Green Card Senior Crm Manager Jobs
Senior CRM Manager roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification, which requires your employer to document that no qualified U.S. worker is available before filing your I-140 immigrant petition. Marketing operations leadership with CRM strategy expertise fits the advanced-degree professional profile that supports EB-2 classification.
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At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Overview & Outcomes
Shutterfly is looking for a detail-oriented CRM Operations Specialist to join our digital CRM TechOps team. The CRM Operations Specialist will assist with the development, management, and optimization of Shutterfly brand email, push, SMS programs - including promotional and transactional campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion email/digital marketing best practices and brand guidelines to email production and asset creation.
Key Responsibilities
- Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
- Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
- Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
- Maintains an understanding of brand, audience, and company objectives.
- Manages personal timelines for campaigns and program deliverables.
- Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
- Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
- Maintains current knowledge of industry best practices, regulation, and privacy issues.
- Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
Qualifications
- 4+ years of experience in email marketing, preferably in a B2C setting
- Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment
- Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
- Bachelor's degree or equivalent experience
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability
- Excellent communication, problem solving, and collaboration skills
- Ability to meet deadlines while managing multiple concurrent programs
- Salesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plus
- Experience writing custom SQL statements to create new audience segments
- HTML knowledge and responsive email best practices used for email production
Locations
This role is fully remote, and candidates are not required or expected to live near a Shutterfly office location. Candidates who do live near one of our physical offices are welcome to work in person when they choose, but in-office work is optional and not a requirement for this role.
About Shutterfly
Committed to making all of life's experiences unforgettable, today Shutterfly is a leading digital retailer and manufacturing platform for photography and personalized products, with ambition to become the world's leading marketplace of design-centric, personalized products that foster one's self-expression.
At Shutterfly, we value people who:
- Own it, by delivering on their commitments and take responsibility to go above and beyond any defined role;
- Zoom out, to see the big picture and don't let silos get in the way of the success of our customers, communities or company;
- Move fearlessly, and quickly without sacrificing quality in seizing opportunities and tackling challenges;
- Explore new angles, through hunger and curiosity, welcoming change, seeking improvement, learning equally from success and failure;
- Embrace differences, foster an environment where all voices are heard, ensuring others feel respected, supported and appreciated.
Shutterfly operates three divisions: Consumer, Lifetouch, and Shutterfly Business Solutions. The Consumer division helps customers create the most from life's moments through its flagship personalized Shutterfly products; premium offerings in its Tiny Prints boutique; Snapfish custom photo gifts, as well as wedding invitations and stationery. Lifetouch is the national leader in school photography, built on the enduring tradition of "Picture Day," and also serves families through portrait studios and other partnerships. Shutterfly Business Solutions delivers enterprise digital printing services that enable efficient and effective customer engagement through personalized communications.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California: [$69,000 - $97,250]
Connecticut and New York: [$69,000 - $89,000]
Colorado, Illinois, Minnesota and Washington: [$69,000 - $82,500]
Nevada: [$64,750 - $89,000]
Maryland and New Jersey: [$74,250 - $89,000]
Hawaii: [$64,750 - $77,500]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.
This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.
This position will accept applications on an ongoing basis until filled.
SFLYCorporate
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Senior Crm Manager
Document your CRM platform certifications early
Salesforce, HubSpot, or Adobe Marketo certifications strengthen your PERM application by demonstrating specialized technical qualifications beyond a general marketing degree. Gather official certificates, completion records, and continuing education credits before your employer initiates the labor certification.
Target employers with PERM filing history
Search OFLC wage search disclosures filtered to SOC code 11-2021 to identify companies that have previously filed PERM applications for marketing and CRM management roles. Repeat PERM filers have established internal processes, which shortens your path to an approved I-140.
Use Migrate Mate to find sponsoring employers
Filter Senior CRM Manager roles by green card sponsorship eligibility on Migrate Mate to surface employers actively filing PERM applications in marketing operations. This cuts out the manual OFLC data work and connects your job search directly to verified sponsoring companies.
Clarify job duties before PERM recruitment begins
The PERM labor market test requires your employer to advertise the exact job description on file. If your CRM role spans email automation, lifecycle strategy, and analytics, confirm the posted duties match your actual position so DOL recruitment results hold up under audit.
Understand how EB-2 versus EB-3 affects your timeline
EB-2 requires your employer to document that the Senior CRM Manager role normally requires a master's degree or equivalent. EB-3 applies if a bachelor's degree suffices. Your country of birth determines wait times, since USCIS applies per-country caps to both preference categories.
Negotiate I-140 premium processing into your offer
After PERM certification, your employer files Form I-140 with USCIS. Premium processing reduces adjudication to 15 business days instead of several months. Requesting this during offer negotiation is standard for senior marketing hires and keeps your priority date active sooner.
Green Card Senior Crm Manager: Frequently Asked Questions
Does a Senior CRM Manager role qualify for EB-2 or EB-3 green card sponsorship?
Both categories are possible. EB-2 applies when the position normally requires a master's degree or equivalent in marketing, business, or a related field. EB-3 covers the role if a bachelor's degree is the standard requirement. Your employer determines which category fits the job description and documents that in the PERM filing with DOL.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status capped at 65,000 per year with an annual lottery. PERM is the first step toward permanent residency and has no annual application cap. The process takes longer overall, typically two to four years from PERM filing to a green card, but the outcome is lawful permanent residency, not a fixed-term work authorization that requires periodic renewal.
Which employers typically sponsor Senior CRM Managers for green cards?
Mid-to-large companies in retail, technology, financial services, and media are the most active PERM sponsors for CRM leadership roles. These industries rely heavily on customer lifecycle strategy and have the HR infrastructure to manage multi-year immigration filings. You can verify employer PERM history by reviewing OFLC disclosure data filtered to marketing management job codes.
How can I find Senior CRM Manager jobs that offer green card sponsorship?
Migrate Mate lets you search Senior CRM Manager roles specifically filtered to employers with green card sponsorship history, so you are not guessing from generic job listings. Most standard job boards do not distinguish between employers willing to file PERM and those offering only temporary visa support, which makes a targeted search essential at this stage of your immigration path.
What happens to my green card case if I change employers during the PERM process?
If you leave before your I-140 is approved, your PERM application is abandoned and the new employer must restart the process. Once your I-140 is approved and your priority date is more than 180 days old, AC21 portability allows you to change to a same-or-similar role without losing your place in the queue. CRM management positions are generally considered portable under this rule.