H-1B Visa Paid Social Manager Jobs
Paid Social Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in adtech, e-commerce, and agencies actively file LCAs for this title. The annual H-1B cap applies, so timing your job search around the April lottery window matters.
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Get Access To All JobsAbout the Role: As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates. You’ll own performance on social channels end to end, mentor a small team, and act as a trusted partner to clients—translating business goals into high-impact paid social strategies that drive measurable results. Your ability to balance hands-on platform expertise with people leadership and client communication will be critical to the success and growth of both campaigns and the team.
Responsibilities include but are not limited to:
- Manage and mentor a team of one to two paid social buyers or strategists
- Own the planning, execution, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, and other emerging social channels
- Proactively dive deep into each paid social platform to understand day-to-day performance drivers, creative impact, audience signals, and algorithm changes
- Develop and maintain strong client relationships, ensuring paid social strategies align with client goals and consistently deliver results
- Collaborate with internal teams (creative, strategy, analytics) and external partners to build and execute innovative, social-first media strategies
- Partner with global teammates, including North America, to align on paid social strategy, testing frameworks, and best practices across regions
- Analyze campaign performance and attribution data to surface actionable insights and optimization opportunities
- Continuously refine and improve paid social processes, documentation, and workflows to drive team efficiency and performance
- Stay up to date on paid social trends, platform updates, ad formats, creative best practices, and privacy changes impacting performance
Requirements
- 3+ years of hands-on experience managing paid social campaigns (Meta Ads required; experience with TikTok, LinkedIn, Snapchat, or other platforms strongly preferred)
- Agency experience highly preferred
- Proven experience owning performance and optimization for paid social campaigns at scale
- Previous experience in a managerial or supervisory role
- Strong client relationship management and communication skills, with the ability to clearly explain performance and strategy
- Strategic and analytical mindset with strong attention to detail
- Familiarity with paid social tools and analytics platforms such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and reporting dashboards
- Bachelor’s degree in marketing, communications, or a related field
- Ability to prioritize your own work and guide team priorities based on client needs
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including:
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
- Level 1 - $63,900-$82,760 + Possesses essential capabilities.
- Level 2 - $82,760-$98,920 + Possesses developing capabilities.
- Level 3 - $98,920-$115,080 + Possesses notable capabilities.
- Level 4 - $115,080-$131,240 + Possesses strong capabilities.
- Level 5 - $131,240-$147,400 + Possesses advanced capabilities.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates.
Follow Us On
- WhatsApp Community
- Tik Tok
Locations
- New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
- Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
- Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México
About the Role: As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates. You’ll own performance on social channels end to end, mentor a small team, and act as a trusted partner to clients—translating business goals into high-impact paid social strategies that drive measurable results. Your ability to balance hands-on platform expertise with people leadership and client communication will be critical to the success and growth of both campaigns and the team.
Responsibilities include but are not limited to:
- Manage and mentor a team of one to two paid social buyers or strategists
- Own the planning, execution, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, and other emerging social channels
- Proactively dive deep into each paid social platform to understand day-to-day performance drivers, creative impact, audience signals, and algorithm changes
- Develop and maintain strong client relationships, ensuring paid social strategies align with client goals and consistently deliver results
- Collaborate with internal teams (creative, strategy, analytics) and external partners to build and execute innovative, social-first media strategies
- Partner with global teammates, including North America, to align on paid social strategy, testing frameworks, and best practices across regions
- Analyze campaign performance and attribution data to surface actionable insights and optimization opportunities
- Continuously refine and improve paid social processes, documentation, and workflows to drive team efficiency and performance
- Stay up to date on paid social trends, platform updates, ad formats, creative best practices, and privacy changes impacting performance
Requirements
- 3+ years of hands-on experience managing paid social campaigns (Meta Ads required; experience with TikTok, LinkedIn, Snapchat, or other platforms strongly preferred)
- Agency experience highly preferred
- Proven experience owning performance and optimization for paid social campaigns at scale
- Previous experience in a managerial or supervisory role
- Strong client relationship management and communication skills, with the ability to clearly explain performance and strategy
- Strategic and analytical mindset with strong attention to detail
- Familiarity with paid social tools and analytics platforms such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and reporting dashboards
- Bachelor’s degree in marketing, communications, or a related field
- Ability to prioritize your own work and guide team priorities based on client needs
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Excel
We offer a competitive salary and benefits based on education, experience, and skills level, including:
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
Total compensation based on education, experience, and skills level ($63,900-$147,400)
- Level 1 - $63,900-$82,760 + Possesses essential capabilities.
