H-1B Visa New Product Development Jobs
New Product Development roles qualify for H-1B visa sponsorship when tied to a specific specialty occupation, typically engineering, industrial design, or a related technical field requiring at least a bachelor's degree. Many employers in consumer goods, technology, and manufacturing have active LCA filing history for these positions.
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Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.
Job Category
Sales, Marketing & Product Management
Position Summary
Strategically lead and direct all payment / credit card new product development activities, champions all sales and marketing channels of the organization's products and services suite including: identifying opportunities to launch new products or to enter new markets; managing sales and marketing budgets; projecting revenue and growth potential; identifying technology and marketing tools; conducting necessary market-research and branding studies; and building and overseeing the company’s national sales and marketing teams.
Responsible for driving profitable growth of CFNA through the development of integrated business plans with various Bridgestone Americas lines of business, highlighted by the achievement of CFNA application and sales objectives for BSRO ~2,200 company owned stores, BATO Independent Tire Dealers and Private Label Merchants (~6,000 stores), and driving outside spend on CFNA’s co-branded credit card product. Combined responsibility for the strategic leadership of $1.75B in sales volume, and contributing to over $130 million in Operating Profit from CFNA to Bridgestone annually.
Responsibilities
In this role, your primary responsibilities will include:
- Operating with a general manager mindset - Develops and executes comprehensive sales & marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
- Insights Development – developing the learning plan and conducting necessary research to identify new insights.
- Strategy – translating insights to action, to develop new products and/or new markets to enter and supporting in market programs. Ability to strategically grow and diversify the current product portfolio leading to bottom line growth for the enterprise.
- Marketing excellence – development best in class marketing talent, to produce best in class marketing executions to support business growth. Expertise in increasing product and brand awareness and creating an optimal mix of product and promotional channels.
- Step change digital strategy development and execution to accelerate our business growth.
- Partnering all areas of CFNA with New Payment Product development activities and partnerships to develop a robust pipeline of new products, services and technologies to support the growth of the business.
- Customer and dealer engagement/partnership to develop profitable joint business plans.
- Coaching and development of the team’s sales and marketing staff.
- Development of engagement strategy at key trade related events and activities (e.g. trade shows, industry events) that help to elevate the brand position in market.
- Establishes and maintains relationships with industry influencers.
- Managing all related expense budgets, and P&L contribution lines for CFNA.
- Provides leadership for outside agencies on ongoing promotional campaign development and execution.
- Serves as a member of the executive team lead for CFNA.
Supervisory Responsibilities:
- Manages highly engaged sales, marketing, and new product development team including product program managers over various related business disciplines. Span of control will be 3-5 direct reports, and a team of 20 employees.
- Responsible for the overall direction, coordination, and evaluation of all teams on a national basis.
- Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Additional responsibilities include interviewing, hiring, and coaching and career development; planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.
Minimum Qualifications
- Bachelor’s Degree in Strategy Development, Marketing, New Business Development or related field required, MBA or master’s degree in related field preferred.
- Must have at least 12 years of financial services / credit card payments management experience, ideally as senior-level executive on a national scale with 7+ years of large cross-functional team management experience.
- Payments Industry related experience a plus (credit cards, consumer lending, or other related products).
- Ideal candidate will couple strong managerial skill with detail-oriented research ability. Will need to work well in a fast-paced, energetic environment while striving to meet high goals.
- A Team player with strong leadership skills, who has demonstrated leadership and mentoring skills to develop talent.
- Multifunctional experience commensurate with high-impact general management skills, including P&L management responsibilities.
- Experience leading sales and marketing in a digital world.
Minimum Requirements
- Bachelor’s degree; 10+ years of relevant experience including 7+ years management or leadership experience or master’s degree; 8+ years of relevant experience including 5-7 years management or leadership experience.
What we offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
Company Overview
Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.
Job Category
Sales, Marketing & Product Management
Position Summary
Strategically lead and direct all payment / credit card new product development activities, champions all sales and marketing channels of the organization's products and services suite including: identifying opportunities to launch new products or to enter new markets; managing sales and marketing budgets; projecting revenue and growth potential; identifying technology and marketing tools; conducting necessary market-research and branding studies; and building and overseeing the company’s national sales and marketing teams.
Responsible for driving profitable growth of CFNA through the development of integrated business plans with various Bridgestone Americas lines of business, highlighted by the achievement of CFNA application and sales objectives for BSRO ~2,200 company owned stores, BATO Independent Tire Dealers and Private Label Merchants (~6,000 stores), and driving outside spend on CFNA’s co-branded credit card product. Combined responsibility for the strategic leadership of $1.75B in sales volume, and contributing to over $130 million in Operating Profit from CFNA to Bridgestone annually.
Responsibilities
In this role, your primary responsibilities will include:
- Operating with a general manager mindset - Develops and executes comprehensive sales & marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
- Insights Development – developing the learning plan and conducting necessary research to identify new insights.
- Strategy – translating insights to action, to develop new products and/or new markets to enter and supporting in market programs. Ability to strategically grow and diversify the current product portfolio leading to bottom line growth for the enterprise.
- Marketing excellence – development best in class marketing talent, to produce best in class marketing executions to support business growth. Expertise in increasing product and brand awareness and creating an optimal mix of product and promotional channels.
- Step change digital strategy development and execution to accelerate our business growth.
