H-1B Visa Product Marketing Jobs
Product Marketing roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file an LCA with the DOL before sponsoring, and the annual 85,000-slot cap means timing your job search around the April lottery registration window matters.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 612+ H-1B Visa Product Marketing Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Product Marketing
Frame your degree as a direct match
USCIS evaluates whether your degree field directly relates to Product Marketing. A degree in business, marketing, or communications maps cleanly. If yours is in a different field, document how your coursework and roles align to the SOC occupation definition.
Use OFLC Wage Search before negotiations
Look up the prevailing wage for your target Product Marketing title and metro area before accepting an offer. Your employer's LCA must certify a wage at or above that level, so knowing the floor protects you and flags low offers early.
Target employers with dedicated HR sponsorship teams
Mid-to-large tech and SaaS companies with in-house immigration counsel file H-1B petitions faster and with fewer errors than smaller firms using outside counsel for the first time. Ask during interviews who handles their immigration filings internally.
Search Migrate Mate for verified LCA filing history
Filter your Product Marketing job search on Migrate Mate by employers who have filed LCAs for marketing roles. This shows active sponsorship history, not just stated willingness, so you spend your time on companies that actually follow through.
Get your offer letter before the March registration window
H-1B lottery registration opens in March for an October 1 start date. Your employer needs to register you, which requires a finalized offer. Start your job search no later than January if you're targeting that fiscal year's cap.
Clarify who pays petition fees before signing
USCIS filing fees for H-1B petitions run into the thousands and are legally the employer's responsibility for most components. Confirm in writing that your offer letter or a side agreement specifies the employer covers mandatory government filing fees.
H-1B Visa Product Marketing: Frequently Asked Questions
Does Product Marketing qualify as a specialty occupation for H-1B purposes?
Yes, Product Marketing qualifies as a specialty occupation when the role requires a bachelor's degree or higher in a directly related field such as marketing, business, or communications. USCIS evaluates the job description, not just the title. Roles that blend product strategy, go-to-market planning, and market research consistently meet the specialty occupation standard, but your employer's LCA and I-129 petition must document the degree requirement explicitly.
Which employers sponsor H-1B visas for Product Marketing roles?
Tech companies, SaaS platforms, enterprise software firms, and large consumer brands are the most active H-1B sponsors for Product Marketing positions. Employers with dedicated immigration teams and established H-1B programs process petitions more reliably than companies sponsoring for the first time. Migrate Mate shows verified LCA filing history by employer and role type, so you can identify companies that have actively sponsored Product Marketing positions rather than relying on unverified claims.
Can I switch Product Marketing jobs while on H-1B?
Yes, you can change employers under H-1B portability rules once your petition has been approved and you've accumulated at least 180 days of work authorization. Your new employer must file an H-1B transfer petition before your first day. For Product Marketing roles, the new LCA must reflect the prevailing wage for your title and location at the new company, which can differ significantly from your previous employer's rate.
How does a promotion or title change affect my H-1B status in Product Marketing?
A significant change in your job duties or title may constitute a material change requiring your employer to file an amended H-1B petition with USCIS. Moving from Product Marketing Manager to Director, or shifting from one product line to a substantially different one, can trigger this requirement. Your employer's immigration counsel should evaluate whether the change in responsibilities crosses the material change threshold before the new role begins.
What SOC code and O*NET classification applies to Product Marketing for H-1B purposes?
Product Marketing roles are typically classified under SOC code 11-2021 for Marketing Managers or 13-1161 for Market Research Analysts, depending on the specific duties. The O*NET profiles for these occupations list the degree requirements and typical tasks USCIS references when evaluating specialty occupation status. Your employer's attorney should match your actual job description to the correct SOC code before filing the LCA, since the code affects prevailing wage levels and petition framing.