H-1B Visa Paid Social Manager Jobs
Paid Social Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, advertising, or a related field. Employers in adtech, e-commerce, and agencies actively file LCAs for this title. The annual H-1B cap applies, so timing your job search around the April lottery window matters.
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Get Access To All JobsWhy You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
As a Specialist of Paid Social Media you will be responsible for hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
Your Impact
- Execute and analyze paid social programs and campaigns
- Create and manage ads within paid social platforms that support brand and customer marketing strategies
- Monitor ad and creative performance and provide optimization recommendations
- Collaborate with cross-functional internal teams and vendors
- Develop insights and actions based on qualitative and quantitative analytics
- Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
Click here for benefit details related to this position.
Minimum Salary: $67,700.00
Maximum Salary: $88,830.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience
- Bachelor’s degree in marketing or related field
- 2-3 years of hands-on experience in paid social advertising required
- Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
- Experience within an agency or retail organization preferred
- Mix of business, creative, and technical acumen
- Self-starter who can flex between strategic thinking and tactical execution
- Outstanding analytical skills and strong experience in performance optimization
- Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
- Excellent communication skills (verbal and written)
- As a hybrid role, the person in this role will be expected to be in office three days during the week – Tuesday-Thursday
- Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
As a Specialist of Paid Social Media you will be responsible for hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
Your Impact
- Execute and analyze paid social programs and campaigns
- Create and manage ads within paid social platforms that support brand and customer marketing strategies
- Monitor ad and creative performance and provide optimization recommendations
- Collaborate with cross-functional internal teams and vendors
- Develop insights and actions based on qualitative and quantitative analytics
- Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
Click here for benefit details related to this position.
Minimum Salary: $67,700.00
Maximum Salary: $88,830.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience
- Bachelor’s degree in marketing or related field
- 2-3 years of hands-on experience in paid social advertising required
- Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
- Experience within an agency or retail organization preferred
- Mix of business, creative, and technical acumen
- Self-starter who can flex between strategic thinking and tactical execution
- Outstanding analytical skills and strong experience in performance optimization
- Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
- Excellent communication skills (verbal and written)
- As a hybrid role, the person in this role will be expected to be in office three days during the week – Tuesday-Thursday
- Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
See all 58+ H-1B Visa Paid Social Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Paid Social Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Paid Social Manager
Verify your role meets specialty occupation
Pull the O*NET profile for Advertising and Promotions Managers to confirm the degree requirements USCIS uses to classify paid social roles. Positions that list a degree as preferred rather than required can trigger RFEs, so align your job description language before applying.
Check employer LCA filing history first
Use Migrate Mate to filter Paid Social Manager jobs by verified LCA filing history, so you're only targeting employers who have already filed for this occupation code. This cuts time spent on companies that have never sponsored and aren't set up to start.
Prioritize agencies with established HR infrastructure
Large media agencies and adtech platforms typically have immigration counsel on retainer and can move faster through the I-129 filing process. Startups may be willing but lack the internal systems to meet the H-1B cap registration deadline in early March.
Negotiate your offer letter before LCA filing
Your offered wage must meet or exceed the DOL prevailing wage for your metro area before your employer submits the LCA. Use the OFLC Wage Search to check Level I through Level IV wage bands for your city and confirm your offer clears the threshold before signing.
Time your application to the cap registration window
USCIS opens H-1B cap registration in early March each year for an October 1 start date. If you're on OPT, confirm your OPT end date gives you cap-gap coverage through October 1 so there's no gap in your work authorization if you're selected.
Document platform certifications for your petition
Meta Blueprint, Google Ads, and TikTok for Business certifications strengthen the specialty occupation argument in your I-129 petition. Compile these alongside your degree transcripts so your employer's attorney can reference them when responding to any USCIS requests for evidence.
H-1B Visa Paid Social Manager: Frequently Asked Questions
Does a Paid Social Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at minimum a bachelor's degree in marketing, advertising, communications, or a closely related field. USCIS evaluates the job description, not just the title. Roles that list platform management, campaign strategy, and performance analysis as core duties typically support a specialty occupation argument, especially when paired with formal degree requirements in the posting.
Which types of employers sponsor H-1B visas for Paid Social Managers?
Digital marketing agencies, e-commerce companies, adtech platforms, and consumer brands with in-house performance marketing teams are the most active sponsors for this role. These employers file LCAs regularly for paid social and performance marketing titles. You can browse verified H-1B sponsors for this occupation directly on Migrate Mate to identify which employers have active filing history.
How does the H-1B prevailing wage requirement work for this role?
Your employer must pay you at least the DOL prevailing wage for a Paid Social Manager in your specific metro area before filing the LCA. The wage is determined by job zone and experience level. You can verify the applicable wage band using the OFLC Wage Search tool. Your offered compensation must meet or exceed this threshold or the LCA will not be certified.
Can I transfer my H-1B to a new employer if I change paid social jobs?
Yes. H-1B portability under AC21 allows you to change employers without waiting for a new cap selection, as long as your new employer files an H-1B transfer petition before your current status expires. Your job duties at the new employer must still qualify as a specialty occupation. Most lateral moves within paid social and performance marketing roles meet this standard without issue.
What should I do if my employer has never sponsored an H-1B before?
First employers need to register in the H-1B cap lottery in March, file an LCA with DOL, and submit Form I-129 to USCIS if selected. Many smaller agencies are willing but unprepared for the process. Connecting them with an immigration attorney early and providing documentation of your role's degree requirements can significantly reduce delays and avoid preventable denials.