- Partnering all areas of CFNA with New Payment Product development activities and partnerships to develop a robust pipeline of new products, services and technologies to support the growth of the business.
- Customer and dealer engagement/partnership to develop profitable joint business plans.
- Coaching and development of the team’s sales and marketing staff.
- Development of engagement strategy at key trade related events and activities (e.g. trade shows, industry events) that help to elevate the brand position in market.
- Establishes and maintains relationships with industry influencers.
- Managing all related expense budgets, and P&L contribution lines for CFNA.
- Provides leadership for outside agencies on ongoing promotional campaign development and execution.
- Serves as a member of the executive team lead for CFNA.
Supervisory Responsibilities:
- Manages highly engaged sales, marketing, and new product development team including product program managers over various related business disciplines. Span of control will be 3-5 direct reports, and a team of 20 employees.
- Responsible for the overall direction, coordination, and evaluation of all teams on a national basis.
- Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Additional responsibilities include interviewing, hiring, and coaching and career development; planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.
Minimum Qualifications
- Bachelor’s Degree in Strategy Development, Marketing, New Business Development or related field required, MBA or master’s degree in related field preferred.
- Must have at least 12 years of financial services / credit card payments management experience, ideally as senior-level executive on a national scale with 7+ years of large cross-functional team management experience.
- Payments Industry related experience a plus (credit cards, consumer lending, or other related products).
- Ideal candidate will couple strong managerial skill with detail-oriented research ability. Will need to work well in a fast-paced, energetic environment while striving to meet high goals.
- A Team player with strong leadership skills, who has demonstrated leadership and mentoring skills to develop talent.
- Multifunctional experience commensurate with high-impact general management skills, including P&L management responsibilities.
- Experience leading sales and marketing in a digital world.
Minimum Requirements
- Bachelor’s degree; 10+ years of relevant experience including 7+ years management or leadership experience or master’s degree; 8+ years of relevant experience including 5-7 years management or leadership experience.
What we offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
See all 1,126+ H-1B Visa New Product Development Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa New Product Development Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in New Product Development
Match your degree to the role
USCIS requires a direct relationship between your academic field and the NPD role. A mechanical engineering degree supports a product engineer title; a general business degree often won't. Align your resume title and job description to that degree field before applying.
Search LCA filings by occupation code
NPD roles file under SOC codes like 17-2141 (Mechanical Engineers) or 11-9199 (Managers, NEC). Use Migrate Mate to filter employers by LCA filing history for those codes, so you're targeting companies with a proven H-1B track record in this function.
Flag cross-functional roles during offer review
NPD positions often blend engineering, marketing, and operations. If your offer letter describes duties across multiple departments, ask your employer to narrow the specialty occupation definition in the LCA to a single qualifying field to avoid USCIS RFEs.
Check prevailing wage before negotiating salary
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your SOC code and work location. Run your role and city through the OFLC Wage Search before salary negotiations so you know the floor DOL will require.
Verify E-Verify enrollment before accepting an offer
If you're on OPT STEM extension, your employer must be enrolled in E-Verify before your start date. Confirm enrollment status directly with HR during the offer stage, not after you've given notice to your current employer.
Plan the H-1B cap timeline around product launch cycles
H-1B registration opens in March for an October 1 start date. NPD teams often plan headcount around product roadmaps. Discuss with your hiring manager whether your start date can align with the fiscal year start to avoid a six-month employment gap.
H-1B Visa New Product Development: Frequently Asked Questions
Does a New Product Development job title qualify as a specialty occupation for H-1B purposes?
The job title alone doesn't determine eligibility; the actual duties do. USCIS evaluates whether the role theoretically and practically requires at least a bachelor's degree in a specific field like mechanical engineering, industrial design, or materials science. Generic titles that accept candidates from any degree background often trigger RFEs, so the offer letter and job description need to tie duties to a specific academic discipline.
How do I find employers who have sponsored H-1B visas for New Product Development roles before?
Migrate Mate filters employers by DOL Labor Condition Application filing history, which shows you which companies have certified H-1B wages for NPD-related SOC codes in the past. This is more reliable than asking employers upfront, since companies with a track record of NPD sponsorship have already built the internal process to handle petitions for these roles.
Can I transfer my H-1B to a new employer mid-product development cycle without losing status?
Yes, through H-1B portability under AC21 you can start working for a new employer as soon as USCIS receives the transfer petition, without waiting for approval. Your status is protected as long as your previous H-1B was approved and you filed before it expired. The new employer needs to file a new I-129 with an LCA matching the NPD role's SOC code and location.
What SOC code does USCIS typically use for New Product Development positions?
It depends on where the role sits in the organization. Engineering-led NPD roles typically file under 17-2141 (Mechanical Engineers) or 17-2112 (Industrial Engineers). Design-heavy roles may use 27-1021 (Commercial and Industrial Designers). Reviewing O*NET profiles for each code helps confirm which best fits your specific duties before your employer files the LCA with DOL.
What happens to my H-1B if the product line I was hired for gets cancelled?
If your employer terminates you, they're legally required to notify USCIS and offer to cover the cost of your return travel to your home country. You have a 60-day grace period to find a new employer and file an H-1B transfer petition. A layoff doesn't automatically invalidate your H-1B status during that window, but you can't work for any employer until the new petition is filed.