H-1B Visa Go To Market Strategy Jobs
Go To Market Strategy roles sit at the intersection of business development, product marketing, and revenue operations, a profile that qualifies as a specialty occupation under H-1B visa rules. Employers in tech, SaaS, and enterprise software regularly sponsor H-1B visas for these positions, and the 85,000-slot annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Senior Manager, Products Go-to-Market to join our team in Plano, Texas (US-TX), United States (US).
POSITION OVERVIEW
The Senior Manager, Products Go-to-Market (GTM) will lead go-to-market execution for the Global Experience Commerce (GEC) product portfolio, helping translate product capabilities into market opportunities and qualified pipeline.
Reporting to the GEC GTM Leader, this role will work across Product, Sales, Industry, Solutioning and Pursuit teams to drive market activation, manage product-related opportunity intake, maintain visibility and accuracy of the Products pipeline, and help shape strategic opportunities.
The role serves as the primary GTM connection between the GEC Product organization and the market, ensuring product capabilities are positioned effectively, opportunities are identified and qualified, and market and client feedback is incorporated into ongoing GTM priorities.
KEY RESPONSIBILITIES
Products Go-to-Market
- Lead GTM execution for the GEC product portfolio in alignment with overall GEC growth priorities.
- Translate product capabilities into clear market-facing value propositions, use cases and sales motions.
- Work with Product leadership to understand product capabilities, roadmap priorities, differentiators and target markets.
- Partner with industry and sales teams to identify target accounts, buyers and opportunities for GEC products.
- Support development and ongoing refinement of product-related sales enablement materials, presentations, use cases, proof points and other GTM assets.
- Drive awareness and adoption of GEC products across relevant sales and industry teams.
Opportunity Intake Qualification
- Serve as the primary GTM point of contact for product-related opportunity intake.
- Manage product opportunities through the common GEC intake and review process.
- Work with Sales, Product and Solution teams to understand client needs, opportunity context, product fit and required support.
- Help determine whether opportunities align to existing product offerings and established sales motions or require additional strategic shaping.
- Ensure appropriate GEC resources are engaged based on the opportunity and required level of support.
- Maintain clear ownership and follow-up from initial intake through transition into the appropriate pursuit process.
Pipeline Management
- Own the ongoing accuracy and maintenance of product-related opportunities within the GEC pipeline.
- Maintain visibility into product pipeline value, stage, status, product alignment, next actions and key dependencies.
- Work with opportunity owners to identify and resolve missing, stale or inconsistent pipeline information.
- Provide regular Products pipeline updates, insights and reporting to GEC leadership.
- Identify trends across the pipeline, including product demand, market opportunities, pipeline gaps and areas requiring GTM action.
- Support pipeline and forecast reviews with accurate and actionable Products information.
Opportunity Pursuit Shaping
- Engage early in qualified product opportunities to help shape the opportunity and determine the appropriate GTM and pursuit approach.
- Connect Sales with the appropriate Product, Solutioning, Industry and other GEC resources.
- Help articulate the client problem, business outcomes, relevant product capabilities and differentiated GEC value proposition.
- Support strategic opportunities through early-stage shaping and transition them into the appropriate pursuit and proposal support process.
- Maintain continuity between the initial opportunity, GTM strategy and downstream pursuit execution.
Product Market Alignment
- Serve as a consistent feedback loop between Product teams and the market.
- Capture insights from client conversations, sellers, pursuits and pipeline activity to inform GTM and product priorities.
- Identify recurring client requirements, capability gaps, competitive considerations and emerging market needs.
- Partner with Product leadership to improve product positioning, market readiness and sales enablement based on market feedback.
- Help ensure new and evolving product capabilities are incorporated into the broader GEC GTM motion.
QUALIFICATIONS
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 5+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 5+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
- Excellent written, verbal and executive-level communication skills.
- Ability to operate effectively across a matrixed global organization and influence stakeholders without direct authority.
- Comfortable working in an evolving environment and helping establish new processes, roles and ways of working.
SUCCESS MEASURES
Success in this role will be measured by the ability to:
- Establish clear and consistent GTM ownership for the GEC Products portfolio.
- Build and maintain a qualified, accurate and actionable Products pipeline.
- Improve visibility into product-related opportunities, pipeline progression and required actions.
- Increase adoption and utilization of GEC products across sales and industry teams.
