H-1B Visa CRM Specialist Jobs
CRM Specialist roles sit squarely within H-1B visa specialty occupation territory, requiring a bachelor's degree in marketing, information systems, or a related field. Employers filing an H-1B for this role must certify a prevailing wage through the DOL, and many large CRM-heavy organizations have established sponsorship pipelines for platform-specialized candidates.
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Get Access To All JobsRequisition ID 174264
Posted 06/18/2026
Marketing
United States
Arizona
Scottsdale
Skin Health Group
Travel - up to 10% of time
Hybrid
No Relocation Assistance Offered
Job Number #174264 - Scottsdale, Arizona, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
The CRM Specialist will own the end-to-end loyalty experience for the US market to build brand love and engagement. This vital role will create a persistent customer-first mentality across physical and digital channels to maximize customer acquisition, retention, and profitability. The CRM Specialist interacts with digital media customer experience lead, marketing team, digital commerce team, pro sales/affair teams and the analytics team to drive initiatives essential to the continued growth and evolution of the program and overall business.
Responsibilities:
CRM:
- Support Digital Customer Experience Lead in managing end-to-end CRM program for both consumer and professional audiences, including but not limited to, platform implementation, scheduling, agency management and creative briefing, audience segmentation, journey building to increase customer value and build brand love, retention and advocacy
- Build and maintain email calendar and production schedule and partner with agencies to develop hard-working and effective email content/design
- Build fully-compliant and highly-deliverable HTML email from agency-provided creative; deploy within Salesforce Marketing Cloud (B2C) SAP Mastermind (B2B)
- Produce iterative email templates and make minor adjustments to art as needed
- Drive positive engagement and growth of B2C customers
- Support Professional Affairs initiatives for B2B customers (i.e. Treatment Tuesdays, Physician Fridays)
- Use performance insights and consumer journey mapping tools to personalize and improve campaign strategies
- Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers and acquisition of 1st party data
- Work closely with cross-functional team to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies
Loyalty Program:
- Support in developing and launching a consumer(b2c) loyalty program and evolving the existing customer (b2b) loyalty program
- Own the end-end loyalty customer experience in consumer and professional channels and champion what great customer experiences look like
- Create and test rewards across multiple retention channels to create offerings that drive new product adoption, build sustained brand loyalty and engage consumers in our mission
Research, Analytics and Audience Segmentation:
- Support the development of audience segmentation strategy and lifetime value of B2B and B2C customers
- Track and measure KPIs to evaluate and improve on the results of content and campaigns with a test/learn agenda
- Work with team to enhance profiles of 1P data to further personalize the journeys / messaging
- Develop the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey
Required Qualifications:
- Bachelor’s Degree in Marketing or related field
- 5+ years of work experience
- 5+ years of experience in CRM, customer acquisition, conversion and loyalty marketing, with strong understanding of data management, including audience analysis and segmentation, data capture
- Proficient in technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, Wordpress, JIRA, and Adobe Experience Manager
Preferred Qualifications:
- Proficiency with graphic platforms (Adobe Creative Suite) and ability to make edits to artwork that enable email and digital ad asset production
- Previous experience within the skincare or beauty sectors, or a large, multi-national CPG company
- Prior knowledge of or experience with PCA Skin and EltaMD brands
Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
LI-Hybrid
Requisition ID 174264
Posted 06/18/2026
Marketing
United States
Arizona
Scottsdale
Skin Health Group
Travel - up to 10% of time
Hybrid
No Relocation Assistance Offered
Job Number #174264 - Scottsdale, Arizona, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
The CRM Specialist will own the end-to-end loyalty experience for the US market to build brand love and engagement. This vital role will create a persistent customer-first mentality across physical and digital channels to maximize customer acquisition, retention, and profitability. The CRM Specialist interacts with digital media customer experience lead, marketing team, digital commerce team, pro sales/affair teams and the analytics team to drive initiatives essential to the continued growth and evolution of the program and overall business.
