H-1B Visa Product Marketing Jobs
Product Marketing roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file an LCA with the DOL before sponsoring, and the annual 85,000-slot cap means timing your job search around the April lottery registration window matters.
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Get Access To All JobsINTRODUCTION
At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
Reporting to the Director of Product Marketing, this is a critical leadership role that will be responsible for go-to-market strategy and execution for our product, spearheading our client communications, retention strategy and execution, and serving as the main point of contact for our Client Success team while actively providing market inputs to the Product team and strategic roadmap.
This is a unique opportunity to be a key leader in product marketing bringing your expertise and process-oriented mindset to a company that is truly disrupting the healthcare industry. You will play a pivotal role in shaping our product roadmap, market positioning, and go-to-market success.
ROLE AND RESPONSIBILITIES
What you'll do:
- Define and lead our client communications, retention strategy and execution in partnership with our Client Success team, Director of Growth, Content, and Product teams.
- Create a robust library of sales and client success enablement materials, including product decks, year in views, QBRS, newsletters, white papers, and battlecards.
- Train and support the client success teams to effectively communicate our value proposition and retain business.
- Define and Lead Go-to-Market (GTM) Strategy:
- Own the end-to-end GTM process for new product launches, feature releases, and market expansion initiatives. This includes market research, competitive analysis, messaging, positioning, launch execution, and partnership with sales, client success, brand and growth.
- Bring market insights from Client Success and retention efforts to the Product team:
- Collaborate closely with Product Management and the Commercial team to influence the product roadmap based on market needs and customer insights.
- Craft Compelling Narratives:
- Develop clear, concise, and differentiated messaging and positioning for all our products and services in collaboration with the brand team.
- Translate complex healthcare and technology concepts into powerful stories that resonate with employers, benefits consultants, health systems, and payviders.
- Drive content in partnership with the Director of Growth Marketing and the Head of Brand.
- Lead with Insights:
- Be the expert on our buyers, users, and the competitive landscape.
- Conduct customer interviews, analyze market trends, and leverage data to inform all marketing and product decisions.
- Influence at all Levels:
- Serve as a subject matter expert and internal evangelist, presenting to leadership, contributing to thought leadership, and representing Collective Health at key industry events.
BASIC QUALIFICATIONS
To be successful in this role, you'll need:
- 7+ years of experience in product marketing. Ideal to have integrated marketing or brand experience as well.
- A process-oriented mindset with a track record of building and implementing scalable product marketing frameworks (e.g., GTM launch plans, messaging matrices, sales enablement playbooks).
- Proven experience in the health benefits space, B2B SaaS and/or health tech industries, with a deep understanding of the enterprise sales cycle. Experience marketing to HR/Benefits leaders and consultants is a strong plus.
- Demonstrated ability to launch frequently and with excellence in partnership with sales and client success.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present to diverse audiences.
- A customer-obsessed approach to marketing, with a genuine curiosity to understand buyer needs and market dynamics.
- Strong collaboration and influencing skills, with the ability to work effectively across departments and with senior leadership.
- Ability to both lead and roll up your sleeves.
- A passion for our mission to make healthcare a better experience for everyone.
LOCATION
This job can be performed in a location where we have an office: San Francisco, CA, Lehi, UT, or Plano, TX, with the expectation of being in office at least two weekdays per week, or hired for remote work in the following states: AZ, CA, CO, CT, FL, GA, IL, MD, MA, MI, MN, NV, NJ, NY, NC, OH, OR, TN, TX, UT, VA, WA, or WI.
COMPENSATION
- The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for 200,000 stock options and benefits like health insurance, 401k, and paid time off.
WHY JOIN US?
- Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
- Impactful projects that shape the future of our organization
- Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.
Privacy Notice
For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/.
INTRODUCTION
At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
Reporting to the Director of Product Marketing, this is a critical leadership role that will be responsible for go-to-market strategy and execution for our product, spearheading our client communications, retention strategy and execution, and serving as the main point of contact for our Client Success team while actively providing market inputs to the Product team and strategic roadmap.
This is a unique opportunity to be a key leader in product marketing bringing your expertise and process-oriented mindset to a company that is truly disrupting the healthcare industry. You will play a pivotal role in shaping our product roadmap, market positioning, and go-to-market success.
ROLE AND RESPONSIBILITIES
What you'll do:
- Define and lead our client communications, retention strategy and execution in partnership with our Client Success team, Director of Growth, Content, and Product teams.
- Create a robust library of sales and client success enablement materials, including product decks, year in views, QBRS, newsletters, white papers, and battlecards.
- Train and support the client success teams to effectively communicate our value proposition and retain business.
- Define and Lead Go-to-Market (GTM) Strategy:
- Own the end-to-end GTM process for new product launches, feature releases, and market expansion initiatives. This includes market research, competitive analysis, messaging, positioning, launch execution, and partnership with sales, client success, brand and growth.
- Bring market insights from Client Success and retention efforts to the Product team:
- Collaborate closely with Product Management and the Commercial team to influence the product roadmap based on market needs and customer insights.
- Craft Compelling Narratives:
- Develop clear, concise, and differentiated messaging and positioning for all our products and services in collaboration with the brand team.
- Translate complex healthcare and technology concepts into powerful stories that resonate with employers, benefits consultants, health systems, and payviders.
- Drive content in partnership with the Director of Growth Marketing and the Head of Brand.