- Improve the quality and consistency of product opportunity intake and qualification.
- Accelerate engagement of the appropriate Product, Solutioning and GTM resources on qualified opportunities.
- Increase qualified pipeline and progression of product-related opportunities.
- Create an effective feedback loop between market demand, pipeline activity and Product priorities.
- Apply a consistent GEC GTM operating model across Products while partnering with the broader GTM organization.
MIN/REQUIRED QUALIFICATIONS
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 10+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 10+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
LI-NorthAmerica
ABOUT NTT DATA
NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.
Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com, @nttdatafed.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form.
NTT DATA endeavors to make its website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.
INTRODUCTION
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Senior Manager, Products Go-to-Market to join our team in Plano, Texas (US-TX), United States (US).
POSITION OVERVIEW
The Senior Manager, Products Go-to-Market (GTM) will lead go-to-market execution for the Global Experience Commerce (GEC) product portfolio, helping translate product capabilities into market opportunities and qualified pipeline.
Reporting to the GEC GTM Leader, this role will work across Product, Sales, Industry, Solutioning and Pursuit teams to drive market activation, manage product-related opportunity intake, maintain visibility and accuracy of the Products pipeline, and help shape strategic opportunities.
The role serves as the primary GTM connection between the GEC Product organization and the market, ensuring product capabilities are positioned effectively, opportunities are identified and qualified, and market and client feedback is incorporated into ongoing GTM priorities.
KEY RESPONSIBILITIES
Products Go-to-Market
- Lead GTM execution for the GEC product portfolio in alignment with overall GEC growth priorities.
- Translate product capabilities into clear market-facing value propositions, use cases and sales motions.
- Work with Product leadership to understand product capabilities, roadmap priorities, differentiators and target markets.
- Partner with industry and sales teams to identify target accounts, buyers and opportunities for GEC products.
- Support development and ongoing refinement of product-related sales enablement materials, presentations, use cases, proof points and other GTM assets.
- Drive awareness and adoption of GEC products across relevant sales and industry teams.
Opportunity Intake Qualification
- Serve as the primary GTM point of contact for product-related opportunity intake.
- Manage product opportunities through the common GEC intake and review process.
- Work with Sales, Product and Solution teams to understand client needs, opportunity context, product fit and required support.
- Help determine whether opportunities align to existing product offerings and established sales motions or require additional strategic shaping.
- Ensure appropriate GEC resources are engaged based on the opportunity and required level of support.
- Maintain clear ownership and follow-up from initial intake through transition into the appropriate pursuit process.
Pipeline Management
- Own the ongoing accuracy and maintenance of product-related opportunities within the GEC pipeline.
- Maintain visibility into product pipeline value, stage, status, product alignment, next actions and key dependencies.
- Work with opportunity owners to identify and resolve missing, stale or inconsistent pipeline information.
- Provide regular Products pipeline updates, insights and reporting to GEC leadership.
- Identify trends across the pipeline, including product demand, market opportunities, pipeline gaps and areas requiring GTM action.
- Support pipeline and forecast reviews with accurate and actionable Products information.
Opportunity Pursuit Shaping
- Engage early in qualified product opportunities to help shape the opportunity and determine the appropriate GTM and pursuit approach.
- Connect Sales with the appropriate Product, Solutioning, Industry and other GEC resources.
- Help articulate the client problem, business outcomes, relevant product capabilities and differentiated GEC value proposition.
- Support strategic opportunities through early-stage shaping and transition them into the appropriate pursuit and proposal support process.
- Maintain continuity between the initial opportunity, GTM strategy and downstream pursuit execution.
Product Market Alignment
- Serve as a consistent feedback loop between Product teams and the market.
- Capture insights from client conversations, sellers, pursuits and pipeline activity to inform GTM and product priorities.
- Identify recurring client requirements, capability gaps, competitive considerations and emerging market needs.
- Partner with Product leadership to improve product positioning, market readiness and sales enablement based on market feedback.
- Help ensure new and evolving product capabilities are incorporated into the broader GEC GTM motion.
QUALIFICATIONS
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 5+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 5+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
- Excellent written, verbal and executive-level communication skills.
- Ability to operate effectively across a matrixed global organization and influence stakeholders without direct authority.
- Comfortable working in an evolving environment and helping establish new processes, roles and ways of working.
