H-1B Visa Email Marketing Manager Jobs
Email Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and media regularly file LCAs for this title. Use Migrate Mate to find companies with active H-1B visa filing history for marketing roles.
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Get Access To All JobsCA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
INTRODUCTION
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®.
ABOUT THE ROLE
MGA Entertainment is building a DTC business that matches the scale of its brands. This role owns email, SMS, and the CRM platform for the MGA portfolio: the strategy, the roadmap, the calendar, and the results.
You will rebuild templates, architect new flows, stand up a repeatable process for managing product launches across brands, and lead MGA’s adoption of Salesforce Marketing Cloud as the backbone of a unified customer profile strategy. You will strategize how we leverage our CRM to deliver personalized experiences and drive growth, and be a critical part of how we grow the DTC business at MGA.
This is a lead role with exciting opportunity to start fresh with the email channel, while supporting exciting businesses and brands like Bratz, LOL Surprise, and Miniverse. You will partner closely with brand leaders across MGA, work collaboratively to make sure every product drop gets the email and SMS support it deserves, and work with paid media and Operations to grow the database: from lead generation advertising through to user journey flows that capture opt-ins at every touchpoint.
It is a build-and-strategize role, not strategy-only. You will be hands on in the platform.
WHAT YOU’LL OWN
- Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands, from planning through execution
- Salesforce Marketing Cloud adoption, leading the migration and the unified customer profile strategy that sits behind it
- Lifecycle architecture: welcome, post-purchase, win-back and reactivation, and the product launch framework that services drops across every brand
- Segmentation, list health, and deliverability as a system, not a maintenance task, including a segmentation and testing framework built from scratch
- Database growth: partnering with paid media on lead generation and with Operations on user journey flows that capture customer opt-ins
- Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
- Platform strategy and management in Salesforce Marketing Cloud, including journey build, data extensions, the testing roadmap, and tooling decisions
- Cross-functional partnership with Brand Managers and Marketing Activation Leads by brand on the promotional calendar, with the E-commerce lead on commercial targets, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
- Hands-on execution: you build the journeys, not just the deck about the journeys
WHAT WE’RE LOOKING FOR
- 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution
- Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself
- A clear point of view on how to use customer data to drive personalization at scale
- A track record of building and scaling post-purchase and retention programs, ideally from the ground up
- Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment
- Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
- Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively
- Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines
- Thrives in a fast-paced environment with competing priorities and a constantly moving calendar
- Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
- Experience supporting high-frequency product launches or drop calendars is a plus
- A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes
SALARY:
$150,000.00 - $175,000.00 /year
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
INTRODUCTION
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®.
ABOUT THE ROLE
MGA Entertainment is building a DTC business that matches the scale of its brands. This role owns email, SMS, and the CRM platform for the MGA portfolio: the strategy, the roadmap, the calendar, and the results.
You will rebuild templates, architect new flows, stand up a repeatable process for managing product launches across brands, and lead MGA’s adoption of Salesforce Marketing Cloud as the backbone of a unified customer profile strategy. You will strategize how we leverage our CRM to deliver personalized experiences and drive growth, and be a critical part of how we grow the DTC business at MGA.
This is a lead role with exciting opportunity to start fresh with the email channel, while supporting exciting businesses and brands like Bratz, LOL Surprise, and Miniverse. You will partner closely with brand leaders across MGA, work collaboratively to make sure every product drop gets the email and SMS support it deserves, and work with paid media and Operations to grow the database: from lead generation advertising through to user journey flows that capture opt-ins at every touchpoint.
It is a build-and-strategize role, not strategy-only. You will be hands on in the platform.
