H-1B Visa B2b Marketing Manager Jobs
B2B marketing manager roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers filing an H-1B petition must first certify a Labor Condition Application with the DOL, confirming the offered salary meets the prevailing wage for your metro area.
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About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all H-1B Visa B2b Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a B2b Marketing Manager
Map your degree to specialty occupation requirements
B2B marketing manager positions require a directly related degree field, not just any bachelor's degree. Pull the O*NET profile for Marketing Managers to document the standard educational requirement before your employer files the I-129 petition.
Verify the prevailing wage before negotiating salary
Run the OFLC Wage Search using SOC code 11-2021 for your target metro area. Your offered salary must meet or exceed the Level I through IV wage for that location, and the LCA locks that figure in before USCIS ever sees your petition.
Target employers with active LCA filings in B2B sectors
Use Migrate Mate to filter for employers who have filed LCAs specifically for marketing manager roles. Companies with consistent B2B SaaS or enterprise tech revenue streams file more frequently and have established HR processes for H-1B sponsorship.
Ask about cap-exempt employer options during your search
Universities, nonprofit research organizations, and government-affiliated entities are cap-exempt, meaning your H-1B petition bypasses the annual lottery. B2B marketing roles exist at these organizations, particularly in technology transfer, continuing education, and research commercialization functions.
Confirm your employer is E-Verify enrolled before accepting an offer
If you're extending STEM OPT or transitioning from another status, some employers must be E-Verify enrolled to maintain compliance. Confirm enrollment before your start date, since USCIS can reject a change-of-status petition tied to a non-compliant employer.
Build a portfolio that documents revenue attribution
B2B marketing manager H-1B petitions face RFEs when the role looks generalist. Document pipeline contribution, account-based marketing programs, and CRM strategy in your support letter to demonstrate the analytical depth that justifies a specialty occupation classification.
H-1B Visa B2b Marketing Manager: Frequently Asked Questions
Does a B2B marketing manager role qualify as a specialty occupation for H-1B purposes?
Yes, if the position requires a bachelor's degree or higher in marketing, business administration, or a closely related field as a standard entry requirement. Roles that accept any degree regardless of field, or that list the degree as preferred rather than required, are more vulnerable to an RFE from USCIS challenging the specialty occupation classification. Your employer's job description should match the educational standard documented in O*NET for marketing managers.
How do I find B2B marketing manager jobs where the employer already sponsors H-1B visas?
Migrate Mate shows verified LCA filing history by employer and role, so you can identify companies that have sponsored marketing manager positions before rather than relying on a recruiter's assurance. Prioritize employers in enterprise software, B2B SaaS, fintech, and professional services, where marketing roles are more clearly defined as requiring specialized credentials and these companies sponsor H-1B workers regularly.
What happens to my H-1B status if my B2B marketing manager role is restructured or my team is eliminated?
You have a 60-day grace period after your employment ends to find a new sponsoring employer, transfer your H-1B, change status, or depart the U.S. If your role is reclassified rather than eliminated, your employer must file an amended H-1B petition with USCIS if your job duties, worksite location, or salary change materially. Waiting for a formal layoff notice before acting can consume most of that 60-day window.
Can my employer file the H-1B petition before I have a formal marketing manager title?
Yes, the H-1B petition is tied to the offered position and its duties, not your current title. Your employer can file based on a pending offer letter that defines the B2B marketing manager role and its degree requirement. USCIS evaluates the actual job duties and minimum qualifications, so the offer letter and LCA must consistently describe a role that meets specialty occupation standards.
Does the DOL prevailing wage requirement affect how B2B marketing manager compensation packages are structured?
The LCA requires your base salary to meet or exceed the prevailing wage for the SOC code and geographic area your employer selects. Variable components like commissions, bonuses, or equity do not count toward satisfying the prevailing wage floor. Employers sometimes structure B2B marketing manager offers with a lower base and higher variable pay, which can create a compliance problem if the base salary alone falls below the certified wage level.