- Lead with Insights:
- Be the expert on our buyers, users, and the competitive landscape.
- Conduct customer interviews, analyze market trends, and leverage data to inform all marketing and product decisions.
- Influence at all Levels:
- Serve as a subject matter expert and internal evangelist, presenting to leadership, contributing to thought leadership, and representing Collective Health at key industry events.
BASIC QUALIFICATIONS
To be successful in this role, you'll need:
- 7+ years of experience in product marketing. Ideal to have integrated marketing or brand experience as well.
- A process-oriented mindset with a track record of building and implementing scalable product marketing frameworks (e.g., GTM launch plans, messaging matrices, sales enablement playbooks).
- Proven experience in the health benefits space, B2B SaaS and/or health tech industries, with a deep understanding of the enterprise sales cycle. Experience marketing to HR/Benefits leaders and consultants is a strong plus.
- Demonstrated ability to launch frequently and with excellence in partnership with sales and client success.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present to diverse audiences.
- A customer-obsessed approach to marketing, with a genuine curiosity to understand buyer needs and market dynamics.
- Strong collaboration and influencing skills, with the ability to work effectively across departments and with senior leadership.
- Ability to both lead and roll up your sleeves.
- A passion for our mission to make healthcare a better experience for everyone.
LOCATION
This job can be performed in a location where we have an office: San Francisco, CA, Lehi, UT, or Plano, TX, with the expectation of being in office at least two weekdays per week, or hired for remote work in the following states: AZ, CA, CO, CT, FL, GA, IL, MD, MA, MI, MN, NV, NJ, NY, NC, OH, OR, TN, TX, UT, VA, WA, or WI.
COMPENSATION
- The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for 200,000 stock options and benefits like health insurance, 401k, and paid time off.
WHY JOIN US?
- Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
- Impactful projects that shape the future of our organization
- Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.
Privacy Notice
For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/.
See all 2,757+ Product Marketing jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Product Marketing
Frame your degree as a direct match
USCIS evaluates whether your degree field directly relates to Product Marketing. A degree in business, marketing, or communications maps cleanly. If yours is in a different field, document how your coursework and roles align to the SOC occupation definition.
Use OFLC Wage Search before negotiations
Look up the prevailing wage for your target Product Marketing title and metro area before accepting an offer. Your employer's LCA must certify a wage at or above that level, so knowing the floor protects you and flags low offers early.
Target employers with dedicated HR sponsorship teams
Mid-to-large tech and SaaS companies with in-house immigration counsel file H-1B petitions faster and with fewer errors than smaller firms using outside counsel for the first time. Ask during interviews who handles their immigration filings internally.
Search Migrate Mate for verified LCA filing history
Filter your Product Marketing job search on Migrate Mate by employers who have filed LCAs for marketing roles. This shows active sponsorship history, not just stated willingness, so you spend your time on companies that actually follow through.
Get your offer letter before the March registration window
H-1B lottery registration opens in March for an October 1 start date. Your employer needs to register you, which requires a finalized offer. Start your job search no later than January if you're targeting that fiscal year's cap.
Clarify who pays petition fees before signing
USCIS filing fees for H-1B petitions run into the thousands and are legally the employer's responsibility for most components. Confirm in writing that your offer letter or a side agreement specifies the employer covers mandatory government filing fees.
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Find Product Marketing JobsProduct Marketing H-1B Visa: Frequently Asked Questions
Does Product Marketing qualify as a specialty occupation for H-1B purposes?
Yes, Product Marketing qualifies as a specialty occupation when the role requires a bachelor's degree or higher in a directly related field such as marketing, business, or communications. USCIS evaluates the job description, not just the title. Roles that blend product strategy, go-to-market planning, and market research consistently meet the specialty occupation standard, but your employer's LCA and I-129 petition must document the degree requirement explicitly.
Which employers sponsor H-1B visas for Product Marketing roles?
Tech companies, SaaS platforms, enterprise software firms, and large consumer brands are the most active H-1B sponsors for Product Marketing positions. Employers with dedicated immigration teams and established H-1B programs process petitions more reliably than companies sponsoring for the first time. Migrate Mate shows verified LCA filing history by employer and role type, so you can identify companies that have actively sponsored Product Marketing positions rather than relying on unverified claims.
Can I switch Product Marketing jobs while on H-1B?
Yes, you can change employers under H-1B portability rules once your petition has been approved and you've accumulated at least 180 days of work authorization. Your new employer must file an H-1B transfer petition before your first day. For Product Marketing roles, the new LCA must reflect the prevailing wage for your title and location at the new company, which can differ significantly from your previous employer's rate.
How does a promotion or title change affect my H-1B status in Product Marketing?
A significant change in your job duties or title may constitute a material change requiring your employer to file an amended H-1B petition with USCIS. Moving from Product Marketing Manager to Director, or shifting from one product line to a substantially different one, can trigger this requirement. Your employer's immigration counsel should evaluate whether the change in responsibilities crosses the material change threshold before the new role begins.
What SOC code and O*NET classification applies to Product Marketing for H-1B purposes?
Product Marketing roles are typically classified under SOC code 11-2021 for Marketing Managers or 13-1161 for Market Research Analysts, depending on the specific duties. The O*NET profiles for these occupations list the degree requirements and typical tasks USCIS references when evaluating specialty occupation status. Your employer's attorney should match your actual job description to the correct SOC code before filing the LCA, since the code affects prevailing wage levels and petition framing.
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