H-1B Visa Head Of Marketing Jobs
Head of Marketing roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, business, or a related field. Many large tech, e-commerce, and enterprise SaaS companies sponsor H-1B holders for senior marketing leadership positions, but the role definition and degree-to-job match matter for petition approval.
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Cogency Global is seeking a hands-on, execution-driven Global Head of Marketing to lead and evolve a global, integrated marketing function spanning brand, segment marketing, demand generation, content, and events. Reporting to the Chief Revenue Officer, this leader will own go-to-market strategy for our primary client segments and be accountable for brand strength, customer acquisition, and revenue impact through disciplined, data-driven marketing execution. A core mandate is to lead acquisition integration across marketing and brand, bringing newly acquired businesses into Cogency’s brand architecture, go-to-market model, and marketing operations in a structured, repeatable way. This is a global role that sets direction and enables day-to-day execution across North America, Latin America, EMEA, and APAC, ensuring alignment, visibility, and consistency across markets.
Responsibilities
- Lead a global, integrated marketing engine with clear direction, priorities, and accountability across functions and regions.
- Develop and execute a global marketing strategy and annual budget that align brand, segment marketing, demand generation, content, and events to revenue and growth objectives.
- Build and scale a data-driven demand generation and content system that consistently drives qualified pipeline, improves conversion, and supports both new logo acquisition and account expansion.
- Lead marketing integration of acquired businesses, using repeatable frameworks and playbooks to bring them into Cogency’s brand architecture, digital presence, and go-to-market model.
- Define and run a global marketing operating model that aligns central and regional teams, balancing global consistency with regional flexibility and ensuring strong visibility into initiatives and performance.
- Align Marketing tightly with Sales, Product/Service Line Leaders, Operations, and Finance around shared segment strategies, KPIs, and coordinated go-to-market motions.
- Optimize the marketing technology stack, data practices, and AI-enabled tools to improve speed, personalization, and performance measurement.
- Oversee Cogency’s global brand narrative and positioning, ensuring consistent, high-quality activation across content, campaigns, digital properties, and client experiences.
- Recruit, develop, and retain a high-performing global marketing team, embedding matrixed ownership, clear accountability, and disciplined execution.
Required Qualifications
- 5+ years’ experience leading global marketing for B2B services businesses (no software), ideally in corporate services, legal services, or adjacent markets.
- Experience scaling global marketing functions in high-growth environments strongly preferred.
- Demonstrated success developing segment-specific strategies and campaigns for one or more of: Professional Services firms (especially law firms, as well as CPA and title companies), Financial Services (especially lenders), and Corporate Entities (for profit and non-profit), typically selling into General Counsel, legal operations, and business operations leaders.
- Proven track record building integrated marketing engines that drive qualified opportunity, revenue, and account expansion in complex, relationship-driven sales environments.
- Strong command of demand generation and account-based marketing, including funnel design, lead qualification in partnership with Sales, and marketing-sourced/influenced pipeline metrics.
- Deep familiarity with modern marketing technology and data practices (CRM, marketing automation, analytics, AI-enabled tools) and how to apply them in longer, consultative sales cycles.
- Experience integrating acquired brands and businesses into a coherent brand architecture and go-to-market model, including playbooks and governance.
- Skilled at operating in global, matrixed organizations, balancing central standards with regional autonomy.
- Exceptional leadership and talent development skills, with a track record of building high-performing teams and leading through change and growth.
- Strong strategic thinking, communication, and stakeholder management skills, with the ability to influence senior executives and partners.
If you share our ambition to build a modern, globally integrated marketing engine for a complex B2B services business, we’d like to hear from you.
Job Type: Full Time
Hours: 9:00 AM – 5:00 PM
Salary Range: $210-230K
Summary
Cogency Global is seeking a hands-on, execution-driven Global Head of Marketing to lead and evolve a global, integrated marketing function spanning brand, segment marketing, demand generation, content, and events. Reporting to the Chief Revenue Officer, this leader will own go-to-market strategy for our primary client segments and be accountable for brand strength, customer acquisition, and revenue impact through disciplined, data-driven marketing execution. A core mandate is to lead acquisition integration across marketing and brand, bringing newly acquired businesses into Cogency’s brand architecture, go-to-market model, and marketing operations in a structured, repeatable way. This is a global role that sets direction and enables day-to-day execution across North America, Latin America, EMEA, and APAC, ensuring alignment, visibility, and consistency across markets.
Responsibilities
- Lead a global, integrated marketing engine with clear direction, priorities, and accountability across functions and regions.
- Develop and execute a global marketing strategy and annual budget that align brand, segment marketing, demand generation, content, and events to revenue and growth objectives.
- Build and scale a data-driven demand generation and content system that consistently drives qualified pipeline, improves conversion, and supports both new logo acquisition and account expansion.
- Lead marketing integration of acquired businesses, using repeatable frameworks and playbooks to bring them into Cogency’s brand architecture, digital presence, and go-to-market model.
- Define and run a global marketing operating model that aligns central and regional teams, balancing global consistency with regional flexibility and ensuring strong visibility into initiatives and performance.