SUCCESS MEASURES
Success in this role will be measured by the ability to:
- Establish clear and consistent GTM ownership for the GEC Products portfolio.
- Build and maintain a qualified, accurate and actionable Products pipeline.
- Improve visibility into product-related opportunities, pipeline progression and required actions.
- Increase adoption and utilization of GEC products across sales and industry teams.
- Improve the quality and consistency of product opportunity intake and qualification.
- Accelerate engagement of the appropriate Product, Solutioning and GTM resources on qualified opportunities.
- Increase qualified pipeline and progression of product-related opportunities.
- Create an effective feedback loop between market demand, pipeline activity and Product priorities.
- Apply a consistent GEC GTM operating model across Products while partnering with the broader GTM organization.
MIN/REQUIRED QUALIFICATIONS
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 10+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 10+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
LI-NorthAmerica
ABOUT NTT DATA
NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.
Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com, @nttdatafed.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form.
NTT DATA endeavors to make its website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.
See all 31+ H-1B Visa Go To Market Strategy Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Go To Market Strategy Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Go To Market Strategy
Frame your degree for specialty occupation
USCIS requires a direct connection between your degree field and Go To Market Strategy work. A business, marketing, or economics degree aligns cleanly. If your degree is in an unrelated field, document how coursework applies to strategy, pricing, or market analysis.
Check LCA filings before applying
Use the OFLC Wage Search to verify that a target employer has filed Labor Condition Applications for GTM or adjacent roles like Product Marketing Manager. Prior LCA activity signals an established H-1B sponsorship process, not a first-time experiment.
Target companies with dedicated immigration counsel
Startups without in-house legal teams often stall at the I-129 petition stage for strategy roles. Mid-to-large SaaS and enterprise software companies that use PERM regularly are better positioned to move your H-1B filing forward without delays.
Search verified H-1B sponsors on Migrate Mate
Filter Go To Market Strategy roles by employers with confirmed H-1B filing history using Migrate Mate. This cuts time spent applying to companies that lack the infrastructure or intent to sponsor, so you focus on employers who have done it before.
Negotiate offer timing around the lottery window
H-1B registrations open each March for an October 1 start date. If you receive an offer in summer or fall, ask whether the employer will file for the next lottery cycle and clarify whether OPT cap-gap coverage applies to bridge the gap.
Confirm your role's O*NET classification with HR
Ask the hiring manager or HR team which Standard Occupational Classification code they plan to use on your LCA. GTM roles are sometimes filed under Marketing Managers or Management Analysts, and the code affects your prevailing wage tier and petition strength.
H-1B Visa Go To Market Strategy: Frequently Asked Questions
Does a Go To Market Strategy role qualify as an H-1B specialty occupation?
Yes, in most cases. USCIS requires the position to normally demand at least a bachelor's degree in a specific field. GTM strategy roles at tech and SaaS companies routinely meet this standard under business, marketing, or related disciplines. The stronger the job description ties duties to degree-level analytical or strategic work, the cleaner the specialty occupation argument.
Which employers sponsor H-1B visas for GTM roles?
Enterprise software, SaaS, and B2B technology companies are the most consistent H-1B sponsors for Go To Market Strategy positions. Consulting firms and digital-native companies with dedicated immigration programs also appear regularly in DOL disclosure data. Use Migrate Mate to search roles filtered by employers with verified H-1B filing history in this category.
How does the prevailing wage requirement affect GTM job offers?
Your employer must certify on the LCA that your salary meets or exceeds the DOL prevailing wage for your occupation code and work location. GTM roles in high-cost metros typically fall into higher wage levels. You can look up applicable wage levels using the OFLC Wage Search before evaluating any offer to understand the floor.
Can I transfer my H-1B to a new GTM employer mid-year?
Yes. H-1B portability under AC21 lets you start working for a new employer as soon as they file an H-1B transfer petition, without waiting for approval. The new employer must file before your current authorized period ends. GTM roles at the new company must still satisfy specialty occupation requirements, so a strong job description matters.
What should I check in a job description before applying for H-1B sponsorship?
Look for explicit degree requirements tied to the role's core duties, such as business strategy, market analysis, or product marketing. Vague descriptions listing a degree as preferred rather than required can weaken the specialty occupation case. Also check whether the employer is E-Verify enrolled, which is required for any H-1B sponsorship and signals a compliant hiring process.