H-1B Visa Customer Insights Analyst Jobs
Customer Insights Analyst roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in market research, statistics, business analytics, or a related field. Employers in retail, tech, finance, and consumer goods regularly file LCAs for this role. Use Migrate Mate to find verified H-1B visa sponsors hiring now.
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Get Access To All JobsAre you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
Position Summary
Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.
Essential Responsibilities
- Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
- Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
- Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
- Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
- Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
- Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
- Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process. Surfaces customer-related strategic issues and initiatives for client discussion.
Minimum Requirements
- Bachelor's degree in a related field.
- 5+ years experience in marketing research including both quantitative and qualitative methods.
- Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience.
- Custom/adhoc marketing research topics to inform business decision-making.
- Syndicated research.
- Proven written and verbal communication skills.
- Approximately 10% travel required.
- Preferred MBA.
- 3+ years experience in the utilities/energy industry.
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $84,900.00 to $120,566.66 per year.
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave.
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.
Deadline to Apply: 06/28/26
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
All Xcel Energy employees and contractors share responsibility for protecting the company's information and systems by adhering to cybersecurity policies, standards, and best practices, recognizing that cybersecurity is everyone's responsibility.
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
Position Summary
Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.
Essential Responsibilities
- Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
- Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
- Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
- Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
- Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
- Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
- Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process. Surfaces customer-related strategic issues and initiatives for client discussion.
Minimum Requirements
- Bachelor's degree in a related field.
- 5+ years experience in marketing research including both quantitative and qualitative methods.
- Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience.
- Custom/adhoc marketing research topics to inform business decision-making.
- Syndicated research.
- Proven written and verbal communication skills.
- Approximately 10% travel required.
- Preferred MBA.
- 3+ years experience in the utilities/energy industry.
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $84,900.00 to $120,566.66 per year.
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave.
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.
Deadline to Apply: 06/28/26
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
All Xcel Energy employees and contractors share responsibility for protecting the company's information and systems by adhering to cybersecurity policies, standards, and best practices, recognizing that cybersecurity is everyone's responsibility.
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
See all 99+ H-1B Visa Customer Insights Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Customer Insights Analyst Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Customer Insights Analyst
Verify your degree maps to the role
USCIS evaluates whether your degree field directly relates to customer insights work. A degree in statistics, marketing research, or data science creates a clean match. A general business degree may require a detailed credential evaluation to establish the specialty occupation connection.
Target employers with LCA filing history
Search DOL LCA disclosure data to confirm a company has sponsored Customer Insights Analyst or closely related SOC codes before. Employers with prior filings have HR processes already in place, which shortens your offer-to-petition timeline.
Use Migrate Mate to filter verified sponsors
Run a Customer Insights Analyst search on Migrate Mate to surface employers whose H-1B LCA filings match this role's SOC code. This cuts out companies that list the title but have no sponsorship track record.
Confirm the prevailing wage tier before negotiating
Look up your target metro area and SOC code in the OFLC Wage Search before salary discussions. Your employer's LCA must certify at least the prevailing wage for your location and experience level, so knowing the floor protects your offer.
Get your portfolio documentation H-1B ready
Compile work samples showing quantitative analysis, survey design, or consumer segmentation projects. USCIS RFEs for analyst roles often challenge specialty occupation status, and employer letters supported by your own project evidence strengthen the petition.
Clarify cap-exempt eligibility with your employer
If a university research center, nonprofit, or qualifying government research organization is hiring you, the role may be cap-exempt, bypassing the annual H-1B lottery. Confirm the employer's cap-exempt status with USCIS guidance before the registration window opens.
H-1B Visa Customer Insights Analyst: Frequently Asked Questions
Does a Customer Insights Analyst role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires a bachelor's degree or higher in a directly related field such as market research, statistics, data science, or consumer psychology. Roles that accept any degree or list no specific field requirement can face USCIS challenges. Your employer's job description should specify the required field, not just the degree level.
Which industries sponsor H-1B visas most often for Customer Insights Analysts?
Retail and e-commerce companies, consumer packaged goods firms, financial services, and large tech platforms are consistent H-1B filers for this role. These industries run ongoing customer research functions that require specialized analytical skills. Use Migrate Mate to search by employer and confirm LCA filing history for Customer Insights or closely related analyst titles before applying.
How does the prevailing wage requirement affect Customer Insights Analyst H-1B filings?
Your employer must certify through the DOL LCA process that your offered salary meets or exceeds the prevailing wage for your metro area and experience level. The prevailing wage is tied to the specific SOC code and geography, so the same title can carry different wage floors in San Francisco versus Dallas. You can verify current wage levels using the OFLC Wage Search before negotiating.
Can I transfer my H-1B to a new employer if I switch Customer Insights Analyst roles?
Yes. Under H-1B portability rules, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as you've maintained valid status. The new employer files a fresh LCA for your specific role and location. You don't need to re-enter the lottery if you already hold an approved H-1B.
What SOC code is typically used for Customer Insights Analyst H-1B filings?
Most employers file under Market Research Analysts and Marketing Specialists, SOC 13-1161. Some filings appear under Management Analysts (13-1111) or Operations Research Analysts (15-2031) depending on how the role is structured. You can review the O*NET profile for SOC 13-1161 to confirm that the job duties your employer will describe align with the standard occupational definition USCIS expects.