H-1B Visa CRM Specialist Jobs
CRM Specialist roles sit squarely within H-1B visa specialty occupation territory, requiring a bachelor's degree in marketing, information systems, or a related field. Employers filing an H-1B for this role must certify a prevailing wage through the DOL, and many large CRM-heavy organizations have established sponsorship pipelines for platform-specialized candidates.
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Get Access To All JobsINTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
INTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
See all 121+ H-1B Visa CRM Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Specialist
Map your degree to CRM specialty occupation
USCIS evaluates whether your degree field directly relates to CRM work. A degree in marketing, MIS, or computer science maps cleanly. A general business degree may require supplemental documentation showing coursework or experience tied specifically to CRM platforms.
Target employers with active LCA filing history
Search Migrate Mate to filter CRM Specialist roles by employers who have certified Labor Condition Applications for this occupation. Employers with recent LCA filings have an established H-1B process and are less likely to withdraw sponsorship mid-hire.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your metro area and experience level. Run the OFLC Wage Search using SOC code 13-1161 before your offer conversation so you know the wage floor your employer is legally required to meet.
Verify your platform certifications strengthen the petition
Salesforce, HubSpot, or Microsoft Dynamics certifications aren't required, but they reinforce the specialty occupation argument in your I-129 petition by demonstrating technical depth beyond general sales or marketing work. Include them in your supporting documentation package.
Confirm the employer is E-Verify enrolled before accepting
All H-1B employers must participate in E-Verify. Ask your recruiter to confirm enrollment during the offer stage, not after. An employer that isn't enrolled can't legally file your H-1B petition, and discovering this late resets your entire job search timeline.
Request premium processing if your start date is firm
USCIS adjudicates premium processing I-129 petitions within 15 business days. If your employment start date aligns with the October 1 cap-subject start or a specific project timeline, ask your employer to file with premium processing to avoid status gaps.
H-1B Visa CRM Specialist: Frequently Asked Questions
Does a CRM Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can demonstrate the position normally requires a bachelor's degree or higher in a specific field such as marketing, information systems, or computer science. Roles that involve platform configuration, data architecture, or marketing automation strategy are stronger candidates than general CRM administrator positions, which may face USCIS scrutiny if the degree requirement is vague.
Which industries sponsor H-1B visas most often for CRM Specialist roles?
Technology, financial services, healthcare systems, and enterprise software companies file the most H-1B LCAs for CRM-related occupations. These sectors rely on Salesforce, Microsoft Dynamics, or proprietary CRM platforms at scale, which creates demand for specialists with platform-specific expertise. You can browse CRM Specialist openings filtered by sponsoring employers on Migrate Mate.
How does the DOL prevailing wage requirement affect CRM Specialist sponsorship?
Before filing your H-1B petition, your employer must certify through a Labor Condition Application that they will pay at least the DOL prevailing wage for your job title, experience level, and work location. CRM Specialist wages vary significantly by metro area, so employers in lower-cost markets may face less burden than those hiring in San Francisco or New York. Use the OFLC Wage Search to look up the applicable wage tier before negotiating.
Can I switch CRM Specialist jobs while on H-1B without losing status?
Yes, H-1B portability under AC21 lets you start working for a new employer once they file a non-frivolous H-1B transfer petition, as long as your original petition has been approved and you've been in valid H-1B status for at least 180 days. You don't need to wait for the transfer petition to be approved before starting, but your new role must still qualify as a specialty occupation.
What documentation should I prepare to support my H-1B petition as a CRM Specialist?
Your employer's attorney will typically need your academic transcripts, degree certificates, and a detailed job description that ties CRM responsibilities to your degree field. Platform certifications from Salesforce, HubSpot, or Microsoft strengthen the specialty occupation argument. If your degree is from outside the U.S., a credential evaluation from a USCIS-accepted service is required to establish equivalency with a U.S. bachelor's degree.