- Level 2 - $82,760-$98,920 + Possesses developing capabilities.
- Level 3 - $98,920-$115,080 + Possesses notable capabilities.
- Level 4 - $115,080-$131,240 + Possesses strong capabilities.
- Level 5 - $131,240-$147,400 + Possesses advanced capabilities.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates.
Follow Us On
- WhatsApp Community
- Tik Tok
Locations
- New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
- Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
- Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México
See all Paid Social Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Social Manager roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Social Manager
Verify your role meets specialty occupation
Pull the O*NET profile for Advertising and Promotions Managers to confirm the degree requirements USCIS uses to classify paid social roles. Positions that list a degree as preferred rather than required can trigger RFEs, so align your job description language before applying.
Check employer LCA filing history first
Use Migrate Mate to filter Paid Social Manager jobs by verified LCA filing history, so you're only targeting employers who have already filed for this occupation code. This cuts time spent on companies that have never sponsored and aren't set up to start.
Prioritize agencies with established HR infrastructure
Large media agencies and adtech platforms typically have immigration counsel on retainer and can move faster through the I-129 filing process. Startups may be willing but lack the internal systems to meet the H-1B cap registration deadline in early March.
Negotiate your offer letter before LCA filing
Your offered wage must meet or exceed the DOL prevailing wage for your metro area before your employer submits the LCA. Use the OFLC Wage Search to check Level I through Level IV wage bands for your city and confirm your offer clears the threshold before signing.
Document platform certifications for your petition
Meta Blueprint, Google Ads, and TikTok for Business certifications strengthen the specialty occupation argument in your I-129 petition. Compile these alongside your degree transcripts so your employer's attorney can reference them when responding to any USCIS requests for evidence.
Paid Social Manager jobs are hiring across the US. Find yours.
Find Paid Social Manager JobsPaid Social Manager H-1B Visa: Frequently Asked Questions
Does a Paid Social Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at minimum a bachelor's degree in marketing, advertising, communications, or a closely related field. USCIS evaluates the job description, not just the title. Roles that list platform management, campaign strategy, and performance analysis as core duties typically support a specialty occupation argument, especially when paired with formal degree requirements in the posting.
Which types of employers sponsor H-1B visas for Paid Social Managers?
Digital marketing agencies, e-commerce companies, adtech platforms, and consumer brands with in-house performance marketing teams are the most active sponsors for this role. These employers file LCAs regularly for paid social and performance marketing titles. You can browse verified H-1B sponsors for this occupation directly on Migrate Mate to identify which employers have active filing history.
How does the H-1B prevailing wage requirement work for this role?
Your employer must pay you at least the DOL prevailing wage for a Paid Social Manager in your specific metro area before filing the LCA. The wage is determined by job zone and experience level. You can verify the applicable wage band using the OFLC Wage Search tool. Your offered compensation must meet or exceed this threshold or the LCA will not be certified.
Can I transfer my H-1B to a new employer if I change paid social jobs?
Yes. H-1B portability under AC21 allows you to change employers without waiting for a new cap selection, as long as your new employer files an H-1B transfer petition before your current status expires. Your job duties at the new employer must still qualify as a specialty occupation. Most lateral moves within paid social and performance marketing roles meet this standard without issue.
What should I do if my employer has never sponsored an H-1B before?
First employers need to register in the H-1B cap lottery in March, file an LCA with DOL, and submit Form I-129 to USCIS if selected. Many smaller agencies are willing but unprepared for the process. Connecting them with an immigration attorney early and providing documentation of your role's degree requirements can significantly reduce delays and avoid preventable denials.
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