H-1B Visa Partner Marketing Manager Jobs
Partner Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Many employers in tech, SaaS, and enterprise software actively sponsor, and the 85,000-cap annual lottery means timing your job search around the April registration window matters.
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INTRODUCTION
As a Partner Marketing Manager, you will build integrated partner marketing campaigns that drive pipeline growth and partner engagement across Avalara's strategic partner ecosystem specifically Epicor/Sage. Reporting to the Director of Partner Marketing, you'll collaborate with various teams. These teams include Partner Managers, Revenue Marketing, Strategic Alliances, and Marketing Operations. Your goal is to deliver full-funnel programs that support referral, co-sell, and co-marketing motions. You'll help scale partner marketing impact through data-driven execution, AI-enabled optimization, and collaboration.
ROLE AND RESPONSIBILITIES
What Your Responsibilities Will Be:
- You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
- You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
- You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
- You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
- You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
- You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
- You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
- You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
- You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
- You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
- You will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
- You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
- You will report on partner program contributions to segment pipeline, providing recommendations to improve performance
- You will improve campaigns by using data, automation, and AI-driven insights
BASIC QUALIFICATIONS
What You'll Need to be Successful:
- 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
- Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
- Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
- Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
- Familiarity with applying AI tools for segmentation, targeting, and campaign optimization
COMPENSATION
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
- Colorado $136,400 - $225,000 (annually)
- Washington $136,400 - $248,600 (annually)
- California $136,400 - $272,500 (annually)
- New York $150,800 - $272,500 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
Avalara is an AI-first Company:
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
HOW WE'LL TAKE CARE OF YOU:
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA:
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Partner Marketing Manager
Document your partnership marketing credentials clearly
Pull together campaign performance data, co-marketing contracts, and channel partner metrics before applying. USCIS adjudicators evaluate specialty occupation based on degree-to-role alignment, so concrete evidence that your work requires specialized marketing knowledge strengthens the petition.
Use O*NET to validate your job description
The O*NET occupation profile for Marketing Managers defines the knowledge domains and degree requirements USCIS relies on. Confirm your target job posting aligns with those descriptions before accepting an offer, since mismatched titles can trigger an RFE.
Target employers with active LCA filing history
Search Migrate Mate to filter Partner Marketing Manager roles by employers who have filed Labor Condition Applications for marketing positions. Past LCA filings signal that the employer already understands the H-1B process and won't hesitate when it's time to sponsor.
Negotiate your start date around the cap timeline
H-1B cap petitions are filed in April for an October 1 start. If you receive an offer outside that window, ask whether the employer will file for the next fiscal year or has cap-exempt status, such as a nonprofit research institution or university affiliation.
Ask employers about their E-Verify enrollment upfront
E-Verify enrollment is required for all H-1B employers. Raising it early in negotiations isn't unusual, and employers who are already enrolled are more likely to have HR infrastructure in place to manage the DOL's LCA posting and record-keeping requirements without delays.
Benchmark prevailing wage before discussing compensation
Run the OFLC Wage Search for your target city and SOC code before your offer conversation. Your employer must certify on the LCA that your salary meets the prevailing wage, so knowing the Level II and III thresholds for Partner Marketing Manager roles in your metro helps you catch underpaying offers early.
H-1B Visa Partner Marketing Manager: Frequently Asked Questions
Does a Partner Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at least a bachelor's degree in marketing, business, communications, or a directly related field. The job duties matter as much as the title. Roles focused on strategic alliance development, co-marketing program design, or partner enablement are well-supported as specialty occupations under USCIS guidelines, especially when the employer can document that a specific degree field is standard for the position.
How do I find Partner Marketing Manager employers who actively sponsor H-1B visas?
Search Migrate Mate to browse Partner Marketing Manager jobs filtered by employers with verified H-1B LCA filing history. Employers who have filed Labor Condition Applications for marketing roles in the past have already cleared the DOL process once and are far more likely to sponsor again without requiring internal approvals from scratch.
What happens to my H-1B status if I switch from one partner marketing role to another employer?
You can begin working for a new H-1B employer as soon as they file an H-1B transfer petition with USCIS, under the portability rules established by AC21. You don't need to wait for approval. The new employer must file before your current status expires, and the new role should be in the same or a similar occupational classification as your original approved petition.
Can a startup or small tech company sponsor my H-1B for a Partner Marketing Manager position?
Yes. Company size doesn't affect H-1B eligibility, but smaller employers must still meet DOL prevailing wage requirements, file a certified LCA, and demonstrate they can pay the offered wage. Startups that haven't sponsored before often face longer internal timelines because HR and legal processes aren't yet in place, so ask early in the hiring process whether they've filed H-1B petitions previously.
Does a partner marketing role at a SaaS company get counted toward the H-1B annual cap?
Almost always yes. Most SaaS companies are for-profit entities, so their H-1B petitions count against the 85,000 annual cap. The exception is if the employer is a nonprofit research organization or a higher education institution. If you're evaluating multiple offers, confirming cap-subject status matters because cap-exempt employers can file at any time and don't require lottery selection.