H-1B Visa Digital Marketing Jobs
Digital marketing roles in SEO, paid media, marketing analytics, and demand generation regularly qualify as H-1B visa specialty occupations when the position requires a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media actively file LCAs for these roles, making digital marketing one of the more accessible paths to H-1B sponsorship.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 1,494+ H-1B Visa Digital Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Digital Marketing Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Marketing
Frame your degree as field-specific
Digital marketing H-1B petitions succeed when your degree directly corresponds to the role. A marketing, communications, or advertising degree strengthens the specialty occupation argument. A general business degree can work, but your employer will need to document why the role requires that specific field.
Search LCA data by occupation code
Use the OFLC Wage Search to filter Labor Condition Applications by the SOC code for your target role, such as 11-2021 for marketing managers. This shows which employers have already certified LCAs for digital marketing positions, narrowing your search to proven sponsors.
Target employers with existing marketing H-1B history
Use Migrate Mate to filter companies by verified H-1B filing history in digital marketing roles. Employers who have sponsored before understand the process, reducing the risk that a strong offer falls apart over sponsorship concerns.
Clarify job duties before the LCA is filed
USCIS scrutinizes digital marketing petitions where duties mix strategic and tactical tasks. Before your employer files the LCA with DOL, confirm the job description emphasizes degree-level responsibilities like campaign strategy, analytics interpretation, or budget management, not execution-only tasks.
Check the prevailing wage level tied to your duties
DOL assigns prevailing wage levels based on complexity of duties, not job title. A digital marketing analyst role with data modeling responsibilities may land at a higher wage level than the same title at a company focused on social posting. Verify the wage level in the OFLC Wage Search before accepting an offer.
File during the cap window with documentation ready
H-1B cap registration opens in March for an October 1 start. Have your degree transcripts, credential evaluation if needed, and a detailed job description ready before your employer files Form I-129. Late or incomplete documentation is the most common reason for Requests for Evidence in marketing petitions.
H-1B Visa Digital Marketing: Frequently Asked Questions
Does a digital marketing role qualify as an H-1B specialty occupation?
It depends on how the position is defined. Digital marketing roles qualify when they require a bachelor's degree in a specific field, such as marketing, communications, or data analytics, and the duties involve degree-level judgment, not just execution. Roles focused on strategy, performance analysis, or marketing technology tend to qualify more cleanly than generalist or coordinator-level positions. USCIS evaluates each petition on its own facts.
Which digital marketing job titles are most commonly sponsored for H-1B visas?
Marketing managers, SEO specialists, digital marketing analysts, paid media strategists, and marketing operations roles appear frequently in H-1B LCA filings. Titles that combine analytical and strategic responsibilities, such as growth marketing manager or marketing data analyst, are more defensible as specialty occupations than titles suggesting administrative or support work. You can verify which titles have active LCA filings using the OFLC Wage Search.
How do I find digital marketing employers who sponsor H-1B visas?
Migrate Mate filters companies by verified H-1B filing history in digital marketing roles, so you can focus your applications on employers who have already gone through the sponsorship process. E-commerce companies, SaaS platforms, media agencies, and large tech firms tend to sponsor most consistently. Searching by DOL LCA data, rather than job postings alone, gives you a clearer picture of actual sponsorship behavior.
What happens to my H-1B if my digital marketing job role changes significantly?
A material change in job duties, location, or employer requires an amended H-1B petition filed with USCIS before the change takes effect. For digital marketing professionals, this is relevant when a role shifts from a specialty occupation, such as SEO strategy, to a generalist marketing function. Your employer files the amendment, and you can continue working during adjudication if the petition is filed on time.
Can a digital marketing agency sponsor H-1B visas, or only in-house corporate roles?
Agencies can sponsor H-1B visas, but USCIS may scrutinize petitions where employees work at client sites rather than the sponsoring employer's location. If your agency role places you on-site at a client's office, your employer needs to document that it controls your work, sets your schedule, and directs your duties. In-house marketing roles at a single employer carry less risk of an employer-employee relationship challenge.