Responsibilities:
CRM:
- Support Digital Customer Experience Lead in managing end-to-end CRM program for both consumer and professional audiences, including but not limited to, platform implementation, scheduling, agency management and creative briefing, audience segmentation, journey building to increase customer value and build brand love, retention and advocacy
- Build and maintain email calendar and production schedule and partner with agencies to develop hard-working and effective email content/design
- Build fully-compliant and highly-deliverable HTML email from agency-provided creative; deploy within Salesforce Marketing Cloud (B2C) SAP Mastermind (B2B)
- Produce iterative email templates and make minor adjustments to art as needed
- Drive positive engagement and growth of B2C customers
- Support Professional Affairs initiatives for B2B customers (i.e. Treatment Tuesdays, Physician Fridays)
- Use performance insights and consumer journey mapping tools to personalize and improve campaign strategies
- Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers and acquisition of 1st party data
- Work closely with cross-functional team to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies
Loyalty Program:
- Support in developing and launching a consumer(b2c) loyalty program and evolving the existing customer (b2b) loyalty program
- Own the end-end loyalty customer experience in consumer and professional channels and champion what great customer experiences look like
- Create and test rewards across multiple retention channels to create offerings that drive new product adoption, build sustained brand loyalty and engage consumers in our mission
Research, Analytics and Audience Segmentation:
- Support the development of audience segmentation strategy and lifetime value of B2B and B2C customers
- Track and measure KPIs to evaluate and improve on the results of content and campaigns with a test/learn agenda
- Work with team to enhance profiles of 1P data to further personalize the journeys / messaging
- Develop the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey
Required Qualifications:
- Bachelor’s Degree in Marketing or related field
- 5+ years of work experience
- 5+ years of experience in CRM, customer acquisition, conversion and loyalty marketing, with strong understanding of data management, including audience analysis and segmentation, data capture
- Proficient in technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, Wordpress, JIRA, and Adobe Experience Manager
Preferred Qualifications:
- Proficiency with graphic platforms (Adobe Creative Suite) and ability to make edits to artwork that enable email and digital ad asset production
- Previous experience within the skincare or beauty sectors, or a large, multi-national CPG company
- Prior knowledge of or experience with PCA Skin and EltaMD brands
Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
LI-Hybrid
See all H-1B Visa CRM Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa CRM Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Specialist
Map your degree to CRM specialty occupation
USCIS evaluates whether your degree field directly relates to CRM work. A degree in marketing, MIS, or computer science maps cleanly. A general business degree may require supplemental documentation showing coursework or experience tied specifically to CRM platforms.
Target employers with active LCA filing history
Search Migrate Mate to filter CRM Specialist roles by employers who have certified Labor Condition Applications for this occupation. Employers with recent LCA filings have an established H-1B process and are less likely to withdraw sponsorship mid-hire.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your metro area and experience level. Run the OFLC Wage Search using SOC code 13-1161 before your offer conversation so you know the wage floor your employer is legally required to meet.
Verify your platform certifications strengthen the petition
Salesforce, HubSpot, or Microsoft Dynamics certifications aren't required, but they reinforce the specialty occupation argument in your I-129 petition by demonstrating technical depth beyond general sales or marketing work. Include them in your supporting documentation package.
Confirm the employer is E-Verify enrolled before accepting
All H-1B employers must participate in E-Verify. Ask your recruiter to confirm enrollment during the offer stage, not after. An employer that isn't enrolled can't legally file your H-1B petition, and discovering this late resets your entire job search timeline.
Request premium processing if your start date is firm
USCIS adjudicates premium processing I-129 petitions within 15 business days. If your employment start date aligns with the October 1 cap-subject start or a specific project timeline, ask your employer to file with premium processing to avoid status gaps.
H-1B Visa CRM Specialist: Frequently Asked Questions
Does a CRM Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can demonstrate the position normally requires a bachelor's degree or higher in a specific field such as marketing, information systems, or computer science. Roles that involve platform configuration, data architecture, or marketing automation strategy are stronger candidates than general CRM administrator positions, which may face USCIS scrutiny if the degree requirement is vague.
Which industries sponsor H-1B visas most often for CRM Specialist roles?
Technology, financial services, healthcare systems, and enterprise software companies file the most H-1B LCAs for CRM-related occupations. These sectors rely on Salesforce, Microsoft Dynamics, or proprietary CRM platforms at scale, which creates demand for specialists with platform-specific expertise. You can browse CRM Specialist openings filtered by sponsoring employers on Migrate Mate.
How does the DOL prevailing wage requirement affect CRM Specialist sponsorship?
Before filing your H-1B petition, your employer must certify through a Labor Condition Application that they will pay at least the DOL prevailing wage for your job title, experience level, and work location. CRM Specialist wages vary significantly by metro area, so employers in lower-cost markets may face less burden than those hiring in San Francisco or New York. Use the OFLC Wage Search to look up the applicable wage tier before negotiating.
Can I switch CRM Specialist jobs while on H-1B without losing status?
Yes, H-1B portability under AC21 lets you start working for a new employer once they file a non-frivolous H-1B transfer petition, as long as your original petition has been approved and you've been in valid H-1B status for at least 180 days. You don't need to wait for the transfer petition to be approved before starting, but your new role must still qualify as a specialty occupation.
What documentation should I prepare to support my H-1B petition as a CRM Specialist?
Your employer's attorney will typically need your academic transcripts, degree certificates, and a detailed job description that ties CRM responsibilities to your degree field. Platform certifications from Salesforce, HubSpot, or Microsoft strengthen the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a USCIS-accepted service is required to establish equivalency with a U.S. bachelor's degree.