H-1B Visa B2b Marketing Manager Jobs
B2B marketing manager roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers filing an H-1B petition must first certify a Labor Condition Application with the DOL, confirming the offered salary meets the prevailing wage for your metro area.
Find H-1B Visa B2b Marketing Manager JobsOverview
Showing 5 of 48+ B2b Marketing Manager jobs
See all 48+ B2b Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new B2b Marketing Manager roles.
Get Access To All JobsSummary
We are seeking a strategic, performance-driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the United States. The role is ideal for a highly analytical and growth-oriented marketer who thrives at the intersection of strategy, demand generation, sales enablement, and performance optimization.
The B2B Senior Specialist will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The successful candidate will bring experience in B2B audience segmentation, customer journeys, lead nurturing, and attribution modeling, with proven experience translating marketing investment into measurable business results.
This role will be responsible for assisting in the development of insight-driven acquisition strategies and targeted campaigns that position Sunoco as the partner of choice for independent fuel retailers seeking innovation, performance, and long-term business growth. The ideal candidate will understand how to identify and engage the right audiences, optimize channel performance, and translate data and insights into actionable growth strategies that improve lead quality, pipeline conversion, and ROI.
Partnering closely with Sales, Account Management, Operations, Digital, Analytics, and external agency partners, this individual will help strengthen Sunoco’s value proposition within the fuel and convenience retail industry while ensuring marketing and sales efforts are aligned to deliver measurable business impact. The ideal candidate is both strategic and hands-on — someone who can develop the vision, execute the work, analyze performance, and continuously optimize based on results.
Essential Duties and Responsibilities:
B2B Strategy & Customer Acquisition
- Assist with the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the US.
- Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects.
- Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
- Develop compelling B2B messaging and positioning that clearly communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
- Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.
Demand Generation & Sales Alignment
- Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
- Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end-to-end customer experience.
- Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development.
- Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
- Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance.
Performance Marketing & Analytics
- Assist with the B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities for customer acquisition and growth.
- Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI.
- Establish, track, and report on KPIs including lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI.
- Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions.
- Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance.
- Develop performance summaries and business recommendations that help guide future marketing strategy and investment decisions.
Partnerships, Events & Execution
- Assist in the development and execution of the trade show, industry association, and Petroleum Marketer membership strategy to maximize brand visibility, lead generation, and business development opportunities.
- Manage the development and execution of B2B creative assets and marketing materials, including digital campaigns, paid media, social content, sales collateral, exhibits, and promotional materials.
- Assist with the development and management of the B2B promotional and campaign calendar, including briefing agencies and internal stakeholders on strategy, deliverables, timelines, and budget requirements.
- Manage agency and vendor relationships to ensure high-quality execution, alignment to objectives, and efficient use of marketing resources.
- Ensure all marketing initiatives and materials align with brand standards, business objectives, and operational requirements.
Budget & Operational Management
- Support ongoing management of the B2B marketing budget, including forecasting, PO setup, invoice management, and spend optimization.
- Ensure projects are delivered on time, on budget, and aligned to business objectives and performance expectations.
- Support additional B2B strategic initiatives and ad hoc projects as required.
Requirements
Education and/or Experience, Knowledge, Skills & Abilities:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5-8 years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
- Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.
- Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
- Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.
- Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
- Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.
- Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.
- Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
- Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.
- Self-starter with a growth mindset, strong business acumen, and a passion for performance-driven marketing.
- Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi-location retail industries is considered a strong asset.
Required experience is commensurate with the selected job level:
- The Sr Specialist level requires a bachelor’s degree and 5-8 years of relevant job related experience.
- Prior experience with Salesforce and Pardot required.
Software Knowledge:
- Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.
Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Usually, normal office working conditions.
- Must be able to remain in a stationary position 50% of the time due to prolonged periods of sitting or standing.
- Occasional overnight travel may be required.
- Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, as well as extreme temperature conditions and loud machinery, and require appropriate personal protective equipment.
EEO Statement
Equal Opportunity Employer/Minority/Female/Disabled/Veteran
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Summary
We are seeking a strategic, performance-driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the United States. The role is ideal for a highly analytical and growth-oriented marketer who thrives at the intersection of strategy, demand generation, sales enablement, and performance optimization.
The B2B Senior Specialist will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The successful candidate will bring experience in B2B audience segmentation, customer journeys, lead nurturing, and attribution modeling, with proven experience translating marketing investment into measurable business results.
This role will be responsible for assisting in the development of insight-driven acquisition strategies and targeted campaigns that position Sunoco as the partner of choice for independent fuel retailers seeking innovation, performance, and long-term business growth. The ideal candidate will understand how to identify and engage the right audiences, optimize channel performance, and translate data and insights into actionable growth strategies that improve lead quality, pipeline conversion, and ROI.
Partnering closely with Sales, Account Management, Operations, Digital, Analytics, and external agency partners, this individual will help strengthen Sunoco’s value proposition within the fuel and convenience retail industry while ensuring marketing and sales efforts are aligned to deliver measurable business impact. The ideal candidate is both strategic and hands-on — someone who can develop the vision, execute the work, analyze performance, and continuously optimize based on results.
Essential Duties and Responsibilities:
B2B Strategy & Customer Acquisition
- Assist with the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the US.
- Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects.
- Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
- Develop compelling B2B messaging and positioning that clearly communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
- Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.
Demand Generation & Sales Alignment
- Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
- Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end-to-end customer experience.
- Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development.
- Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
- Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance.
Performance Marketing & Analytics
- Assist with the B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities for customer acquisition and growth.
- Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI.
- Establish, track, and report on KPIs including lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI.
- Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions.
- Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance.