WHAT YOU’LL OWN
- Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands, from planning through execution
- Salesforce Marketing Cloud adoption, leading the migration and the unified customer profile strategy that sits behind it
- Lifecycle architecture: welcome, post-purchase, win-back and reactivation, and the product launch framework that services drops across every brand
- Segmentation, list health, and deliverability as a system, not a maintenance task, including a segmentation and testing framework built from scratch
- Database growth: partnering with paid media on lead generation and with Operations on user journey flows that capture customer opt-ins
- Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
- Platform strategy and management in Salesforce Marketing Cloud, including journey build, data extensions, the testing roadmap, and tooling decisions
- Cross-functional partnership with Brand Managers and Marketing Activation Leads by brand on the promotional calendar, with the E-commerce lead on commercial targets, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
- Hands-on execution: you build the journeys, not just the deck about the journeys
WHAT WE’RE LOOKING FOR
- 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution
- Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself
- A clear point of view on how to use customer data to drive personalization at scale
- A track record of building and scaling post-purchase and retention programs, ideally from the ground up
- Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment
- Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
- Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively
- Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines
- Thrives in a fast-paced environment with competing priorities and a constantly moving calendar
- Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
- Experience supporting high-frequency product launches or drop calendars is a plus
- A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes
SALARY:
$150,000.00 - $175,000.00 /year
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Email Marketing Manager
Frame your degree for specialty occupation
USCIS evaluates whether your bachelor's degree directly relates to email marketing. A degree in marketing, communications, or business analytics strengthens your case. A general humanities degree may require supplementary coursework documentation to satisfy the specialty occupation requirement.
Pull LCA data before applying
Use the OFLC Wage Search to look up certified LCAs under SOC code 11-2021 (Marketing Managers). This shows which employers have already sponsored this exact title, so you're targeting companies with a proven filing track record rather than guessing.
Search verified sponsors on Migrate Mate
Migrate Mate filters Email Marketing Manager roles by employers with documented H-1B LCA filing history, so every listing you see reflects a company that has navigated sponsorship for this occupation before.
Confirm the prevailing wage level at offer
DOL assigns wage levels I through IV based on experience and supervision. An offer at Level I may raise RFE risk if your resume reflects senior responsibilities. Ask the recruiter which wage level the LCA was filed under before accepting.
Time your start date around cap deadlines
H-1B cap petitions must be filed in April for an October 1 start. If you receive an offer in May, you'll likely wait 17 months unless the employer is cap-exempt. Clarify the expected start date and filing timeline with HR before signing an offer letter.
Document campaign ownership for your petition
USCIS scrutinizes whether email marketing roles require a specific degree versus general business skills. Collect evidence of specialized work: marketing automation platform certifications, A/B testing methodology, audience segmentation strategy, and any degree-linked coursework your responsibilities draw on.
H-1B Visa Email Marketing Manager: Frequently Asked Questions
Does an Email Marketing Manager role qualify as an H-1B specialty occupation?
Yes, if the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or business analytics. Employers strengthen the petition by documenting that the role involves specialized tasks like marketing automation, data segmentation, and conversion optimization that a general degree wouldn't cover. Generic job descriptions listing only broad marketing duties have drawn RFEs, so specificity in the job description matters.
Which employers regularly sponsor H-1B visas for Email Marketing Manager roles?
E-commerce companies, SaaS platforms, and large media organizations are the most consistent sponsors for this title because they maintain large in-house marketing teams and run ongoing H-1B programs. You can find employers with verified LCA filing history for marketing manager roles on Migrate Mate, which filters listings by DOL Labor Condition Application data rather than self-reported employer claims.
What happens to my H-1B status if I'm laid off from my Email Marketing Manager role?
You have a 60-day grace period after your employment ends to find a new sponsoring employer, file a change of status, or depart the U.S. During that window, your previous employer's H-1B is no longer valid for work, but you remain in a period of authorized stay. Finding a new employer quickly is critical because the new petition must be filed before the grace period expires.
Can my employer file H-1B premium processing for an Email Marketing Manager petition?
Yes. Premium processing guarantees USCIS adjudicates the I-129 petition within 15 business days. It doesn't improve approval odds, but it gives you and your employer faster certainty. Employers often use premium processing for Email Marketing Manager roles when a campaign launch or team buildout has a firm deadline that can't wait for standard processing timelines.
What SOC code does USCIS use for Email Marketing Manager H-1B petitions?
Most H-1B petitions for Email Marketing Manager roles are filed under SOC code 11-2021, Marketing Managers, though some employers use 13-1161 (Market Research Analysts) depending on how the role is scoped. You can cross-reference the occupation's requirements and typical degree fields on O*NET to confirm which classification fits your specific duties before your employer files the LCA.