- Align Marketing tightly with Sales, Product/Service Line Leaders, Operations, and Finance around shared segment strategies, KPIs, and coordinated go-to-market motions.
- Optimize the marketing technology stack, data practices, and AI-enabled tools to improve speed, personalization, and performance measurement.
- Oversee Cogency’s global brand narrative and positioning, ensuring consistent, high-quality activation across content, campaigns, digital properties, and client experiences.
- Recruit, develop, and retain a high-performing global marketing team, embedding matrixed ownership, clear accountability, and disciplined execution.
Required Qualifications
- 5+ years’ experience leading global marketing for B2B services businesses (no software), ideally in corporate services, legal services, or adjacent markets.
- Experience scaling global marketing functions in high-growth environments strongly preferred.
- Demonstrated success developing segment-specific strategies and campaigns for one or more of: Professional Services firms (especially law firms, as well as CPA and title companies), Financial Services (especially lenders), and Corporate Entities (for profit and non-profit), typically selling into General Counsel, legal operations, and business operations leaders.
- Proven track record building integrated marketing engines that drive qualified opportunity, revenue, and account expansion in complex, relationship-driven sales environments.
- Strong command of demand generation and account-based marketing, including funnel design, lead qualification in partnership with Sales, and marketing-sourced/influenced pipeline metrics.
- Deep familiarity with modern marketing technology and data practices (CRM, marketing automation, analytics, AI-enabled tools) and how to apply them in longer, consultative sales cycles.
- Experience integrating acquired brands and businesses into a coherent brand architecture and go-to-market model, including playbooks and governance.
- Skilled at operating in global, matrixed organizations, balancing central standards with regional autonomy.
- Exceptional leadership and talent development skills, with a track record of building high-performing teams and leading through change and growth.
- Strong strategic thinking, communication, and stakeholder management skills, with the ability to influence senior executives and partners.
If you share our ambition to build a modern, globally integrated marketing engine for a complex B2B services business, we’d like to hear from you.
Job Type: Full Time
Hours: 9:00 AM – 5:00 PM
Salary Range: $210-230K
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Head Of Marketing
Document your degree-to-role fit
USCIS scrutinizes whether a Head of Marketing role genuinely requires a specific bachelor's degree. Pull your job description and map each responsibility to your degree field, marketing, communications, or business, before your employer files the I-129.
Target companies with dedicated HR sponsorship
Search Migrate Mate to filter for employers with active H-1B LCA filing history in marketing management roles. Companies that have filed LCAs for similar titles before are far more likely to have internal processes that make sponsorship practical.
Request premium processing before your start date
For senior roles where delayed start dates cost both sides, ask your employer to elect premium processing on the I-129. USCIS guarantees a decision within 15 business days, which matters when you're transitioning from another status.
Verify prevailing wage before negotiating your offer
Use the OFLC Wage Search to look up the prevailing wage for marketing manager occupations in the city where the role is based. Your offered salary must meet or exceed the DOL wage level that your employer certifies on the Labor Condition Application.
Align your job title with the O*NET classification
USCIS cross-references petitions against O*NET occupation profiles. If your employer titles the role something non-standard like 'Growth Lead,' confirm the duties map cleanly to a recognized marketing management SOC code to reduce RFE risk.
Account for the 60-day grace period when switching employers
If you're leaving a current H-1B employer, you have 60 days to find and file with a new sponsor. Your new employer must file the H-1B transfer petition and you can start working once USCIS issues a receipt notice under portability rules.
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Find Head Of Marketing JobsHead Of Marketing H-1B Visa: Frequently Asked Questions
Does a Head of Marketing role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer's job description requires at least a bachelor's degree in a directly related field such as marketing, business administration, or communications. Roles framed around broad business acumen without a specific degree requirement can face RFEs, so the job description needs to establish that a generalist degree alone isn't sufficient.
Which types of employers sponsor H-1B visas for senior marketing roles?
Enterprise technology companies, e-commerce platforms, financial services firms, and large consumer brands are the most active H-1B sponsors for marketing leadership positions. Startups below a certain headcount often lack the internal HR infrastructure to manage sponsorship smoothly. Searching Migrate Mate by role type shows you which employers have filed LCAs for comparable marketing positions.
Can I transfer my H-1B to a new employer if I get a Head of Marketing offer while currently sponsored?
Yes. Under H-1B portability, your new employer files a transfer petition and you can begin working once USCIS issues a receipt notice, without waiting for full approval. The new LCA must reflect the prevailing wage for the Head of Marketing role in the new work location, so compensation adjustments are sometimes required.
How does a promotion to Head of Marketing from a lower-level H-1B role affect my visa status?
A material change in duties or job level requires your employer to file an amended H-1B petition before the new role begins. A promotion to Head of Marketing from a manager or director title typically qualifies as a material change. USCIS reviews whether the amended role still meets specialty occupation standards under the updated job description.
What should I look for in an employer's H-1B sponsorship process for a marketing leadership role?
Check whether the employer has filed LCAs for marketing management roles before, whether they have in-house immigration counsel or a retained firm, and whether they offer premium processing. Companies without prior H-1B experience in marketing functions sometimes underestimate the documentation required to establish specialty occupation status for senior creative or strategy roles.
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