H-1B Visa Email Marketing Manager Jobs
Email Marketing Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and media regularly file LCAs for this title. Use Migrate Mate to find companies with active H-1B filing history for marketing roles.
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Get Access To All JobsHere at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Qualifications
- Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.
- Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
- Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.
- Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
- Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
- Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.
- Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
- Knowledge of global data privacy regulations, including GDPR and CCPA.
- Experience conducting deliverability and performance audits to identify technical optimization opportunities.
- Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.
- Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.
Qualifications
- Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.
- Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
- Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.
- Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
- Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
- Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.
- Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
- Knowledge of global data privacy regulations, including GDPR and CCPA.
- Experience conducting deliverability and performance audits to identify technical optimization opportunities.
- Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.
- Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
- Technical Expertise: Advanced, hands-on experience with Marketo is a must.
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
LI-MB1
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
See all Email Marketing Manager jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Email Marketing Manager
Frame your degree for specialty occupation
USCIS evaluates whether your bachelor's degree directly relates to email marketing. A degree in marketing, communications, or business analytics strengthens your case. A general humanities degree may require supplementary coursework documentation to satisfy the specialty occupation requirement.
Pull LCA data before applying
Use the OFLC Wage Search to look up certified LCAs under SOC code 11-2021 (Marketing Managers). This shows which employers have already sponsored this exact title, so you're targeting companies with a proven filing track record rather than guessing.
Search verified sponsors on Migrate Mate
Migrate Mate filters Email Marketing Manager roles by employers with documented H-1B LCA filing history, so every listing you see reflects a company that has navigated sponsorship for this occupation before.
Confirm the prevailing wage level at offer
DOL assigns wage levels I through IV based on experience and supervision. An offer at Level I may raise RFE risk if your resume reflects senior responsibilities. Ask the recruiter which wage level the LCA was filed under before accepting.
Time your start date around cap deadlines
H-1B cap petitions must be filed in April for an October 1 start. If you receive an offer in May, you'll likely wait 17 months unless the employer is cap-exempt. Clarify the expected start date and filing timeline with HR before signing an offer letter.
Document campaign ownership for your petition
USCIS scrutinizes whether email marketing roles require a specific degree versus general business skills. Collect evidence of specialized work: marketing automation platform certifications, A/B testing methodology, audience segmentation strategy, and any degree-linked coursework your responsibilities draw on.
Email Marketing Manager jobs are hiring across the US. Find yours.
Find Email Marketing Manager JobsEmail Marketing Manager H-1B Visa: Frequently Asked Questions
Does an Email Marketing Manager role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or business analytics. Employers strengthen the petition by documenting that the role involves specialized tasks like marketing automation, data segmentation, and conversion optimization that a general degree wouldn't cover. Generic job descriptions listing only broad marketing duties have drawn RFEs, so specificity in the job description matters.
Which employers regularly sponsor H-1B visas for Email Marketing Manager roles?
E-commerce companies, SaaS platforms, and large media organizations are the most consistent sponsors for this title because they maintain large in-house marketing teams and run ongoing H-1B programs. You can find employers with verified LCA filing history for marketing manager roles on Migrate Mate, which filters listings by DOL Labor Condition Application data rather than self-reported employer claims.
What happens to my H-1B status if I'm laid off from my Email Marketing Manager role?
You have a 60-day grace period after your employment ends to find a new sponsoring employer, file a change of status, or depart the U.S. During that window, your previous employer's H-1B is no longer valid for work, but you remain in a period of authorized stay. Finding a new employer quickly is critical because the new petition must be filed before the grace period expires.
Can my employer file H-1B premium processing for an Email Marketing Manager petition?
Yes. Premium processing guarantees USCIS adjudicates the I-129 petition within 15 business days. It doesn't improve approval odds, but it gives you and your employer faster certainty. Employers often use premium processing for Email Marketing Manager roles when a campaign launch or team buildout has a firm deadline that can't wait for standard processing timelines.
What SOC code does USCIS use for Email Marketing Manager H-1B petitions?
Most H-1B petitions for Email Marketing Manager roles are filed under SOC code 11-2021, Marketing Managers, though some employers use 13-1161 (Market Research Analysts) depending on how the role is scoped. You can cross-reference the occupation's requirements and typical degree fields on O*NET to confirm which classification fits your specific duties before your employer files the LCA.
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