- Develop performance summaries and business recommendations that help guide future marketing strategy and investment decisions.
Partnerships, Events & Execution
- Assist in the development and execution of the trade show, industry association, and Petroleum Marketer membership strategy to maximize brand visibility, lead generation, and business development opportunities.
- Manage the development and execution of B2B creative assets and marketing materials, including digital campaigns, paid media, social content, sales collateral, exhibits, and promotional materials.
- Assist with the development and management of the B2B promotional and campaign calendar, including briefing agencies and internal stakeholders on strategy, deliverables, timelines, and budget requirements.
- Manage agency and vendor relationships to ensure high-quality execution, alignment to objectives, and efficient use of marketing resources.
- Ensure all marketing initiatives and materials align with brand standards, business objectives, and operational requirements.
Budget & Operational Management
- Support ongoing management of the B2B marketing budget, including forecasting, PO setup, invoice management, and spend optimization.
- Ensure projects are delivered on time, on budget, and aligned to business objectives and performance expectations.
- Support additional B2B strategic initiatives and ad hoc projects as required.
Requirements
Education and/or Experience, Knowledge, Skills & Abilities:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5-8 years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
- Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.
- Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
- Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.
- Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
- Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.
- Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.
- Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
- Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.
- Self-starter with a growth mindset, strong business acumen, and a passion for performance-driven marketing.
- Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi-location retail industries is considered a strong asset.
Required experience is commensurate with the selected job level:
- The Sr Specialist level requires a bachelor’s degree and 5-8 years of relevant job related experience.
- Prior experience with Salesforce and Pardot required.
Software Knowledge:
- Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.
Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Usually, normal office working conditions.
- Must be able to remain in a stationary position 50% of the time due to prolonged periods of sitting or standing.
- Occasional overnight travel may be required.
- Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, as well as extreme temperature conditions and loud machinery, and require appropriate personal protective equipment.
EEO Statement
Equal Opportunity Employer/Minority/Female/Disabled/Veteran
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
See all 48+ H-1B Visa B2b Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa B2b Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a B2b Marketing Manager
Map your degree to specialty occupation requirements
B2B marketing manager positions require a directly related degree field, not just any bachelor's degree. Pull the O*NET profile for Marketing Managers to document the standard educational requirement before your employer files the I-129 petition.
Verify the prevailing wage before negotiating salary
Run the OFLC Wage Search using SOC code 11-2021 for your target metro area. Your offered salary must meet or exceed the Level I through IV wage for that location, and the LCA locks that figure in before USCIS ever sees your petition.
Target employers with active LCA filings in B2B sectors
Use Migrate Mate to filter for employers who have filed LCAs specifically for marketing manager roles. Companies with consistent B2B SaaS or enterprise tech revenue streams file more frequently and have established HR processes for H-1B sponsorship.
Ask about cap-exempt employer options during your search
Universities, nonprofit research organizations, and government-affiliated entities are cap-exempt, meaning your H-1B petition bypasses the annual lottery. B2B marketing roles exist at these organizations, particularly in technology transfer, continuing education, and research commercialization functions.
Confirm your employer is E-Verify enrolled before accepting an offer
If you're extending STEM OPT or transitioning from another status, some employers must be E-Verify enrolled to maintain compliance. Confirm enrollment before your start date, since USCIS can reject a change-of-status petition tied to a non-compliant employer.
Build a portfolio that documents revenue attribution
B2B marketing manager H-1B petitions face RFEs when the role looks generalist. Document pipeline contribution, account-based marketing programs, and CRM strategy in your support letter to demonstrate the analytical depth that justifies a specialty occupation classification.
H-1B Visa B2b Marketing Manager: Frequently Asked Questions
Does a B2B marketing manager role qualify as a specialty occupation for H-1B purposes?
Yes, if the position requires a bachelor's degree or higher in marketing, business administration, or a closely related field as a standard entry requirement. Roles that accept any degree regardless of field, or that list the degree as preferred rather than required, are more vulnerable to an RFE from USCIS challenging the specialty occupation classification. Your employer's job description should match the educational standard documented in O*NET for marketing managers.
How do I find B2B marketing manager jobs where the employer already sponsors H-1B visas?
Migrate Mate shows verified LCA filing history by employer and role, so you can identify companies that have sponsored marketing manager positions before rather than relying on a recruiter's assurance. Prioritize employers in enterprise software, B2B SaaS, fintech, and professional services, where marketing roles are more clearly defined as requiring specialized credentials and these companies sponsor H-1B workers regularly.
What happens to my H-1B status if my B2B marketing manager role is restructured or my team is eliminated?
You have a 60-day grace period after your employment ends to find a new sponsoring employer, transfer your H-1B, change status, or depart the U.S. If your role is reclassified rather than eliminated, your employer must file an amended H-1B petition with USCIS if your job duties, worksite location, or salary change materially. Waiting for a formal layoff notice before acting can consume most of that 60-day window.
Can my employer file the H-1B petition before I have a formal marketing manager title?
Yes, the H-1B petition is tied to the offered position and its duties, not your current title. Your employer can file based on a pending offer letter that defines the B2B marketing manager role and its degree requirement. USCIS evaluates the actual job duties and minimum qualifications, so the offer letter and LCA must consistently describe a role that meets specialty occupation standards.
Does the DOL prevailing wage requirement affect how B2B marketing manager compensation packages are structured?
The LCA requires your base salary to meet or exceed the prevailing wage for the SOC code and geographic area your employer selects. Variable components like commissions, bonuses, or equity do not count toward satisfying the prevailing wage floor. Employers sometimes structure B2B marketing manager offers with a lower base and higher variable pay, which can create a compliance problem if the base salary alone falls below the certified wage level.