
- Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
- Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
- Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
- Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
- Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs
- Bachelor's Degree
Preferred Qualifications:
- Experience leading consumer marketing for large-scale tech brands
- Creator-economy expertise and experience marketing with and through creators
- Incremental experience in product marketing and growth marketing
- Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
COMPENSATION
- $296,000/year to $356,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Head Of Marketing
Document your specialized marketing credentials early
Gather diplomas, transcripts, and evidence of advanced marketing credentials before applying. PERM requires your qualifications to match the job's minimum requirements exactly, so gaps between your degree field and the posted role can trigger a denial.
Target employers with dedicated immigration budgets
Marketing leadership roles rarely trigger automatic sponsorship conversations. Focus outreach on mid-to-large companies that already have in-house HR or legal teams familiar with PERM, since they're equipped to absorb the multi-month process without stalling your start date.
Use OFLC Wage Search to benchmark your offer
PERM locks your employer into paying at least the prevailing wage for your job title and location. Run your specific Head of Marketing SOC code through OFLC Wage Search before negotiating, so you know whether the offer meets the DOL wage floor that PERM requires.
Search green card sponsors on Migrate Mate
Use Migrate Mate to filter Head of Marketing roles by employers with active green card sponsorship history. This cuts out companies unlikely to file PERM and puts you directly in front of roles where EB-2 or EB-3 sponsorship is already on the table.
Clarify whether EB-2 or EB-3 applies to your offer
If the role requires only a bachelor's degree, it typically files under EB-3. If your employer can document that a master's degree or equivalent is the normal minimum in the industry, EB-2 may apply and can reduce your priority date wait depending on your country of birth.
Negotiate PERM filing timing before signing your offer
Ask your employer to commit to a PERM filing start date in your offer letter. Labor certification can take six months or longer, and delays at the recruiting or audit stage push your I-140 petition back further, extending your overall green card timeline significantly.
Green Card Head Of Marketing: Frequently Asked Questions
Does a Head of Marketing role qualify for EB-2 or EB-3 green card sponsorship?
Head of Marketing roles can qualify under either category depending on how the employer defines the position. EB-3 applies when a bachelor's degree in marketing, business, or a related field is the stated minimum. EB-2 applies when the employer can document that a master's degree or equivalent advanced expertise is normally required for the role in their industry.
How does green card sponsorship differ from H-1B sponsorship for a Head of Marketing position?
H-1B visa is a temporary status with an annual lottery cap, whereas PERM-based green card sponsorship leads to permanent residency with no lottery risk at the EB-3 level. The PERM process takes longer upfront, often six to eighteen months from labor certification through I-140 approval, but it permanently ties your residency pathway to the job rather than requiring repeated visa renewals.
What is the PERM labor certification process for a Head of Marketing hire?
Your employer files a PERM application with DOL certifying that no qualified U.S. workers were available for the role at the prevailing wage. DOL reviews the employer's recruitment steps, which must follow strict advertising requirements. Once certified, your employer files an I-140 immigrant petition with USCIS. The entire sequence from PERM filing to I-140 approval typically runs nine to eighteen months before your priority date is even established.
How can I find Head of Marketing jobs where employers are already open to green card sponsorship?
Start your search on Migrate Mate, which surfaces Head of Marketing roles filtered by employers with documented green card sponsorship history. Targeting companies that have already run PERM filings for similar roles saves time compared to negotiating sponsorship from scratch with an employer unfamiliar with the process.
Can I change employers after my green card process has started?
Once your I-140 is approved and your priority date is current, portability rules under AC21 allow you to move to a new employer in the same or similar occupational category without restarting the entire green card process. If you leave before I-140 approval, your employer can withdraw the petition and the PERM certification generally cannot be transferred to a new company.